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Lotto: Boat

Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, we created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.
Credits Other credits

Group Business Director - Angela Watson

Designer & Paper Engineer - Philip Fickling

Printer - Omnigraphics

Head of Marketing, New Zealand Lotteries - Val Green

Head of Marketing, New Zealand Lotteries - Wendy Rayner

Senior Marketing Manager - Large Jackpot Games, New Zealand Lotteries - Kirsty Phillips

Marketing Manager, Daily Games & NPD - Justin Powell

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