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New Balance: Only In Canada(s)


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New Balance launches the 574 Woods Pack exclusively in Canada(s).It’s not often that a limited-edition collection of shoes is not released in the United States to the throngs of shoe-obsessed sneakerheads. But that's exactly what New Balance did, with its 574 Woods Pack: a limited edition collection that is only available in Canada. To celebrate, New Balance gave a pair to the entire population of Canada. The catch it was the entire population of Canada, Kansas.And this small, rural town couldn’t have been more excited.Agency:Havas Canada
Credits Other credits

Photographer: Graeme Mathieson

National Marketing Manager: Jon Purdy

Senior Manager: Aaron Prychidny

Retail Manager: Matt Merko

Store Channel Manager: Vanessa Webster

Brand Marketing Specialist: Jessica Copeland

Group Account Director: Ian Bryce-Buchanan

Account Director: Han Hoang

Account Executive: Colin Kikcio

Agency Executive Producer: Francesca Marchese

Agency Producer: Hannah DeCelles

Producer Coordinator: Allison Walsh

Sound: Stewart MacLean

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