Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 16th 2018

The Brand Agency: Exerciser Reviver

Embed Video
Top 6: May 16th 2018
The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip.
Credits Other credits

Tony Monaghan

Corporate Communications and PR lead

Sandra De Witt

Project manager

Angela Naaykens

Media Strategy

Eva-Victoria Bates

Social media planning and buying

Scitech- Morgan Riley

Bike Ideation production

Barrett’s- Anton Errington-Wood

Trailer ideation production

Virtual Guest- Brandon D'Silva

Social Ideation production

Zac Donovan

Senior client

Jenna Quesnel

Client project manager

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news