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Macy's: Believe in the Wonder of Giving

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Macy’s has launched its 2018 Christmas campaign highlighting the idea of believing in the wonder of giving. This year’s anthem, 'Space Station', centres around an astronaut who is in space over the holiday season, and her seven year-old daughter, Mia. The mum keeps in contact with her family over video transmission, and keeping her company in space is Sunny – a snowpal hand-made by Mia. As the spot unfolds, we see the wonder of the holiday season through an ingenious plan hatched by Mia. The spot ends with the line, 'Believe in the Wonder of Giving'. The 60-second spot, created by Macy’s and BBDO New York, will run on TV, as well as social platforms. It was directed by Martin De Thurah through Epoch Films.
Credits Other credits

Account Executive: Charlie Kunze, Clare Driggs

Senior Director: Corey Cirillo

Associate Producer: Corie Rosenblatt

Senior Project Manager: Noreen Masih

Account Director: Justin Perrelli

Music Producer: Julia Millison

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Planning Director: Liz Simons

Line Producer: Michaela Johnson

Edit Company: Work Editorial

Editor: Rich Orrick

Edit Assistant: Theo Mercado

Producer: Chris Delarenal

Senior Producer: Jamie Lynn Perritt

Executive Producer: Erica Thompson

Post Production Company: Blacksmith

VFX Supervisor: Daniel Morris, Iwan Zwarts

Producer: Bindy St. Leger

CG Artists: Rick Walia

Compositing: Robert Bruce, Tim Reagan, Nick Tanner, Jacob Slutsky, Yebin Ahn

CG Supervisor: Olivier Varteressian

CG Artist: Tuna Unalan, Michael Marsek, CaseyReuter, Vitaliy Burov

Executive Producer: Charlotte Arnold

Matte Painting: Sue Jang

Music Company: Soundtree Music

Composer: Joel Hartman for Soundtree Music

Executive Producer: Jay James

Sound Designer: Brian Emrich

Head of Production: Luis Almau

Sound Mix: Steve Rosen @ Sonic Union

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