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Seen and noted

Guest Judge: Derek Green, ECD, We Are Unlimited, Chicago

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 29, 2019 15:17 (Edited: July 30, 2019 01:17)
Winner - Old Spice: Next Episode. They had me at the opening line...Derek! While it's not the best film I have seen from Old Spice, it is super entertaining and has loads of fun insights that you'll discover each time you watch it. I do however wish they had more fun with the tagline, this one is a bit on the nose.

Runner Up - Nurofen: Socially Acceptable. The health category is incredibly tough. The Socially Acceptable campaign is a completely ridiculous way to sell pain relief. Well done. I'm not sure how effective it's going to be but at least it's engaging. More of this please.

Winner - Mitsubishi Motors: Voice Messaging. Simple, clean and visually striking. The Mitsubishi Voice Messaging gets my vote.

Runner Up - Ford: i. The Ford text and driving poster is a beautifully simple visual. Two thumbs up. It was my favourite idea but I feel the art direction on the tagline is way too complicated and will be missed by consumers. The tagline feels a little clunky too. What a shame.

Winner - Anais: Unquiet Voices. Wow. Wow. Wow. I so want to see this 40 minute film. Taking silent films and giving abused women a voice to speak up is truly amazing. So powerful.

Runner Up - Burger King: Why try to roast when you can't even flame grill? It's always great to see both agency and client working together to have fun with their brand and creating topical ideas at speed. It's old school and I'm lovin' it.

Winner - Charite: Printed by Parkinsons. Overall, I thought the Interactive campaigns were ok, not great. I did like the Printed by Parkinsons idea, it's visually interesting. Where it's let down is the call to action. How can we truly help? The majority of people know what Parkinsons is, so an awareness campaign is not effective.

Runner Up - Ikea: Designed for Apples. I'm not sure how this made it into Interactive, it’s a print ad. But I did like the cheekiness of the idea. It's the perfect tone for IKEA. (1).jpg
This week's guest judge is Derek Green, executive creative director at We Are Unlimited, Chicago.

Green has over 25 years of international experience, with extensive 360 work for QSR brands like KFC. Most recently, Green served as ECD at Ogilvy Sydney, where he led creative across accounts such as AMEX, IBM, Lion Breweries, Nestle, Coca-Cola, Kimberly-Clark, Optus and Transport for NSW. Prior to his role at Ogilvy, Green served as SVP, ECD at Cramer-Krasselt in Chicago, which was named Most Effective Independent Agency at the 2014 North American EFFIEs. His work has won Gold EFFIEs in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.

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