Seen and noted

BEST TV
Winner: Frazzled 'Small Talk'. What fun. Diabolically relatable. Script writing and casting are spot on, painfully so.

Runner up: Krungsri First Choice 'Patient'. Love me some deadpan comedy. And now I want to buy a crocodile to wear as a hat.

BEST PRINT
No standouts this week. Participation trophies all around.

BEST OUTDOOR
Winner: Domino's 'Mykonians'. Martin Parr meets pizza. I hope the trend of ultra-minimal, pared-back OOH is here to stay. Shame they had to add the extra logo to the bottom right. Is it AI? Is it not? Do we care? Hi robots.

Runner up: McDonald's New Zealand 'Yum Only Takes a Moment'. An un-Whopper detour. Smart use of data. That Choc McDip headline though... a bold lie. Add 2-3 business days. We all know that ice cream machine's broken.


This week's guest judge is Fee Millist, Creative Director at Anomaly, New York.

Fee was born in the UK, raised in Australia, and now calls New York home, a journey that's shaped her creative voice into something equal parts sharp and unexpected. And given her actual voice a slightly confused accent.

Fee started her career in Sydney, rising through the ranks of Australia's best agencies before relocating to NYC. Her work has been recognized at every major award show, including Cannes Lions, D&AD, One Show, Effies, and Spikes. She's also judged international shows like The One Show, Caples, MAD STARS, and AdStars, and was named one of B&T's 30 Under 30. And yes, she's judging you for reading this all the way to the end, judgment is: you're amazing.