Seen and noted

BEST TV
Winner: Courageous Conservation Global Foundation '400 Years at Half Staff'. If there's something that still seems invisible to many, seizing the right moment to draw their attention to this can be really powerful. Meaningful and visually impacting. The interactive element of this project is the perfect complement.

Runner Up: The Innocence Project 'Happiest Moments'. Advocating for the innocent. Fighting for justice, happiness, and bringing people together. More people deserve to know about a project like this one so that they can learn how to participate.

BEST PRINT
Winner: Jeep 'More Than Screen'. In a moment of great confinement, this works so well.

BEST OUTDOOR
Winner: Lux Magical Spell 'Smell Expert'. The perpetual search for a different product demo that will attract people's attention. Delicate and effective.

BEST INTERACTIVE
Raising awareness, drawing people's attention, arousing interest while providing data that can impact people are some of the roles of communication. There are, however, so many urgent issues that, if we manage to get people to take action, it's even better. That is why...

Winner: Major League Heroes. A business struggling, significantly impacted by the pandemic, an homage, execution capability, and an idea that bring it all together.

Runner Up: Project Zero 'Welcome to Preservation Play'. A new way to help and relax at the same time. I've already subscribed to the channel. Congrats, too.




This week's guest judge is Rui Branquinho, co-founder and creative partner at GiveBack Agency, Brazil.

Born in Mozambique, Rui Branquinho moved to Brazil when he was four years old. He began his career at DPZ. Following a brief period at Y&R, Branquinho opened his agency in 2000, Capsula, which, after a short time, became TBWACapsula. He then moved on to work at W/Brasil where he started as a copywriter and, seven years later, became creative and planning co-president. In 2001, Branquinho also developed several digital projects for Globo.com. For two years he held a pro bono position as marketing director of SPFC - Sao Paulo Futebol Clube - his great passion and third biggest football team in Brazil.

In 2011 he returned to Y&R as chief creative officer where he remained until June 2016. In 2017 he joined Dentsu Aegis Network as chief creative officer Brazil.

In 2020 he started GiveBack focused on helping companies, public figures, and NGOs to communicate in a more impactful and creative way their purpose and to strengthen their ESG communication to inspire more people and encourage other companies to join these urgent efforts essential to everyone's future.

GiveBack is a proud member of 1% for the Planet, is in the process of becoming a B Corp Pending Company, and will donate every year 20% of its financial results to projects.

During his professional career, Branquinho has accumulated more than 50 Lions at Cannes and has additionally been awarded in other prestigious national and international festivals such as Andy, D&AD, Clio, NYF, and LIA.