Wild Turkey announces the launch of its new global creative campaign and platform, Trust Your Spirit, featuring the brandâs Creative Director and spokesperson, Matthew McConaughey. The global campaign and platform Trust Your Spirit is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos also acts as a spirited tribute to the Russell family, three generations of Wild Turkey master distillers who are responsible for crafting some of the world's finest bourbon and spirits for over 100 years.
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