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Seen and noted

Álvaro Rodrigues, co-founder/CEO, Made Rio + Made São Paulo

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 04, 2022 16:13 (Edited: July 05, 2022 02:13)
Favourite: Guinness 'Lovely Day for a Guinness'. Just love everything in it. The idea. The craft on the execution. The music. The sense of humor. It's good to make fun of ourselves sometimes, right? Nice way of bringing the brief into a lovely day for advertising.

Runner up: Pringles 'Paul'. As a copywriter by definition, I'm always looking for a well written copy. A print ad, a post, a radio spot or a TV spot, like this one.

Runner up: Amnesty International 'The Land of The Unfree'. Sad but true. The kind of idea that draws attention to such an important topic. And it does it in a bold way.

Favourite: Kazoo 'Social Bullets, 1'. This is a great print idea. Nice, simple and direct. Strong tagline. Like it.

Runner up: Wimbledon 'The Stage Awaits, 1'. Elegant as Wimbledon.

Favourite: Vegemite 'Letter to the Queen'. "Oldie but goodie" kind of outdoor style. It's good to see that they still exist. And they still draw attention. Nice copy.

Runner up: Karangahape Road Business Association 'Bad Reviews'. This bad reviews campaign deserves a nice review for sure. Cool art direction.

Favourite: Isaac Silva / Casa Neon Cunha 'Visible Mark'. Bold. Powerful. Touching. Really well crafted. Relevant use of tech and design combined. Well done, guys.

Runner up: MUSKRAT Magazine 'Missing Matoaka'. Missing Matoaka is an impactful project that delivers a strong message for all of us. There is nothing more powerful than the truth.

Favourite: Faber-Castell 'Broccoli'. Simple yet powerful radio idea. It makes me imagine all those greens. Kudos.

Runner up: Corona Beer 'Plastic Killers'. While I was listening to the radio spot I was trying to figure how it would end. Really got me.
This week's guest judge is Alvaro Rodrigues, co-founder and chief executive officer of Made Rio and Made Sao Paulo.

Alvaro Rodrigues, Made Rio and Sao Paulo's, co-founder and CEO, is one of the most awarded and influential advertisers of his generation in Brazil.

Made Brazil is member of Made Group, 5 times Best Independent Agency in Mexico and top 5 most creative agencies in the country. This year, Made was listed among the 15 most awarded independent agencies in Cannes Lions.

Alvaro has been in the advertising market for 23 years and has worked in several agencies in Brazil such as Africa, Africa Rio, DM9 Rio, Ogilvy, FCB, Agencia3, among others. Throughout his career, he has won 26 Cannes Lions, 6 D&AD Pencils and several awards at national and international festivals, such as Clio, Clio Music, New York Festivals, The One Show, London International Awards, FIAP, El Ojo, FWA, to name a few.

He has been part of a jury at many festivals, such as Cannes Lions (three times), D&AD (twice), Clio Music, FIAP (President of the Jury), Golden Drum, NY Festivals, El Ojo, London International Awards, Lisbon Advertising Festival, Best Ads on TV (twice), Wave Festival, among others.

Alvaro was the President of the Creative Club of Rio de Janeiro and is the former President of the Brazilian Association of Advertisers - ABP.

Alvaro was inducted to the Brazilian Marketing Hall of Fame by ABRAMARK.

Last but not least: a Metallica fan and proud father of Manuella and Antonia, two lovely girls.

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