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CASE STUDY / RADIO / OUTDOOR

Newcastle Writers Festival: The Stories Behind The Stories

 CASE STUDY / RADIO / OUTDOOR   AUSTRALIA    April 25, 2019 11:47 (Edited: April 25, 2019 21:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa80a_0000.png&width=200At the Newcastle Writers Festival you can discover 'The Stories Behind The Stories', and hear directly from writers as they delve into the motivations, inspirations and fascinating tales that lead to a story being written. Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story. Agency: Enigma

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