Seen and notedNew print / outdoor / ambientNew print / outdoor / ambientThe World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened - as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows - Why did the chicken cross the road, and the old 'three religiously and ethnically diverse gentlemen enter a drinking establishment.... ' Link ------------------------------------ Click here to view this ad New print / outdoor / ambientComcast's On Demand Video service becomes Channel 1 with a new brand identity from Goodby Silverstein & Partners. Dubbed 'the greatest channel in the history of the universe', Channel 1 breaks new work this week. The campaign positions Comcast On Demand as a destination rather than a service, looking and acting like a new channel (Comcast On Demand is found at Channel 1), albeit a channel that can do things no other channel can. The package includes everything from television spots, interactive, station IDs, Channel 1 News updates, a new logo and onscreen graphics. Link ------------------------------------ Click here to view this ad Guest comments for the featured Discovery Channel spotA few words from 300ml - the directors on the featured Discovery Chanel spot. We are so proud to have worked with a client in the scope of Discovery Channel WorldWide. This project from SANTA CLARA Agency in Sao Paulo, we felt that it was very unique right when we got the script. And that's the kind of work we like to invest. After a few weeks of brainstorming back and forth with agency creatives almost day to day, we presented the elements that are in the spot exactly how you see it here, to the client, and she just loved every single moment and element that was brought to the table. The best thing even, was, we shot exactly how it was planned, no stress, just what it is. We felt that this spot could go back to the cable channels roots in a way. That was our goal. And we feel we reached it. We hope everyone enjoys it as much as we did making it. This special assignment was truly special. Thanks HUNGRY MAN RIO. Thanks SANTA CLARA - and Thanks Discovery Channel! Go to the "best TV" page or Click here to view this spot The others in the Impulse series from RebolucionAnd the others in the Impulse series from Vegaolmosponce & Rebolucion: Click here to view this "Train" Click here to view "Airplane" Click here to view "Ring" Guest comments for featured Impulse spot "Airport".A few words from the directors, Lemon: This campaign was the come back of Impulse. We had fun working these ironic spots for VOP. We wanted them to look very cinematographic and romantic to have a stronger twist. We worked a lot with the casting. We wanted new faces and a certain acting tone to achieve this romantic mood. We really loved telling such a story.... Go to the "best TV" page or Click here to view this spot Guest JUDGE / bestad of the weekJames Procter, Creative Director, Cummins & Partners, Melbourne Australia, will be this week's guest judge. James will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: Best TV: Ok.... A squirrel 'ice farting' to put out a forest fire appeals to me on so many levels. As does the execution which was beautifully handled. Unfortunately for them they are in the same week as the 'Law of Gravity' milk campaign. Not only is this unusual and irreverent with a beautiful execution, it ties back into a strong strategy of bone strength. It's one thing to take people on a fantastic journey as long as they end up in the right place. In this case that's a place where the law of gravity isn't that strict. Nice one. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR Best print: Print was tough. Clemenger Wellington always do different and interesting things with outdoor and this is no exception. The Red Cross work and the casino were also great examples of using the media differently. In the end though I went for the Axe ad. It's simple, clever, and new in a category we've all seen great work in before. Definitely raises the bar. Click here to view this ad From SANTA CLARA, Sao Paulo & Hungry ManSANTA CLARA, Sao Paulo & Hungry Man ... showing you how to not get scared. Description ------------------------------------ Intelig, or 23 as it's known in Brazil, is launching a campaign to promote their newest long distance package plans for 2007. Monster spot is the :60 launch and the lift :30 and another spot called "Lightning" are the :30's. Click here to view this spot ... and here's one of the 30 second films, "Lightning": Click here to view this spot Interesting cinema trailer from Savaglio TBWA Buenos AiresThe following is an interactive cinema commercial. There was a noticeable mutter from the grumbling audience when this trailer was screened. Click here to view this spot Another of the Scion xB want2bsquare.com films from ATTIK. An impressive series. Click here to view this spot Red Bee & the BBC .... more good promo workGuest comments for the featured spot "Tread Boldly"Some background from the creative team: Beaurepaires sell tyres. It's a highly competitive, skinny margin, distress-purchase category strewn with high-octane, screaming, stack-it-high-sell-it-cheap retail advertising. Vince Martin has been the front man for Beaurepaires for 23 years - yes 23, the upside of this is the moment he appears everyone knows it is a Beaurepaires ad, the down side is trying to find new ways to invigorate and refresh the campaign. We have always given Vince an understated, tongue-in-cheek swagger. He is a bit of an anti-hero, so the film noir feel really works well. and hats off to a cool client who said, "I just want it to look like quality." Concepts by Hugh Walsh and Martin Hermans of Clemenger BBDO Wellington New Zealand. Go to the best TV page or Click here to view this spot Three new 15s from BBDO Toronto & United Artists. Description ------------------------------------ BioBest yogurt has the stuff needed to keep your insides healthy. Creative Commentary ------------------------------------ Just because your outside looks healthy doesn't mean your inside is. In fact there are times this inside "You" feels like a lazy fat man. Click here to view "BAD" Click here to view "BUS" Click here to view "STAIRS" New Adidas Work from 180 Amsterdam.Description ------------------------------------ You will go through tough times. It's about coming through that. Creative Commentary ------------------------------------ The athletes were incredibly open and honest. It seemed that by doing something they wouldn't normally do, the barriers came down. As a result, the work is wonderfully naive. And some of it is equally quite beautiful. Most of them even surprised themselves Click here to view this spot ... and from Hamburg ... new work for LamborghiniWe'd like to see more work from Germany! In the meantime here's a simple idea from Philipp und Keuntje. Description ------------------------------------ Sant' Agata is the home of Lamborghini and therewith the birthplace of the most brute and desirable sports cars this world has to offer. Our campaign shows how this fact influences the local people's lives. Click here to view this spot SOUTH AMERICAN FLAVOR FOR SOUTH AFRICAN BANKBBDO Cape Town and Velocity Films has created a corporate TV commercial for Capitec Bank - an entry-level bank that offers simple, cost-effective banking. Based on a true story of simple thinking and smart solutions. Set somewhere in South America in the 20's, shot around Buenos Aires. VIEW THE SPOT New print / outdoor / ambientWithout needles, style will have no substance. Fashion will no function. The campaign got across this aspect by featuring live mannequins in a show-window setting wearing RAGS FASHIONED WITHOUT STITCHES. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientCounterfeit cigarettes are a growing problem in the UK. They look like real cigarettes but are made in illegal factories in places like China and Eastern Europe where cow manure and floor sweepings (with rat droppings) are used to fill out the low-grade tobacco. Link ------------------------------------ Click here to view this ad New "Smart car" work from CLM BBDO France & WANDA. Here's a couple of the films from a series 5 spots. Click here to view "Roswell" Click here to view "Mermaids" New print / outdoor / ambientCampaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientSubaru took a limited number of its world renouned WRXs and Liberty GTs and performance enhanced them with STI World Rally Championship parts. The result was every car enthusiasts wet dream. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient(Lots of good print from New Zealand this week! bestads) Link ------------------------------------ Click here to view this ad New print / outdoor / ambientPantene Time Renewal restores the look of age-damaged hair. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientIn an effort to drum-up more business for Drum City, Auckland's leading specialist drum shop, branded chopsticks were distributed to stall holders in Asian foodhalls and noodle bars throughout Auckland. The chopsticks were placed on trays with meals and also included with takeaway orders. Link ------------------------------------ Click here to view this ad New Print / outdoor / ambientWith the effects of the Boxing Day Tsunami and also the Java tsunami still in the mind, the breathtaking scale of the eight-storey wave drives the point home that disasters can happen to anyone, anywhere, at anytime. The 19-metre high outdoor poster of a gigantic wave was created for Medecins Sans Frontieres (MSF) Australia. The specially constructed giant wave poster is designed to put viewers in the shoes of those that experience suffering from unexpected disasters and ongoing conflicts that occur throughout the world. Link ------------------------------------ Click here to view this ad Sponsor News ....From time to time we'll be including an item on "Sponsor News" - a roundup of what our sponsors have been doing. These are the good people who keep bestads alive. here's a nice one from Emerald City: Click here to view "Collette Dinnigan" Firstly, "Stress Monster" for Propel Fitness Water - Element 79 Click here to view this spot Then there's the new spot "Beach" for ProFlowers - BBDO West Click here to view this spot & there's more over in the Your Space section. From New Zealand agency "Spawn"The art of copywriting lives on. Description ------------------------------------ wonderful water from way back when ... Click here to view Whalebone Click here to view Wellington Click here to view Wallies Canadian Filmmakers Festival spots from GJP AdvertisingDescription ------------------------------------ Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies. Creative Commentary ------------------------------------ The festival's target doesn't buy into the hype of typical Hollywood movies, so we took some classic films and considered how they'd play out successfully - or unsuccessfully - in Canada. We ended up with a great campaign that celebrates Canadian truisms and some classic Canadian deadpan delivery in the commercials. Click here to view Jaws Click here to view Close Encounters Nice idea from Y&R New Zealand.Make sure you watch the bit AFTER the spot. Description ------------------------------------ The New Zealand Red Cross helps people in need 365 days a year. Once a year they ask for help. Click here to view this spot Description ------------------------------------ Portland, OR Commercial animation studio LAIKA/house and advertising agency Borders Perrin Norrander, Inc. (bpn, inc.) recruited Portland painter and LAIKA/house illustrator Evan B Harris to create a unique illustrative production design for Oregon Lottery's "Deal or No Deal" scratch game campaign. Two animated spots, "Louisiana Purchase" and "Alaska," air in Oregon beginning March 20, 2007. Directed by LAIKA/house's Aaron Sorenson, the campaign takes a humorous historic look at some of America's "Best Deals Ever Made" including the Louisiana Purchase of 1803 (which doubled the size of the United States) and the 1867 purchase of Alaska from Russia. All characters and backgrounds were hand-drawn and painted by Harris, scanned into a digital format, and then animated by LAIKA/house's Wendy Fuller using Maya software. The result is two richly detailed 30-second commercials, which have a sophisticated palette and charmingly detailed characters from history including Napoleon and Thomas Jefferson. Creative Commentary ------------------------------------ "We knew we wanted to use animation instead of live action after the concepts were finalized. Live action might feel forced, plus we avoided any similarity to the television show 'Deal or No Deal.' We wanted a totally different feel. Evan's style and Aaron's expertise were perfect," Eric Terchila, bpn copywriter, said. "The humor comes across in the characters by playing it straight-they take the deal very seriously," Sorenson said. "In 'Alaska,' this is juxtaposed against the chaos of the environment around them, and in 'Louisiana Purchase,' the exaggerated size difference between Napoleon and Jefferson is automatically funny. It works better because Evan's characters are elegantly designed, which is a great counterpoint to the performance of a minuscule Napoleon." Click here to view this spot COMPANY Films
COMPANY has opened an LA office, helmed by Owner/Executive Producer Robin Benson (formerly of Villains). COMPANY's roster of directors includes Philippe Andre, The Coen Bros, Fred Goss, Sara Marandi, David McNally, Jeff Thomas and Harald Zwart. COMPANY's website: http://www.companyfilms.net.
BBDO Moscow & Spy Films Inc have just made 2 mightily impressive spots for Snickers. Click here to view Race Click here to view Robot Socks GUEST JUDGE / bestad of the weekDominic Stallard & Clinton Manson, Joint Creative Directors, Lowe Mena, Dubai, will be this week's guest judges. Dominic & Clinton will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV: TV Deciding TV wasn't as simple as we first thought it would be. Choosing the winner came down to following heart, not head. So although we wanted to choose HP sauce for its strategic insight, Altoids gets our vote. When the punchline was delivered, it was unexpected, subtle and funny in a "We've got to email this to all our friends" sort of way. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR Print/Outdoor We really liked the Ariel outdoor, but we liked the Surfrider foundation press ad more. The message is clear, the art direction is beautiful and for once, the lack of using injured or dead animals to promote a cleaner environment is refreshing. Click here to view this ad bestads Global Awards - February
AWARD NEWS
March 21, 2007 10:47 (Edited: February 17, 2023 05:19)
the bestads Global Awards for February .... now online on the AWARDS page. this month's jury (in no specific order) ...... Pablo Minces - CD Santo Buenos Aires Bjorn Stahl - ECD, Ogilvy Group Sweden Curt Detweiler - CD TBWA Chiat Day LA Graham Woodall - ECD JWT Chicago Warren Brown - ECD BMF Sydney Josh Moore - ECD Loweworldwide NZ Roger Pe - ECD DDB International Malaysia Fabio Mazia - ECD Ladoc Publicis Spain Eka Ruola - Creative Director - TBWAPHS Helsinki Wayne Hanson - Creative Director, ATTIK, San Francisco previous jurors (since Nov last year) .... Danny Brooke-Taylor, Joint Creative Director, TBWALondon Kevin Roddy, Executive Creative Director, BBH New York Jan Jacobs and Leo Premutico, Executive Creative Directors, Saatchi & Saatchi New York Nick Worthington, Executive Creative Director, Publicis Mojo New Zealand Mike Barnwell, Executive Creative Director, Grey Worldwide South Africa Jeremy Craigen, Creative Director, DDB London Geoff Smith & Simon Butler - CDs, Grey London Al Moseley & John Norman, Co-ECDs W+K Amsterdam Ben Kay & Daryl Corps - CDs, Lunar BBDO London Ed Evangelista - ECD, JWT New York Wayne Best - ECD, Taxi New York Matias Ballada, CD Santo Buenos Aires Andrea Stillacci, ECD JWT Paris Jeff Curry, Group Creative Director, Ogilvy & Mather North America, New York Julian Watt - ECD Network BBDO, South Africa Matt Eastwood, National Creative Director/Vice Chairman DDB, Sydney Terrence Tan - CD, DDB Singapore Olivier Camensuli & Frdric Royer - Senior creative team, Publicis Conseil, Paris Mark Collis - National Creative Director, Leo Burnett Sydney Claudia Southgate & Verity Fenner, Senior Creative Team, BBH London Chad Borlase & Gary Watson - ECDs, Bos Canada Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London Ian Grais & Chris Staples, Co-ECDs Rethink, Canada. Ben Welsh, CD M&C Saatchi Sydney. Philip Andrew, ECD Clemenger BBDO New Zealand Matt Smith & Derek Green, Saatchi & Saatchi Simko Switzerland, CEEMEA Joint Regional CDs. Richard Denney & Dave Henderson CDs Saatchi & Saatchi, London Nigel Dawson - CD, Grey Melbourne Todd Riddle, Group CD Fallon Minneapolis Magnus Olsson, ECD Saatchi & Saatchi Amsterdam Flavio Pantigaso - CD, Lowe Mexico Roy Meares & Jeremy Taine - ECD Ogilvy New Zealand Jeremy Carr - CD MCBD London Peter Ampe & Katrien Bottez - CDs Duval Guillaume Belgium Sylvain Thirache - ECD, DDB Paris Jeremy Taine - ECD Ogilvy New Zealand Kerry Reynolds - ECD McLaren McCann Canada Rob Rich, Executive Creative Director, Publicis West - Seattle Tony Leishman & Christine Isaac - CDs, Campaign Palace / Red Cell Melbourne James Mok - CD, FCB New Zealand Ian MacKellar - CD, BBDO Toronto Farrokh Madon - ECD, BBDO, Singapore Pancho Gonzlez - ECD, Unitas Chile Ross Chowles - CD, Jupiter Drawing Room, South Africa More of the MILK series from Rebolucion & Grupo Gallegos"this is the place where all of your dreams come true..." Click here to view "Dream Town" "On this island we laugh all of the time ..." Click here to view Laugh Town Use Dominate ... and save the male world! well ....Very Funny stuff from Colenso BBDO, New Zealand. Warning ... contains RUDE bits!! Description ------------------------------------ With so many metro-sexuals in the world, we need more men. But being a man doesn't mean you cant look good too, thanks to Dominate Hair Products. Click here to view this spot |
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