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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   INDIA    March 29, 2007 12:32 (Edited: March 29, 2007 02:32)

From Indian agency 1pointsize.

Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    March 29, 2007 12:15 (Edited: March 29, 2007 02:15)

The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened - as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows - Why did the chicken cross the road, and the old 'three religiously and ethnically diverse gentlemen enter a drinking establishment.... '

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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 29, 2007 12:07 (Edited: March 29, 2007 02:07) Fork.jpg

Comcast's On Demand Video service becomes Channel 1 with a new brand identity from Goodby Silverstein & Partners. Dubbed 'the greatest channel in the history of the universe', Channel 1 breaks new work this week. The campaign positions Comcast On Demand as a destination rather than a service, looking and acting like a new channel (Comcast On Demand is found at Channel 1), albeit a channel that can do things no other channel can. The package includes everything from television spots, interactive, station IDs, Channel 1 News updates, a new logo and onscreen graphics.

Click here to view this ad

Guest comments for the featured Discovery Channel spot

 GUEST COMMENTS   SOUTH AMERICA    March 28, 2007 12:32 (Edited: March 28, 2007 02:32)

A few words from 300ml - the directors on the featured Discovery Chanel spot.

We are so proud to have worked with a client in the scope of Discovery Channel WorldWide.
This project from SANTA CLARA Agency in Sao Paulo, we felt that it was very unique right when we got the script.
And that's the kind of work we like to invest. After a few weeks of brainstorming back and forth with agency creatives almost day to day, we presented the elements that are in the spot exactly how you see it here, to the client, and she just loved every single moment and element that was brought to the table.
The best thing even, was, we shot exactly how it was planned, no stress, just what it is.
We felt that this spot could go back to the cable channels roots in a way. That was our goal. And we feel we reached it. We hope everyone enjoys it as much as we did making it.
This special assignment was truly special.
Thanks HUNGRY MAN RIO. Thanks SANTA CLARA - and Thanks Discovery Channel!

Go to the "best TV" page or Click here to view this spot

The others in the Impulse series from Rebolucion

 TV   SOUTH AMERICA    March 28, 2007 07:58 (Edited: March 27, 2007 21:58)

And the others in the Impulse series from Vegaolmosponce & Rebolucion:

Click here to view this "Train"

Click here to view "Airplane"

Click here to view "Ring"

Guest comments for featured Impulse spot "Airport".

 GUEST COMMENTS   SOUTH AMERICA    March 28, 2007 07:53 (Edited: March 27, 2007 21:53)

A few words from the directors, Lemon:

This campaign was the come back of Impulse. We had fun working these ironic spots for VOP. We wanted them to look very cinematographic and romantic to have a stronger twist. We worked a lot with the casting. We wanted new faces and a certain acting tone to achieve this romantic mood. We really loved telling such a story....

Go to the "best TV" page or Click here to view this spot

Guest JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   AUSTRALIA    March 28, 2007 07:23 (Edited: March 27, 2007 21:23)

James Procter, Creative Director, Cummins & Partners, Melbourne Australia, will be this week's guest judge. James will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

BEST AD OF THE WEEK - TV: of Gravity.jpg
Best TV:

Ok.... A squirrel 'ice farting' to put out a forest fire appeals to me on so many levels. As does the execution which was beautifully handled. Unfortunately for them they are in the same week as the 'Law of Gravity' milk campaign. Not only is this unusual and irreverent with a beautiful execution, it ties back into a strong strategy of bone strength. It's one thing to take people on a fantastic journey as long as they end up in the right place. In this case that's a place where the law of gravity isn't that strict. Nice one.

Click here to view this spot

Best print:

Print was tough. Clemenger Wellington always do different and interesting things with outdoor and this is no exception. The Red Cross work and the casino were also great examples of using the media differently. In the end though I went for the Axe ad. It's simple, clever, and new in a category we've all seen great work in before. Definitely raises the bar.

Click here to view this ad

From SANTA CLARA, Sao Paulo & Hungry Man

 TV   SOUTH AMERICA    March 28, 2007 07:13 (Edited: March 27, 2007 21:13)

SANTA CLARA, Sao Paulo & Hungry Man ... showing you how to not get scared.

Intelig, or 23 as it's known in Brazil, is launching a campaign to promote their newest long distance package plans for 2007. Monster spot is the :60 launch and the lift :30 and another spot called "Lightning" are the :30's.

Click here to view this spot
... and here's one of the 30 second films, "Lightning":

Click here to view this spot

uh-oh ... you've got bankers

 TV   CANADA    March 28, 2007 07:11 (Edited: March 27, 2007 21:11)

"Exterminator" - from DDB Canada & Radke Films.

Click here to view this spot

Interesting cinema trailer from Savaglio TBWA Buenos Aires

 TV   SOUTH AMERICA    March 28, 2007 07:07 (Edited: March 27, 2007 21:07)

The following is an interactive cinema commercial.

There was a noticeable mutter from the grumbling audience when this trailer was screened.

Click here to view this spot

More Scion work from ATTIK, SF.

 TV   USA    March 28, 2007 07:03 (Edited: March 27, 2007 21:03)

Another of the Scion xB films from ATTIK. An impressive series.

Click here to view this spot

Red Bee & the BBC .... more good promo work

 TV   UK    March 28, 2007 06:10 (Edited: March 27, 2007 20:10)

Dog-eat-dog race to impress.

Click here to view this spot

Nice PSA from DDB Canada

 TV   CANADA    March 28, 2007 04:23 (Edited: March 27, 2007 18:23)

Simple idea .. nicely done. From DDB Canada.

Click here to view this spot

Guest comments for the featured spot "Tread Boldly"

 GUEST COMMENTS   NEW ZEALAND    March 28, 2007 03:27 (Edited: March 27, 2007 17:27)

Some background from the creative team:

Beaurepaires sell tyres.
It's a highly competitive, skinny margin, distress-purchase category strewn with high-octane, screaming, stack-it-high-sell-it-cheap retail advertising.

Vince Martin has been the front man for Beaurepaires for 23 years - yes 23, the upside of this is the moment he appears everyone knows it is a Beaurepaires ad, the down side is trying to find new ways to invigorate and refresh the campaign.

We have always given Vince an understated, tongue-in-cheek swagger.
He is a bit of an anti-hero, so the film noir feel really works well.
and hats off to a cool client who said, "I just want it to look like quality." Concepts by Hugh Walsh and Martin Hermans of Clemenger BBDO Wellington New Zealand.

Go to the best TV page or Click here to view this spot

New work from BBDO Toronto

 TV   CANADA    March 28, 2007 01:59 (Edited: March 27, 2007 15:59)

Three new 15s from BBDO Toronto & United Artists.

BioBest yogurt has the stuff needed to keep your insides healthy.

Creative Commentary
Just because your outside looks healthy doesn't mean your inside is. In fact there are times this inside "You" feels like a lazy fat man.

Click here to view "BAD"

Click here to view "BUS"

Click here to view "STAIRS"

New Adidas Work from 180 Amsterdam.

 TV   EUROPE    March 27, 2007 14:44 (Edited: March 27, 2007 04:44)

You will go through tough times. It's about coming through that.

Creative Commentary
The athletes were incredibly open and honest. It seemed that by doing something they wouldn't normally do, the barriers came down. As a result, the work is wonderfully naive. And some of it is equally quite beautiful. Most of them even surprised themselves

Click here to view this spot

... and from Hamburg ... new work for Lamborghini

 TV   EUROPE    March 27, 2007 14:32 (Edited: March 27, 2007 04:32)

We'd like to see more work from Germany! In the meantime here's a simple idea from Philipp und Keuntje.

Sant' Agata is the home of Lamborghini
and therewith the birthplace of the
most brute and desirable sports cars this world has to offer.
Our campaign shows how this fact
influences the local people's lives.

Click here to view this spot


 TV   SOUTH AFRICA    March 27, 2007 14:27 (Edited: March 27, 2007 04:27)

BBDO Cape Town and Velocity Films has created a corporate TV commercial for Capitec Bank - an entry-level bank that offers simple, cost-effective banking.
Based on a true story of simple thinking and smart solutions. Set somewhere in South America in the 20's, shot around Buenos Aires.


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   INDIA    March 27, 2007 12:05 (Edited: March 27, 2007 02:05)

Without needles, style will have no substance. Fashion will no function. The campaign got across this aspect by featuring live mannequins in a show-window setting wearing RAGS FASHIONED WITHOUT STITCHES.

Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    March 27, 2007 11:57 (Edited: March 27, 2007 01:57) cigarettes nhs.jpg

Counterfeit cigarettes are a growing problem in the UK. They look like real cigarettes but are made in illegal factories in places like China and Eastern Europe where cow manure and floor sweepings (with rat droppings) are used to fill out the low-grade tobacco.

Click here to view this ad

New work from CLM BBDO France

 TV   EUROPE    March 26, 2007 15:48 (Edited: March 26, 2007 05:48)

New "Smart car" work from CLM BBDO France & WANDA. Here's a couple of the films from a series 5 spots.

Click here to view "Roswell"

Click here to view "Mermaids"

The Endless Summer - Coke style

 TV   AUSTRALIA    March 26, 2007 15:09 (Edited: March 26, 2007 05:09)

Singleton Ogilvy & Mather, Sydney, & Monkey Lab - new coke work.

Click here to view this spot

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    March 26, 2007 13:19 (Edited: March 26, 2007 03:19)

Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies.

Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    March 26, 2007 13:01 (Edited: March 26, 2007 03:01) sti performance horse.jpg

Subaru took a limited number of its world renouned WRXs and Liberty GTs and performance enhanced them with STI World Rally Championship parts.
The result was every car enthusiasts wet dream.

Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    March 26, 2007 12:20 (Edited: March 26, 2007 02:20)

(Lots of good print from New Zealand this week! bestads)

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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    March 26, 2007 07:03 (Edited: March 25, 2007 21:03) Time Renewal.jpg

Pantene Time Renewal restores the look of age-damaged hair.

Click here to view this ad

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    March 26, 2007 07:00 (Edited: March 25, 2007 21:00)

In an effort to drum-up more business for Drum City, Auckland's leading specialist drum shop, branded chopsticks were distributed to stall holders in Asian foodhalls and noodle bars throughout Auckland. The chopsticks were placed on trays with meals and also included with takeaway orders.

Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    March 26, 2007 05:55 (Edited: March 25, 2007 19:55)

With the effects of the Boxing Day Tsunami and also the Java tsunami still in the mind, the breathtaking scale of the eight-storey wave drives the point home that disasters can happen to anyone, anywhere, at anytime. The 19-metre high outdoor poster of a gigantic wave was created for Medecins Sans Frontieres (MSF) Australia.

The specially constructed giant wave poster is designed to put viewers in the shoes of those that experience suffering from unexpected disasters and ongoing conflicts that occur throughout the world.

Click here to view this ad

Sponsor News ....

 SPONSOR NEWS   AUSTRALIA    March 26, 2007 05:02 (Edited: March 25, 2007 19:02)

From time to time we'll be including an item on "Sponsor News" - a roundup of what our sponsors have been doing. These are the good people who keep bestads alive.

here's a nice one from Emerald City:

Click here to view "Collette Dinnigan"

Harvest Films have been busy ...

 TV   USA    March 23, 2007 03:46 (Edited: March 22, 2007 16:46)

Firstly, "Stress Monster" for Propel Fitness Water - Element 79

Click here to view this spot

Then there's the new spot "Beach" for ProFlowers - BBDO West

Click here to view this spot

& there's more over in the Your Space section.

From New Zealand agency "Spawn"

 TV   NEW ZEALAND    March 23, 2007 03:08 (Edited: March 22, 2007 16:08)

The art of copywriting lives on.

wonderful water from way back when ...

Click here to view Whalebone

Click here to view Wellington

Click here to view Wallies

Canadian Filmmakers Festival spots from GJP Advertising

 TV   CANADA    March 23, 2007 02:36 (Edited: March 22, 2007 15:36)

Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies.

Creative Commentary
The festival's target doesn't buy into the hype of typical Hollywood movies, so we took some classic films and considered how they'd play out successfully - or unsuccessfully - in Canada. We ended up with a great campaign that celebrates Canadian truisms and some classic Canadian deadpan delivery in the commercials.

Click here to view Jaws

Click here to view Close Encounters

Nice idea from Y&R New Zealand.

 TV   NEW ZEALAND    March 23, 2007 02:28 (Edited: March 22, 2007 15:28)

Make sure you watch the bit AFTER the spot.

The New Zealand Red Cross helps people in need 365 days a year. Once a year they ask for help.

Click here to view this spot

LAIKA/house's new Oregon Lottery spot

 TV   USA    March 23, 2007 02:21 (Edited: March 22, 2007 15:21)

Portland, OR
Commercial animation studio LAIKA/house and advertising agency Borders Perrin Norrander, Inc. (bpn, inc.) recruited Portland painter and LAIKA/house illustrator Evan B Harris to create a unique illustrative production design for Oregon Lottery's "Deal or No Deal" scratch game campaign. Two animated spots, "Louisiana Purchase" and "Alaska," air in Oregon beginning March 20, 2007.

Directed by LAIKA/house's Aaron Sorenson, the campaign takes a humorous historic look at some of America's "Best Deals Ever Made" including the Louisiana Purchase of 1803 (which doubled the size of the United States) and the 1867 purchase of Alaska from Russia.

All characters and backgrounds were hand-drawn and painted by Harris, scanned into a digital format, and then animated by LAIKA/house's Wendy Fuller using Maya software. The result is two richly detailed 30-second commercials, which have a sophisticated palette and charmingly detailed characters from history including Napoleon and Thomas Jefferson.

Creative Commentary
"We knew we wanted to use animation instead of live action after the concepts were finalized. Live action might feel forced, plus we avoided any similarity to the television show 'Deal or No Deal.' We wanted a totally different feel. Evan's style and Aaron's expertise were perfect," Eric Terchila, bpn copywriter, said.

"The humor comes across in the characters by playing it straight-they take the deal very seriously," Sorenson said. "In 'Alaska,' this is juxtaposed against the chaos of the environment around them, and in 'Louisiana Purchase,' the exaggerated size difference between Napoleon and Jefferson is automatically funny. It works better because Evan's characters are elegantly designed, which is a great counterpoint to the performance of a minuscule Napoleon."

Click here to view this spot


 LATEST NEWS   USA    March 21, 2007 18:58 (Edited: March 21, 2007 07:58)
COMPANY has opened an LA office, helmed by Owner/Executive Producer Robin Benson (formerly of Villains). COMPANY's roster of directors includes Philippe Andre, The Coen Bros, Fred Goss, Sara Marandi, David McNally, Jeff Thomas and Harald Zwart. COMPANY's website:

Spy Films in Russia!

 TV   EUROPE    March 21, 2007 12:42 (Edited: March 21, 2007 01:42)

BBDO Moscow & Spy Films Inc have just made 2 mightily impressive spots for Snickers.

Click here to view Race

Click here to view Robot Socks

GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   MIDDLE EAST    March 21, 2007 10:09 (Edited: March 20, 2007 23:09)

Dominic Stallard & Clinton Manson, Joint Creative Directors, Lowe Mena, Dubai, will be this week's guest judges. Dominic & Clinton will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.


Deciding TV wasn't as simple as we first thought it would be. Choosing the winner came down to following heart, not head. So although we wanted to choose HP sauce for its strategic insight, Altoids gets our vote. When the punchline was delivered, it was unexpected, subtle and funny in a "We've got to email this to all our friends" sort of way.

Click here to view this spot


We really liked the Ariel outdoor, but we liked the Surfrider foundation press ad more. The message is clear, the art direction is beautiful and for once, the lack of using injured or dead animals to promote a cleaner environment is refreshing.

Click here to view this ad

bestads Global Awards - February

 AWARD NEWS    March 21, 2007 09:47 (Edited: March 20, 2007 22:47)

the bestads Global Awards for February .... now online on the AWARDS page.

this month's jury (in no specific order) ......

Pablo Minces - CD Santo Buenos Aires

Bjorn Stahl - ECD, Ogilvy Group Sweden

Curt Detweiler - CD TBWA Chiat Day LA

Graham Woodall - ECD JWT Chicago

Warren Brown - ECD BMF Sydney

Josh Moore - ECD Loweworldwide NZ

Roger Pe - ECD DDB International Malaysia

Fabio Mazia - ECD Ladoc Publicis Spain

Eka Ruola - Creative Director - TBWAPHS Helsinki

Wayne Hanson - Creative Director, ATTIK, San Francisco

previous jurors (since Nov last year) ....
Danny Brooke-Taylor, Joint Creative Director, TBWALondon
Kevin Roddy, Executive Creative Director, BBH New York
Jan Jacobs and Leo Premutico, Executive Creative Directors, Saatchi & Saatchi New York
Nick Worthington, Executive Creative Director, Publicis Mojo New Zealand
Mike Barnwell, Executive Creative Director, Grey Worldwide South Africa
Jeremy Craigen, Creative Director, DDB London
Geoff Smith & Simon Butler - CDs, Grey London
Al Moseley & John Norman, Co-ECDs W+K Amsterdam
Ben Kay & Daryl Corps - CDs, Lunar BBDO London
Ed Evangelista - ECD, JWT New York
Wayne Best - ECD, Taxi New York
Matias Ballada, CD Santo Buenos Aires
Andrea Stillacci, ECD JWT Paris
Jeff Curry, Group Creative Director, Ogilvy & Mather North America, New York
Julian Watt - ECD Network BBDO, South Africa
Matt Eastwood, National Creative Director/Vice Chairman DDB, Sydney
Terrence Tan - CD, DDB Singapore
Olivier Camensuli & Frdric Royer - Senior creative team, Publicis Conseil, Paris
Mark Collis - National Creative Director, Leo Burnett Sydney
Claudia Southgate & Verity Fenner, Senior Creative Team, BBH London
Chad Borlase & Gary Watson - ECDs, Bos Canada
Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London
Ian Grais & Chris Staples, Co-ECDs Rethink, Canada.
Ben Welsh, CD M&C Saatchi Sydney.
Philip Andrew, ECD Clemenger BBDO New Zealand
Matt Smith & Derek Green, Saatchi & Saatchi Simko Switzerland, CEEMEA Joint Regional CDs.
Richard Denney & Dave Henderson CDs Saatchi & Saatchi, London
Nigel Dawson - CD, Grey Melbourne
Todd Riddle, Group CD Fallon Minneapolis
Magnus Olsson, ECD Saatchi & Saatchi Amsterdam
Flavio Pantigaso - CD, Lowe Mexico
Roy Meares & Jeremy Taine - ECD Ogilvy New Zealand
Jeremy Carr - CD MCBD London
Peter Ampe & Katrien Bottez - CDs Duval Guillaume Belgium
Sylvain Thirache - ECD, DDB Paris
Jeremy Taine - ECD Ogilvy New Zealand
Kerry Reynolds - ECD McLaren McCann Canada
Rob Rich, Executive Creative Director, Publicis West - Seattle
Tony Leishman & Christine Isaac - CDs, Campaign Palace / Red Cell Melbourne
James Mok - CD, FCB New Zealand
Ian MacKellar - CD, BBDO Toronto
Farrokh Madon - ECD, BBDO, Singapore
Pancho Gonzlez - ECD, Unitas Chile
Ross Chowles - CD, Jupiter Drawing Room, South Africa

More of the MILK series from Rebolucion & Grupo Gallegos

 TV   USA    March 21, 2007 08:20 (Edited: March 20, 2007 21:20) Town.jpg

"this is the place where all of your dreams come true..."

Click here to view "Dream Town" Town.jpg

"On this island we laugh all of the time ..."

Click here to view Laugh Town

Use Dominate ... and save the male world! well ....

 TV   NEW ZEALAND    March 21, 2007 03:30 (Edited: March 20, 2007 16:30)

Very Funny stuff from Colenso BBDO, New Zealand. Warning ... contains RUDE bits!!

With so many metro-sexuals in the world, we need more men. But being a man doesn't mean you cant look good too, thanks to Dominate Hair Products.

Click here to view this spot

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