Seen and noted
Del Taco launches "UnFreshing Believable," the new advertising campaign from Camp + King underscores the surprising difference of Del Taco's freshness and features communications that emphasize the fresh-for-less positioning.
VIEW THE SPOT Cheers: Standard Glass
Campaign by Lapis Raro, Brazil for confortable couchs by Lider.
VIEW THE FATHER AD VIEW THE PARADISE AD VIEW THE PIZZA AD VIEW THE REMOTE AD ROM: "Save the dolphins"
This year, the long awaited May 1st holiday, which is celebrated widely across Romania and the region, sadly occurs on a Wednesday. so in order to extend the vacation till monday, ROM brand is offering a new service. THE ROM FOUNDATION website - just write your boss's details, and he will recieve a request to allow you to "Volunteer" for the ROM foundation on various causes such as "Save the dolphins at the sea resorts","help foreign relations with neighbouring states" and many more "ProBono" causes.
The campaign just launched, but already hundreds of "release forms" were signed, allowing Romanians to celebrate a long May 1st vacations... VIEW THE CONCEPT Volkswagen: Migrator Bird
The winter season makes Sweden a harsh part of the world, and you know it's coming when the birds start to move down to the southern hemisphere. Lucky for them. But for us sorry suckers who has to stay and fight the winter, Volkswagen's Skiteam cars are equipped with four wheel-drive, a car heater and a roofbox for your skiis everything you might need for the Swedish winter. This is the winter adjusted offer. Together with the university in Lund we're live-tracking one osprey bird on its winter migration, following its path down south and back again, using GPS. We drove visitors to the site with TV spots, print ads, banner ads and outdoor. On the campaign-site you could also learn more about the offer and the 4MOTION cars, equipped with the Swedish Haldex four wheel drive-system, and also guess the return-date of the bird to win prizes. The Skiteam offer lasted until the bird returned. Itâs a winter adjusted offer, for a winter adjusted car. Agency: DDB , Stockholm
VIEW THE CONCEPT Nescafe Galao: App
The first alarm clock that goes off when it's time to go to sleep. Agency: Ogilvy Portugal.
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Surprising, what can fit into the dead angle. Volkswagen Side Assist ads from Grabarz, Germany
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DDB, Bolivia ads for newspaper El Diario
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He's not taking their happiest moment in these print ads from Young & Rubicam, Buenos Aires
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Carvel makes a long-awaited return to television with these quirky, offbeat :15 spots featuring Fudgie, their spokeswhale. Apparently, Fudgie has lost his mind. All spots were created by FOCUS Brands' internal creative department with animation by Primal Screen.
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Depression can be hereditary. If you suffer from it, there is a good chance your ancestors may have also been affected by it and there is a high chance your children will also be afflicted by it. This latest radio commercial by Clemenger BBDO Adelaide for COPMI shows the journey of sadness through one Australian family.
PLAY THE SPOT UncleGrey: A Christmas Invoice
For the agencys christmas card 2012 UncleGrey, Denmark turned some of the most hated of all business mail, the invoice, and turned it into an act of kindness, caring and love.
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The benefits of an extended warranty in these print ads from Revolution, Brasil
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The Hamburg advertising agency Kolle Rebbe chooses a captive cinema audience for their hard hitting debut commercial for the North German fitness chain Kingdom of Sports.
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The Maruti Suzuki SX4 is known for itâs distinct positioning as a car for the âmanâ in every gentleman by the virtue of being an unbeatable combination of power, performance and luxury in the segment. Lowe Lintas & Partners Mumbai's task of communication was to further strengthen this positioning and launch the all new version of the SX4 which is equipped with the Super Turbo Diesel engine and a host of new features. T
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We believe that many people have actually lost sight of the real reasons to select a phone. In the spot, which was directed by well-known director Roman Coppola,Crispin Porter + Bogusky, Boulder use a wedding scenario as a metaphorical reference to help tell the story with two sides and natural tension. Windows Phone takes the high road and lets the iPhone and Galaxy phone folks fight it out and by doing that shows that there is in fact, a third, compelling choice when thinking about buying a smartphone.
VIEW THE SPOT First Choice: Braces
Save the sea life says the Sea Shepherd ad through Heads Rio de Janeiro
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VH1 Brasil made a rebrand. The TV Channel used to be famous as a Music Channel. Now they still have music as the main attraction, but started to talk about fashion, gastronomy and other subjects. Casa Darwin, Brazil made a campaign to tell people this new fact.
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From Uruguay Agency Domino presents print ads for Mazda
VIEW THE LOVE AD VIEW THE KISS AD VIEW THE XOXO AD New York Taxi & Limousine Commission : Hail
The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create "Variations on a Hail," a new spot developed by Cooke&Co CD/Copywriter Marty Cooke.
VIEW THE SPOT Instant Scratch-Its: Instant Millionaire
A scratchable print ad that lets you scratch away your old life to see what it would be like to be an Instant Millionaire. The campaign ran as print, online and direct.
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PETA via Fallon London have created a short online film, created to highlight the fact that vegans have bigger sexual appetites.
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Recognizing that menâs faces go through a lot daily, NIVEA Men, the global leader of the male facial care category, has launched a new range of products designed to unlock menâs everyday potential starting with the Active Age Range
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The TV ad 'The Wait', directed by Sara Dunlop, looks through the lens of a group of girls in a cafe where one of them is waiting for that all-important phone call from a guy sheâs given her number to, a situation that many people can relate to. We see real tension build up as the girl waits eagerly but despite full coverage, she never gets that call. The ad finishes with the line âif you donât get that call, it's probably not our networkâ, dramatising the benefit of Vodafone always improving their network.
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The insight into the Vodafone RED âBallâ ad is that consumers want to be able to connect with the ones that matter to them for as long as they want. Directed by Kevin Thomas, the ad follows a boy who is inseparable from his one big love â his football. Taking it everywhere, even places he most definitely shouldnât, the ad plays on the idea that good things should never come to an end, dramatising the consumer benefit of endless calls and texts. The Shazam-enabled ad allows people to download the classic track âGive Him a Ball and a Yard of Grassâ from the 80s Irish band The Sultans of Ping FC.
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Adam & Eve DDB has teamed with Gorgeous Enterprises to show how surprisingly spacious the new VW Up is.
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A simple don't text and drive at the same time message from Happiness, Brussels.
VIEW THE BOY AD VIEW THE GIRL AD VIEW THE UNCLE AD Megaman Light Bulbs: Calendar
Energy-saving bulbs are considerably more expensive than normal light bulbs. However, only very few people know and believe that, due to their prolonged lifespan, they are still cost efï¬cient. So, Garbarz & Partner Germany decided to not only claim that an energy-saving light bulb is able to burn day and night for a whole year â but to prove it.This is why we developed the ï¬rst "light bulb calendar" for MEGAMAN, Europe's third biggest producer of energy-saving light bulbs, including 365 bulb sockets â one for each day. And we only made use of one single energy-saving light bulb, letting it burn 24/7 for a whole year, day and night.This resulted in a spectacular calendar, being a highlight not only because of its sheer size
but also because of the impressive design. The calendar had been installed in the BoConcept stores â known for modern designer furniture and lamps. VIEW THE AD The Barn Project: The Girl Gift Basket
Injustice begins the very minute a girl is born in India. There is little joy for the mother with the disappointment of not giving birth to a boy overriding. The BBH Barn in India decided to do something that celebrates the birth of a girl.
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180LA's latest commercial for Adidas is "Quick Ain't Fair". When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring basketballers John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). Featuring the track "Goldie" by A$AP Rocky.
VIEW THE SPOT Beef: Throw another steak on the barbie
CASE STUDY: Since an Australian tourism spot starring Paul Hogan ran in the US in 1984, Australians have been teased with the line 'Throw another shrimp on the barbie'. Aussies hate it - they call it prawn (not shrimp) and they rarely barbecue it. To win back the hearts of Aussies, BMF Australia empowered them to fight this stereotype and demand a remake of the original ad - with the more accurate line, 'Throw another STEAK on the barbie'. Pretty soon, the nation was not only barbecuing steak again - they were declaring their love of it to the whole world.
VIEW THE CASE STUDY Pepsi Max: Test Drive
Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, has teamed up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive" via TBWAChiatDayLA. The commercial and video were created as part of their "Zero-Calorie In Disguise" campaign. "Test Drive" features a disguised Gordon as Mike, a timid, minivan driving, Pepsi Max drinking customer, and Steve, the unsuspecting used car salesman.
VIEW OUTDOOR Coke Zero: Explores Taste Under Hypnosis
World famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will their subconscious recognize any difference between Coca-Cola and Coca-Cola Zero? Discover it here. Agency: Duval Guillaume Modem, Brussels.
VIEW THE SPOT Canon EOS: Follow your curiosity
Director Mario Zozin has partnered with Canon and Dentsu Singapore for a visually stunning piece in which people follow their everyday curiosities to new, magical revelations in a new ad entitled âFollow Your Curiosityâ. The spot features a quiet, naturalistic style that closely observes a diverse cast of characters experiencing that thrilling moment when the simple desire to explore turns into a celebration of that which moves us all.
VIEW THE SPOT 2degrees Mobile: Fight for fairness
The 60" TVC launches 2degrees' new Carryover Data and sees Rhys Darby take on the personas of a boxer, Robin Hood and the former New Zealand Prime Minister David Lange in his crusade for fairness.
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TBWAMedia Arts Lab, LA has launched a new spot titled 'Photos every day' for the iPhone 5 directed by Everynone via Epoch Films.
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A sheriff and his deputy are persecuted by a group of indians. Despite this, they are both very bored because they are the main actors of a western movie that is shown every week on cable. This is to dramatize this Carne, Lima has shown, unlike cable TV, DIRECTV has the best and hottest programming.
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