PSA: Stop Observing Silently

A group of interns at BBH Singapore has focused on the important issue of casual sexism. Mansplaining, patronising, inappropriate jokes - these acts of sexism are pervasive in day to day interactions between men and women across the world. The team decided to look at the issue from the perspective of Singaporean university students, which led to a campaign entitled 'Stop Observing Silently.' As part of this campaign, the team collected stories from female university students on their encounters with sexism and turned them into snappy stickers that educate male students, fresh out of National Service, on how to speak out against casual sexism. The campaign is being pushed out at university orientations through physical packs of stickers while the digital assets have been rolled out on Instagram and messaging app Telegram. The two power-packed campaigns are a result of this year’s BBH Barn, a three-month-long internship program that offers selected interns an opportunity to work on real client work and a passion project to 'Do Good, Famously.' The focus of this year’s program was to open the doors to a more diverse group of applicants, beyond students of advertising and marketing courses.