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Top 6: August 21st 2019

KiwiRail and TrackSAFE NZ: Near Miss Memorials

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Top 6: August 21st 2019
For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched "Near Miss Memorials" to remember the near misses suffered daily by train drivers. Half crosses are being installed at rail crossings around New Zealand where near misses have occurred, each with a QR code linking to a unique video of a real near miss and personal story of how it impacted the train driver. The symbol of a half cross represents just how close each near miss could have been to a fatality. The safety campaign was launched at Parliament on Monday, following shocking statistics revealing that every day train drivers in New Zealand come close to a near miss with pedestrians and vehicles at level crossings, despite all crossings featuring some form of protection, including flashing lights, warning bells, barrier arms, gates and signage. The real-life near miss footage acts as a stark visual reminder for Kiwis to take caution when crossing railway tracks. For those who can’t view the installations, they can watch every near miss film at via an explorable 3D rail journey.
Credits Other credits

Kate Thompson, Community Engagement Manager, KiwiRail

Megan Drayton, Foundation Manager, TrackSAFE NZ

Account Service: James Blair, Rebecca Farlow, Anna Hall

Planner: Annika Fyfe

Print Production: Julz Lane

Digital Production: Johannes Gertz, Jason Vertongen, Danillo Castilho, James Li

Video Production: Judy Thompson, Amanda Summersby, Dan Cummings, Milon Williams, Mark Tretheway

Photographer: Mat Baker

Retoucher: Carl Baker

Media: OMD

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