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Ikea: Get Used To A Better Living Room


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Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, 'Get Used To A Better Living Room'.Created by The Monkeys, part of Accenture Interactive, the campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions for the home.Directed by Damien Shatford from The Sweetshop, the campaign focuses on the frustrating habits we accept when surrounded by household products that don’t actually work.
Credits Other credits

Client: IKEA Australia

National Marketing Manager: Kristin Bengtsson

National Marketing Communications Manager: Erin Falconer

Marketing Communications Specialist: Erin Burgess

Interior Design Leader: Christine Gough

Interior Design Manager: Amy Hare



Director: Damien Shatford

Producer: Nikolas Aulich

Executive Producer: Loren Bradley

Managing Director & Executive Producer: Edward Pontifex

DOP: Crighton Bone



Post House: The Editors

Executive Producer: Nicoletta Rousianos

Editor: Stu Morely



Sound House: Rumble Studios

Executive Producer: Michael Gie

Sound Designer: Tone Ashton



Content Director: Lauren Shelley

Integrated Producer: Tanith Williamson

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