Seen and noted

BEST TV
Winner: Mercedes Benz / Bertha Benz. Brand heritage beautifully delivered in a film that's technically impeccable. Reminds me of the good days of Stella Artois, but I'm missing some of that old wit and charm.

Runner Up: Hyundai Runaway Tent. If you've done car before, you'll know 99% of the briefs are about finding a smart way to show the product from beginning to end. They found a clever solution with this insightful and nicely executed little story. Just wished it went a bit further, crazier, wilder.

BEST PRINT
We are not in print season, I'm afraid.

BEST OUTDOOR
Winner: Chevrolet. I've seen quite a few stunts using football jerseys as well as ideas for World Car Free Day. But here they managed to combine both in a way that's just so simple and sharp. Lovely idea, a shorter case study could make it stronger.

Runner Up: #JustBoobs. Feels more like art than ad. Not sure if that's good or bad. Some pieces would probably help close the loop but I still love the irreverence and simplicity. Impossible to ignore.

BEST INTERACTIVE
Winner: 3D Activist. 15 minutes superbly well spent. You can feel the truth and the passion all over it. Brains and hearts working together to deliver a powerful message we just can't ignore.

Runner Up: Preservation Robot. Not the most fantastic innovation, but I quite like the contrast. It's good know a robot is helping preserve our heritage while I'm here judging ads.




This week's guest judge is Joao Braga, chief creative officer at JWT Bangkok.

Joao was born and raised in Rio de Janeiro, Brazil. Over the past 20 years, he has happily and effectively connected people and brands across 3 continents, with work that won trophies in all major award shows, including multiple Gold Lions at Cannes.

Joao has joined JWT from Ogilvy Singapore with previous award winning stints at TBWA Sao Paulo and Publicis Lisbon. Within the first 18 months in Thailand, he has helped build a number of local and international brands with work that's been recognized across multiple categories in Adfest, LIA, Spikes, D&AD and Cannes (including another Gold). The recent performance placed JWT Bangkok back into Thailand's top 3 and number 1 within the network.