BEST TVWell, what a bag of tricks we have in film this week.. Iggy on a beach, LeBron James singing, Hans Christian Anderson set to Radiohead, people smashing work colleagues with squash racquets, and Filipino gen Z kids crying ice cubes.
I'm gonna ignore the cynical voice inside my head that says its trying too hard and instead bathe in the beautiful senselessness of the
RC Cola spot. Just about weird enough to get my pick in film. Second place goes to
Iggy on the beach. No offence to the writers, because there is some nice writing here, but I could happily listen to Iggy read the phone book out.
BEST PRINTBless the print category here for harking back to a simpler time when trying to win a lion was our biggest concern. Though not sure any of these will achieve that. The two that just about stand out above the rest for me are the
Ikea campaign (Who knew there are still blank spaces on the Ikea world map?) And the
Durex one simply for making me say the brand name in my mind.
BEST OUTDOOR No such thing as dry January in the outdoor category with work for Stella, Pilsener and Coors on show. And I'm gonna give some love to the
Pilsener Peaceboards. Nice use of the current situation in sports arenas to get a message across. If pushed for a runner up I'll go for
Pony. Just for having a go at the people we would all like to have a go at on the rare occasions we leave the house.
BEST INTERACTIVEA few things to like in interactive this week. Unfortunately not always very interactive when it came to explaining the work. Having spent time at Christmas with young relatives with a twin passion for Animal Crossing and wasting food I'm giving
Hellmann's my vote for no 1.
Using
WhatsApp to find homes for shelter dogs is nice too. And surely
Pfizer deserve a special mention right now... Might be a bit late to save Mozart, but I am sure there will be quite a lot of amazing music made in the coming year that may not have ever seen the light of day if it wasn't for them.
Thanks for reading everyone. Not that you have anything better to do.
This week's guest judge is Mark Hendy, co-founder of Byrd by Byrd in Berlin.
He has spent the last 20+ years creating ideas in London, New York, Milan, Vienna, Dubai and Berlin.
His work has been awarded at Cannes, D&AD, Clios, New York Festivals, One Show, ADC, Euro and Global Effie, Red Dot Design and even made it into the Guinness book of world records.
He was executive creative director at Grey in Germany between 2010 and 2018, the most creative period in the agency's 102 year history.
After a stint at VCCP in Berlin, working on Spotify, Zalando and TikTok Mark
co-founded Byrd by Byrd, a company that is all about 'a commitment to a new
normal'. As well as doing communications for TNT comedy shows they like making documentaries about skateboarding. Mark has never once stood on a skateboard.
