 |
TV
 Global sports company PUMA announces the launch of its biggest global campaign to date - âGo Wildâ â marking an evolution in its brand identity, reinforcing its commitment to redefining the game ,and setting the stage for long-term, sustainable growth. PUMA presents a new vision of sports aligned with the expectations of new generations and rooted in its history where, sport is a form of self-expression, a source of enjoyment, and a way to create social connections.VIEW THE SPOT  Red tape, administrative hurdles, endless paperwork - for most people, just the thought of finance admin is enough to induce a scream. In Italy, VAT registration and management is a notoriously stressful process for small businesses and individuals alike - but a humorous new campaign for finance platform Fiscozen shows that with the right app, a more Zen-like approach is possible. Created by independent creative agency DUDE, What the VAT? takes an unusually light hearted approach to a serious matter VIEW THE SPOT  Across Canada, fridges are overflowing with barely used sauces, and condiment hoarding has reached an all-time high. Canadians are stocking their shelves with uninspiring flavours that end up forgotten and tucked away. Hellmann's is here to tackle this common yet unspoken problem.VIEW THE SPOT  Whether itâs small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses... Because homes that evolve are lives that move forward. Leroy Merlin's mission is clear: to support the projects of 68 million French people, so that everyone can improve their home â and their life. To embody this commitment,VIEW THE SPOT  McDonald's and Leo Burnett are launching a new instalment of their âBreakfast, done properlyâ platform, celebrating the iconic McDonaldâs morning menu. Built around the idea that a McDonald's Breakfast is so iconic it needs no explanation, the campaign strips away all logos from the ads, letting the food itself be the distinctive asset that communicates the brand. The campaign follows concept research by Savantaâs McVue tool, which found that up to 90% of people correctly identified McDonaldâs Breakfast products even when shown without branding. VIEW THE SPOT  FanDuel Sports Network has teamed up with Los Angeles-based creative agency Fellow Kids to launch a new awareness campaign that introduces the networkâs new branding to baseball fans in a fun, fresh way. .VIEW THE SPOT  Zero. Thatâs the price to acquire a garment discarded by major brands in the Atacama Desert (Chile). The Atacama RE-commerce project â an initiative transforming fashion industry waste into an opportunity â allows pieces from renowned brands, some never worn and in excellent condition, to get a second chance. The action draws attention to the issue of textile waste, enabling consumers to access these clothes online and free of charge, with only the shipping cost to cover. In other words, the person is paying to remove the piece of clothing from the desert. VIEW THE SPOT  This campaign highlights Smoothie Kingâs commitment to inspiring active and healthy lifestyles with its powerhouse Metabolism Boost smoothies and the all-new Dark Chocolate Banana blend. Packed with naturally derived caffeine, protein and fiber, Metabolism Boost isnât just a smoothie â itâs a game-changer within the brandâs âManage Weightâ menu category, designed to increase metabolism and calorie burning, and ultimately support weight management.VIEW THE SPOT  In 1984, Renault unveiled what can be considered the first "car for living ": Renault Espace. This innovative vehicle, capable of transporting up to 7 passengers, has often been copied but never equaled. More than 40 years later and after five generations, new Renault Espace is unveiled today and will be available for order starting April 8, with test drives available in dealerships starting in June. Two years after the launch of its latest generation, Renault Espace full hybrid E-Tech evolves with a new design that adopts the aesthetic language of the brand's iconic models, Austral and Rafale.VIEW THE SPOT  Forget free pens and cosy, predictable daytime TV ads - from living life 'au naturale', competing in jiu-jitsu, or pursuing a passion for wood carving, TBWALondon's new brand platform for SunLife positions confidence centre stage. SunLife, one the leading UK financial companies in the over 50's life insurance sector, has partnered with TBWALondon to create an ambitious brand platform, brought to life in three TV spots.VIEW THE 3 SPOTS  When you lose your licence, you become reliant on other people - family, friends, colleagues - to take you where you need to go. That's OK once or twice but, when you are disqualified for any length of time, you soon become a problem for others. When you lose your licence, you lose your independence. Our campaign presents the idea of losing your licence and your independence in a memorable, off-beat way. We see our disqualified driver literally carried around by friends and family. This shows the lack of freedom the disqualified driver has and also shows what a pain they become to others. It makes disqualification seem as embarrassing and unwelcome as possible.VIEW THE SPOT « First « Previous Next » Last » 15 of 15 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
