Seen and noted

BEST TV
I usually judge work (privately) by how jealous I am of it and how much I wish I had made it. So, the film work I'm most jealous of this week is...

Winner: Penguins International 'Protest March of the Penguins'. That juxtaposition of absurd policy (tariffs on penguin-inhabited islands) with heartfelt conservation action is actually kind of brilliant. I loved the livestreamed element, and the music choice was spot on. Nice stuff as usual from the team at Rethink. I wish I had made it.

BEST PRINT
Winner: Spotify 'Chappell Roan'. One of my favourite campaigns of the week. It captured the iconic fandoms of some of the world's biggest artists with visuals I can only describe as a vibe. The films were amazing, but the idea worked wonders in print. No line - just an image and logo. The photography is stunning. One of the best-looking ads I've seen in a while. Jealous.

Runner-up: Stella Artois 'Claustrobars'. In a time of logoless visual ads, this one stands out. It's more than just a minimalist idea; it captures a feeling (much like the Spotify ad) that the audience will relate to. Again, Stunning photography. Jealous.

BEST OUTDOOR
Winner: Budweiser 'The Beer Behind the Backstage' is my favourite Outdoor piece of the week. Budweiser continues to dominate the music space, showcasing its authentic connection - backed by tangible evidence. In this case, it's riders. I love the simplicity and confidence of the art direction, as well as how this outdoor element feeds into a bigger idea that is activated at music festivals. Officially jealous.

Runner-up: Goody's 'Goody's Smile'. It made me smile, which, according to the case study, releases three neurochemicals/hormones. A simple yet effective idea that showcases the brand's purpose and demonstrates its understanding of the audience. Nice.

BEST INTERACTIVE
Winner: SKF 'Faroe Islands Space Program'. A big, bold idea. Made me jealous.

Runner-up: Mami Wata 'Bald Faces'. A big, bald idea. Made me laugh.


This week's guest judge is Scott Zuliani, award-winning art director turned copywriter turned creative director turned freelancer-all of the above. He's more high-res in real life.

After over a decade working in Australia, Scott is now another Aussie living in London, available for projects worldwide. Among his accolades, he was recently named AWARD Awards Creative Director of the Year. His work can be perused on a website appropriately named scottzuliani.com.