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Seen and noted
The World's First Social Media Powered Flight In the world's first social media powered flight, Loud&Clear Creative launched their client, Strike Bowling's social media manager 40 feet into the air in the middle of Melbourne Central Shopping Centre using the power generated by 'likes, tweets, Instagram and Facebook shares. Every social interaction was rewarded with a squirt of helium in a stunt designed to engage the public and reward them with seeing a human take flight. VIEW THE EVENT Life's too shortSometimes, you just need a Tetley Clemenger BBDO Melbourne and Tetley have just launched the first ad in a broad campaign for its whole range of tea products. This will be the first campaign the agency has produced for Tetley, owned by TATA Global Beverages, since winning the business last year. Tea is traditionally a very stifled category - a world of cosy bliss and escapism. The agency developed a strategy for Tetley that would break the category norm with a more honest approach. VIEW THE SPOT Putting the zipper in toilet paper This film from 358, Helsinki called "Zipper" launches Lambi's new Life happens -concept and the new easy-to-open toilet paper packaging in Scandinavia. Thanks to the zipper-like opening mechanism, the top of the package tears away cleanly for greater convenience.VIEW THE SPOT Get your artistic bent off your chess More than 90% of consumers believe that pens and markers are only made for functional purposes. Giovanni+DraftFCB Sao Paulo say its time for them to set their creativity free with Sharpie Ultra Fine which allows people to customize any surface with the precision, accuracy and detailed creativity they need.VIEW THE CASTLE AD VIEW THE STICK AD VIEW THE MATCHBOOK AD Human kaleidoscope Dancers + camera + kaleidoscope = this infinitely gorgeous short video. It was created by We are Pi, Amsterdam made for TEDxSummit, an unprecedented gathering of TEDx organizers from around the world-- and the video celebrates "the power of x" to multiply great ideas.VIEW THE SPOT  TBWA Hong Kong print and poster campaign for Mentholatum Whitening Hand Veil.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Blaze Advertising Sydney created a number of web films to demonstrate the amount of variety you can have with a career at Accenture. VIEW THE WEB FILM Worth marrying a fourth wife Inspired by South Africa's president's recent marriage to his fourth wife, South Africa's favourite low-fare airline, kulula.com, via King James, Cape Town has launched a discount for families with multiple wives. Inspired by our VIP travellers with sizeable spousal entourages, the offer is open to all fourth wives when the family travels together on the Jo'burg to Cape Town route.VIEW THE AD Mr and Mrs Potato Head 60 years together DDB Paris and Playscool celebrate the 60 years of the famous toy "Mr and Mrs Potato Head".VIEW THE AD  Saatchi & Saatchi New York teams up notorious horror enthusiast, musician and director Rob Zombie to reveal how an ant infestation can truly crawl into a person's brain in the new :30 "Death Note" for ant control giant, Amdro. VIEW THE SPOT  New York-Presbyterian was well recognized for providing superior medical care, but few believed the hospital's staff would go to such lengths, or take such risks, to help patients regain their health. Munn Rabot New York created a series of :60 black and white spots where people told us riveting stories of their unique treatment at New York Presbyterian. Unlike most health care campaigns, this work does not feel like advertising. VIEW THE SPOT  People truly love the food that Captain D's serves. You might even say that they're actually "in love"with it. For seafood lovers like these, it's gotta be D's. Spots from TM Advertising TexasVIEW THE LONG GOODBYE SPOT VIEW THE PHONE PICS SPOT Change a flat and own the worldHow to like C&A fashion The action "Fashion Like", created by DDB Brasil, takes the digital world to the physical world at C&A's flagship store at the Iguatemi Mall, in Sao PauloA preview displaying 10 pieces of the new collection is available on a special tab, with a "like" button on every piece. During the entire past week, web surfers were able to give their opinion on the collection, by choosing which piece they like the most. On Saturday, April 21st, all pieces were displayed at C&A's flagship store at the Iguatemi Mall, on special hangers with a display showing how many "likes" the piece has. The collection is still being voted on the fanpage, and each "like" increases the number on the hanger, in real time. VIEW THE CONCEPT Andre sees himself from space The Netherlands via KONG, salutes Andre Kuipers, currently orbiting Earth at some 350 kilometers above ground. To show the appreciation, Samsung Mobile in collaboration with ESA and commissioned street artist Notasso to create a work of art for Andre. Notasso came up with something huge, so huge that it will even be visible from spaceVIEW THE CONCEPT The difference that just 8 km/h can make A reconstruction of a motorcycle crash shows the difference that just 8 km/h can make when riding in a 60 zone.VIEW THE SPOT The South Pole captured on Bloggie Australians were turning to their smart phones for recording video and sharing it via the web.We needed to promote Sony's pocket sized video camera. The 'Bloggie' highlighting its superior quality and that the fact it was just as portable, so we sent two young men on a journey in what was the most extreme product demonstration of all time. They used the Bloggie camera to document their attempt to be the first to journey to the coldest, most isolated place on earth, the South Pole, completely unsupported. Viewers could watch their journey unfold in real-time and interact directly with the guys through Facebook and Twitter. Their journey generated 1.6million Facebook post views, the equivalent of $3million in media value and raised $60,000 for Youth Cancer Charity âYOU CANâ. By the end of the campaign Sony Bloggie was the number 1 MP4 camera on the market. VIEW THE SPOT  Could you hurt someone with your blood running through their veins?The Peres Centre for Peace via BBR Saatchi & Saatchi, Tel Aviv presents: Blood Relations The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it.VIEW THE SPOT Be careful what you say with a sore throat The new Noraver Cough Sprayôs campaign from Sancho BBDO Bogota shows us that when you have sore throat, whatever you say could sound different.VIEW THE FETISHIST AD VIEW THE ZOMBIE AD VIEW THE MOBSTER AD  Volkswagen Tiguan comes with hands free parking system. Agency: AlmapBBDO, São Paulo.VIEW THE NAILS AD VIEW THE CARDS AD VIEW THE BALLOON AD Roger serves the coffeeHeading to one world BETC London created the Party Election Broadcast (PEB) for Ken Livingstone's mayoral bid.The Party Election Broadcast was street-cast for real ordinary Londoners and Ken Livingstone's words are delivered by them. BETC London has been appointed agency of record for Ken Livingstone's mayoral campaign bid. VIEW THE SPOT An air conditioner in self cleaning condition Institutional print for Goodyear from Y&R Sao Paulo VIEW THE BEAR AD VIEW THE BABY AD VIEW THE GOALKEEPER AD What happens when your armpits wake up Reggae Reggae Sauce is launching its first TV and cinema advertising campaign using the brand strapline "Put some Music in your Food".VIEW THE SPOT  Ogilvy & Mather Paris has released a new print campaign for home security brand, Vigineo.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Leagas Delaney Shanghai has released a corporate branding film for Media Markt showcasing the employeesâ dedication to their customers. The agencyâs creative team shot and produced the film, featuring actual Media Markt employees in their acting debuts. VIEW THE SPOT Where designs originally begin More and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas pencil sketching. STAEDTLER intends to revive the memory in people of where designs originally begin A sketch pencil. Agency: Leo Burnett Hong Kong. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD When you go a little bit off track Tasked with the ambition to bring Ford's new Lane Departure Warning System technology to life for consumers in a meaningful way and to convey, when it's all said and done, Ford has a real role in your life, Ogilvy & Mather Paris were inspired as it drew similar conclusions that when you get off track in real life, a little course correction is nice to have. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This is the TV spot to compliment the Let's Speak Baby Outdoor campaign (see posting below). It humorously and affectionately shows how complicated it is to talk baby, even though it is important for understanding their needs. A longer 60 second version of the spot will also be available online and on the Guigoz website.VIEW THE SPOT  âApi pluki boo goga? Ehi daba popi tuya!â* What parent has not wondered exactly what their 8-month old baby was trying to tell them? What parent isnât constantly trying to understand their baby better every time it speaks? After all, understanding a baby means understanding its expectations better and, above all, its needs. This is the role Guigoz has set itself for more than 100 years and which the brand expresses through its slogan: âGuigoz. Letâs talk babyâ. Publicis Conseil has launched a poster campaign to spread the âLetâs talk babyâ campaign inside underground stations. Everyone can discover what the babies are saying by scanning the QR code on each poster.VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER VIEW THE FOURTH POSTER VIEW THE FIFTH POSTER VIEW THE SIXTH POSTER VIEW THE SEVENTH POSTER VIEW THE EIGHT POSTER VIEW THE NINTH POSTER VIEW THE CONCEPT Knitting artwork An original artwork inspired by easyJet European network. See the video at: http://youtu.be/1siMvUlGEiMVIEW OUTDOOR |
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The latest spot in the Allianz campaign via MercerBell, Sydney.
Life's too short to be held back from your savings goals by greedy banks.
Saatchi & Saatchi, Jakarta make a case for women's equality 
A simple execution delivers a powerful 11.21 Rio de Janerio message 
Skoda print ad for the Polish market created by Change Integrated,Warsaw
A Swiss champion in this spot from Publicis Zurich 
Bitopi Leo Burnett, Dhakar spot for Telnor telco 
Hugh Jackman on the set for Lipton Ice Tea and DDB Paris 
Bates India spot for Hitachi air conditioning 
Interface India spot for Nivea 
New work for Vila Olimpica Gym from Agencia Mood Brasil.