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Seen and noted
Plan International Finland: Child Abuse hasan & partners turns preteen makeup tutorial sinister in Plan campaign. And reminds that you can change the life of a teenage girl in developing country by donating.VIEW THE ABUSE SPOT VIEW THE MARRIAGE SPOT Partnership For A Healthier America: Ashanti Americans drink a lot of beverages that are mildly dehydrating to quench their thirst. In fact, 43% of Americans donât drink enough water and 7% donât drink any at all, making 75% of Americans suffer from chronic dehydration and other health conditions. Drink Up needed to find a way to make drinking water top of mind.Site from VMLVIEW THE CONCEPT  A hearing aid for people hard of hearing advertised in print from Paranormal, India VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Salvador City Hall promotes recycling in a series from PropegVIEW THE OLIVE AD VIEW THE CHOCOLATE AD VIEW THE WATER AD The University Of Adelaide: Change The Way You Think The University of Adelaide through Nation has launched a sequel to its highly successful Seek Light brand campaign.VIEW THE SPOT Children Of The Street Society: Predatorwatch Many teens knowingly set their profiles to "public" and add questionable hashtags to their photos, in order to gain as many "likes" and followers as possible. These circumstances have made Instagram prime ground for online predators to search for, interact with, and exploit youth. To intercept predators we seeded numerous teen photos onto Instagram using hashtags that predators search for. Those who tried to connect with our profiles encountered a jail cell mosaic made within Instagram's photo grid reminding them that undercover officers are online. Agency: Cossette Vancouver VIEW THE CONCEPT Guinness: Myth To strengthen Guinness' brand positioning in South East Asia, AMV BBDO has created a new film and poster campaign for the region. The film 'Myth' broke earlier this week in Indonesia along with press in Singapore which follows on from the OOH which ran earlier in the year. In support of the 'Made of More' brand positioning, 'Myth' and the three Tattoo poster executions will show how the brand celebrates those with the confidence to carve their own path. VIEW THE SPOT VIEW THE DRAGON AD VIEW THE FISH AD VIEW THE TREE AD Paper Plus: Say It With A Book An emotional and engaging piece of content for Mother's Day featuring those who find it hardest to express their love for mum awkward teenage boys. Proving the universal truth that's easier to express yourself through writing than it is to verbalise it.Agency: FCB Auckland VIEW THE SPOT  adam&eveDDB has launched this spot for Save The Children to help them reach 'Every Last Child.' VIEW THE SPOT  Scholz & Friends, Hamburg has created this spot for Mont Blanc featuring Hugh Jackman pioneering through the last 110 years in "The Montblanc Story."VIEW THE SPOT  At 19, Alessandra Ferri was the youngest ever Principal dancer for The Royal Ballet, and at the age of 52 she continues to dazzle audiences across the world. Today, performing with a hologram of her younger self, Alessandra Ferri is unveiled in a stunning TV advert from Mother, London for NEW No7 Lift and Luminate TRIPLE ACTION Serum. While her awe-inspiring talent makes for a striking spot. VIEW THE SPOT  Pepsi announces the expansion of its global PepsiMoji campaign, inviting fans across the U.S. to #SayItWithPepsi this summer. Emojis have evolved to become a truly universal language. Theyâve grown to be more than mere icons, but cultural conversation starters. In fact, today, there are more than two billion smartphone users globally who send over six billion emojis on a daily basis. Pepsi is bringing a fresh take on the global emoji phenomenon taking emojis into the real world in unique ways. VIEW THE SPOT  It takes someone strong to make someone strong. This summer, as we celebrate the world's athletes at the 2016 Olympic Games, let's not forget the person whose strength inspired them along the way, Mom. Wieden Kennedy Portland's new campaign for Procter & Gamble.VIEW THE SPOT VocaliD: Voice Of Goldivox VocaliD, an innovative company that is pioneering the customization of digital voices for people with speech impairments, has tasked creative agency, Saatchi and Saatchi New York to create a new marketing campaign that will drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first company to build unique digital voices for those unable to speak without computer assistance. Up until then, these individuals had relied on a handful of robotic, generic sounding voices. VIEW THE CONCEPT Lust Sex Shop: Lust For Pride As the world is waiting for Copenhagen Pride 2016 to take place Danish sex-shop Lust and Copenhagen Pride launches "Lust For Pride". A visually fascinating countdown setting the mood for one of this years biggest LGBT party. Agency: UncleGrey, Denmark.VIEW THE CONCEPT The Guardian: Solitary Confinement The Guardian has today launched its first virtual reality (VR) piece 6x9 an virtual experience of solitary confinement which places viewers in an interactive, virtual segregation cell. The film aims to highlight the psychological deterioration and sensory deprivation that can be the effects of long term solitary confinement for many of the people who have experienced it first hand around the world - an estimated 80,000 to 100,000 of them in the United States alone. VIEW THE CONCEPT  Law & Kenneth Saatchi & Saatchi,Mumbai has conceived its latest campaign 'Feels Like Jockey'which consists of 4 individual films and one 60 second montage version, along with radio and outdoor executions. With this campaign, the brand reaffirms its American lineage. VIEW THE SPOT Shutterstock: The Best Bob In The World Ogilvy & Mather Hong Kong (Ogilvy) have created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, "Fake Study Videos" provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.VIEW THE SPOT  Fashion designer David Delfin and advertising agency DDB, launch "Fashion to be Free". A campaign that attacks gender inequality by using fashion as its starting point and common thread. The campaign was created to demonstrate that fashion can also be a way of thinking, a method of protest and of course a means of self-expression. VIEW THE SPOT Kia Motors : The Closer The Danger The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So MoMa Sao Paulo have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD PLAY THE BEE SPOT PLAY THE JASON SPOT PLAY THE BEAR SPOT LGBT Pride Month: Gay Turtle TBWA has launched this stunt for the LGBT community, using a 'Gay Turtle' and peoples homophobic opinions and views that are commonly heard in Turkey. VIEW OUTDOOR  Happiness, Belgium took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old way, in water and a dark room. But we developed them in the polluted water of the river of their neighborhood. This is the result.If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters. âªVIEW THE SAIGON AD VIEW THE NGA AD VIEW THE BEN AD VIEW THE DONG AD  Y&R Paris has released this print campaign for Marie Rose (French mosquito and lice repellent brand).VIEW THE FIRST AD VIEW THE SECOND AD The Times And The Sunday Times: Stories That Matter The Times and The Sunday Times have partnered to create theirfirst joint brand campaign, bringing to life the quality and focus of their journalism. Created by CHI&Partners and News UK's inhouse agency Team News, the campaign will break today with a powerful 30 TV and cinema commercial. VIEW THE SPOT Leroy Merlin: It's More Than A GardenThe Hunting Ground : The Unacceptable Acceptance The documentary The Hunting Ground uncovered an unacceptable truth: one in five women are sexually assaulted in college.The filmmakers asked us to create a campaign to hold colleges accountable.During college acceptance week, students upload reaction videos of the moment they open their acceptance letters.We re-created these reaction films with a dark twist; each student's letter revealed that they will soon be raped on campus. The campaign drove students to sign a petition holding colleges accountable. Agency : Goodby Silverstein VIEW THE SPOT Accor Hotels: Welcome From The First Click For the first time, a brand has spoken to new Twitter users, welcoming them in a personalised way.For one week, new Twitter users who published their first tweet with the dedicated hashtag #MyFirstTweet were sent a welcome message from AccorHotels.com. In order to warm up this welcome, the brand has decided to offer a personal attention that evokes a hotel stay in the form of a bathrobe embroidered with their Twitter username. Agency: Publicis Conseil, Paris VIEW THE CONCEPT Sony Xperia: Dirty Phones How did ITSA India launch the waterproof Sony Xperia M4 Aqua? By not talking about it all. Instead, we warned users about how filthy smartphones are by making a public service announcement. Then we introduced the Sony Xperia M4 Aqua the phone that can be washed.VIEW THE CASE FILM VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD  A bag of Maltesers can lighten up any movie even if they happen to be considered some of the scariest movies of all time. Expert writing, craft and comic timing combine to turn three classic horror films into some good old fashioned family fun. Agency: Clemenger BBDO Melbourne PLAY THE CHAINSAW SPOT PLAY THE JAWS SPOT PLAY THE CHILDS SPOT ASB Bank: Fortune Favours The Brave Rather than tell first-year university students to take every opportunity that comes their way we showed them what could happen it they did. So we brought to life the idea that 'Fortune Favours The Brave'. It started with a small ad pinned to a university noticeboard asking for a student with an original music track to partner up with another student making his first music video. When young musician Sam Verlinden answered the ad he discovered it was no student music video shoot. He would actually be making a professionally directed music video with world famous choreographer Parris Goebel, most recently behind all the music videos on Justin Bieber's 'Purpose' album. With the release of Sam's original track, remastered by local DJ legend P-Money, and world-class music video his career takes off. This happens in real-time watched by thousands of other music-loving students, all made possible by ANZ bank. Agency: WhybinTBWA Auckland.VIEW THE SPOT  Subtitles destroy movies. for that reason the german language school ARENALINGUA teamed up with the agency jung von matt alster to show how unexpected and funny a bank robbery could go.VIEW THE SPOT  mcgarrybowen launches #SaudeSemTruques to give an alert on children's feeding The campaign on social media "Magic Straw" indicates the hidden sugar in drinksmcgarrybowen Sao Paulo in partnership with Children's Hospital Sabara launched a digital campaign in order to warn of excessive consumption of sugar on children's diet.VIEW THE SPOT The Brady Campaign: Zero Minutes Of Fame The Brady Campaign for the reduction of gun violence has released a new campaign. 30% of mass killings, and 22% of school shootings in The United States, are inspired by previous gun related events. So the Brady Campaign created a plug-in that removes the killer's identity from the online experience. Agency: Ogilvy & Mather, ChicagoVIEW THE CONCEPT Children Of The Street Society: Predatorwatch Many teens knowingly set their profiles to "public" and add questionable hashtags to their photos, in order to gain as many "likes" and followers as possible--even from complete strangers. These circumstances have made Instagram prime ground for online predators to search for, interact with, and exploit youth. We wanted to intercept online predators precisely at a private moment when they thought it was safe to search for, and target, vulnerable youth. Agency: Cossette VancouverVIEW THE CONCEPT Britanico English Institute: Tevez Learn English at Britanico is the message from these Y&R Lima radio spotsPLAY THE TEVEZ SPOT PLAY THE REMIRES SPOT PLAY THE PENA SPOT PLAY THE COLUMBIA SPOT PLAY THE AGUERO SPOT PLAY THE CANELO SPOT |
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The Candy puts Academia do Rock on the film and asks the viewer to choose Rock & Roll
The iPhone 6s makes whatever your videoing look amazing. Agency: TBWA/Media Arts Lab.
A Causa, Lima ad for VW 
Causa, Peru print ad for Fenix Flashlights
Leroy Merlin spot created by Publicis, Italy 
Fosbury, Brasil print for Gava