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Seen and noted
Tinder : The Game Game Tinder just dropped The Game Game - a first-of-its-kind, voice-AI flirting experience - reimagining how brands can use emerging tech to show up in culture, not just comment on it. Launched on April Foolsâ, the in-app experience throws users into hilariously awkward meet-cute scenarios where they flirt with an AI character and get rated on a three-flame scale. Itâs part product innovation, part self-aware brand play - and a bold example of how gamified storytelling can spark emotional engagement and keep users coming back. Tinderâs Future of Dating Report found that 64% of gen z singles are totally fine being a little cringe if it means being real. VIEW THE CONCEPT The Hygiene Bank: The Edible Soap Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is 'The Edible Soap', a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and buying toiletries. Research from the Hygiene Bank has found that almost 8 per cent of the UK population is currently experiencing hygiene poverty. An estimated 5.3 million adults nationwide have to choose between buying food or basic hygiene productsâVIEW THE 3 CONCEPTS  In the home improvement world, quality isnât optional - itâs essential. Whether itâs building a house, installing countertops, or staining the front porch, RONA understands that cutting corners simply isnât an option. Enter Half-Ass, a fictional character at the heart of RONAâs latest campaign, which introduces their bold new brand platform: 'Make it right. Make it RONA.' VIEW THE SPOT  Boldly has introduced the film âTIMâ, their latest in partnership with Arcâteryx Presents. The team feel honoured to have been involved in bringing this project to reality. Sometimes it takes a village and sometimes it takes an incredible ski community. The tea at Boldly wishes to extend a huge thank you to everyone who made the film possible; most of all, Tim Sackbauer, who continues to inspire everyone. VIEW THE SPOT  WWE, part of TKO Group Holdings, and Supercellâs popular mobile game Clash of Clans, which has amassed more than two billion lifetime downloads, today announced a new partnership that will see a roster of WWE Superstars headline an electrifying in and out-of-game event throughout the month of April. Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE Superstars will be reimagined as iconic characters inside the world of Clash of Clans, culminating in an enhanced match sponsorship at WrestleMania 41 at Allegiant Stadium in Las Vegas. VIEW THE 2 SPOTS  Le GED and Cossette renew their collaboration known for colourful, aesthetically and technically unique ideas with their latest spot for POMâs tortillas. The spot introduces DJ Touski (the french language human embodiment of literally "Every Leftover In The Fridge", a protagonist that crafts a set to be remembered for with everything right out of the kitchen at his disposal.VIEW THE SPOT  Flour is our universe At Bimbo, flour is not just an ingredientâit is the origin of everything we create.To celebrate World Flour Day, we transformed its essence into a visual tribute. Stars, planets, and stardust come to life in different forms of flour, symbolizing the vast universe of products we have crafted for 78 years.VIEW THE 3 ADS  Lamphun Warriors F.C and Northern Thailand Breath Council: The Air Pollution Jersey Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution every year. The Air Pollution Jersey was created to reflect the air pollution issues affecting footballers who spend most of their time on the field. Since they are required to practice and compete outdoors, they are exposed to significantly higher levels of PM2.5 pollution than the general population.VIEW OUTDOOR  The iconic colour known as Tiffany Blue® has been an integral part of Tiffany & Co.âs legacy for nearly two centuries. Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany and, in 2001, was standardised as a custom colour created by Pantone® exclusively for Tiffany and not publicly available. The Pantone Color is called â1837 Blue,â a nod to the Houseâs founding year. This signature hue takes on a new purpose to raise awareness of The Tiffany & Co. Foundationâs Ocean conservancy efforts with the 1837 Tiffany Blue Conservation campaign.VIEW OUTDOOR  With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. VIEW 2 OUTDOORS Astra Zeneca: The Body Check Cup The NHL and AstraZeneca unveil a new activation, created by Grey Health NY. Grey Health NY and AstraZeneca have kicked off âThe Body Check Cup,â a challenge to encourage NHL fans and their loved ones to talk to their doctors about cancer screenings. By blending gamification with cancer awareness, AstraZeneca and Grey Health NY are inviting fans to take the pledge to talk to their doctor about getting screened for cancerVIEW THE CONCEPT Nissin: Ufoam Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand already has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the âdentedâ head effect during gameplays,VIEW THE CONCEPT Jameel Motorsport: The Treeless Map Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch a bold new initiative merging gaming with environmental awareness: The Treeless Map*. This custom-built Fortnite map removes one of the gameâs core resources â trees â to highlight the devastating impact of deforestation and natural resource depletion. VIEW THE CONCEPT  VIOME, the pioneering health-tech company recently tapped Dolsten & Co. as AI Agency of Record, tasking the AI studio with the creation of all AI creative output, assets and campaign work. VIEW THE SPOT Colgate: Indianis Dentris Earlier this year, India discovered a new flower species - the Indianis Dentris. These films spark curiosity, wonder and a jaw-dropping revelation about its origin.VIEW THE 2 SPOTS VIEW OUTDOOR  O2 and its global creative agency of record VCCP has unveiled a new brand platform and positioning, centred around connecting customers with lifeâs most exciting moments and reinforcing the brand as âEssential For Livingâ. The new brand platform revisits the brandâs founding message from 2002, positioning it as an enabler of lifeâs greatest moments. It emphasises the excitement and rewards that O2 offers, with a renewed focus on emotional, real-world connections and putting customers back at the heart of unforgettable experiences. âEssential For Livingâ launches alongside an integrated campaign created by VCCP, O2âs creative agency of record since its foundation. VIEW THE SPOT  Karen Martin, the newly appointed President of the IPA and CEO of BBH, has unveiled a bold vision to revitalise advertising, reaffirming the vital role creativity plays in business success. While her agenda is set to impact the UK industry, she calls for a renewed focus on creativity, diversity, and talent development in this âThe Woman Who Walked Sohoâ film, created by Created by BBH London and Creators Inc. VIEW THE SPOT  Can a product innovation change the rules of attraction? Lynx and LOLA MullenLowe just proved it can with Lynx with Catnip - the first - ever body fragrance infused with catnip, designed to charm both humans and their cats. A study conducted by Censuswide revealed that 60% of cat owners wouldnât date someone their cat dislikes. In other words, if her cat doesnât like you, youâre done. Thatâs why Lynx had to step up. For the first time ever, a body scent infused with catnip (Source: IFRA) has been developed in collaboration with Lynxâs expert perfumers. VIEW THE SPOT  The strength, skill and precision that MLBâs top players display on the field is often described as herculean and superhuman. This season, MLB harnesses those superpowers into a new brand campaign that animates the best in the game into anime characters, depicting what drives them through the popular genre. The new campaign tagged 'Heroes of the Game' launched today across MLB media platforms including MLB.com, MLB Network, MLB.TV, and MLB handles, out-of-home digital placements and paid media. 'Heroes of the Game' is the 2025 extension of MLBâs 'Baseball is Something Else' brand VIEW THE SPOT McDonald's: Not For First Dates Would you take someone to McDonaldâs on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you donât actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressureâs off, when love becomes real? Thatâs when McDonaldâs steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonaldâs may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the âI canât believe weâve been together this longâ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens.VIEW THE SPOT VIEW THE PRINT ADS  TBWA Lisbon has created to Ronald McDonald House Charities a unique family of lamps that only light up when they are together, symbolising the importance of family presence in a child's recovery. When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. VIEW THE SPOT  KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger. This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger'VIEW THE SPOT Self Promotion: Glory Over Pain Letâs get one thing straight. This isnât another rebrand, a trendy new font, or a mission statement no one believes. What youâre looking at is a full-blown transformation of the soul, the body, and, yes, even the wardrobe. A new positioning, backed by a whole new visual identity. Because letâs face it: brands are in pain. Some have minor aches; some are in critical condition and some on social CPR. VIEW THE SPOT VIEW THE 4 ADS  PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkinâ cute, animated video featuring an army of âsinging poosâ proclaiming that being vegan is âgood sh*tâ â because research shows that eating whole and healthy vegan foods is a gift for your gut, curbs constipation, and keeps toilet time regular. Animal-derived foods, on the other hand, lack the fibre bodies need for optimal digestion and cause a variety of health woes, including obesity and high cholesterol. VIEW THE SPOT  Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem.VIEW THE 2 ADS  Kraft Dinner is the most craveable Canadian pantry staple. But the box has a fundamental flaw - it's impossible to open. The pull tab doesn't work, the top always breaks and people always end up tearing the box to shreds. So to show how craveable KD really is, we put a fundamental flaw of our product on display.VIEW 3 OUTDOORS  On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media â one that values quality, depth, and genuine human connection, instead, prioritising impressions and automated tools. Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry.VIEW 3 OUTDOORS  Maranhão Government Campaign for Purple August - month to combat violence against women.VIEW 3 OUTDOORS  Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and 'become a winter person' in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia.The campaign uses portraits of local âwinter peopleâ and new retail-focused executions showcasing ready-to-book experiences. Highlighting Tasmaniaâs distinct approach to winter, the campaign builds on the idea that the Off Season is more than just a holiday - itâs an opportunity to spend winter wide-eyed, not half asleep.VIEW 6 OUTDOORS TikTok: Walls That Connect In South African townships, high data costs make internet access a luxury, cutting communities off from opportunities to learn and grow. TikTok, a platform built on discovery, found an innovative way to bridge this gap â by transforming neglected township walls into WiFi-enabled murals that provided free connectivity.VIEW 3 OUTDOORS  In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years.VIEW THE 3 SPOTS  We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT Flight Centre: If You Want To Travel Better.. The campaign highlights the benefits of booking through Flight Centre's travel-obsessed Travel Experts. If You Want to Travel Better, VIEW THE 2 SPOTS  McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items.VIEW THE 2 SPOTS « First « Previous Next » Last » 8 of 8 |
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