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GNV / ENPA: 4-Legged Heroes

 TV   ITALY    August 06, 2020 18:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe884_0000.png&width=200TBWAItaly has released this '4-Legged Heroes' spot for GNV and ENPA telling the horrifying stories of our pets after being stuck in quarantine with us. They need a holiday

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Barilla: The Rooftop Match with Roger Federer

 WEB FILM   ITALY    August 05, 2020 12:17 (Edited: August 05, 2020 22:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac229_0000.png&width=200Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy's coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral.


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Heineken: Back To The Bars

 TV   ITALY    July 27, 2020 20:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd6f04_0003.png&width=200Publicis Italy has released this 'Back To The Bars' spot for Heineken which showcases all the awkward elbow bumps, air hugs, socially distanced cheers and more, to remind us all that plenty of ways to #SocialiseResponsibly to keep the bars open.

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Jeep Hybrid Renegade: Bird

 TV   ITALY    July 27, 2020 20:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd46a2_0000.png&width=200Indiana Production launches campaign dedicated to Jeep Renegade 4xe and Compass 4xe. The new electrified models born in Italy and aimed at the EMEA region, are pioneers of the 'green' evolution of the brand. The spot, whose creativity is signed by Leo Burnett Turin, is produced by Indiana Production Milan and planned by Starcom on the web and television. With the new hybrid cars, equipped with Plug-In Hybrid engines capable of not emitting CO2 in full-electric mode, Jeep declares to have traced a future characterised by connectivity, electrification, driving fun and eco-friendly technologies.

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Marevivo: Virus

 PRINT   ITALY    July 21, 2020 08:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_117221_1595258921_MAREVIVO_VIRUS.jpg&width=200Single-use plastic stands for greater hygiene but produces tons of waste.Marevivo asks the Italian Parliament to include plastic cups in the European directive against disposable products.

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McDonald's : Graduation 2020

 INTERACTIVE   ITALY    July 06, 2020 20:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116905_1594031358_1.jpg&width=200In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald's Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.
Agency: Leo Burnett

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Marevivo: Posidonia Oceanica

 PRINT   ITALY    July 02, 2020 20:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116831_1593676117_POSIDONIA_ENG.jpg&width=200The oceanic posidonia is a fundamental plant for the marine ecosystem that many confuse with an alga. Let's get to know it.
Agency: Metaphora


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Diesel: Francesca

 TV   ITALY    June 16, 2020 11:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F228a9_0000.png&width=200DIESEL is proud to announce the launch of its new film, titled “Francesca.” Directed by Francois Rousselet and realized with the advice of Diversity, an Italian association committed to promoting social inclusion, the short video features a young woman who is assigned male at birth. The film sees her transitioning through life, in feats both big and small, as she achieves her dreams. “Francesca” debuts at the commencement of Pride month, and the film express DIESEL’s “For Successful Living” spirit, as the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality. In the short, Francesca is played by model and activist Harlow Monroe. Rousselet tracks Francesca’s transition over time, and the viewer sees Monroe embracing herself as she comes into her true identity. Throughout the vignette, a Christian cross motif appears—including from the very first scene, as a pendant. She does not hide her transition; Francesca is seen recognizing herself as female on an application. The final scenes show another ultimate desire: Francesca enters a nunnery, swapping her DIESEL denim for a habit, fulfilling both her own intentions and the pursuit of her faith. “Francesca” follows in the footsteps of DIESEL’s signature progressive campaigns, in which the “For Successful Living” philosophy, as always, retains one paramount meaning: being true to oneself is the single most important element of life.

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Q8: The Road Ahead

 TV   ITALY    June 09, 2020 19:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ff1f_0000.png&width=200#Q8SULLATUASTRADA, 'The Road Ahead' is a campaign to celebrate our country's reopening. With the lockdown finally over, our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties. A return supported by Q8 with refuel vouchers for its customers.
Agency: Havas, Milan

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Ford: Racing Stories

 INTERACTIVE   ITALY    June 09, 2020 19:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa968c_0001.png&width=200At a time when entire countries are stuck at home, the esports industry is experiencing an unprecedented boom as people seek new forms of entertainment and social connection. During this time, Ford has continued to recruit for its gaming team, Team Fordzilla; selecting the best virtual drivers to join its team, led by captains from Germany, Italy, France, Spain and the United Kingdom.
Agency: GTB Roma


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Jeep: Know When to Cross Paths

 PRINT   ITALY    June 05, 2020 19:45 (Edited: June 06, 2020 05:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jun/tn_116178_1591349041_JEEP 4X4.jpg&width=200A cross road, the point where two roads that begin far apart come together. This is Jeep, a four-wheel drive spirit that can conquer all roads. Whatever you path is, whatever turn you have to take, Jeep will always be by your side.
Agency: Creostudios

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Alfa Romeo: Our Hands Tell the Whole Story

 PRINT   ITALY    June 05, 2020 19:43 (Edited: June 06, 2020 05:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jun/tn_116177_1591347503_Cuore.jpg&width=200The true essence, the Alfa spirit enclosed in our hands. This is the real symbol of the work behind Alfa Romeo. Through our hands we can tell the whole story, a story of passion and devotion. Hands are the true heart of Alfa Romeo, an instrument to reach the perfection.
Agency: Creostudios

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Mulino Bianco: The Pursuit of Happiness

 TV   ITALY    May 26, 2020 18:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46cd3_0002.png&width=200Forty-five years after its founding, Mulino Bianco - one of the biggest brands among the Barilla company and the leading brand of baked products in Italy with more than 140 references in its portfolio, the brand which has established the breakfast culture in Italy - launches a new advertising campaign that focuses on people and their personal pursuits of happiness. Especially in these moments marked by fears and uncertainties. In a campaign created by Publicis Italy and directed by award-winning filmmaker Gabriele Mainetti, Mulino Bianco reminds Italians that happiness is possible even today.


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Burger King Italy: The Social Distancing Whopper

 TV & PRINT   ITALY    May 21, 2020 21:21 (Edited: May 22, 2020 07:21)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115751_1590035590_the social distancing whopper.png&width=200Burger King and Wunderman Thompson, Italy have teamed up to create 'The Social Distancing Whopper', a Whopper with triple onion that helps others stay away.

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Ikea: Be Someone’s Home

 TV   ITALY    May 20, 2020 20:03 (Edited: May 21, 2020 06:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4b2de_0002.png&width=200On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, IKEA called on their customers and co-workers to make LGBT people feel at home everywhere, every day. For many of us, a forced quarantine during 2020 has taught us how important our home is. A place where we can feel safe, where we can love and feel loved. But there are some who risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT community, their four walls are not always what make them feel at home and welcomed. With the 'Be Someone's Home' campaign 2020, We Are Social, Milan want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT friends and colleagues, we can be their home.

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OTB Foundation: Brave

 TV   ITALY    May 14, 2020 19:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09dab_0002.png&width=200OTB Foundation launches its first fundraising campaign via Publicis, Italy, to celebrate and support the brave people who deserve it most during a pandemic. The Foundation is the non-profit organisation of OTB, the parent company of fashion brands Diesel, Maison Margiela, Marni, Viktor&Rolf, Amiri, and companies Staff International and Brave Kid, founded by Italian entrepreneur Renzo Rosso. Ever since its creation in 2008, OTB Foundation has helped 250,000 people through over 200 different international projects, with the mission to rebalance social inequality and contribute to the sustainable development of less advantaged areas and people around the world.


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Covid 19: Voices Of Lockdown

 WEB FILM   ITALY    May 11, 2020 15:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62c40_0002.png&width=200Our feeds are cluttered with videos of hope being sung from the balconies of those isolated in Italy. But behind that lives an ugly truth.

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Heineken: Connections

 TV   ITALY    May 07, 2020 21:12 (Edited: May 08, 2020 07:12)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e029f_0004.png&width=200From are reconnecting video calls to roommates in the background, it's not always easy. Cheers to all the ways you've found to #SocialiseResponsibly with Heineken.
Agency: Publicis Italy.

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Fineco Bank: Maintain One Metre Apart. Invest In Your Safety

 OUTDOOR   ITALY    May 07, 2020 20:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115337_1588829191_Invest+in+Your+Safety.png&width=200McCann Milan has released this 'Maintain One Metre Apart. Invest In Your Safety' outdoor billboard for Fineco Bank

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C41 Magazine: Talking To The Universe

 TV   ITALY    May 01, 2020 19:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6442e_0000.png&width=200The project #TalkingToTheUniverse by artist Sophie Usunier feels like a game, as often happens in the world of art. Sophie invites us to transform our words into light, and the houses we live into displays open to the street. It doesn't take much: a lamp and Morse code. Light, which embodies a natural power of communication, is the medium through which people's voices silently take shape. With #TalkingToTheUniverse, Sophie encourages people to be part of an idea, with an honest open call to take part in the conversation, launched symbolically by Flos, a brand whose heritage is all about light, which believes in this initiative to support creativity, culture, and social togetherness.


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ESI: Pills As Easter Eggs

 PRINT   ITALY    April 24, 2020 10:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114968_1587634818_ESI+-+Easter.jpg&width=200For Esi, a global manufacturer of herbal, dietetic and nutraceutical products, we have developed a creativity to make Easter greetings using their tablets as testimonials. These tablet are represented as small Easter eggs. The Italian headline "Salute, Pasqua!" plays with the word "salute" which has a double meaning, on the one hand greeting, on the other feeling good.

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Journey Through Italy

 INTERACTIVE   ITALY    April 20, 2020 13:26 (Edited: April 20, 2020 23:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6759e_0001.png&width=200Oscar-winning Italian director Gabriele Salvatores ("Mediterraneo") is making documentary 'Journey through Italy' using material from social media and other sources chronicling life in lockdown in the country that, at present, has suffered the most deaths due to Coronavirus.

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Heineken: Socialise Responsibilty

 TV   ITALY    April 16, 2020 09:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F387d8_0000.png&width=200We're further apart. Yet, we're closer than ever. We can't be near to all those who matter right now, but we can stay connected. Share a FaceTime toast. Come together in a chat group. Write a message to an old friend. Agency: Publicis Italy.

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Ultima Affinity : Riccardo

 TV   ITALY    April 15, 2020 16:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2ce24_0001.png&width=200The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity. Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us. The #GrandiDentro campaign includes a trio of cinematic films, directed by Great Guns’ Frankie Caradonna, that tell three unique stories of the powerful bonds between dogs and their owners.

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Italian National Olympic Committee: With You

 TV   ITALY    April 11, 2020 08:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F77d0a_0001.png&width=200FCB Milan asked the country's most famous Olympian athletes to film themselves at home with their smart phone in support of the front line heroes. A beautiful and emotive piece of film which caused a real stir in the news in Italy yesterday, created 100% remotely for the Olympic Committee.

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Montezovo: Glass

 PRINT   ITALY    April 09, 2020 13:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114433_1586333052_raccolta+adv+calinverno.jpg&width=200Calinverno is a wine that holds within it all the characteristics of the unique, Unspoilt terroir of Monte Zovo, where rows of grape vines growing 300 metres above sea level are gently dried by the wind of the Adige Valley and soothed by the warming breeze from Lake Garda. Within its heart is the magical intuition of Diego Cottini, who has created an extraordinary wine by pioneering the exceptionally late harvesting of grapes, left on the vines until the first winter frost so as to enrich them with an abundance of sensations. Calinverno is a dream come true, a wine that is balanced, structured and intense, like the passion that inspires it.

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Barilla Resilientitaly

 TV   ITALY    April 09, 2020 12:24 (Edited: April 09, 2020 22:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fc3b8_0002.png&width=200The Barilla Group continues to be by Italy's side: following donations to support the emergency, the company also wanted to express its closeness and gratitude to #italiacheresiste (#resilientitaly), through an emotional video that is on air on the main national TV stations

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Amnesty International Italia: B-52

 WEB FILM   ITALY    April 01, 2020 20:09 (Edited: April 02, 2020 07:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa7c2_0000.png&width=200In a near future, a new technology makes us even more alienated and overconnected. Marco, crushed by a boring and monotonous life, is looking for his place in the world. When he meets Nico at a bar's counter, he thinks he finally found it. But he will end up being just a piece of a bigger game, with disturbing implications. B52 is a short film directed by Flavio Nani for Amnesty International Italia.
Agency: The Big Now/mcgarrybowen, Milan.

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Vodafone: Together

 TV   ITALY    March 28, 2020 09:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ee79_0000.png&width=200Vodafone was born to unite and everyday we work to make it more reliable and powerful because even when we can't be close, we can be together.

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Nescafé: The Message

 EXPERIENTAL   ITALY    March 20, 2020 20:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faf775_0003.png&width=200In life, it's impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count for us? A cup of Nescafe is the best way to tell them, making a moment more intense. To show them, we've realized The Message, during an international ice-skating competition.
Agency: Publicis Milan

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Schweppes: Like Father

 TV   ITALY    March 12, 2020 17:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cea7_0000.png&width=200The campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising transition into maturity and sophistication. Schweppes is the longest standing brand in its beverage category - dating back to 1783. The drink has several characteristic qualities including its sharp and bittersweet taste, effervescent texture and long-lasting bubbles. Though these qualities make it an acquired taste, 'Here’s to Character' was developed specifically to highlight the benefits of growing into sophistication and appreciation.
Agency: Publicis Italy.

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Ikea: We Are Meant to Change

 TV   ITALY    March 06, 2020 22:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F25f07_0000.png&width=200Thanks to Ikea, spring can bloom inside the home.
Agency: 1984

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Heineken: Father & Son

 TV   ITALY    February 27, 2020 20:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F091d5_0000.png&width=200Heineken has launched a new When You Drive, Never Drink responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg. Through a relatable story of familial rivalry where the pair compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn't drink and drive. The insight for the campaign was drawn from Heineken's global research on drink driving triggers.
Agency: Publicis, Italy


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Peroni / Guinness: Third Half

 PRINT   ITALY    February 27, 2020 19:49
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_113052_1582759396_Third+Half.png&width=200When a Six Nations rugby match ends, the players of the two national teams socialise drinking together as a sign of fair play and the so-called ‘third half’ officially begins. Saatchi & Saatchi Italy developed an idea inspired by this consolidated ritual in the world of rugby. Birra Peroni (the most popular Italian beer, the Italian official sponsor of the Italian Rugby National team and of the Third Half Event at the SixNations) symbolically exchanged its traditional glass with one of his main competitors: Guinness (the main international sponsor of Six Nations) before the game played at the Olympic stadium in Rome.


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FGP: Pelvis

 PRINT   ITALY    February 19, 2020 08:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112847_1582012836_5905.jpg&width=200Every day we improve at making everyone's life better. This is our concept of innovation. A philosophy that involves many aspects to create increasingly performing products. Only in this way, by always looking ahead and anticipating rehabilitation needs, have we become today the leader and benchmark for the sector.
Agency: CLAB Comunicazione, Verona

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Coca-Cola: Feel It

 OUTDOOR   ITALY    February 19, 2020 08:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112844_1582011455_2.jpg&width=200Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.


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McDonald's : Open Late

 OUTDOOR   ITALY    February 06, 2020 20:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112540_1580933210_Moon_fries_GPC.jpg&width=200Leo Burnett, Milan, have created these ads for McDonalds

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Diesel: For Successful Living

 TV   ITALY    February 03, 2020 19:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd109d_0002.png&width=200DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90's, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label's irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso's vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch.
Agency: Publicis, Italy



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Nutristar: Porcelain Cow

 PRINT   ITALY    January 27, 2020 07:50 (Edited: January 27, 2020 18:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c5f30.png&width=200Pregnancy is a difficult period for cows; they are particularly vulnerable and need more attention than usually. Including a dedicated nutrition program. Thanks to TMR steaming up, the uni feed that Nutristar developed for pregnant cows, farmers could solve many problems involved in pregnancy in an easier and cheaper way.

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Quelli che con Luca: the Worst Disease

 TV   ITALY    January 27, 2020 07:44 (Edited: January 27, 2020 18:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a55a0_0000.png&width=200Quelli che con Luca, is a non-profit association founded to support the research against all forms of childhood leukemia.
A disease that despite all the achievements collected so far, still has a long way to go: right now, in fact, leukemia is the most widespread form of childhood cancer in the world and, every year, 20% of the kids affected by it lose their battle for life.

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