BEST TVWinner: Nike '
Stairs'. I pick this as the top because I relate to it very much. It reminds of me the pain I had to go through to achieve everything I did so far, how the journey to win is one that is very hard, regardless of the outcome.
Runner-up: Aussie Beef '
The Greatest - Kitchen'. Not going to lie, this film made me laugh. It is simple, humorous and to the point. It cleverly demonstrates the taste and demand of Aussie beef, especially at the end, that even small amounts of it are highly coveted.
BEST PRINT Winner Heinz '
Smiles'. A sure shot winner due to its art direction and simplicity, this series beautifully pairs the product with Halloween. It shows how easily the product can be paired with almost anything, in this case, the insanely overdone Joker smile.
Runner-up: Kintab '
The Killer Smile - Whale'. A close second that could have been stronger had the toothbrush not been plastic. Nevertheless, it very cleanly puts forward its message of environmental conservation through the product.
BEST OUTDOOR Winner KFC '
The Bucket from the End of the World'. A brilliant promo idea, and an excellent insight on how the crunch of ice is synonymous with the trademark crunch of KFC. The execution of creating the iconic KFC bucket entirely with ice, something that the people of the region have too much of shows how they'll soon be getting something they can't get enough of.
Runner-up: Bobbie '
Everybody's Gotta Eat'. A very wholesome idea that captures the empowering essence of motherhood through a sweet and candid moment. I love how it effortlessly ties motherhood, baby care and raw human relationships/emotions together.
BEST INTERACTIVEWinner: Pink Chip '
The First Index To Put A Price On Bias'. An insanely excellent initiative that is a sure shot winner. I love how the idea directly shows how women led businesses do better through the use of data and raw insights. 10/10 would recommend.
Runner-up: PetPace '
Animal Alerts'. A great idea that very cleverly utilizes the heightened senses of animals during natural disasters. The idea can be made much bigger if more earthquake prone and dog friendly nations such as Nepal are included.
BEST RADIONo winner or runner-up this week.
This week's guest judge is Mohammad Akrum Hossain, executive creative director at Asiatic & The Network, in Dhaka, Bangladesh.
Mohammad Akrum Hossain has been in the advertising industry for over 18 years. He has won over 130+ awards; including Cannes Lions, APAC Grand Effies, Spikes Grand Prix, Global Grand Effies, AdFest awards, and Mad Stars. He has also served as a jury member and a speaker at different award ceremonies such as Cannes Lions, AdFest, Effies, Mad Stars, Ciclope Festival, Creative Circle and other international festivals.
Currently, he is the Executive Creative Director at Asiatic & The Network, in Dhaka, Bangladesh.
His first brush with fame was when he joined Grey Dhaka, with HMBR's Impossipuzzle, which won a bronze at Spikes. Impossipuzzle was an impossible to solve puzzle that reflected the impossible to break HMBR bicycle locks. In 2016, he was a part of the team that helped Bangladesh win the first ever Cannes Gold Lion in the product design category with the Eco-Cooler - the world's first zero-electricity air cooler. In 2019 his Project AgroBanking went ahead to win 2 silver and 1 bronze Cannes Lions along with 9 Spikes including 1 Grand Prix and 2 Gold. It was the world's first initiative to turn fresh fruits and vegetables into bank accounts. In 2023, he won 16 MAD STARS, the highest number of MAD STARS won by any agency in Bangladesh. His recent projects include but are not limited to the Child Marriage Prevention Loan, The Unwritten Story, Tally Loan Druti, and the Plastic Exchange Store.