Seen and noted

BEST TV
Winner: Galaxy, Doing it all (AMV BBDO, London). Love the craft. Beautifully done. It's good to see a brand that took a stand and show how hard real life can be. Specially in a woman's perspective. Nice twist at the end. Cool.

Runner up: Volkswagen, Youngest Brother (DDB New Zealand). Love the storytelling and the tagline: "Some things are just worth it". Reminds me in a good way of those classic VW tv spots.

BEST PRINT
Winner: BBC One, Pinky Blinders Fan Art (BBC Creative London). This is beautiful. Amazing craft as well. Fans express how they love the show and became media at the end.

Runner up: SL: The Scream (Garbergs). Nice. Smart. Effective.

BEST OUTDOOR
Winner: Policygenius, Differences should be celebrated. Love the art direction. Pop culture. Urban. Kudos.

No runner up here.

BEST INTERACTIVE
Winner: Bacardi, The Beat Machine (BBDO New York). Bacardi did it again. This time engaging content that put consumers in the role of music makers. The idea have a perfect fit with the concept "Do What Moves You." I would love to play it.

Runner up: Google, Google Maps for 2-Wheelers. Nice use of data and creativity. An idea that can be scalable.




This week's guest judge is Alvaro Rodrigues, chief executive officer and chief creative officer of Fullpack, Brazil.

Alvaro Rodrigues, Fullpack's CEO/CCO is one of the most awarded and influential advertisers of his generation in Brazil.

He has been in the advertising market for 23 years and has worked in several agencies in Brazil such as Africa, Africa Rio, DM9 Rio, Ogilvy, FCB, Agencia3, 3A Worldwide, among others.

Throughout his career he won 26 Cannes Lions, 6 D&AD Pencils and several awards in national and international festivals, such as Clio, Clio Music, New York Festivals, The One Show, London International Awards, FIAP, El Ojo, FWA, to name a few.

Last year he had been nominated to the Brazilian Marketing Hall of Fame by ABRAMARK.

He has been part of the jury at many festivals, such as Cannes Lions (three times), D&AD (twice), Clio Music, FIAP (Jury President), Golden Drum (Jury President), Effie, El Ojo, London International Awards, Lisbon Advertising Festival, Best Ads on TV (three times), Wave Festival and Abril Advertising Awards, among others.

Alvaro was the president of the Creative Club of Rio de Janeiro and the Brazilian Association of Advertisers - ABP.

Last but not least: a Metallica fan and a proud father of Manuella and Antonia, two lovely girls.