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Seen and noted
 adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign for the International Paralympic Committee titled, âThe Paralympic Dreamâ. In an effort to drive global viewership for the Paris 2024 Paralympic Games, the new campaign dismisses the conventional idea that the The striking :60 TV spot - a collaborative effort between adam&eveDDB New York and London - cuts through the condescending tropes, showcasing the Paralympic Games for what it truly is: a high-performance sporting event, serving as an arena for preeminent athletes to exhibit their fierce sporting talent and compete against the best. VIEW THE SPOT Reef Relief: Protects You And The Reef
UK
May 21, 2024 13:38 (Edited: March 27, 2025 08:34)
 Over 14,000 tons of sunscreen wash off us and into our oceans every year. The problem? Over 80% of sunscreens contain chemicals that bleach and kill coral. Scientists estimate that if we donât make sustainable changes 90% of the worldâs reefs could be functionally extinct by 2030. VIEW OUTDOOR  Wildfarmed, the UKâs leading regenerative food and farming company, has kicked off its first major advertising campaign to celebrate the launch of its âlife-changingâ bread range, now available nationwide at Waitrose. The breads are the first fully regenerative farmed loaves in UK supermarkets, made from wheat grown in 100% regenerative fields. VIEW OUTDOOR  Confused.com and new creative partners, Leo Burnett UK have launched their first creative campaign together. It brings to life the joyous sense of relief when tackling insurance having Just Used Confused.com.VIEW THE SPOT  Wayfair, one of the worldâs largest online destinations for all things home, launches the third iteration of its integrated strategic campaign âGo Your Own Wayfairâ. This is the first spot of the campaign developed by Jung von Matt LONDON for Wayfair.co.uk. The new spot âGet it out of your head and into your homeâ tells the story of a woman who canât stop thinking about furnitureVIEW THE SPOT  The CEOs from the Bank of Antandec are back with two new instalments of the award-winning campaign for Santander, this time joined by veteran journalist Jon Snow. Created by House 337, Merman Production and in partnership Mitre Studios, Carat and IPG the campaign continues the long-running story of the CEOsâ hapless attempts to run a bank in competition with Santander. VIEW THE 2 SPOTS  'Mind my drink', or words to that effect, is something we hear in our everyday lives. But in Coca-Cola's new 'Spills' campaign, the brand celebrates the spontaneous, but joyous moments people forget all about their drink, spilling it as they embrace a loved one.VIEW THE SPOT  MARTINI announces the launch of its new global campaign, âMARTINI Dare To Beâ; a celebration of the âmodern aperitivo momentâ that has evolved from a âpre-eventâ experience to become the main social gathering. VIEW THE SPOT  Hard Rock International is celebrating how its vast guest offerings have 'Come Together' with a star-studded campaign featuring acclaimed singers John Legend and Shakira and soccer legend Lionel Messi. Brought to life through the iconic Beatles song 'Come Together,' as covered by GRAMMY-nominated, multi-platinum-selling singer/songwriter Noah Kahan, VIEW THE SPOT  Tango launches 'Warden', a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear. 'Warden' is the latest campaign from Tango as the brand continues on its journey to return to its iconic heritage: Tango's bold adverts of the 90s and 2000s. It follows on from 'Bust', Tango's comedic spot which launched in 2023 and focused on a police raid busting a Tango Dark Berry lab. With the help of the first burst of the campaign, the Britvic brand has seen sales increase +12.8% since last April and Tango is now the fastest growing Fruit Flavoured Carbs brand amongst the top five in its category.VIEW THE SPOT  Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, 'YourWagen' stems from the Volkswagen brand name, literally meaning 'people's car', and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.VIEW THE SPOT  Great brand lines are hard to make, and easy to break. That's what creative translation agency franklyfluent set out to prove with their new outdoor guerilla and digital campaign showcasing what happens when you don't handle marketing copy with care. Mobile billboards were placed in strategic locations across London sporting a 'broken' version of iconic slogans from the likes of Nike, KFC, and Maybelline. The aim: replicate what happens when you let just any-old-someone take care of your marketing translations, instead of giving them the strategic rigour and creative craft they deserve.VIEW OUTDOOR  National Trust is looking to reach younger people with the debut of its new brand campaign, âSpace to feel.â Quiet Storm, in collaboration with the National Trustâs internal creative team, created the work, which is the agencyâs first for the brand since being appointed the Trustâs creative partner in the summer of 2023. VIEW THE SPOT  Pepsi has launched its latest global campaign. It brings new signing Jack Grealish together with global football talent, Son Heung-Min, Vini Jr. and Leah Williamson in the ultimate game of street football. VIEW THE SPOT  With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.VIEW THE 2 SPOTS  Created by DUDE London, âBorn With Two Heartsâ takes two of the most well-known sensations experienced when driving a Lamborghini - power and emotion - and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. VIEW THE SPOT  Domino's, the UK's most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty 4 quid lunch menu, with its agency of record VCCP London. The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative 'High 4' concept, developed to introduce their new lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.VIEW THE TWO SPOTS  Itâs all cross-pollinating in Shondalandâs Bridgerton this allergy season! Flonase have partnered with the makers of Bridgerton to bring relief to hayfever sufferers on their daily perambulations. With the highly-anticipated new season of Bridgerton dropping on May 16th, which sees Miss Penelope Fetherington and Mr Colin Bridgerton stepping into the spotlight, weâll be joined by a different kind of 'Polin' this Spring.VIEW THE SPOT  Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozadeâs iconic Energy and Sport drinks for the first time in the brandâs 97-year-history.VIEW THE SPOT  After research found young people are at least 68% more likely to vote in reality TV shows than in elections, MyLifeMySay and Ogilvy UK recruited a roster of influencers from the likes of Big Brother, Love Island and Britainâs Got Talent to encourage young people to register. VIEW THE SPOT Great British Racing: No Favourites Here London creative agency BMB has delivered the first phase of work for British horse racing clients Great British Racing (GBR), the British Horseracing Authority (BHA) and racingâs Horse Welfare Board (HWB), to help improve engagement and public trust around equine welfare and safety within the sport. VIEW THE 5 ADS  Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella arenât stuck in castles talking to animals; theyâre going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists⦠just living their best lives â and also, getting their periods.VIEW THE 3 SPOTS  âTrade Placesâ features a photo series of LGBTQIA+, London based decorating collective Corkyâs Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag.VIEW THE SPOT  Renowned British creative Rankin photographed primary school children proudly showing their healthy teeth for the campaign which can be seen across OOH and social. The campaign also sought to explore and prototype concept toothbrushes â âThe Newfanglers Brushesâ â where we are exploring unique brushes with names like Fangtastic and Gap Getter.VIEW THE SPOT Frontline19: Sicker Than The Patients âSicker than the Patientsâ is a new integrated campaign created by adamandeveDDBâs Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. VIEW THE SPOT VIEW THE 3 ADS  As the latest instalment of Plenty âLove is Messyâ platform by AMV BBDO, the campaign âVow To Cleanâ got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. VIEW THE SPOT Dove: 10 vs 10 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation byâ¯asking one simple question: When did 10 stop looking like 10?⯠The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT Marmite: Smugglers
UK
April 12, 2024 08:04 (Edited: March 27, 2025 08:34)
 Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix. Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite.VIEW OUTDOOR  The creators of White Claw are doing something about that. For years, the brand has disrupted tired drinking routines with a better tasting, better feeling way to connect over drinks. Now, the creator of the number one hard seltzer in the United States is doubling down on the social phenomenon it sparked for a wave of adults who crave genuine, real-world connections. VIEW THE SPOT McDonalds: Pre Nug Agreement McDonaldâs UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, âThe Pre-Nug Agreementâ. VIEW THE SPOT VIEW THE AD  14 years ago, the Government introduced the Sunbeds Regulation Act and banned their use by under-18s. However, sunbeds still kill approximately 100 people each year and recent TikTok search data shows this number is likely to rise with many Brits unaware of the life- threatening danger they pose. VIEW THE SPOT  O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled âOnly O2/Priorityâ, from its agency of record VCCP London.VIEW THE SPOT  In collaboration with Grey London, Sky Bet proudly unveils "For the Fans," a new long term brand platform for Sky Bet marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. Going beyond just communications, this launch campaign marks a shift in mindset for the entire Sky Bet business, demonstrating its commitment to putting the football fan at the heart of everything it does.VIEW THE SPOT  Dove and Ogilvy have launched â10 vs 10â in reaction to the rise in young girls using inappropriate anti-ageing products. The new campaign shines a light on how young girls are being exposed to adult skincare content, and itâs creating societal pressure for them to adopt unnecessary anti-ageing skincare regimens before theyâve even grown up. â10 vs 10â supports Doveâs and Ogilvyâs #TheFaceof10, a social and influencer-led campaign launched last month highlighting how young girlsâ faces should be covered with glitter and stickers rather than anti-ageing products such as retinol.VIEW 3 OUTDOORS Walls: Skinvertising
UK
April 11, 2024 06:47 (Edited: March 27, 2025 08:34)
 Wallâs known as Kibon in Brazil, and adam&eveDDB's new campaign 'Skinvertising' aims to reach their target audience in new ways, on the beaches of Brazil. Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers are likely to want them the most. To tackle this issue, Kibon came up with an innovative solution, which involved using permanent and semi-permanent tattoos as a form of advertising. VIEW 5 OUTDOORS  The campaign, created with BBH London and produced by its in-house production arm Black Sheep Studios, is celebrating Burger King UK's continued commitment to providing more than just a quick bite and offering a fully satisfying food experience.VIEW THE 3 SPOTS  An actor is ceaselessly reinventing, and reinvented, transcending their own selves to embody the myriad of characters they can become. This is one notion that has connected cinema to Prada throughout its history â both a medium for expression, and an inspiration. Here, the magnetic draw of the movie star is harnessed as a means of connecting to character, to personality, and to that constant shifting of identity that emblematises both film and fashion. VIEW THE SPOT  Allwyn, operator of The National Lottery, is launching a brand-new campaign for its Set For Life game, which breaks this Sunday (31st March). The campaign aims to appeal to new audiences and includes a collaboration with multi-award-winning producer and musician Fraser T Smith. VIEW THE SPOT  When the Menâs Six Nations ends, some sports fans assume the Six Nations is over, but the womenâs rugby is only just starting. As official sponsors of the Menâs & Womenâs Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over. VIEW THE 2 ADS « First « Previous Next » Last » 7 of 173 |
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