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Seen and noted

Guest Judge: Mark Hendy, ECD, VCCP Berlin

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 07, 2019 11:59 (Edited: May 07, 2019 21:59)
Winner: Burger King. I know I know. I voted for Burger King. What an original judge I am. But it is very hard not to. Burger King takes aim once again at the golden arches. This time for their 'happy-washing' of our lives. It's ok to not be happy. Thank you.

Runner up: The Evelyn Lilly Lutz Foundation. Get the vape off your back. Weird, short and far from sweet. Would lose the wider shots personally, but well done.

In print my winner is Kiss FM. Another project from which you can feel the joy that went into its creation beaming from the page, or screen in this case. Which brings me to my runner up. Breeze's Dirt is Good is a campaign I continue to admire. Here's hoping the team involved didn't burn the midnight oil at the office to get this one out of the door. Will ignore the fact that the format itself looks like its made for outside...

This collection feels like it needs a night in a bar to properly dissect. But the Winner would be Lego Braille Bricks. Very simple and so obvious we all hate it because we didn't think of it.

Runner up: Paddy Power. I feel like the case film didn't capture the joke here... but maybe that is an atheist missing the point.

I feel obliged to award the lifeboat experiment. Made with love and sincerity even though I feel it is trying hard to be aloof somehow. I guess if I don't care about refugees already watching a long simulation film might not swing it for me.

Creative Belgium gets my runner up vote. The people doing what a government can't or wont feels very of the moment for a Brit. (2).jpg
This week's guest judge is Mark Hendy, executive creative director at VCCP Berlin.

After studying art in London, Mark started his career as a set designer on music TV shows. After switching to advertising he spent a decade working in London agencies before spreading his wings and working in Vienna, New York, Milan, Dubai and Dusseldorf, creating award winning campaigns for Ford, Lenor, Comedy central and Febreze along the way. He then got Duracell into the Guinness book of world records.

Now in Berlin Mark is aiming to be the oldest hipster in Kreuzberg, guiding the agencies clients such as Spotify, Salando, Ionity and Oxfam.

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