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Seen and noted

Guest judge: Ben Mooge, creative partner, Work Club, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 01, 2012 04:43 (Edited: July 31, 2012 18:43)
https://www.bestadsontv.com/news/upload/Ben Mooge-web.jpgThis week's guest judge is Ben Mooge, creative partner of London digital creative agency, Work Club.

My vote goes for the ad that embraces the ridiculousness of the blatant "strategy showing" - VW. With a classic VW tone and some lovely actual acting in an ad, and a ridiculous visual pay off. Winner - VW Value Market

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An end to the flag officials korea

 PRINT   UK    August 01, 2012 00:16 (Edited: July 31, 2012 14:16)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46751_specsavers.jpg&width=200Specsavers quickly capitalized on the Olympic stuff up with ad featuring their iconic line: "Should have gone to Specsavers."

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How to get your kids to move out

 WEB FILM   NEW ZEALAND    August 01, 2012 00:09 (Edited: July 31, 2012 14:09)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/004a3_0000.png&width=200Publicis Mojo, Auckland web films featuring comedian Trevor Marmalade for Lawsons bread.

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Bangers and mashup

 TV   AUSTRALIA    August 01, 2012 00:01 (Edited: July 31, 2012 14:01)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bd16_0000.png&width=200OXY pimple cream via Naked , Melbourne delivers a mashup of YouTube's finest pimple popping videos to show that "Man Sized Problems Need Man Sized Solutions." Watch at your own risk.

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Getting on the Olympic Games Bandwagon

 TV   AUSTRALIA    July 31, 2012 21:38 (Edited: July 31, 2012 11:38)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1512.png&width=200iSelect has put to air a new series of spots via agency AJF Partnership, Melbourne, including a send-up of Olympic ambushers.

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Blue Cross salutes the sports people

 TV & PRINT   USA    July 31, 2012 18:10 (Edited: July 31, 2012 08:10)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fde472_0000.png&width=200Human agility as metaphor for Independence Blue Cross’ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.
This Tierney Philadelphia campaign showcases three amateur athletes

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GE works its way into the Games

 TV   USA    July 31, 2012 17:58 (Edited: July 31, 2012 07:58)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d93a_0000.png&width=200GE through BBDO New York aired three new television ads as part of its position as a Worldwide Partner of the Olympic Games. The commercials, part of a fully integrated campaign, continue the "GE Works" platform that was introduced earlier this year and focus on how GE powers the potential of the human body

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Out of the woods and into the games

 TV   NORWAY    July 31, 2012 17:47 (Edited: July 31, 2012 07:47)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffb169_0000.png&width=200Norwegian Broadcasting Corporation's promo as official host broadcaster for The London 2012 Olympics. The tag line "La Lekene Begynne!" translates as "Let The Games Begin!"

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The Olympics light up Boston Harbor

 OUTDOOR   USA    July 31, 2012 17:36 (Edited: July 31, 2012 07:36)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2d13e_0000.png&width=200On Friday, July 27, as millions of Americans watched the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and its brand Gillette staged an event to wish Team USA a great start to The Olympics. The event was a spectacle of light and technology featuring nearly 60-foot holograms of Team USA athletes Ryan Lochte diving into historic Boston Harbor and Tyson Gay racing toward victory. As part of Gillette's global 'Get Started' campaign, the event was the finale of a series of Team USA projections that popped up in areas throughout Boston. The project was a collective effort by a holistic Gillette agency team including Proximity, BBDO, Ketchum and Klip Collective.

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Billboard changes after dark

 OUTDOOR   AUSTRALIA    July 31, 2012 17:24 (Edited: July 31, 2012 07:24)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6e88a.png&width=200Coopers, (Australia's largest family owned brewery) has unveiled a first-of-its-kind handcrafted billboard to promote their dark brew, Coopers Dark Ale. Designed and executed by kwp! Advertising Adelaide, the billboard stays true to Coopers Dark Ale's brand positioning 'life after dark' and appears as an almost blank canvas during day, yet transforms after dark to reveal an eclectic mix of nightlife inspired imagery.

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Another use for a fish

 PRINT   BRASIL    July 31, 2012 17:21 (Edited: July 31, 2012 07:21)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46742_Y%26R+-+Colgate+-+Child+Fishing.jpg&width=200Y&R Sao Paulo takes an unusual approach to Colgate dental floss

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Real chicks on the run

 PRINT   GERMANY    July 31, 2012 17:15 (Edited: July 31, 2012 07:15)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46734_egoFM_TNTJackson.jpg&width=200For the Bavarian radio station egoFM Bloom Germany developed an image campaign in which their unique music and variety of programming was presented through illustrations by various artists. The idea was to depict the daily program schedule. It might sound boring, but it looks spectacular. The bands' names were presented in a most unusual and unexpected way in the illustrations.

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Knot the usual security ad

 PRINT   INDIA    July 31, 2012 17:08 (Edited: July 31, 2012 07:08)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46729_Bank.jpg&width=200McCann Erickson, Mumbai series of print ads for ATSS security systems

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Rock, paper, scissors,clean

 PRINT   ITALY    July 31, 2012 16:58 (Edited: July 31, 2012 06:58)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46702_jeans-.jpg&width=200Publicis Milan uses rock, paper, scissors for Omino Bianco

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An elephant whisperer is herd

 WEB FILM   SOUTH AFRICA    July 31, 2012 16:51 (Edited: July 31, 2012 06:51)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc375d_0000.png&width=200Coronation's 2012 Trust is Earned campaign launches from the true story inspiration of Lawrence Anthony whose book The Elephant Whisperer, chronicles one man's relationship with an enraged herd of rogue elephant. Survivors of a cull, the herd was stressed and dangerous, posing a real threat to man. Lawrence Anthony was determined to overcome this threat and through a series of compassionate acts over time he slowly and surely earned the trust of the matriarch of the herd.Agency: FoxP2, Cape Town

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It starts with a new idea.

 TV   AUSTRALIA    July 31, 2012 02:53 (Edited: July 30, 2012 16:53)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9f7fa.png&width=200It starts with a new idea.

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Nissan finds you a new home

 INTERACTIVE   UNITED ARAB EMIRATES    July 30, 2012 22:39 (Edited: July 30, 2012 12:39)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff96e8_0000.png&width=200Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. TBWARAAD Dubai looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you

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Sit next to a celebrity

 INTERACTIVE   NETHERLANDS    July 30, 2012 22:28 (Edited: July 30, 2012 12:28)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46633_Ruud-Gullit-KLM.jpeg&width=200KLM Meet & Seat designed by Tribal DDB Amsterdam lets people who booked a flight find interesting people aboard that same flight. Be My Guest supports this launch: have a "virtual chat" with Dutch celebs and one may become your travel companion.

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Be a Red Bull racer

 INTERACTIVE   GERMANY    July 30, 2012 22:25 (Edited: July 30, 2012 12:25)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46632_Screen+shot+2012-07-25+at+11.47.22+AM.jpg&width=200Red Bull Formula face is the first browser racing game with facial steering via webcam. You are steering your race car by smiling, blinking, and tilting your head. And get photo bonus points by imitating grimaces.Agency Buzzin Monkey, Germany

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No audience too small

 TV   SWEDEN    July 30, 2012 22:03 (Edited: July 30, 2012 12:03)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3975b_0001.png&width=200Forsman & Bodenfors, Stockholm created this spot featuring a well toured band

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I am not Richard Branson

 WEB FILM   USA    July 29, 2012 21:40 (Edited: July 29, 2012 11:40)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/57ca3_0000.png&width=200I AM NOT A VIRGIN is a denim company based out of NYC. Recently we got some unexpected fan mail from from a unexpected fan. It seems that Richard Branson would like I AM NOT A VIRGIN jeans to go away.This is odd to us because we're not building airplanes, we're just trying to make some great jeans and t-shirts.

I guess we could re-name our jeans NOT MADE BY RICHARD BRANSON.

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Biosca & Botey lights up

 INTEGRATED   SPAIN    July 29, 2012 21:10 (Edited: July 29, 2012 11:10)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f04b0_0001.png&width=200suigeneris, Barcelona communicate the relaunch of Biosca & Botey. remodeling of its flagship store.To return life to a brand and re-position it

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24 hour power in your hand

 TV   USA    July 29, 2012 21:04 (Edited: July 29, 2012 11:04)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d711_0000.png&width=200In a new integrated campaign for Duracell Powermat created by NY-based Woods Witt Dealy & Sons (WWD&S), Jay-Z stars in a commercial promoting the Duracell Powermat 24 Hour Power System, a portable device that allows users to charge their smartphones while on-the-go.
In addition to the TV spot and outdoor, other elements of the campaign include video, digital, mobile and social.

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At last a truck beering gifts

 TV   PERU    July 29, 2012 20:59 (Edited: July 29, 2012 10:59)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6fe73_0000.png&width=200In the town of the pork cracklings everybody is ready to celebrate, but something is missing as this film by Y&R Lima, filmed in Cusco, shows.

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Everyone's Usain

 TV   IRELAND    July 29, 2012 20:54 (Edited: July 29, 2012 10:54)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1cafb_0000.png&width=200The people of the Caribbean have well and truly gotten behind Usain Bolt in the run up to the Olympics. 'Run to London' was a comprehensive crowd sourcing campaign from Boys and Girls , Dublin that brought a multitude of stills together with material shot on location in Jamaica, including the footage of the great man himself. The resulting mashup was refined from 15 000 odd source images and run sequences built frame by frame.

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Dell me how to fly

 TV   USA    July 29, 2012 20:51 (Edited: July 29, 2012 10:51)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F295ee_0000.png&width=200"This is the story of a girl named Annie who is determined to learn to fly.
After repeated failed attempts, she succeeds with the help of curiosity, ingenuity and, of course, the right technology."Dell spot from Y&R New York


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Chobani's first Olympics

 FILM   USA    July 29, 2012 17:51 (Edited: July 29, 2012 07:51)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F35c6c_0000.png&width=200Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Created by Leo Burnett New York, Chobani's Olympic marketing campaign "Proudly With You", is a fully integrated effort focused on capturing the community's pride in their contribution to the yogurt brand’s Olympic moment.

Set to air during the Olympic Opening Ceremony on July 27, the TV narrative shows the people of the Chobani community coming together to build a giant outdoor screen to watch the Olympics. It is the epitome of the American spirit, "if you dream it, you can achieve it". Directed by Friday Night Lights' Peter Berg, the spots feature the real people who came together to make Chobani the company that it is today: the farmers, truckers, plant workers and local community.

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Come to the island of happiness

 INTERACTIVE   NETHERLANDS    July 29, 2012 00:08 (Edited: July 28, 2012 14:08)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46631_Screen+shot+2012-07-25+at+11.21.38+AM.jpg&width=200Coca-Cola is all about happiness. Wieden + Kennedy Amsterdam asked our Facebook community to solve riddles on Coke's timeline which revealed URLs to little islands of happiness. Explore, play, and add a smile minute to your day.

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Out of the chaos and into perfection

 INTERACTIVE   FRANCE    July 29, 2012 00:00 (Edited: July 28, 2012 14:00)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Jul/tn_46629_Screen shot 2012-07-25 at 10.59.37 AM.jpg&width=200Meet Apollo, walk through the Hall of Mirrors or dream in the King's apartment with Chaos To Perfection, a Chrome experiment built in collaboration with Les 84, Paris and the Google Cultural Institute for Palace of Versailles.

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The recipe for a successful film festival

 PRINT   USA    July 28, 2012 23:05 (Edited: July 28, 2012 13:05)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Jul/tn_46687_01.jpg&width=200Wing New York offers a cookbook approach to the New York Latino Film Festival

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Listen to the pictures

 PRINT   SOUTH AFRICA    July 28, 2012 22:51 (Edited: July 28, 2012 12:51)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FJul%2Ftn_46681_Oliver.jpg&width=200These illustrations are of famous scenes from classic novels, however with a slight twist, Saatchi & Saatchi Johannesburg demonstrate how Red Pepper Audio Books bring the listener the authentic story.

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Horror heroes in real life

 PRINT   BRASIL    July 28, 2012 22:35 (Edited: July 28, 2012 12:35)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e8a0.png&width=200Horror Nights Playcenter Amusement Park, really scary. according to Dim & Canzian, Brazil

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Switch off

 TV   SOUTH AFRICA    July 27, 2012 17:47 (Edited: July 27, 2012 07:47)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ff96_0004.png&width=200South Africa is going through an energy crisis. Eskom, the country's sole power supplier, is struggling to meet the growing demand for electricity. To avoid blackouts, the only short-term solution is to get ordinary people to switch off unnecessary lights and appliances. To do this, Eskom launched 49M, a national initiative that asks South Africans to save electricity. But how
can we raise awareness without wasting electricity ourselves through 49M's advertising?Saatchi & Saatchi , Johannesburg created a television commercial that literally saves electricity.

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Reduce the font and save forests

 INTEGRATED   INDIA    July 27, 2012 08:22 (Edited: July 26, 2012 22:22)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8af99_0001.png&width=200Minus One Project is a simple, one-step, easy to-do initiative from Samsung India intended to slow down the deforestation rate across the world. Created by Cheil Worldwide Gurgaon it aims to do so by inducing a wiser and careful habit of paper consumption. All one has to do is reduce the font size by 1 before printing.

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Find Your Greatness

 TV   USA    July 27, 2012 01:15 (Edited: July 26, 2012 15:15)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F30c2b_0000.png&width=200Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it. Agency: Wieden + Kennedy Portland.

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Drowning in the sand

 AMBIENT   CANADA    July 26, 2012 20:08 (Edited: July 26, 2012 10:08)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2a5fd_0000.png&width=200To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon via TAXI created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver.
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Say it with steak

 RADIO   NEW ZEALAND    July 26, 2012 20:05 (Edited: July 26, 2012 10:05)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Subway Restaurants has a new radio spot for the lads selling their Steak & Cheese sub via Publicis Mojo Auckland.

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Small wins

 TV   USA    July 26, 2012 20:02 (Edited: July 26, 2012 10:02)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a302_0000.png&width=200Sometimes big things come in small packages. Tool Director Geordie Stephens offers some action-packed examples of that timeless adage in a new spot created by Butler, Shine, Stern California for MINI.

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From lugging boxes to a champion boxer

 TV   SOUTH AFRICA    July 26, 2012 19:57 (Edited: July 26, 2012 09:57)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F68832_0000.png&width=200A boxer's story for Amstel Beer from OwenKessel, South Africa

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Gay wedding to attract a bigger crowd

 AMBIENT   CANADA    July 26, 2012 19:45 (Edited: July 26, 2012 09:45)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9ded8.png&width=200In June, Tourism Toronto hosted a New York City based contest offering a marriage to one lucky LGBT couple during Toronto's 2012 Pride Festival. The idea from CP + B was to alert the gay community, who rarely think of Toronto as a great same sex couple destination, to the city's offerings.The NYC couple of Carter Etherington and Breken Elwood, whose photo and story submission won the contest, received an all-expense paid wedding valued at more than $20,000. Their wedding ceremony happened at the height of Toronto's Pride Parade in early July.

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