Seen and noted
iWYZE: Meet Thuli
The stories of unfortunate characters who made the unwise decision of not getting iWYZE insurance. Agency: Joe Public UnitedVIEW THE SPOT
X-Line Co., Ltd. has conducted this experiment for Wacoal Sports in the "Wow Girls' Lab," to test how heavy girls breasts are and challenge men to exercise with this added weight in a very unique way. VIEW THE SPOT
For Halloween, your Whopper will rise from the dead. Come to Burger King in France with an old Whopper receipt and bring your Whopper back to life and get a Zombie Whopper for free. Agency: Buzzman, Paris.VIEW THE SPOT
Impossible Foods has hosted a unique pop-up experience in Chicago to announce the arrival of the Impossible Burger, the award-winning burger that smells, cooks and tastes like ground beef from cows but is made entirely from plants. Agency: Wieden + KennedyVIEW THE SPOT
Philippe Andre directs new BMW M5 spot from Jung von Matt, Germany.
Mountain Dew launched a new creative campaign celebrating the career of NASCAR's Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride! Dale Jr. is one of the world's most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece. The spot, created by BBDO New York, introduces the world to a hilarious new character named 'Dewey Ryder'. The campaign will debut on television during Dale Jr.'s second to last race in Martinsville this Sunday (October 29) and also air during Game 5 of the World Series that evening. VIEW THE SPOT
Cabrioni Biscotti is a small biscuit factory located in Emilia Romagna hills but with a national (and international) distribution, which still produces biscuits in a traditional way. In collaboration with the New York studio Hornet, Auge Headquarter, Milan, have created a fantastic world around Cabrioni's brand, developing an animated video of 2 minutes that tells the story of friendship between Cabrioni and an old industrial robot that, after rediscovering a world of pure nature, finally finds a new enthusiasm and love for genuine and well-made things: Cabrioni biscuits precisely.VIEW THE GOOD STORY SPOT
VIEW THE MAKING OF SPOT
The&Partnership will this week launch a new pan-European campaign, 'Say Yes to the City', for Lexus' self-charging CT hybrid. The campaign will launch in the UK with a unique, editorially-led media partnership with Time Out, the global media and entertainment brand that inspires and enables people to make the most of the city, delivered by The&Partnershipâs cross-discipline team of creatives at CHI&Partners, media planners at m/SIX and Time Out's Creative Solutions team. VIEW THE EDINBURGH SPOT
VIEW THE BIRMINGHAM SPOT
The Brand Agency Perth present this spot for W.A. Road Safety CommissionMusselman’s Apple Sauce: “The Accusation” (Anthem)
Apple sauce maker Musselman's largest-ever digital campaign via Madison & Vine, and its first brand advertising in the last five years, is a series of 'homemade' social videos, apparently by the elderly "Helen from Westerville, Ohio." From an ad creative point of view, the unprofessional-looking format lets Musselman's make its claims in a way that is both contemporary and speaks to the oldtime home made benefit. It also lets their claims come from someone other than Musselman's, someone, even, who is anti-Musselman's.VIEW THE ACCUSATION SPOT
VIEW THE REBUTTAL SPOT
VIEW THE AMERICAN GROWN SPOT
Renault via Publicis Conseil, puts a spooky spin on this in a couple of ads it made for Halloween this year, featuring a zombie driver and a family of vampires.VIEW THE 1ST SPOT
VIEW THE 2ND SPOT
Oxfam GB: The Heist No One is Talking About
Oxfam launches a new film to demonstrate the devastating effects of tax dodging. Companies dodge approx. 78bn pounds in tax in poor countries annually. Today Oxfam reveals that just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of eight million mothers, babies and children. Oxfam today reveals this information alongside a hard-hitting film illustrating the human cost of tax avoidance on the world's poorest. The film was created by Don't Panic and produced by Stink Films, MPC and Whitehouse to demonstrate that there is a global heist hitting the poorest the hardest, and it's about time we get people talking about it. VIEW THE SPOT
Electric Sheep Film have created this spot for Parimatch
Remembrance Day Reflections. Remembrance day is about recognising the service and sacrifice of all active and former defence force personnel. This idea accurately matches the current ships of the Royal Australian Navy with former Australian war ships of the same name or class. It reminds us that the service and sacrifice of former Navy personnel is reflected in today's modern navy. Agency: Lida Australia (M&C Saatchi Group)VIEW THE HMAS PERTH AD
VIEW THE HMAS HOBART AD
VIEW THE HMAS CANBERRA AD
3M Hong Kong: Forever Sticking Billboards
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called 'earworm'. A perfect vehicle to demonstrate 3M's all-purpose Heavy Duty Duct Tape. Cheil Worldwide Germany/Hong Kong took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the worldâs leading tape-artists using actual 3M duct tape, each billboard showed 3M's sticking power in a unique way that's as simple as memorable.VIEW 1ST OUTDOOR
VIEW 2ND OUTDOOR
VIEW 3RD OUTDOOR
Together, Honda and Sid Lee Paris have reinvented the car sales experience. In France, the global car manufacturer lacks dealerships so Honda had to find a unique way to promote and give consumers access to the new models of its landmark CR-V and HR-V SUVs. Cue Sid Lee Paris, who helped them create #HondaNextDoor, an operation that facilitated and strengthened the whole process for potential clients. Ten brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships, right at the heart of French suburbia. To kick off the 3-week long #HondaNextDoor operation, the brand and Sid Lee Paris launched a press, web, social media and television campaign.VIEW OUTDOOR
Anlene: Age Suit - The Fallen Drummer
Raise consciousness of movement amongst a younger audience as well as drive penetration of Anlene by widening the brand appeal to younger users. FCB, Jakarta, created a customized Age-Suit that simulated how bones, joints and muscles age over a period of time. An experiment where a drummer falls down in her performance while wearing the suit, demonstrated the need of Anlene early. The full video was launched on social media, which attracted media again. Through an on-ground activation ordinary women experienced the Age-suit.VIEW THE CONCEPT
Somewhat ironically, Allpest don't actually get rid of all the pests. Agency: The Studio at SCAPLAY THE MICROWAVE SPOT
PLAY THE LIKE SPOT
PLAY THE NATASHA SPOT
Slotomania: It's Always Okay to Play Slotomania Case Study
We all need some me-time. And we all deserve to spend that me-time the way we want. Whether thatâs reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com â a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. VIEW THE CASE STUDY
VIEW THE 12:21 PM SPOT
The Fred Hollows Foundation: The Gift of Sight
Australian not-for-profit, The Fred Hollows Foundation via The Core Agency, used an invisible art show to promote awareness about ending avoidable blindness. Held during the worldâs largest festival of light, Vivid Sydney, 'The Gift of Sight' featured commissioned artworks, which were invisible to the naked eye, created by 20 of Australia's top street artists with special UV inks. Visitors were then invited to discover the striking works using a UV flashlight, giving them a taste of what it's like to go from being blind to being able to see, a metaphor for the life-changing work The Foundation carries out in some of the poorest communities throughout the world.VIEW OUTDOOR
Melbourne: A Twist At Every Turn
'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, MelbourneVIEW THE TV SPOT
VIEW 1ST OUTDOOR
VIEW 2ND OUTDOOR
VIEW 3RD OUTDOOR
VIEW 4TH OUTDOOR
KFC: Garlic Sauce
Everybody knows that GARLIC protects you from vampires. Located in the home country of the most famous vampire of all times, Dracula, KFC Romania aims to protect the entire world from vampires, by inviting people from all countries to go to www.kfc.ro/halloween and order a delivery of the special edition sauce for Halloween in their country. Agency: McCann Worldgroup RomaniaVIEW THE CONCEPT
Guest Judge: Josy Paul, chairman and CCO, BBDO India
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This week's guest judge is Josy Paul, creative chairman and chief creative officer of BBDO India.
Winner: Australia on Same-Sex Marriage: Virtual Equality by J. Walter Thompson Sydney. This is clearly the best of the best of the lot - across all four categories. Virtual reality as a form of social protest is super fresh. Fantastic! Loved it in the first 5 seconds! Am sharing it with my friends, family, colleagues and my world.
READ MORE
Haier Australia: Haier TwinTasker
New campaign for the Haier TwinTasker via Special GroupVIEW THE TV SPOT
VIEW THE GIFTS SPOT
VIEW THE PAST BOYFRIENDS SPOT
VIEW THE DATING PROFILES SPOT
Velocity Frequent Flyer: World's Biggest Points Exchange Expo
Velocity creates The World's Biggest Points Exchange Expo to convince Australia that holidays are better than toasters. Velocity Frequent Flyer, the loyalty program of Virgin Australia has released its second mini-series, which aims to prove to Australians that points can get you more with Velocity, as opposed to being used on grocery's and discount vouchers. Agency: CHE Proximity. VIEW THE LAUNCH PROMO SPOT
VIEW THE AIR DANCER SPOT
VIEW THE TOASTER SPOT
VIEW THE BIGGEST EARNER SPOT
VIEW THE BRISVEGAS! SPOT
VIEW THE CLICKER SPOT
VIEW THE NATIONAL CHAMPIONS SPOT
Two new spots for Cabot's Australia created by HBT Agency.VIEW THE MOMENTS SPOT
VIEW THE DADDY'S LITTLE HELPER SPOT
Agency AnalogFolk have created this spot for Pernod Ricard, Winemakers
Burrow launches its first UK TV advert featuring Nick - the Kangaroo - who got his tailored mortgage report from Burrow.VIEW THE SPOT
Almost all the plastic that's ever been made is still out there, so some of our finest memories will never disappear. That was our insight when launching Arla Koket's new packaging, with 50% lower environmental impact compared to the old, plastic packaging. Agency: Uncle UnicornVIEW THE SPOT
Cadillac: Arabs of New York
Cadillac from its home in New York celebrates those who have jumped the hurdles of stereotyping, daring to pursue their dreams. After all, home is where the heart is. Agency: Interesting Times Dubai.VIEW THE SPOT
For our 50th anniversary, Sports Experts wanted to find a unique way to celebrate our partnership with the Montreal Canadiens and show our support to the team. With the help of paranormal specialist Roger Mainville, we tried to contact former players' spirits which were rumored to haunt the Old Montreal Forum. As the new season begins, the ultimate goal was to ask them to come to the aid of our Glorieux and visit the team at the Bell Centre. As you'll see in this docu-experience, supernatural activities are not easy to detect, but we did feel an inexplicable presence. We believe in the legend of the Ghosts of the Forum. Agency: Rethink, Montreal. VIEW THE SPOT
Emmy Award-winning director Cary Fukunaga directs this Calvin Klein spot starring Jake Gyllenhaal, Liya Kebede, and four year-old Leila.VIEW THE SPOT
The 2017 World Press Freedom Index compiled by Reporters Without Borders reflects a world in which attacks on the media have become commonplace and strongmen are on the rise. We have reached the age of post-truth, propaganda, and suppression of freedoms. This campaign via Jung von Matt/Spree, shows the almost insurmountable challenges journalists are faced with in various corners of the world today and their relentless pursuit to overcome oppression and offer people the truth, no matter the risk. VIEW THE TRUMP AD
VIEW THE PUTIN AD
VIEW THE JONG UN AD
To stress the comfort, sturdiness and performance as an offroader due to the new adaptive air suspension, lintas, Lisbon, created a visual metaphor featuring an "Audi level" on offroad challenges, always levelled.VIEW THE DESERT AD
VIEW THE VALLEY AD
VIEW THE MOUNTAIN AD
Behind the wheel cell phones can kill. Agency: La Chose, Paris.VIEW THE BIKE AD
VIEW THE CAR AD
VIEW THE PEDESTRIAN AD
After a number of years of a downscaling of the School of Music, the university hired Professor Kenneth Lampl to reinvigorate the school - from there, Zoo Group was hired to develop a new identity and brand that echoed the vibrancy and spirit injected into the school by Professor Lampl. The creative team worked closely with a Canadian light artist, to photograph the school's own students, and inject the feeling of motion, energy and life that brings to life the new brand positioning of "Where Music Lives". VIEW OUTDOOR
See what happens when Hyundai challenged NFL star Jason Bell to take on the Hyundai i20 Coupe on "The Skid-Pan" challenge. Agency: Innocean Worldwide London.VIEW OUTDOOR
Aure Odonto - Dental Clinic: Wi-Fi Poster Zone
Sniper, Sao Luis, has created this concept for Aure Odonto, Dental Clinic.Domestic Minor Sex Trafficking (DMST): Suburban Horror Story
This year, the most terrifying 'haunted' house depicts a real-life horror story happening every day. Street Grace, Inc., an Atlanta-based organization dedicated to providing a comprehensive path to end Domestic Minor Sex Trafficking (DMST) in Metro Atlanta and throughout the US, has created a 'Suburban Horror Story,' a provocative experiential event showcasing the horrifying reality of this $290 million illegal industry in Georgia. Agency: BBDO AtlantaVIEW THE CONCEPT
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