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Seen and noted

iWYZE: Meet Thuli

 TV   SOUTH AFRICA    October 31, 2017 22:40
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ba3d.png&width=200The stories of unfortunate characters who made the unwise decision of not getting iWYZE insurance. Agency: Joe Public United

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Wacoal Sports: Wow Girls’ Lab

 TV   TAIWAN    October 31, 2017 22:36
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff25ad_0000.png&width=200X-Line Co., Ltd. has conducted this experiment for Wacoal Sports in the "Wow Girls' Lab," to test how heavy girls breasts are and challenge men to exercise with this added weight in a very unique way.

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Burger King: Zombie Whopper

 TV   FRANCE    October 31, 2017 22:34
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72314_0000.png&width=200For Halloween, your Whopper will rise from the dead. Come to Burger King in France with an old Whopper receipt and bring your Whopper back to life and get a Zombie Whopper for free. Agency: Buzzman, Paris.

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Impossible Foods: The Impossible Meateasy Takes Over Chicago

 TV   USA    October 31, 2017 22:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F768f4_0000.png&width=200Impossible Foods has hosted a unique pop-up experience in Chicago to announce the arrival of the Impossible Burger, the award-winning burger that smells, cooks and tastes like ground beef from cows but is made entirely from plants. Agency: Wieden + Kennedy

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BMW: M5

 TV   GERMANY    October 31, 2017 22:29
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff8540_0001.png&width=200Philippe Andre directs new BMW M5 spot from Jung von Matt, Germany.

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Mountain Dew: Dewey Ryder

 TV   USA    October 31, 2017 22:23 (Edited: November 01, 2017 09:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/48a05_0002.png&width=200Mountain Dew launched a new creative campaign celebrating the career of NASCAR's Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride! Dale Jr. is one of the world's most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece. The spot, created by BBDO New York, introduces the world to a hilarious new character named 'Dewey Ryder'. The campaign will debut on television during Dale Jr.'s second to last race in Martinsville this Sunday (October 29) and also air during Game 5 of the World Series that evening.

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Cabrioni: Cookies - A Good Story

 WEB FILM   ITALY    October 31, 2017 22:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65aff_0001.png&width=200Cabrioni Biscotti is a small biscuit factory located in Emilia Romagna hills but with a national (and international) distribution, which still produces biscuits in a traditional way. In collaboration with the New York studio Hornet, Auge Headquarter, Milan, have created a fantastic world around Cabrioni's brand, developing an animated video of 2 minutes that tells the story of friendship between Cabrioni and an old industrial robot that, after rediscovering a world of pure nature, finally finds a new enthusiasm and love for genuine and well-made things: Cabrioni biscuits precisely.

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Lexus: Say Yes To The City

 WEB FILM   UK    October 31, 2017 22:13 (Edited: November 01, 2017 09:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a1779_0002.png&width=200The&Partnership will this week launch a new pan-European campaign, 'Say Yes to the City', for Lexus' self-charging CT hybrid. The campaign will launch in the UK with a unique, editorially-led media partnership with Time Out, the global media and entertainment brand that inspires and enables people to make the most of the city, delivered by The&Partnership’s cross-discipline team of creatives at CHI&Partners, media planners at m/SIX and Time Out's Creative Solutions team.

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W.A Road Safety Commission: Arrive Alive

 TV   AUSTRALIA    October 31, 2017 22:08
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9eccf.png&width=200The Brand Agency Perth present this spot for W.A. Road Safety Commission

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Musselman’s Apple Sauce: “The Accusation” (Anthem)

 WEB FILM   USA    October 31, 2017 22:03 (Edited: November 01, 2017 09:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/74e58_0000.png&width=200Apple sauce maker Musselman's largest-ever digital campaign via Madison & Vine, and its first brand advertising in the last five years, is a series of 'homemade' social videos, apparently by the elderly "Helen from Westerville, Ohio." From an ad creative point of view, the unprofessional-looking format lets Musselman's make its claims in a way that is both contemporary and speaks to the oldtime home made benefit. It also lets their claims come from someone other than Musselman's, someone, even, who is anti-Musselman's.

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Renault: "Easy Vampire Life"

 WEB FILM   FRANCE    October 31, 2017 21:59
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F97106.png&width=200Renault via Publicis Conseil, puts a spooky spin on this in a couple of ads it made for Halloween this year, featuring a zombie driver and a family of vampires.

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Oxfam GB: The Heist No One is Talking About

 WEB FILM   UK    October 31, 2017 21:51 (Edited: November 01, 2017 08:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/459df.png&width=200Oxfam launches a new film to demonstrate the devastating effects of tax dodging. Companies dodge approx. 78bn pounds in tax in poor countries annually. Today Oxfam reveals that just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of eight million mothers, babies and children. Oxfam today reveals this information alongside a hard-hitting film illustrating the human cost of tax avoidance on the world's poorest. The film was created by Don't Panic and produced by Stink Films, MPC and Whitehouse to demonstrate that there is a global heist hitting the poorest the hardest, and it's about time we get people talking about it.


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Parimatch: Epic Battle

 TV   UKRAINE    October 31, 2017 21:47
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9f12_0000.png&width=200Electric Sheep Film have created this spot for Parimatch

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Naval Association of Australia: Reflections

 PRINT   AUSTRALIA    October 31, 2017 21:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc587d.png&width=200Remembrance Day Reflections. Remembrance day is about recognising the service and sacrifice of all active and former defence force personnel. This idea accurately matches the current ships of the Royal Australian Navy with former Australian war ships of the same name or class. It reminds us that the service and sacrifice of former Navy personnel is reflected in today's modern navy. Agency: Lida Australia (M&C Saatchi Group)


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3M Hong Kong: Forever Sticking Billboards

 OUTDOOR   GERMANY    October 31, 2017 21:26 (Edited: November 01, 2017 08:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90432_forever sticking billboards1.jpg&width=200When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called 'earworm'. A perfect vehicle to demonstrate 3M's all-purpose Heavy Duty Duct Tape. Cheil Worldwide Germany/Hong Kong took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M's sticking power in a unique way that's as simple as memorable.

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Honda: #HondaNextDoor

 AMBIENT   FRANCE    October 31, 2017 21:17
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7b4b4_0004.png&width=200Together, Honda and Sid Lee Paris have reinvented the car sales experience. In France, the global car manufacturer lacks dealerships so Honda had to find a unique way to promote and give consumers access to the new models of its landmark CR-V and HR-V SUVs. Cue Sid Lee Paris, who helped them create #HondaNextDoor, an operation that facilitated and strengthened the whole process for potential clients. Ten brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships, right at the heart of French suburbia. To kick off the 3-week long #HondaNextDoor operation, the brand and Sid Lee Paris launched a press, web, social media and television campaign.

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Anlene: Age Suit - The Fallen Drummer

 INTERACTIVE   INDONESIA    October 31, 2017 21:11
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b9b2_0002.png&width=200Raise consciousness of movement amongst a younger audience as well as drive penetration of Anlene by widening the brand appeal to younger users. FCB, Jakarta, created a customized Age-Suit that simulated how bones, joints and muscles age over a period of time. An experiment where a drummer falls down in her performance while wearing the suit, demonstrated the need of Anlene early. The full video was launched on social media, which attracted media again. Through an on-ground activation ordinary women experienced the Age-suit.

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Allpest: Fish in The Work Microwave

 RADIO   AUSTRALIA    October 31, 2017 20:56
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Somewhat ironically, Allpest don't actually get rid of all the pests. Agency: The Studio at SCA

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Slotomania: It's Always Okay to Play Slotomania Case Study

 INTERACTIVE   BELGIUM    October 31, 2017 14:06 (Edited: November 01, 2017 01:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/091b9_0000.png&width=200We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play.

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The Fred Hollows Foundation: The Gift of Sight

 OUTDOOR   AUSTRALIA    October 30, 2017 17:38 (Edited: October 31, 2017 04:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cede2.png&width=200Australian not-for-profit, The Fred Hollows Foundation via The Core Agency, used an invisible art show to promote awareness about ending avoidable blindness. Held during the world’s largest festival of light, Vivid Sydney, 'The Gift of Sight' featured commissioned artworks, which were invisible to the naked eye, created by 20 of Australia's top street artists with special UV inks. Visitors were then invited to discover the striking works using a UV flashlight, giving them a taste of what it's like to go from being blind to being able to see, a metaphor for the life-changing work The Foundation carries out in some of the poorest communities throughout the world.

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Melbourne: A Twist At Every Turn

 TV & OUTDOOR   AUSTRALIA    October 30, 2017 17:34 (Edited: October 31, 2017 04:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90366_MELB_ATAET_OOH.jpg&width=200'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, Melbourne

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KFC: Garlic Sauce

 INTERACTIVE   ROMANIA    October 30, 2017 17:31 (Edited: October 31, 2017 04:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dbdfa_0000.png&width=200Everybody knows that GARLIC protects you from vampires. Located in the home country of the most famous vampire of all times, Dracula, KFC Romania aims to protect the entire world from vampires, by inviting people from all countries to go to www.kfc.ro/halloween and order a delivery of the special edition sauce for Halloween in their country. Agency: McCann Worldgroup Romania

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Guest Judge: Josy Paul, chairman and CCO, BBDO India

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 30, 2017 16:13 (Edited: October 31, 2017 03:13)
https://www.bestadsontv.com/news/upload/Josy Paul1 (1).jpg
This week's guest judge is Josy Paul, creative chairman and chief creative officer of BBDO India.

Winner: Australia on Same-Sex Marriage: Virtual Equality by J. Walter Thompson Sydney. This is clearly the best of the best of the lot - across all four categories. Virtual reality as a form of social protest is super fresh. Fantastic! Loved it in the first 5 seconds! Am sharing it with my friends, family, colleagues and my world.

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Haier Australia: Haier TwinTasker

 TV + WEB FILM   AUSTRALIA    October 30, 2017 12:51 (Edited: October 30, 2017 23:51)

Velocity Frequent Flyer: World's Biggest Points Exchange Expo

 WEB FILM   AUSTRALIA    October 30, 2017 12:36 (Edited: October 30, 2017 23:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7cef0_0001.png&width=200Velocity creates The World's Biggest Points Exchange Expo to convince Australia that holidays are better than toasters. Velocity Frequent Flyer, the loyalty program of Virgin Australia has released its second mini-series, which aims to prove to Australians that points can get you more with Velocity, as opposed to being used on grocery's and discount vouchers. Agency: CHE Proximity.

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Cabot's Australia: Moments

 TV   AUSTRALIA    October 30, 2017 08:53 (Edited: October 30, 2017 19:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cb794_0000.png&width=200Two new spots for Cabot's Australia created by HBT Agency.

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Jacob's Creek Double Barrel: Two Barrels. One Soul

 TV   AUSTRALIA    October 27, 2017 14:02
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F768b6_0000.png&width=200Agency AnalogFolk have created this spot for Pernod Ricard, Winemakers

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Burrow: No Surprises. No Drama. No Sweat Mortgages.

 TV   UK    October 27, 2017 14:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe35e_0000.png&width=200Burrow launches its first UK TV advert featuring Nick - the Kangaroo - who got his tailored mortgage report from Burrow.

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Arla Köket: For a World Less Plastic

 TV   SWEDEN    October 27, 2017 13:58
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F450c1_0003.png&width=200Almost all the plastic that's ever been made is still out there, so some of our finest memories will never disappear. That was our insight when launching Arla Koket's new packaging, with 50% lower environmental impact compared to the old, plastic packaging. Agency: Uncle Unicorn

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Cadillac: Arabs of New York

 TV   UNITED ARAB EMIRATES    October 27, 2017 13:54
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81e5a_0000.png&width=200Cadillac from its home in New York celebrates those who have jumped the hurdles of stereotyping, daring to pursue their dreams. After all, home is where the heart is. Agency: Interesting Times Dubai.

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Sports Experts: The Ghosts of the Forum

 WEB FILM   CANADA    October 27, 2017 13:53
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd5726_0001.png&width=200For our 50th anniversary, Sports Experts wanted to find a unique way to celebrate our partnership with the Montreal Canadiens and show our support to the team. With the help of paranormal specialist Roger Mainville, we tried to contact former players' spirits which were rumored to haunt the Old Montreal Forum. As the new season begins, the ultimate goal was to ask them to come to the aid of our Glorieux and visit the team at the Bell Centre. As you'll see in this docu-experience, supernatural activities are not easy to detect, but we did feel an inexplicable presence. We believe in the legend of the Ghosts of the Forum. Agency: Rethink, Montreal.

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Calvin Klein: Eternity

 TV   USA    October 27, 2017 13:50
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12a1d_0002.png&width=200Emmy Award-winning director Cary Fukunaga directs this Calvin Klein spot starring Jake Gyllenhaal, Liya Kebede, and four year-old Leila.

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Reporters Without Borders: Mount Trump

 PRINT   GERMANY    October 27, 2017 13:37
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90330_1+Mount+Trump.jpg&width=200The 2017 World Press Freedom Index compiled by Reporters Without Borders reflects a world in which attacks on the media have become commonplace and strongmen are on the rise. We have reached the age of post-truth, propaganda, and suppression of freedoms. This campaign via Jung von Matt/Spree, shows the almost insurmountable challenges journalists are faced with in various corners of the world today and their relentless pursuit to overcome oppression and offer people the truth, no matter the risk.

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Audi Q5: Desert

 PRINT   PORTUGAL    October 27, 2017 13:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90322_AF_Q5SuspensaoAdaptativa_444x285mm_EN%26PT-02.jpg&width=200To stress the comfort, sturdiness and performance as an offroader due to the new adaptive air suspension, lintas, Lisbon, created a visual metaphor featuring an "Audi level" on offroad challenges, always levelled.

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French Road Safety: Bike

 PRINT   FRANCE    October 27, 2017 13:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90313_bike1.jpg&width=200Behind the wheel cell phones can kill. Agency: La Chose, Paris.

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School of Music: Where Music Lives

 OUTDOOR   AUSTRALIA    October 27, 2017 13:25
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FOct%2Ftn_90334_ANU+School+of+Music+-+Where+Music+Lives+Poster+.jpg&width=200After a number of years of a downscaling of the School of Music, the university hired Professor Kenneth Lampl to reinvigorate the school - from there, Zoo Group was hired to develop a new identity and brand that echoed the vibrancy and spirit injected into the school by Professor Lampl. The creative team worked closely with a Canadian light artist, to photograph the school's own students, and inject the feeling of motion, energy and life that brings to life the new brand positioning of "Where Music Lives".

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Hyundai: The Skid-Pan

 AMBIENT   UK    October 27, 2017 13:08
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67b7c_0000.png&width=200See what happens when Hyundai challenged NFL star Jason Bell to take on the Hyundai i20 Coupe on "The Skid-Pan" challenge. Agency: Innocean Worldwide London.

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Aure Odonto - Dental Clinic: Wi-Fi Poster Zone

 INTERACTIVE   BRASIL    October 27, 2017 13:06 (Edited: October 28, 2017 00:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90327_prancha_wifi_aureodonto ingles.jpg&width=200Sniper, Sao Luis, has created this concept for Aure Odonto, Dental Clinic.

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Domestic Minor Sex Trafficking (DMST): Suburban Horror Story

 INTERACTIVE   USA    October 27, 2017 13:03
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F234cb_0000.png&width=200This year, the most terrifying 'haunted' house depicts a real-life horror story happening every day. Street Grace, Inc., an Atlanta-based organization dedicated to providing a comprehensive path to end Domestic Minor Sex Trafficking (DMST) in Metro Atlanta and throughout the US, has created a 'Suburban Horror Story,' a provocative experiential event showcasing the horrifying reality of this $290 million illegal industry in Georgia. Agency: BBDO Atlanta

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Jesters: Seagulls

 RADIO   AUSTRALIA    October 27, 2017 10:33 (Edited: October 27, 2017 21:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Never take the world's best chips to the beach.
Agency: NOVA 93.7

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