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Tourism New Zealand: 100% Pure New Zealand. A Journey of Reflection.
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100% Pure New Zealand is reconnecting with friends and past visitors around the world to share a reflection on what is important in life, as early signs of recovery begin to emerge for the island nation in a new campaign developed by Special Group New Zealand. Despite borders remaining closed to international visitors for now, the team behind New Zealand's tourism efforts felt it was an appropriate time to share a message of reflection, hope and aroha (love) as they begin to recover and look forward to welcoming visitors again in the future when safe to do so. The video released today reinforces deeply important values embedded in the New Zealand way of life from its unique Māori culture. Values such as kaitiakitanga (protecting and caring for people and place), manaaki manuhiri (welcoming and looking after all visitors) and whanaungatanga (treating others like family) are implicit in the storytelling.
Director Marketing: Brodie Reid Related |
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