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Seen and noted

Sign Hearing Aids: Auld Lang Syne

 RADIO   SINGAPORE    April 30, 2019 12:20
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to demonstrate the extent of undiagnosed hearing impairment in Singapore. A 2017 study revealed that over 63% of the elderly above the age of 60 suffer from age-related hearing loss. However, most of them are unaware that they have issues, and consider their hearing to be normal. Footsteps, approaching vehicles, and even the doorbell are some of the sounds that people with age-related hearing loss miss out on, which could be potentially dangerous. The campaign has been designed to bring this issue to light, and consequently encourage elderly Singaporeans to take action to seek help. The three radio ads were engineered to incorporate frequencies, from 1500Hz to 8000Hz. People who suffer from hearing loss would be unable to hear the whole complete tunes.

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March For Our Lives: Generation Lockdown

 EXPERIENTAL   USA    April 30, 2019 12:10 (Edited: April 30, 2019 22:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ba47a_0002.png&width=200March For Our Lives has released a new video public service announcement titled 'Generation Lockdown.' Following the 20 year anniversary of the Columbine High School Shooting, the video offers a stark reminder of the dangerous environment today's students face in schools across the country. The PSA features a young girl instructing adults on how they would survive an active shooter event. The PSA offers a moving look at what students deal with and how schools have had to respond to the very real threat of gun violence. It is estimated that 95% of school kids - some as young as five - are now trained on what to do during an active shooter situation because they have to be prepared for it at any minute, in any community. The PSA ends with a call for viewers to support federal legislation to put universal background checks in place for the purchase of firearms. This PSA follows the recent April 15th launch of a two-week Times Square ad campaign centered on gun violence prevention. March For Our Lives' Times Square billboard ads are estimated to reach 5.5 million people as the organization seeks to garner support for legislation to pass background checks, extreme-risk protection orders (ERPO's), safe-storage laws, and other life-saving measures. In 2017, nearly 40,000 people were killed due to gun violence.

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Animalife: Karma

 WEB FILM   PORTUGAL    April 30, 2019 10:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ca39_0000.png&width=200Since the 2008 crisis in Portugal, a lot of people had financial problems. Unfortunately that meant cuts including abandoning pets, that has drastically increased in our country. Only in 2018 the number of abandoned dogs reached more than 14.000.
In order to alert the Portuguese population to this problem, Havas, Portugal, created a film for Animalife charity that speaks to their hearts and sense of guilt.


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Czech Red Cross: Someone Else

 TV   CZECH REPUBLIC    April 30, 2019 10:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00625_0000.png&width=200To celebrate its centenary, Czech Red Cross launched this campaign with the message about its most important mission - helping others. Many of us are often just too lazy, too oblivious, too uncertain or too frightened to help, when it's really needed.. But we can't rely on someone else to help instead of us. Because that "Someone Else" doesn't exist. Agency: Comtech

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Hochschild Mining: Beneath The Surface

 TV   PERU    April 30, 2019 10:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb25b9.png&width=200Beneath the surface is the first communication piece for the brand that define the brand mission. Staying in the surface is not enough; you need to go deeper in order to get more knowledge about the world.
The film was filmed in four mines in South America under extreme climate conditions. Agency: Lanfranco & Cordova, NY

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AQWA: Octopus Ink

 TV   AUSTRALIA    April 30, 2019 10:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12e1c_0000.png&width=200'Octopus Ink' is the latest TV commercial for the Aquarium of Western Australia's 'Did You Know?' campaign, and follows on from 'Turtle Tears'. The animated spot shows a game of hide and seek between a Loggerhead Turtle and a Gloomy Octopus, with the former coming off second best thanks to the occy's special powers. The television ads are central to a multi-faceted campaign by Perth creative agency, Lateral Aspect, that focuses on the many weird and wonderful 'fun-facts' that sea creatures exhibit.

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AA: Wine

 PRINT   BRAZIL    April 30, 2019 10:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103949_1556557695_11_Wine_En_72dpi_1280px.jpg&width=200Awareness campaign about excessive alcohol consumption. agency: 433

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Volkswagen - Commercial Vehicles

 PRINT   ARGENTINA    April 30, 2019 10:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8f58.png&width=200There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations, and we show them all in these ads. Agency: DDB, Argentina


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Guest Judge: Russell Barrett, CCO / MP, BBH India

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 30, 2019 10:19 (Edited: April 30, 2019 20:19)
https://www.bestadsontv.com/news/upload/Russell Barrett.png
This week's guest judge is Russell Barrett, chief creative officer and managing partner at BBH India.

Winner: Twinings. The Twinings ad is a good, old fashioned, quirky 30 second spot. In an age where everything seems to need more "engagement time", it's refreshing to see a proper 30 second, funny spot. Complete with the sharp dialogue at the end, "...it's just a little plague."

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Hershey's: Bitter, But Good.

 PRINT   BRAZIL    April 30, 2019 10:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7e0e3.png&width=200Hershey's. Bitter, but good. Agency: BETC / Havas, Sao Paulo

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ABDM: Masked Man

 PRINT   BRAZIL    April 30, 2019 09:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103907_1556547661_02_ad_mask_72dpi_1280px.jpg&width=200To make people aware about the fact that not reporting domestic violence is also being part of it, we created a print ad where the people who pretend not to see the evil look like a bad person. ABDM (Associacao Beneficente Deus Menino) is a charity institution that takes care of health issues in the city of Francisco Beltrao, Parana. Agency: 433

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National Geographic: Planet or Plastic?

 PRINT   UNITED ARAB EMIRATES    April 30, 2019 09:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103916_1556547895_11-nigeria.jpg&width=200Last year, National Geographic launched its "Planet or Plastic?" project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question through art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country's marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists' process and testimonial. Agency: Satchi&Saatchi, Dubai

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CVV: Need to talk?

 OUTDOOR   BRAZIL    April 30, 2019 09:28 (Edited: April 30, 2019 19:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7a7b8_0002.png&width=200There is one suicide every 46 minutes in Brazil. It's almost 12.000 cases per year. An act of despair motivated by depression and loneliness.
To help those people, CVV, Centro de Valorizacao da Vida (Center of Appreciation of Life), provides a 24 hours hotline with volunteers trained to offer emotional support. All discreetly and confidentially. Agency: 433

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Virag Judit Gallery: Art Against Breast Cancer

 INTERACTIVE   HUNGARY    April 30, 2019 09:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37aa3_0000.png&width=200Judit Virag Gallery, one of the most prominent galleries in Hungary that holds famous paintings of nudes, collaborated with Pink Ribbon to bring home to the public an important message about breast self-examination.
Agency: DDB, Budapest

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Royal Bank of Canada: Dear Future

 TV   CANADA    April 30, 2019 09:23 (Edited: April 30, 2019 19:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ee0bf_0002.png&width=200Royal Bank of Canada (RBC) is launching a powerful new ad campaign to promote RBC Future Launch, the financial institution's 10-year, $500-million commitment to help empower the youth of today for the jobs of tomorrow. Agency: Battery

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WWF - Public interest: #NoBuildChallenge

 INTERACTIVE   FRANCE    April 30, 2019 09:22 (Edited: April 30, 2019 19:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/70b76_0002.png&width=200To share its conservation message for Earth Day to the young audience who will inherit the planet, WWF France had to use unorthodox media and platform to catch this target where their conversations about climate change are happening. So not on traditional media, not on social media either... but in video games. Agency: We Are Social, France


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End Youth Homelessness: Tinder

 POSTERS   UK    April 30, 2019 09:11
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103897_1556545006_EYH_Posters_Delivery2.jpg&width=200The campaign depicts the stories of three homeless young people through the prism of their friends, who have missed the tell-tale signs that they are homeless. Although the stories are fictional, the scenarios are very real occurrences amongst 16-25 year-olds.

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Melbourne Vixens: Puma - Vixens4Life

 April 30, 2019 08:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff93a2.png&width=200Melbourne Vixens 2019 TVC in collaboration with Puma and Joel Egan DP

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Burger King: X-ray Injuries

 PRINT   BRAZIL    April 29, 2019 22:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103893_1556541138_Burger+King+Xray+Injuries_1.jpg&width=200New Burger King print campaign out of DAVID Sao Paulo that features x-ray images of real customers that were injured taking such a big bite out of Burger King's food offering - "We warned you it was big."

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Beko: Welcome to the Family

 TV   TURKEY    April 27, 2019 09:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7472b_0004.png&width=200The second film of the Beko's "Eat Like A Pro" campaign is on air. This time we see the global brand in a collaboration with Fenerbahce Basketball players. The film starts with a little basketball fan who try to pass the zucchini; but Obradovic's great tactic changes her mind.
Film's created by McCANN Istanbul, produced by Mental Film and directed by
Daniel Benmayor.

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Festival de Cinema de Menorca: Festival

 PRINT   SPAIN    April 27, 2019 09:49
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103884_1556299379_DEF+AFFICHE+MENORCA+FILM+FESTIVAL.jpg&width=200Creation of the poster for the fourth edition of the Minorca Cinema Festival. Balearics. Spain. Agency: nouvellevagu.es

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Gava: There Are Easier Ways to be Exclusive.

 PRINT   BRAZIL    April 27, 2019 09:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103883_1556293017_Anu%CC%81ncio-Institucional-Gava-Pag-Dupla-V1.jpg&width=200The Brazilian company Gava, a high-end manufacturer of customized furniture and interior design, wants to show that it's not necessary to be a millionaire to be unique. There is an easier way to be exclusive: with interiors that express the lifestyle of each one. Agency: Fosbury&Brothers

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Leo Beer: Mirror ball

 PRINT   THAILAND    April 27, 2019 09:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103880_1556255887_LEO+BEER+print+ad+KKBKK.jpg&width=200"The fun starts here!" Agency: KingKong Bangkok Co.Ltd

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Farmacias Benavides: Kid at the Bar

 PRINT   MEXICO    April 27, 2019 09:37
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103873_1556210041_NinZ%CC%8Co_bar_ing.png&width=200Grey, Mexico have created these ads for Farmacias Benavides

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Colgate: 21 Forever

 PRINT   FRANCE    April 27, 2019 09:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103870_1556198476_ColgateMaxWhite_21forever_RedFuseParis-Kike.jpg&width=200We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there's something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.
Agency: Red Fuse, Paris

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GEICO: What Happens When the Gecko Wears The Infinity Gauntlet?

 TV   USA    April 25, 2019 19:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba200_0000.png&width=200In the newest GEICO and Avengers crossover - the second to be directed by Tom Routson of Framestore Pictures and created by The Martin Agency, Richmond - we find the Gecko walking down a busy street and past a cinema where he sees a poster for the new Avengers: Endgame. Awed by the ad, he gets pulled into a fantasy where he is consumed by his superpower to save everybody money on their insurance.


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Kia: The New Species of Soul

 TV   USA    April 25, 2019 19:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72b98_0004.png&width=200It has been said that, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." And now, with an all-new and greatly expanded Kia Soul lineup in showrooms, Kia Motors America has launched an entirely different marketing campaign that builds upon the brand's "Give It Everything" mantra and heralds the arrival of the most adaptable version ever of the brand's iconic urban runabout. Set to an energetic custom soundtrack, the spot entitled "The New Species of Soul" is the centerpiece of a multi-faceted campaign created by David&Goliath, LA, starring three unique versions of the Soul model.


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Nespresso: Release the Alchemy of Coffee & Milk

 TV   UK    April 25, 2019 19:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F06844_0003.png&width=200Nespresso is inspiring coffee-lovers across the world to replicate the barista milk recipe experience in their own homes with a global integrated campaign developed by J. Walter Thompson London (newly merged into Wunderman Thompson). The campaign supports the recently launched 'Barista Creations' range, which represents the first time that Nespresso has developed a permanent range of coffees specially crafted to go with milk.


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Instituto Socioambiental: #PeoplesOfTheForest

 TV   BRAZIL    April 25, 2019 19:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3f5f0_0004.png&width=200ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign created by J. Walter Thompson, Brazil, to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist."


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Cerveza Aguila: Abuse Disclaimer Case Study

 WEB FILM   COLOMBIA    April 25, 2019 19:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F222f7_0003.png&width=200There is a law in Colombia that warns of the potential dangers of alcohol consumption. Every advertisement that features an alcoholic drink must have the disclaimer: "Excessive alcohol consumption is harmful to your health." On International Women's Day, Cerveza Aguila, the most valued beer brand in Colombia, decided to deliver a forceful statement against gender violence. The disclaimer included in all of its ads aired both on radio and TV during March were read out by real victims of gender violence who also told their stories.
Agency: Mullenlowe SSP3


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Volkswagen T-Cross: I am More Than One Thing

 TV   EUROPE    April 25, 2019 18:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64a93_0000.png&width=200Volkswagen has kicked off its Europe-wide campaign for the T-Cross with a dynamic collaboration with supermodel and actress Cara Delevingne. The spot showcases the T-Cross' adaptability by showing Cara in a range of characters and scenarios as she travels across the city.

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Canon USA: Shprinck the World

 TV   USA    April 25, 2019 18:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F876d1_0000.png&width=200Canon U.S.A, a leader in digital imaging solutions, has released its new campaign entitled "Shprinck the World" for the new IVY Instant Camera Printers. The work celebrates the launch of IVY CLIQ and CLIQ+ and introduces a word to encourage the action of shoot + print + stick, known as shprinck. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways.


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Twinings: Thomas Twining Soothes Tummies with New Tea

 TV   USA    April 25, 2019 18:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd0ab3_0001.png&width=200Twinings, one of the world's leading tea brands, is launching a new strategic and creative platform across the U.S. to promote its herbal and wellness tea lines. This marks the first-ever advertising platform for Twinings Wellness Blends, which debuted on U.S. shelves in late 2018, and the first all-digital marketing campaign for Twinings North America. The platform was created by independent advertising agency Terri & Sandy, named Twinings' North American agency of record last September.


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SweeTARTS: Be Both

 TV   USA    April 25, 2019 18:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0521b_0000.png&width=200The new campaign "Be Both" by Duncan Channon introduces SweeTARTS to a new generation of candy lovers. At a time when Gen Z rejects one-dimensional definitions of identity, "Be Both" celebrates the intersection of their passions, expressions and tastes - and connects this multiplicity back to SweeTARTS' colliding flavors, textures and forms.

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SL Benfica Family Pack: As Long As There’s Love.

 TV   PORTUGAL    April 25, 2019 18:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ea1a.png&width=200It doesn't matter how the family is, as long as there's love.
Football is a male-dominated culture. And where there's too much testosterone, there's often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: Agency: O Escritorio


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unicef: Astronaut

 TV & PRINT   USA    April 25, 2019 18:41 (Edited: April 26, 2019 04:41)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103852_1556156394_UNICEF_ASTRONAUT.jpg&width=200To urge more parents to vaccinate their children, UNICEF is launching a new #VaccinesWork digital, social, outdoor and print campaign. Created by ad agency RPA, the campaign, which features a 60-second animated film, "Dangers," along with illustrated animations for social media posts and posters, will be released during World Immunization Week, which runs every year from April 24th to 30th.

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Capim.AG Advertising Agency: Growing, That's Our Thing.

 PRINT   BRASIL    April 25, 2019 18:38
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103846_1556132569_ARCHIVE_CAPIM1.jpg&width=200Campaign for the brazilian advertising agency Capim.AG. The name "Capim" means "grass" or "bush", plants that easily grow everywhere. This ad communicates the fast growth that companies will have as they choose to work with Capim.AG.

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Protege Group: The Most Precious Valuables

 PRINT   BRASIL    April 25, 2019 18:36
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103845_1556129175_001-AAA-2.png&width=200Full Jazz have created this ad for Protege Surveillance System

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Bru: Social Plates

 INTERACTIVE   BELGIUM    April 25, 2019 18:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd3fb7_0002.png&width=200While 69% of us can't resist 'foodstragramming' the perfect photo of a meal, this trend often occurs at the expense of both the dining companions at the table and the other diners - which is why 82% of us find it annoying. That's why Bru mineral water decided to create the Bru Social Plates. These plates have a mission - to remind diners to enjoy the food, but more importantly, each other's company. The Bru Social Plates were created and designed by creative connectivity agency Happiness Brussels, an FCB Alliance, and are handmade by the ceramic designer Martine Keirsebilck.

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Newcastle Writers Festival: The Stories Behind The Stories

 CASE STUDY / RADIO / OUTDOOR   AUSTRALIA    April 25, 2019 11:47 (Edited: April 25, 2019 21:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa80a_0000.png&width=200At the Newcastle Writers Festival you can discover 'The Stories Behind The Stories', and hear directly from writers as they delve into the motivations, inspirations and fascinating tales that lead to a story being written. Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story. Agency: Enigma

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