Seen and notedSeton Healthcare Family: Less Human
Regardless of where you stand on the issue of Healthcare, one thing most Americans can agree upon is that itâs not a perfect system. Itâs complicated, confusing, and tends to focus on legality instead of humanity. As a way to start the healing process of healthcare, Seton launched a new campaign this week, Welcome to Humancare, which re-focuses people on healthcare's core issue and that's caring for humans.Agency GSD&M
VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE CONCEPT Orbis Hong Kong : Don't Look Away
Blindness affects up to 39 million people worldwide. 90% of the blind live in third world countries. Sadly, 90% of people in developed countries usually turn away when asked for help. Our task was to create a unique and compelling way to connect with people on an emotional level to make them more likely to take positive action Ogilvy & Mather Hong Kong created 'orbisdontlookaway.org' an emotional, interactive web experience. Using eye detection technology on a webcam, we were able to physically demonstrate the importance of paying attention to our campaign message, and show how the simple act of 'not looking away' can dramatically improve a life. When the user looked away, the screen turned black.
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Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new campaign for the American Academy of Dermatology and Chicago agency HyConnect.
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Coca Cola through Ogilvy & Mather Colombia brings water to the wettest town in the world
VIEW THE SPOT Crime Stoppers: Fake Drug Deal
Crime Stoppers was looking to turn new synthetic drugs users against their dealers. These dangerous hard drugs are sold in confectionery-style packaging online, and under-the-counter in adult shops, herb shops and tobacconists. JuniorCru produced this authentic looking fake drug packaging but didnât put chemicals inside. The 'drug bag' contained a mini brochure. These 'fake deals' were distributed in bars and nightclubs where they would be found by users.
VIEW THE AD Playboy: Going Outdoors
Playboy goes outdoor in South Africa with billboards from Y&R South Africa
VIEW CASE STUDY OUTDOOR VIEW LIPS OUTDOOR VIEW BOOBS OUTDOOR VIEW BUM OUTDOOR Coca Cola: 2nd Lives
Coca-Cola has partnered with Ogilvy & Mather China to launch a new activation campaign, as part of its global sustainability program. '2nd Lives', which has been rolled out first in Vietnam with select Asian markets to follow, will upscale used Coca-Cola bottles to encourage consumers to re-use and recycle plastic. '2nd Lives' includes a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others.
VIEW THE IDEA Huffy: Tiffany Grocery
The largest sales barrier for adult women's bicycle, is moms' lack of time. In unscripted, online "surprise" videos, 2:30-4:00 long, a 10-year-old kid gets unsuspecting moms strangers to go for a ride. A mom can be "too busy" for a bike, but for a kid? Supporting print depicts moms on bikes as escaping from their work and chores. And a related Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride.Agency: Brunner
VIEW THE TIFFANY SPOT VIEW THE MAE SPOT VIEW THE HEATHER SPOT VIEW THE AMY SPOT VIEW THE IVY SPOT VIEW THE BULLY AD VIEW THE HOOKY AD VIEW THE OUTRUN AD VIEW THE WIN AD VIEW THE SWEEPSTAKES CONCEPT VIEW THE TIP CONCEPT Tide: Superhydrophobic Billboard
The superhydrophobic billboard dramatised Tide laundry detergent's effectiveness. Proximity & BBDO Russia built a simple white billboard with nothing on it but a logo. We covered areas of it with a transparent, superhydrophobic coating that repels liquid. Passers-by were then invited to throw paint at it, helping to reveal our product benefit: Tide's power to keep white clothes white. After the action, a pure white t-shirt appears on the billboard, outlined with splashes of paint.
VIEW THE SPOT Vittel: Refresh Cap
Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. 'Vittel Refresh Cap'. A tailor made cap that pops a flag every hour to gently remind you to drink. When you twist the bottle cap shut after your refreshing sip, a timer begins automatically.
VIEW OUTDOOR Ms pro: Paper Towel Dispenser News
FCB, Mexico City has placed paper towel dispenser in various malls, cinemas and corporate bathrooms that has up to date news straight from the sites live feed printed on them.
VIEW OUTDOOR The Canadian Safe Boating Council : Bottle
Saatchi & Saatchi Canada shows that one drink can change everything. Don't drink and boat.
VIEW OUTDOOR Honda : Slow Citations
To bring attention to Hondaâs unique corporate culture rooted in racing and the manufacturerâs affiliation with the Verizon IndyCar Series, the brand via RPA, Santa Monica is promoting its popular "Fastest Seat in Sports" sweepstakes with a video launching today starring world-renowned driver Mario Andretti.
VIEW OUTDOOR Coca Cola: Friendly Twist
To get people together at college Coca Cola via Leo Burnett Colombia came up with the "Friendly Twist," a new cap on each bottle that can only be opened with another bottle.
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If baby doesn't sleep, no one sleeps. For Huggies OverNites diapers, some very tired-looking stuffed animals help to illustrate this point.Photographer Randall Ford captured the toys in a state of unrest. And the zombie-like look was created by retoucher Ian Goode at Gigantic Squid in this Ogilvy ad.
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BMW unoriginal parts might look the same, but not quite according to Brasilian agency Mene & Money
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Borghi/ Lowe, Sao Paulo print for Fini sweets
VIEW THE TWINS AD VIEW THE BROTHER AD VIEW THE OCD AD VIEW THE WORK AD VIEW THE FRIENDS AD
You don't know when you're about to start a family says Publicis Brasil
VIEW THE SPIN AD VIEW THE FOOTBALL AD VIEW THE COSPLAYERS AD NASA: Global Selfie
On Earth Day this year, NASA asked people all around the world a simple question "Where are you on Earth Right Now?" NASA asked people to answer the question on social media, with a selfie. The goal was to use each picture as a pixel in the creation of a "Global Selfie" a mosaic image that would look like Earth appeared from space on Earth Day.
VIEW THE CONCEPT Intouch: Responsible Kilometers
Speeding is a serious issue in Russia. Many people get hurt because of that every year. INTOUCH is a Russian car insurance company stands for responsible driving. The company decided to make a step toward the solution of the problem. Responsible Kilometers project was launched. The idea was simple: Let drivers help those who had become victims of fast driving by trips without speeding.
VIEW THE CONCEPT Pornhub: Titcoins
Introducing Titcoins, the worldâs most beloved and safest currency. A whole new market, perfect for offline and online businesses such as nightclubs, college bars, jukeboxes, vending machines, online stores. it may have no limits. The campaign from La Despensa, Madrid will include a pilot program in Las Vegas, New Orlean's Mardi Gras, spring break parties and music festivals. Because banks can take our money, our businesses or even our homes. But they will never take our love for titties.
VIEW THE CONCEPT Airborne Effervescent Tablets: Blanket
Airborne Effervescent tablets radio spots from Y&R South Africa
PLAY THE BLANKET SPOT PLAY THE CHICKEN SOUP SPOT PLAY THE FEVER SPOT PLAY THE PIP SPOT
The Sun and Grey London part of WPPâs Team News have launched a World Cup-themed campaign urging the England team in Brazil this summer to "Do us proud" celebrating the fact that win, lose or draw, we just want our boys to go out there and play their hearts out.#DoUsProud revolves around a re-recording of The Seekersâ 1960s classic 'I'll Never Find Another Youâ by East London band Dexters. 200,000 free copies of The Sun's England Anthem will be available to download from thesun.co.uk/dousproud, where a free-to-access hub will collate England fans' messages of support from across social media to the boys in Brazil. The track will also be free to stream via Soundcloud.
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Which is the most important job of all? To work for the NASA? To be a scientist? An elite athlete? It could be any of these. But itâs not. The most important jobs are not the ones we all want to do, but those nobody would like to, like doing semen extraction from animals, or being a pet food professional taster. RAAW, a juice that combines whatâs most delicious about fruit with whatâs most healthy about vegetables, acknowledges this. And wants to recognize these professionals for their efforts, by providing them the best quality of life possible.Agency McCann, Buenos Aires
VIEW THE TASTER SPOT VIEW THE COLLECTOR SPOT Opel Forward Collision Alert: Deer
Sadly our forward collision alert isn't available for everyone. Agency: Scholz & Friends, Hamburg.
VIEW THE DEER AD VIEW THE RHINO AD VIEW THE POLAR BEAR AD Bring Back Our Girls: Name of Change
Subversively using the classified section of a national newspaper on children's day, each staff of Noah's Ark, an ad agency based in Lagos Nigeria, changed their names to that of the girls kidnapped by the Boko Haram terrorists while asking the global influencers to kindly take note.
VIEW THE AD The Australian Paralympic Committee: We Believe
In a sports mad nation, the Australian Paralympic Team is one of our most successful, but least known teams. Theirgoverning body, the Australian Paralympic Committee, faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification.The Solution
We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign from MercerBell, Sydney rallied Australia behind the team, and provided a platform that could extend to Rio. VIEW THE AD
Friendship and social status is core to the advertisement and something which sits at the centre of young male values. The cinema ad takes place inside a car where four teenage friends are laughing and winding each other up whilst being driven by their mate. Agency: M&C Saatchi, London.
VIEW THE SPOT Campaign Brief interview with Merlee Jayme
May 30, 2014 00:37 (Edited: February 17, 2023 05:19)
DDB DM9 JaymeSyfu Manila's Smart Communications 'TXTBKS' campaign is Asia's most awarded campaign of the past 12 months. It's award run kicked off with the Mobile Grand Prix at the Cannes Lions last year and it concluded a week ago when it won a rare Yellow Pencil at the world's hardest to win at award show - D&AD. In between 'TXTBKS' picked up metal at every awards show it was entered into including a New York Festivals Grand Prize and 5 Golds; 2 Gold Statues at the London International Awards; Gold and Silver pencils at the Australasian AWARD Awards; 2 Golds at the ANDY Awards; Silver at the One Show; 2 Grand Prix awards at AdStars; and 2 Grand Prix awards and 2 Golds at the Spikes Asia Festival.
At the recent New York Festivals judging we spoke to DDB DM9 JaymeSyfu's Merlee Jayme about the background to campaign and it's incredible awards success. VIEW THE INTERVIEW (8min)
To win the 2014 FIFA World Cup, there is only one way to play: all in. The battleground is no place for the unprepared. Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Ãzil, Robin van Persie and David Villa know that boundaries must be pushed. They know there's only one way to play with the whole world watching. Destiny is not fate. You have a choice. Fear or be feared. Hunt or be hunted. Evolve or die. Now or never. It's black or white. all in or nothing. Agency: TBWAChiatDay Los Angeles.
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Imaginary Forces (IF) director Michelle Dougherty gives iconic, ancient Japanese imagery new life in the indisputably eloquent :60/:30 "Lounge" for Sapporo out of DentsuBos, Toronto. The chic, sultry animated :60/:30 features a well-heeled club being overtaken by Japanese Sumi-e paintings of warriors, musicians, and muses. The spot, co-directed with Karin Fong, is also airing in the U.S.
VIEW THE SPOT Volkswagen: Little BoyDisneyland Paris: The Imagination Castle
BETC, working with Disneyland Paris, recently constructed a dream castle in the heart of Paris: a giant mosaic of colorful children's drawings with an abundance of eccentric features, a masterpiece over 10 meters high. Built in the Jardin des Tuileries, the castle was a project requiring several months of work and the efforts of a team of specialists - architects, web designers, construction workers, and others - who united to pay tribute to children and their unending imaginations. Children from all over Europe participated in a contest organized by Disneyland Paris, sending in over 1,300 drawings of their dream castles. Sixteen winners' drawings were chosen as the basis for the magical castle, and the others were used to cover the walls of the Concorde metro station for 10 days in a tribute to children throughout the world.
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Two different scenarios of domestic violence filmed with hidden camera's created by Dare London. It shows different reactions from people witnessing the event.
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Banana Boat for men has got every man covered from the hot sun as seen in this campaign from JWT New York.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT SEEK Learning: Learnings from SEEK Learning
Case Study: SEEK Learning, needed to grow interest in its further education courses at a time when they had fallen behind most other learning institutions. Based on the insight that humans have an insatiable appetite for sharing intriguing and informative bite-sized facts, Leo Burnett Melbourne created a new platform that encouraged Australians to interact with the brand: Learnings from SEEK Learning. Twenty-five tidbits of knowledge fed out socially and through radio, inspired 5,508 more pieces of user-generated content â enough to fill an entire book (so we did).
VIEW THE CONCEPT The Australia Paralympic Committee: We Believe
Case Study: In a sports mad nation, the Australian Paralympic Team is one of our most successful, but least known teams. Their governing body, the Australian Paralympic Committee, faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification.
The Solution - We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. The Results: - Exceeded launch fundraising target by close to 50% in the first two months. Reached the new audience the team wanted, with 75% of site visitation new users. - Achieved national trending status on social media â a first for the team. - Received unprecedented levels of media coverage outside an actual Paralympics. - Highly engaged corporate sponsors, with Qantas also leveraging the campaign. VIEW THE CASE STUDY
Sphere has enlisted the help of some famous Aussie B-grade celebrities to communicate the A-grade deals on offer at this year's Melbourne Boat Show.
The first spot includes Warwick 'Wizza' Capper, who was an Australian Rules Football star in the 80s. Since then he's carved out a colourful career, starring in everything from Celebrity Apprentice to porn as well as recording a single that was described as 'wonderfully woeful'. The second spot features Brynne Edelsten. Edelsten is famous in Australia for marrying 70-year-old Geoffrey Edelsten, an Australian millionaire 40 years her senior. Recently she has been making news following their subsequent divorce. VIEW THE WARWICK SPOT VIEW THE BRYNNE SPOT
Produce a cinema ad for a real estate network, they said. Oh and by the way, there's no budget... Agency: Sense
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