 |
Seen and noted
Red Bull: Give Light to the Night Red Bull Vietnam's lead marketing solutions partner VMLY&R has revealed a project that has been making a difference in Saigon's (Ho Chi Minh City's) suburbs. 'Giving Life to the Night' is a unique innovation, where 2,475 recycled Red Bull cans were turned into a new and renewable source of energy that converts thermal heat from the sun into electricity, creating a billboard that lights up during sundown - giving birth to community spaces that people can enjoy at night. VIEW THE SPOT  Domestic abuse affects one woman in four and about 800,000 children each year, while 90% of abuse that takes place in a family home is witnessed and experienced by children. Refuge dramatises these shocking statistics with a dark game of hide-and-seek. A boy appears to be playing while covering his eyes and counting, but it turns out he is actually trying to escape the constant abuse happening in the background of his home. The ad kicks off a national partnership between the charity and Picturehouse Cinemas. Agency: BBH, LondonVIEW THE SPOT  Nawin Consultant in Bangkok has released new corporate identity work for Thai start up brand, Sesamilk.VIEW THE SPOT Corona: The Fish For Earth Day, Corona and Parley for the Oceans have released a stop-motion animation to illustrate the dangers of marine plastic pollution to wildlife and more importantly, advocate for avoiding single-use plastics, recycling existing plastic or participating in local clean-ups to protect our paradises and help save the lives of animal species. The memorable stop-motion animation, created by Academy Award nominated animator Adam Pessane, better-known as PES, is entitled 'The Fish' and poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull. Agency: Wieden + Kennedy, Amsterdam VIEW THE FISH SPOT VIEW THE MAKING OF THE FISH SPOT  Ogilvy has launched the new summer campaign for Coca-Cola with a TV commercial which will bring a tear to even the hardest of eyes. Derived from the consumer insight that young Thais are afraid to speak their minds lest they disrupt relationships, the campaign hopes to inspire Thai people to be upfront with their feelings and in turn, foster closer relationships with their loved ones. The TV commercial depicts three relationships; a father and his daughter; a mother and her son; and a couple. Each story has a "secret" to tell, which they struggle to divulge due to the long-held Thai custom of avoiding confrontation.VIEW THE SPOT  Red Tettemer O'Connell + Partners (RTO+P) has created this new campaign for Reyka Vodka and the National Audubon Society that aims to save the endangered puffin species by raising awareness of their rising risk of extinction. In addition to donating to Audubon's Project Puffin, Reyka Vodka is taking it a step further by involving the public through the launch of this campaign.VIEW THE SPOT  The automobile market is on a fast path to change. Every day more and more innovations are transforming the sector inclining it to electricity as a eco-friendlier and more efficient fuel alternative. This trend is responding to a new way of understanding mobility, a 180 degree that aims to transform the automobile market forever and change our way of enjoying driving. This is the context that inspired DDB Spain to create their latest campaign for the Audi e-tron, the first 100% electric car of the brand. VIEW THE FRANCESA AD VIEW THE RUSA AD VIEW THE SUFRAJISTAS AD Grape Co Australia: Enter the Sweeter Side of Life Deluxe hand-picked grapes transport you through a grape-shaped porthole to the sweeter side of life. Agency: TuckshopVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Nestlé Purina Pet Care: Street Vet Purina ProPlan - pet food for special health diets - together with McCann Paris, wanted to give a helping hand to dog owners by launching STREET VET, an innovative billboard that analyses dog urine and detects immediately their potential health problems.VIEW OUTDOOR VIEW TECH VIDEO McDonald's: Don't Give Up On Your Right To Choose The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country's total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the "hashtag war" for an India they believe they deserve. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald's in West and South, did a thought-provoking social activation. The activation has been conceptualized and executed by the DDB Mudra Group. VIEW OUTDOOR Krispy Kreme: Throwback Party To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign via The Monkeys, part of Accenture Interactive, that gives millennials a return taste of their childhood. Inspired by classic arcade games, The Monkeys created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash. Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players' high-scores - the top bragging rights for any arcade gamer. Top players will go into the draw to win a year's supply of Krispy Kreme doughnuts.VIEW THE CONCEPT Absolut Vodka: Planet Earth's Favorite Vodka On Earth Day, Absolut Vodka announced its new platform to promote our planet - and its people - as "Planet Eart'âs Favorite Vodka." Absolut has always championed a more progressive society and more sustainable planet - now Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow. With a new model built around listening to the Earth, the iconic vodka brand is taking steps to learn, act and celebrate action - regardless of how big or small. From supporting the LGBTQ community for 38 years and counting or working tirelessly to create one of the most energy efficient distilleries in the worldi - Absolut believes in the power of doing better by coming together in support of something bigger.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Queensland Museum: The Anzac Legacy Gallery Queensland Museum and ROMEO Digital help a new generation see "Through the eyes of our ANZACS" with immersive, permanent exhibition. Queensland Museum's Anzac Legacy Gallery is a permanent social history exhibition created to mark the 100th Anniversary of WWI. The exhibition brings to life over 200 stories of Queensland men and women, via 12 immersive and interactive experiences created by ROMEO Digital.VIEW THE CONCEPT  Shapa is the marketer for 14 local radio stations across Israel, focusing on selling radio media space. Using mobile phone while driving is unfortunately big issue in the Israeli society.It is such a big issue, that the Israeli parliament has recently made regulations much stricter, so now Israeli law prohibits THE USE OF and EVEN TOUCHING a mobile phone while driving. The moment the Israel regulation against using mobile while driving became extremely harsh, an opportunity emerged for Radio Advertising in Israel. Agency: No, No, No, No, No, Yes PLAY THE SPOT The Fair Button: The Fair Button An initiative that looks to turn the spotlight on brands that produce their clothes ethically. Look for the #FairButton. Agency: Red FuseVIEW THE SPOT McDonald's: Iconic Packaging The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Macâs status as a pop-culture icon. Agency: DDB, SydneyThe packaging was also featured in a nationwide television campaign specifically depicting the eras they came from. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Guest Judge: Jean-François Sacco, co-founder + CCO, Rosapark.jpg "https://bestadsontv.com/news/upload/Jean-Francois Sacco (1).jpg") This week's guest judge is Jean-Francois, co-founder and chief creative officer at Rosapark, Paris. BEST TV Nothing really stands out this week. The films are pretty good, but also classic. Nonetheless, since I had to choose, Iâd pick Orange and Coca-Cola. Winner: Orange France 'Content Battle'because it's pretty well-directed. The chase throughout the film works well and keeps the audience on bated breath. The music is upbeat and goes well with the spot. Overall, it's a good bit of entertainment. READ MORE  Demonstrating the value of its pre-paid mobile plans, Telstra has unveiled its latest campaign showing all Australians just what it's like to be on the country's fastest and most reliable mobile network. Created by The Monkeys, part of Accenture Interactive, the 'I'm Not Worried About Data' platform was born out of the insight that people who use pre-paid are often worrying about data: when it's going to run out, whether it's going to be fast and if it will work at all. VIEW THE PARROT SPOT VIEW THE JASPER SPOT Energy Upgrade California: The Most Energy Efficient Campaign Ev Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with 'The Most Energy Efficient Campaign Ever.' The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. VIEW THE SPOT Payconiq: When Magic Happens, Be Prepared This film is part of the launch campaign for Payconiq by Bancontact, a Belgian mobile paying app.There are times when happiness seems to be completely on your side. It's a shame if you can't get the most out of those moments. With this in mind, Boondoggle created the launch campaign for the Payconiq by Bancontact app, the new mobile payment app that emerged from the merger of the existing Payconiq and Bancontact appsVIEW THE SPOT Entourage (NGO for the Homeless): Give a Helping Hand With Our A The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage via TBWA, Paris, has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Transport Accident Commission: LOL While You Stroll The Transport Accident Commission (TAC) has teamed up with the Melbourne International Comedy Festival to deliver a serious message with a unique comedy twist. Prominent comic Sam Simmons struck the balance between entertainment and education, writing and hosting online content pieces and a walking comedy show 'LOL While You Stroll', which highlighted the perils of being a pedestrian. VIEW THE SPOT VIEW THE LOL AD VIEW THE LOSE THE TUNES AD VIEW THE NO BIG DRAG AD Puppo: Puppo, 2 Puppo is the first nutrition brand incubated by Kinship Labs, part of the Kinship coalition of businesses dedicated to the future of petcare. The New York based pet nutrition company formulate and deliver personalized dog food for every dog, giving owners the ability to help address their dog's unique health concerns via a bespoke diet. Agency: Colenso BBDO, AucklandVIEW THE AD Fnac: Moby Dick Unlimited DDB Spain has created "Moby Dick Unlimited" with the Spanish Committee of Representatives of Persons with Disabilities (CERMI), Down Spain and Fnac, Herman Melville's masterpiece rewritten without the letter "e". For the first time Capitan Ahab is missing an arm and not a leg, instead of chasing a whale he is looking for an octopus and the story takes place in Cuba and not Nantucket. VIEW THE CONCEPT ShineMSD: Instrument of Hope The Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community. Agency: Publicis, New York VIEW THE CONCEPT Cultural Center of the Philippines: Baybayin For fifty years, the Cultural Center of the Philippines (CCP) has been the premiere stage for excellence in Philippine creative expression, tirelessly challenging audience perceptions of music, dance, theater, visual arts, literature, cinema, and design. To celebrate this milestone, the CCP is proud to unveil BayBayan, which will serve as the institution's official font. Crafted by award-winning creative agency TBWASantiago Mangada Puno for the CCP, the BayBayan font seamlessly combines pre-colonial Baybayin scripts with the modern alphabet in an intricate typeface whose origins tie deeply into Philippine heritage. Literally translated, "Baybayin" With evidence of its use going back to the first century, the use of Baybayin as the country's first-known writing system empowered early Filipinos.VIEW THE CONCEPT WildAid/Tears of the African Elephant: Hankograph WildAid Japan and non-profit organisation, Tears of the African Elephant, have teamed up with Grey Tokyo to launch an anti-ivory awareness drive, by creatively using Japanese stamp seals known as 'hankograph'. A part of Japanese culture, personal stamp seals, known as 'hanko' are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium & carbon shaft. Unfortunately, eighty-percent of Japan's ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis. Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan.VIEW THE SPOT VIEW THE MAKING OF VIDEO Green is the New Black: Plastic Salt Dentsu Singapore and Green is the New Black today launch a co-produced film, 'Plastic Salt' to bring the spotlight back to a grave crisis, where 90% of the world's salt contains microplastic. Launched today on World Earth Day (22nd April), 'Plastic Salt' reinforces the truth that plastic consumption is happening to people through the intake of their daily meals. The film aims to raise awareness and empower people to take action to refuse single-use plastic. Dentsu Singapore and Green is the New Black share the belief that when individuals make small sustainable changes to their everyday lives we can save our planet for future generations - in brief: #littlegreensteps. World Earth Day presented the perfect opportunity to join forces and raise awareness on how these #littlegreensteps can combat microplastic pollution. Leveraging Dentsu Singapore's creative capabilities, 'Plastic Salt' brings to light the impact of microplastic pollution through the simple motif of a salt grinder. Using recycled plastic, Dentsu Singapore 3D-printed miniature single-use plastic objects to look like salt, placed them in a salt grinder on tables around Singapore and filmed consumer reactions.VIEW THE CONCEPT KFC: Chicken X Rays PS21, Madrid has launched this project to demonstrate the authenticity of KFC's chicken by X-Raying real KFC chicken pieces.VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Jack Daniels: Augmented Reality Jack Danielâs Tennessee Whiskey is rolling out an Augmented Reality app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than ten minutes of content providing an engaging experience rich with stories and visuals in a way thatâs uniquely Jack.VIEW THE CONCEPT  To announce the new limited-edition OREO Game of Thrones cookies, OREO and its creative agency 360i collaborated with Elastic the creators of the original Game of Thrones opening sequenceâto conceive an OREO-fied version of the show's opening credits. The film showcases the houses still in play for the throne, and features an animated landscape built entirely out of 2,750 OREO cookies.VIEW THE SPOT ALRN: Monsters Do Exist In most cases of child abuse, the crime is committed by acquaintances or family members. Many cases of abuse are also committed through the internet. Our attention is decisive in the prevention and combat of this crime.VIEW THE SPOT VIEW THE BOY AD VIEW THE GIRL AD Orbit: Dont Let Your Last Meal Steal Your SpotlightSome foods [fish, garlic, tuna, boiro [boiled egg with spices], matumbo [fried cow intenstines] ] can ruin your big moment & steal all the thunder for itself. Orbit comes through for you in such moments.PLAY THE SPOT Rolling Stone Italy: Burn Racist Giga Italy has been flooded by a deluge of racism in recent years. It is particularly evident on social media platforms where videos, comments and attitudes expressing increasing hostility towards immigrants can be found on far right sites Worryingly, the number of videos with racist content, xenophobic comments and hostile attitudes aimed at immigrants are on the rise, and have made social networks an increasingly toxic environment since xenophobes only need an internet connection to share their extremist views.VIEW THE CONCEPT Perth Zoo: What's Cracking' Over Easter We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.VIEW OUTDOOR  In a long-term commitment to packaging sustainability, Coca-Cola Australia and Coca-Cola Amatil have announced that 70% of the plastic bottles they manufacture will be made entirely from recycled plastic by the end of 2019.VIEW THE AD  We love our pets. They are fluffy, great companions, smart and true friends. But love has its mishaps. From time to time we lose a shoe, a cushion, a plant, and often the patience. The Love Hurts campaign from Agenda, Brasil shows a common feeling between pet owners and brings a solution: training.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Giants & Gentlemen have created this spot for Dr Oetker
From Mexico and agency Estudio Vivo print for Cerversa Cancun 
Print from Panzer Pulpo for Cronovit