AMBIENT
âChairs Can Kill.â Thatâs the dramatic message and title of a new awareness campaign from The Irish Heart Foundation as part of its on-going mission to prevent the number of lives currently affected by heart disease and stroke â one of Irelandâs leading killers. And while we all try to be healthier in our lives through diet and exercise, every day we spend hours sitting at our desks in work, on couches at home, even on the bus or in our cars. Whatâs becoming apparent is that, as a country, we seemingly have little or no motivation or incentive to get up and enjoy a consistent amount of moderate to brisk movement. So much so, that Irish people spend on average 7.3 hours sitting down each day according to the Irish Heart Foundationâs research. Agency: Boys and Girls, DublinVIEW OUTDOOR
DDB Chicago teamed up with football legend, Jason Witten, to surprise select diehard fans who are not only loyal to their team, but also loyal to their beer.VIEW OUTDOOR
UnDiscover Australia is specifically targeting high value travellers in India, Singapore, Malaysia and Indonesia by showcasing unusual, unfamiliar and unexpected attractions and experiences. Agency: Clemenger BBDO, SydneyVIEW OUTDOOR
HP and Edelman Digital have teamed up and recruited a diverse group of Americans and asked them to create their own portrait of an âall-Americanâ family. We discovered that there is a big difference between the picture many of us have of the âtypicalâ American family and the reality of American families today. #ReinventMindsetsVIEW OUTDOOR
How easy is hacking? See if six grandmothers succeed in hacking their grandchildren. Because if a grandmother can hack, everyone can. Agency: Robert/Boisen & Like-Minded, Copenhagen.VIEW OUTDOOR
The stronger you kick, the more snacks you get to kick hunger away. In World Cup times, the "Kickin' Machine" was Jack Link's activation for Protein Snacks. Agency: Geometry Global, Brasil.VIEW OUTDOOR
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourneâs Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, âThe Megâ. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to âknock at their own riskâ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and âattackedâ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock! VIEW OUTDOOR
60% of Seattle isn't originally from Seattle. But with more new flights to more places, moms would like to remind you, it's never been easier to visit your mom with Delta. Agency: Wieden + Kennedy, New York.VIEW LISA OUTDOOR
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If you where asked to draw a picture of your family, would your picture be the same as your parentsâ or childrenâs? The logical answer would be âyesâ, but Beaphar discovered this may not always be the case by asking four different families from four different European countries to do just that. Agency: Gutzandglory, Belgium.VIEW OUTDOOR
Our city is full of people feeling cold, both on the street and in welfare entities. To signal zones where these people are, Mark+ Brasil has created a new traffic sign. VIEW OUTDOOR
To celebrate diversity and give room to the LGBTQ community in public space, Västtrafik has invited young artists to repaint six of Gothenburg's iconic trams. The colours of the rainbow are represented by the tram line numbers â from the red #5 to the purple #8. The whole rainbow train will be going through the city of Gothenburg during EuroPride. All the trams have been photographed and framed to be auctioned off. All the proceeds will go to charity organisation RFSL, in support of the fight for the LGBTQ community worldwide. The artists participating in the manifestation are Ebba Chambert, Linnéa Teljas Puranen, Oscar Andersson, Nathalie Ruejas Jonson, Gustav Gigi Sandin, Linden Carter and Mira Cederwall Victorin. Agency: Forsman & BodenforsVIEW OUTDOOR
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, 'Build the Danish Way'. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the beloved British institution with a unique Danish twist. The brewery giant challenged six strangers to ditch their office desks for a once-in-a-lifetime adventure experiencing the Danish way of living. Camping out in the magical wilderness of Tintagel, North Cornwall, the cast of young professionals are tasked with building a waterfall-powered pub, from scratchVIEW OUTDOOR
We all remember the freedom fighters who gave their lives to bring us the freedom we enjoy. But what happened after we became an Independent nation? How did we transform ourselves from a third world poverty stricken country to an Asian superpower? It was all because of the vision and foundation laid by a few Indians, who took upon themselves to build a glorious nation. These people devoted their lives and worked day and night, far away from the limelight, to turn India into a modern nation that is now revered across the world. But do we remember these builders of modern India. Tata Tiscon, the largest rebar brand in India, decided to pay homage to the real builders of the nation. So, an exhibition of portraits of nation builders was organised where people were asked to recognise them. VIEW OUTDOOR
Chaeli Campaign: Bet Chaeli Cant
Chaeli was born with Cerebral Palsy. People have been betting against her throughout her whole life and she keeps proving them wrong. She decided to do it again. This time, she was going to ride a horse for five days to raise funds for children with disabilities. VIEW OUTDOOR
With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks. Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping. Agency: REF+ Sao Paulo.VIEW OUTDOOR
BeTV: Who Is America
To announce 'Who is America?', Sasha Baron Cohen's new show, BeTV and Happiness, Brussels launched an outdoor campaign as provocative as the show itself.VIEW OUTDOOR
Modern-day milk cartons help reignite the search for missing people, The Unmissables, via whiteGREY Melbourne. Twenty of Melbourneâs top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 â 11 August) via whiteGREY Melbourne. In addition to the hand-held missing persons posters and cafe exposure, VIEW OUTDOOR
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In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared red puddles with messages in Russian and English about the importance of donating and the need to regularly donate blood. Agency: Decembrist, St.Petersburg.VIEW OUTDOOR
AMV BBDO has created a new brand film for TENA Men to support the launch of the new absorbent protectors. It breaks online this week across ITV.com, SKY, YouTube TrueView and Facebook.Stirling Gravitas the face of TENA Men is a man whoâs used to being in control. But in an attempt to attain a state ultimate control, he decides to embark on a global odyssey in search of it.VIEW THE SPOT
Music has healing powers. So to celebrate National Make Music Day, &Barr, Orlando and Nemours brought the power of music to those who could use some healing.VIEW OUTDOOR
The world is full of homophobic expressions such as âHe plays for the other teamâ or âPillow bitterâ. In Brazil, people say: âThat Coke is a Fantaâ. Not in a nice way. So, Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, David, Sao Paulo launched a limited edition Coca-Cola can with Fanta inside and a message: âThis Coke is a Fanta. So What?â. The statement challenged a deep-rooted expression of prejudice, taking over headlines and organically becoming a symbol of pride. But most importantly, it encouraged people to be proud of who they are, Cokes or Fantas.VIEW OUTDOOR
David The Agency, Miami is introducing "Chick Fries," the same Chicken Fries you love, now available in a pink box so that Burger King can charge chicks more. Burger King believes everything should be equal, which is why they created Chick Fries to shine some light on gender inequality in this ridiculous stunt forcing people to take notice to the fact women's products cost more 42% of the time. VIEW OUTDOOR
Omo: Book Of Dirt
Ogilvy & Mather Cape Town has released the "Book of Dirt," a book designed by OMO to restore the balance between children using technology and playing outside.VIEW OUTDOOR
BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. Located in the picturesque town of Pound Ridge, New York, Sherry and Joel Mallin have dedicated their lives to building their very own magical sculpture garden. The extraordinary haven for contemporary art features over seventy outdoor sculptures, gardens, woodlands, a lake and an orchard including artists such as Sol LeWitt, Joel Shapiro, Anish Kapoor and Dan Graham.VIEW OUTDOOR
John St, Toronto has created "The Pizza Patio Set" which is designed to handle your Boston Pizza this summer. VIEW FIRST OUTDOOR
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If there was a kit for someone who is about to âcome outâ, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those werenât the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. Thatâs the shocking statistic behind the Coming Out Kit created by AMV BBDO. You canât buy the kit, of course: it shouldnât even have to exist. Its sole purpose is to highlight an issue that isnât on most peopleâs radar.VIEW OUTDOOR
BBH China has developed a new piece of work for Mentos that leverages the brands tradition of creating social experiments to bring strangers together in real life. Titled 'Mentos WiFi' this latest piece explores how people would react when encouraged to make a connection with a stranger. The campaign edited in different formats will be used in social media campaigns across multiple markets in Asia including Indonesia, Philippines, Vietnam and Singapore. VIEW OUTDOOR
To mark the launch of the new V60, the contemporary iteration of its premium mid-sized estate car, Volvo Car UK is celebrating the rich diversity of the modern family with new 'family parking' signage designs. The trial, conducted in partnership with Westfield London in Shepherds Bush where the new icons can be seen, aligns with the theme of Volvoâs TV advertising programme for the V60 â 'The New Family Model', which launches on the 9th of July. Over the years, the definition of family has evolved, hence the icons profile different examples of family within society, including same-sex couples, single parents and nuclear families.Agency: Grey London
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Crispin Porter + Bogusky USA has teamed up with Fruit Of The Loom to conduct this experiment, to see if people will notice it's new everlight underwear. Underwear that's so light it goes completely unnoticed. Which is why we stashed it all over New York along with stacks of cash with clear instructions on how to get it, to see who would notice.VIEW OUTDOOR
Panama's most important monuments met the sunrise sporting the national soccer team jersey.Russia 2018 is a soccer world cup that holds great meaning to Panama, since it's the first time in history that we take part in such a prestigious event. Therefore, it was expected that on the day of Panama's debut, every Panamanian would leave their homes dressed with the national soccer team jersey, no matter where we were headed.VIEW OUTDOOR
This weekend, public service provider Dublin Bus wanted to add an extra level of 'proud' to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people Dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didnât feel it was their place to be at the festival. VIEW OUTDOOR
Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isnât it? These kooky combinations are the at the center of agency Romance's new campaign for grocery chain Intermarché. The spot was created for the launch of "l'Essentiel" (Essential) a new range of natural products with no colours, preservatives or additives. "The Taste of Colors," a 60-second film highlights the deceptive influence colours have on our perception of taste VIEW OUTDOOR
Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read âOne Dead Sea Is Enoughâ. Covering over 600 square meters of the Dead Seaâs surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling. Agency: Y&R, AmmanVIEW OUTDOOR
Deforestation in Colombia is out of control. Between 2015 and 2016, it has incresed by 44%.What colombians ignore is that when a tree is cut, an habitat is lost and then animal species are endangered. Deforested Bones transforms remains of trees into an exhibition that invites to preserve life. We visited the most deforested areas of the country to pick up tree branches and pieces of real deforested wood. Building a team of artists and biologists, we worked together to transform these materials into life-size sculptures that represent the main threatened species.VIEW OUTDOOR
A line of furniture specifically designed to help kids hide from abuse.
On the day before Hong Kong's Legislative Assembly meet to discuss environment issues, Greenpeace via Grey Hong Kong sent each member of the Assembly a block of soap. Polluted Soap.The soap was infused with the essence of pollution found in Hong Kong beaches and waterways and asked Assembly members to stop washing their hands of the problem.The 'Polluted Soap' was designed by Taiwanese artist, Hung Yi-chen. Representing different beaches and the pollution found on those beaches, the soap will feature in selected retailers over the summer.VIEW OUTDOOR
National Gallery Of Prague: Touching Masterpiece
Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.Three of the world's most iconic sculptural masterpieces VIEW OUTDOOR
Environmental decline is real. Our planet is headed towards destruction, through the choices we make every day. The real bad news however is that we are indifferent to this fact and oblivious to our mistakes. We don't even have time to think or realise that the impact we make on the planet with our irresponsible choices is making it the toughest place for our future generations to survive. So, we decided to prove this fact and sensitise all with an eye-opening social experiment. Two groups of people that represent two generations were invited to participate. VIEW OUTDOOR
Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine Sciences (SIMs), and Reef Design Lab.VCA joined the United Nations' World Environment Day initiative, this year's theme is beating plastic pollution.
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Russian mobile operator Tele2 challenged its agency, Geometry Russia, with a problem heavy mobile internet users did not perceive Tele2 as a suitable provider. Tele2 introduced the Rain Wi-Fi project the world's first rain-powered 4G-router that turns restrictive weather conditions into free Internet for people who get caught in a rain. VIEW OUTDOOR
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