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AMBIENT
Hauraki Express: Binsurance Hauraki Express fishing charters are now the first, and only, fishing charter company to offer Binsurance - a promise where if you don't fill your bin with fish, they'll fill it with beers.With no paid support the Binsurance promotion was covered by multiple high-profile fishing influencers (yes, they exist), Radio Hauraki, The Rock, ACC and others, leading to a big spike in bookings.Special thanks to Lion Red. VIEW OUTDOOR Save One Person Playstation 5 : Angels Souls BBDO Berlin takes part in a beautiful stunt for a New York organ donation organisation using PlayStation5 streamers. The Demon Soulsâ remake for PS5 is known for its threatening duels amongst players. And things can get heated when a player invades another one's world to fight them and - should they win steal their souls.VIEW OUTDOOR Annahar: End The Bleed Lebanese newspaper Annahar has a track record of leveraging creativity to make bold political statements. And this Valentineâs Day they released a special front page printed with ink mixed with real blood to make a statement about love, remembrance and resistance. The Bloodline Edition depicts a cedar tree (a symbol of Lebanon that features on the national flag) growing out of an anatomically accurate heart. It draws a line between the assassination of prime minister Rafic Hariri, who was murdered on Valentine's Day 2005, and current injustices, political strife and social breakdown. Devised by agency Impact BBDO, the front page of the Bloodline Edition is the centrepiece of a movement urging Lebanese people to 'End the Bleed' and to pay tribute to those who fight for justice. People can add their voice to the chorus via an online platform too. In a synopsis of the project, the creators say: "Lebanon is a bleeding country. Even our Valentine's day is stained with blood as the brutal assassination of Prime Minister Rafic Hariri happened on that same date. But this will not stop us from expressing our love to our country even in the toughest of times.VIEW OUTDOOR  MullenLowe USA has released these 'Shamecard' souvenir postcards for Change The Ref, telling the stories of mass shootings that have occured in various towns and cities around America. The postcards were illustrated by 30 artists from 25 countries.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT  We all need a change of scenery right now. To help people conciliate their work-chill balance, Coors Light created the Out-of-Office Office, a very remote workspace that turns videoconferencing backgrounds into reality. People can book their spot to work from this Cubicle until March 1st.VIEW OUTDOOR  The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. VIEW OUTDOOR  Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels. An experiential initiative designed to spark conversation and action around these imperative global issues, the activation sheds light on the gaps in nutrition access, affordability, and acceptability. Inspired by the trusted and universally known nutrition label, the Dole initiative is designed to call attention to malnutrition and food insecurity. VIEW OUTDOOR  Try, Oslo and Bacon have partnered with Norwegian bank and car insurance provider, DNB to launch this 'Evil Shopping Carts' stunt. VIEW OUTDOOR  Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans.That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans. The brand took advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium.VIEW OUTDOOR VIAS, Parents Of Road Victims: BOB In Belgium 'Bob' is a first name. But itâs also the ultimate symbol of âdesignated driverâ. The name was installed through the Bob campaign that has been running since 1995. The word 'Bob' is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didnât drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still 1 out of 5 road accidents is due to alcohol. That is why Belgian Traffic Institute VIAS and the organisation Parents of Road Victims are launching a remarkable campaign: in addition to the well-known Bob key ring for responsible drivers, the police will also hand out key rings to drivers who did drive under the influence. VIEW OUTDOOR VIEW THE AXELLES SPOT VIEW THE CORWIN'S SPOT  Due to Covid-19 the way we celebrate Chinese New Year in 2021 will no longer be the same. With social distancing measures and gathering limits still in force, the usual large family reunions are unlikely to take place in the coming festive season. Amidst this dispiriting outlook, Kinetic Singapore decided to spread cheer and hope by putting a spin on the traditional Angpaos or red packets given to MINI customers. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  With a million kegs going stale across America, Budweiser created a solution 'Bud Power' that helped the environment, and the bars and restaurants that have been their loyal customers for decades.VIEW OUTDOOR STIB/MIVB: The Voices Of A Brussels Christmas After "Voices of Brussels" at the start of the lockdown, here are the "Voices of Christmas" The STIB/MIVB messenger bus is coming back into service for the end of year celebrations. The vehicle is equipped with speakers and will meander the streets of Brussels from December 15th to 23rd, broadcasting Christmas messages, sung by a choir, to loved ones living in Brussels.VIEW OUTDOOR  For many years in Ecuadorian football, violence between fans has taken over the stadiums, causing the entry of visiting fans in high-importance matches to be prohibited.Pilsener, Liga Pro, and GolTV decided to send a message of peace in the final of the national championship. They brought together, for the first time in a long time, two different groups of fans to watch the same match, doing it in the only way that is possible: with cardboard fans.VIEW OUTDOOR  Current Global, Chicago and Rockin Protein have created the first vending machine that accepts exercise, not cash.VIEW OUTDOOR  Canadian creative agency, lg2, and Montreal illustrator-artist, Pony, have a nose for creating awareness about proper mask wearing. And the results are hilarious. In early December, Pony had an interactive screen installed in the window of her Plaza St-Hubert boutique to capture the naughty ways that passers-by wear their masks. As they stop to check themselves out on the screen, Mr. Lonely, a charming yellow penis, pops out of the end of their exposed noses, courtesy of an augmented reality filter.VIEW OUTDOOR  The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. Creative partner behind the idea is TBWA Helsinki. VIEW OUTDOOR Broadview Danforth BIA: Out Of Work Mannequins Many are questioning the fairness of the provincial governmentâs lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents 'non-essential' small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items. So the small businesses' pain is the big box stores' gain. And now, Toronto's business owners are using creativity to get their message out with an installation of 'out of work' mannequins holding signs with cheeky messages including "Hungry for customers", "Storeless and cold" and "Spare lunch? Big box is eating mine". VIEW OUT OF WORK MANNEQUINS OUTDOOR VIEW MANNEQUIN 1 OUTDOOR VIEW MANNEQUIN 2 OUTDOOR VIEW MANNEQUIN 3 OUTDOOR VIEW MANNEQUIN 4 OUTDOOR VIEW MANNEQUIN 5 OUTDOOR  Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driverâs Fridge. The team designed this unique beef fridge with the same features and technology of a modern car door. VIEW OUTDOOR Pony Malta: Adopt A Break ABInBev's Pony Malta and MullenLowe SSP3 are encouraging people in Colombia to take a break from working from home with their latest campaign, #AdoptABreak. With thousands of dogs without families, and thousands of people forgetting to take a break while working from home, the ABInBev brand has teamed up with four leading dog adoption shelters in Colombia Second Changes, Prappic, Corazon and Chandoso Milagrinos and named over 100 dogs after what people need the most: Break. People are encouraged to visit the website to meet the dogs and bring a furry friend into the family.VIEW THE CONCEPT  Human Nature, a Philippine-based international social enterprise brand of genuinely natural products, has partnered with Wunderman Thompson Hong Kong to launch a new campaign titled 'Beach Guardians' for the Philippines market. Using the same techniques taught to police dogs, Wunderman Thompson HK worked closely with professional trainers to create a team of dogs to âguardâ people from the sun. VIEW OUTDOOR MSD Kika: Teddy Bear Crowd With all football stadiums empty because of Covid19 we filled the stadium of Dutch Premier League club sc Heerenveen with 15.000 Teddy bears. The bears could be bought by fans and all benefits went to Child cancer organisation KiKa. Within 24 hours the stadium of bears was more than sold out, raising over 300.000 euros. Supporter of KiKa is pharmaceutical company MSD which initiated and sponsored the idea.VIEW OUTDOOR  At Easter Week in Ecuador, each year around 9 million people buy a bouquet of wax palm to be blessed with holy water, endangering this species and the animals that they inhabit. So, how we change a tradition without changing faith? With Diaro El Universo and the Catholic Church we printed an ad with holy water that when folded turns into a bouquet just like the wax palm, giving to the congregation an alternative that already had the blessing from God. With church itself approving the ad, many parishioners exchanged the classic palm bouquets for our recycled ads to create their own. We found a way to start saving the wax palm, while keeping faith intact.VIEW THE AD  Nerf and Hasbro have created 'The First Couch That Helps Combat The Children's Sedentary Lifestyle' in new outdoor campaign via Creapills, Paris.VIEW OUTDOOR Playstation PS5: London Underground Takeover The existing London Underground logo is one of the four icons that make up the controls of a Sony PlayStation gaming console. In a clever outdoor stunt to launch PS5, PlayStation has incorporated the other three logos in a takeover of the Oxford Circus Tube station signage for 48 hours. "We wanted to make the U.K. launch an unmissable event and celebrate it in a playful way with our fans by bringing together a British icon, the London Underground sign, with the iconic PlayStation shapes." Said Warwick Light, VP at PlayStation UK. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  Terveystalo and TBWAHelsinki have turned billboards in Finland into disinfectant terminals for mobile phones.VIEW OUTDOOR Volkswagen: World's Smallest Dealership Volkswagen and DDB Sydney has continued the legacy of 'thinking small' with a dealership you can visit from the comfort of your own phone. Volkswagen and DDB Sydney have created the Worldâs Smallest Dealership to promote the automotiveâs new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall activation is an exact 3D replica of a real dealership, even featuring screens running Volkswagen TV ads, and is fitted with QR codes for customers to scan with their phones, leading them to a dedicated website designed for virtual tours using augmented reality. VIEW OUTDOOR Meter Group: Meltdown Flags After almost a year of protests, which began in December 2019 when handsewn Meltdown Flags were carried through the streets of Madrid during the COP25 climate change conference, and continued with an ongoing educational mission and an exhibition of the flags in the alpine museum of legendary Italian mountaineer Reinhold Messner, 'Meltdown Flags' will stage a digital protest during the cancelled COP26 between 9-19 November 2020. Today, on what would have marked the first day of the most important international climate meeting of the year silence. VIEW OUTDOOR  What if a meal could get someone to vote? Two weeks before election day, Nandoâs introduced the the 'unDemocratic Meal' for only $3. Watch how the simple act of ordering a meal could remind people of the importance of making their mark on a ballot. VIEW OUTDOOR  Movember, the month formerly known as 'November', is a moustache-growing charity event that raises funds and awareness for menâs health. The rules are simple, start clean-shaven, then let your Mo take the spotlight and start conversations. On November 1st, one of the most famous mustachioed public figures, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one. KFC France replaced its famous logo with a shaved one on all its media for one day, inviting KFC fans to be part of the Movember initiative.VIEW OUTDOOR  Every year, Portuguese People can donate 0,5% of their tax return to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because the Portuguese don't know how to do their taxes on their own.In order to change that, we created a team of palsy accountants, trained by certified CPAs, that helped people fill their taxes in exchange for the assignment of their zero point five percent donation to APCL.VIEW OUTDOOR  80% of Australians want to recycle, but only 41% didnât know that soft plastics can actually be recycled too. So to show people that they can help simply by dropping their wrappers into a RedCycle bin at their supermarket, we turned the iconic KITKAT pack into an effective reminder to do just that. We replaced the famous logo on every limited edition pack with a special recycling symbol, which also became a visual device for the whole campaign reminding Australians to help give the planet a break.VIEW OUTDOOR  This year everyone will have to be a bit more creative when it comes to celebrating Halloween tomorrow. To ensure trick-or-treaters maintain a safe social distance this year, MediaMonks Labs put the power of terrifying tech to use to channel the Ghost of Distance Past. Whatâs the trick to getting your treats and avoid being haunted? VIEW OUTDOOR  A 300-year-old home has been transformed into the spookiest house in the village, using Samsung SmartThings technology in this Halloween inspired stunt.VIEW OUTDOOR  Geometry Singapore has partnered with audiobook and e-book streaming service, Storytel, to create the worldâs first public restrooms that play audiobooks. The 'Looterature' project has turned usual public toilet into a whole new media space which brings back the joy of literature. VIEW OUTDOOR  To celebrate International Coffee Day 2019, NESCAFE with the support of Migracion Colombia, created Coffee Stamp, a migratory stamp made with coffee ink that carries the aroma of our country's most important bean. During October 1st of 2019, everyone who entered and left Colombia took this limited-edition stamp with the image and aroma of our coffee in their passport, so they could connect with one of the many good things Colombia has. By passing Migration people were able to not only connect with the aroma but also with the taste through a cup of NESCAFE Artesano,VIEW OUTDOOR  "Hello. I need a lunch for a Burger King restaurant." This call may surprise anyone and is what has been happening in the capital of Peru thanks to "Delivery a Burger King" campaign, an idea developed by McCann Worldgroup Lima for this brand which consisted of asking for a delivery service to its restaurants from several local entrepreneurs that are in the same business. Thus, each worker of Burger King had the opportunity to choose a Peruvian dish of their preference within a menu of three options characterized by being "bien taypal" (âa big mealâ) VIEW OUTDOOR  Pollinating insects are in decline, and some insect species are facing the threat of extinction. A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots and much more. Thatâs because up to 75% of all of our food crops depend on pollination one way or another. And itâs not just the bees that are in decline. Living habitats that the pollinators prefer are also in decline as meadows and flower fields have been turned into building lots for city-planning. Thatâs why a Finnish electricity distribution company saw untapped potential in their land use. In Finland the land is released for better use when the air cable lines are moved underground because of the cold and snowy weather conditions. VIEW OUTDOOR  n Ecuador there are approximately 210,000 registered people with physical disabilities and our country still lacks an infrastructure that facilitates their mobility. So, DIRECTV Prepago innovated the classic advertising easel to turn it into an adjustable access ramp for each comercial premises in low income neighborhoods (shops, pharmacies, restaurants, hardware stores, etc.) and, thus, transform them into inclusive spaces for people with disabilities.VIEW OUTDOOR  The Responsible Gambling Council focuses on Young Adult education, a high-risk group for disordered gambling. The Check Your Reflex video game turned gaming skill into gambling education, with players competing against classmates. Final scores were biometric readings, teaching players gameplay inhibits rational decision-making in gambling.VIEW OUTDOOR |
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