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AMBIENT
 Our schools are more colorful than ever before. Yet, when you ask pupils to draw a personâs skin, almost every kid -whatever its background- uses the same colored pencil: pale pink. Isnât that weird? Samen Onderwijs Maken - SOM (a Belgian educational network) wants to do something about it. Thatâs why they developed a set of 7 skin tone crayons. Agency: TBWABrussels.VIEW OUTDOOR  EXTRA Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier recognises a barcode from food and drink items that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. An interactive index was created with over 200 food and drink items that were then programmed to interface directly with an individual stores cash register system. This triggered the alert when scanned, turning checkout counters into unique media spaces. Agency: Clemenger BBDO, SydneyVIEW OUTDOOR  To remind customers that retail brand Primark is known for it amazing fashion and amazing prices Sleek Machine, Boston created these 'Walking Billboards' shopping bags.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR  Children dream of playing with their parents ⦠but it's not always possible for parents to have the time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them. Agency: Creapills, Paris.VIEW OUTDOOR  Portal A has teamed up with youtube star Grace Helbig to create a Poke Bowl on a moving truck for Glad's "Off-Road Kitchen Challenge."VIEW OUTDOOR  Now that summer has arrived, Consonant Skincare is celebrating the end of a pop-up store that helped Toronto citizens brave the dry days of winter and cold weather. The Hydration Hub, a small-but-mighty pop-up in Torontoâs PATH was designed to eliminate dry skin over the coldest months in the city. Developed by Toronto-based agency Zulu Alpha Kilo, the retail campaign was centred around Consonantâs own HydrExtreme, clinically proven to be the most potent hydration serum in the world. The small-but-mighty concept came to life at every touchpoint, from the storeâs small footprint to promotional pieces like tiny shopping bags and coupons, redeemable for free HydrExtreme. To drive additional traffic to the pop-up, Consonant also deployed The Dry Skin Coupon. When pressed against your cheek, this custom promo piece lifted tiny dry skin flakes from your face with a non-toxic adhesive to reveal a HydrExtreme offer.VIEW OUTDOOR  In a large-scale stunt that spans all the way from London to the USA, Porsche and Grabarz & Partner have started an unprecedented dialogue. The participants? Very bored and underused electricity and the sports car manufacturer. The campaign, aimed at a younger demographic, focused on social media hype by introducing #ElectricityTalks. The stunts that followed acted as the prelude to the first fully electric sports car with the soul of a Porsche: the Porsche Taycan. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  What if a video game weapon worked in real life? whoisthebaldguy, New York staged a photo shoot and invited stangers to pose, with one big surprise. They'd rigged a police car and mail box to blow up to capture the best photos possible to promote Warframe. VIEW OUTDOOR  Topshop Topman has partnered with VIRTUE, the creative agency by VICE, to create a series of experiences - salient in today's youth culture - to address the growing challenge of building relevance in a world where it's never been easier to avoid marketing messages. The first of these is Date Dash; an online dating show that re-writes the rules of love, which launches today on Topshop.com and Topman.com. 'Date Dash' is a fast-paced competitive show that brings people together to test their style instincts. VIEW OUTDOOR  The Smarts, Bulgaria has built this door in the middle of the Mall Plovidv. The door has a small catch, only every 10th person who enters through the door is rewarded. VIEW OUTDOOR  It's summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald's Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket - a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose - so you'll always get your burgers from the McDonald's restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald's Sweden's social media channels. VIEW OUTDOOR  Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. VIEW OUTDOOR  A new global study from travel search site momondo entitled 'The Value of Traveling 2019: Opening Our World' reveals that we see the world as increasingly divided. Today, 49% of us believe people are less tolerant toward other cultures than five years ago. However, the majority believe more things unite us than divide us, and that we can take action as individuals to bring the world closer together. The campaign was devised by creative agency &Co, and produced by Smuggler.VIEW OUTDOOR  During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil's soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols. Agency: WMcCann, Sao Paulo, Brazil VIEW OUTDOOR  At New York City's historic Seaport District, Lincoln, Atlantic Re:think, and SOFTlab have installed 'The Nautilus,' an interactive public artwork that invites you to do something unexpected: Touch This Art. Agency: Hudson Rouge, New York.VIEW OUTDOOR  Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, '10 | The Book That Grew'. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world's first, every page, every word, and every diagram in this book was formed by real grass roots as they grew. In 2017, AIB partnered with Teagasc (Ireland's Agriculture and Food Development Authority) to launch a multi-year campaign to increase grass utilisation on Irish livestock farms. VIEW OUTDOOR  To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Maes da Se NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. The campaign, created by Agencia UM, also featured Instagram Stories, videos on Youtube, a special edition box sent to influencers and a hotsite.VIEW MISSING CHARACTERS OUTDOOR VIEW WEB FILM  While most car companies use exotic backgrounds, slick camerawork and elaborate CGI to prove their car's driving dynamics, Volkswagen Canada knows it doesn't require all that to demonstrate the high-end performance of the All-New 2019 Jetta GLI. Instead, VW took the opposite approach. Developed in partnership by DDB Canada and performance driving and content crew Hoonigan, director Brian Scotto - famed director of the Ken Block's Gymkhana series - armed locals with a how-to of optimal camera angles and techniques and the creative freedom to capture the unexpected and to experiment. VIEW OUTDOOR  Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO's. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO's places in bad conditions.Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO's for abandoned children, schools, centres for the elderly and refugee. VIEW OUTDOOR  Over 1,000,000 plastic bags are used every minute, most of which are filled once and discarded. So East West Market redesigned their bags, to shame people into using reusable bags. VIEW OUTDOOR Giovanni Morra: The Occupied Passport Giovanni Morra, specializing in conceptual accessories, including passport covers, stands for freedom of expression. As mentioned above, one of the most urgent topics for Georgians, is the Russian occupation. Giovanni Morra saw one of its products - a passport cover - as a powerful and the most relevant carrier for Georgians to spread the message across the borders. VIEW OUTDOOR  According to the World Health Organization (WHO),* 5.8% of Brazilians suffer from depression. In that state, itâs common for people to think that life has no meaning and that whatever theyâve lost will never come back. But many of those who are ready to give up on hope and throw away their will to go on eventually find love and happiness brought back to them in a very simple way: the presence of a dog in their lives.To reinforce the positive effect that dogs have on humans, PEDIGREE turned to the most common game between a caretaker and their pet: throwing something for the dog to fetch and bring back. The brand used this playful activity to launch a campaign encouraging adoption, with creative development by AlmapBBDO.VIEW OUTDOOR  Protex To Go encourages young children good hand washing habits early, and avoid preventable diseases. To achieve this, we have partnered with schools, teachers, local community leaders, and mothers making it easier for South African kids to have soap at every tap. Agency: Red FuseVIEW OUTDOOR Pernod Ricard: 141 Water The World Health Organisation recently revealed that South Africa is at number four on a list of countries with the riskiest drinking patterns across the planet.Pernod Ricard recognises this and wants consumers to drink responsibly whilst still having a good time. So instead of another drink responsibly campaign that relies on scare tactics, we gave them a simple solution: water. Agency: Publicis Machine VIEW OUTDOOR  In Judaism one must cover his head due to humble for god. So we used Yarmulkes â the traditional head cover. The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap. So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo. Agency: Adler Chomsky Grey, Tel AvivVIEW OUTDOOR  On average, women in Germany earn 21% less than men. This is why, on Equal Pay Day (March 18th, 2019), public transport company Berliner Verkehrsbetriebe (BVG) offered the world's first women's ticket. For one day only, women paid 21% less for a ticket than men. From March 12th, the campaign was advertised on radio, out of home, with print advertisements and on its own microsite. Serviceplan Campaign Berlin, together with BVG, were responsible for the concept and implementation. BVG and Serviceplan Campaign launched the attention-grabbing campaign to draw attention to the gap between the salaries of women and men, which continues to prevail in many places in Germany.VIEW OUTDOOR  A recent study revealed that 62% of Paraguayans tend to ignore their own culture. And the figure is even higher among young people. Itau believes the wealth of a country is measured also by its culture. Guarania is a musical genre created in Paraguay. "Recuerdo de Ypacarai", the most famous guarania song, turned 70 years old in 2019. This was an opportunity to reconnect Paraguayans with the authentic musical genre of their country. The solution was "Paseo del Recuerdo," a musical installation that allows anyone to play the notes of "Recuerdos de Ypacarai", just by passing the palm of the hand over the keys. Agency: OniriaTBWA VIEW OUTDOOR Haagen Dazs: Beard Bibs Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu. VIEW CAVEMAN OUTDOOR VIEW CONFUCIUS OUTDOOR VIEW PHAROAH OUTDOOR VIEW SAHU OUTDOOR VIEW VIKING OUTDOOR  Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. 'The Soap with a Lump' is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular. VIEW OUTDOOR  In the few past years, a great number of historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, who will never be able to see or visit these places. With this in mind, creative agency Africa created the History Blocks project with the support of UNESCO. VIEW OUTDOOR  Launched in partnership with Queensland and Uber, yesterday we officially launched scUber - the world's first rideshare submarine experience available on Heron Island and off the coast of Port Douglas. This new and innovative mode of travel offers riders an unfiltered lens to Australia's greatest underwater icon.scUber will showcase the biodiverse playground that is the Great Barrier Reef, offering a remarkable bucket-list experience for riders, and is available to book exclusively through the Uber app from this Monday 27th May. The launch will support the ongoing protection and conservation of the world's largest coral reef system through Uber's partnership with Citizens of the Great Barrier Reef. Agency: Publicis, Brisbane.VIEW OUTDOOR  Since 1959 Cornetto has been talking to teens about love through actors pretending to fall in love. But for their 60th anniversary this year they decided to help the actors fall in love for real. "Making of Love" is a true love story that was hatched with a match-making plan. LOLA MullenLowe, Madrid, started with a massive casting call with over 100 teens vying for the starring roles. But this time we weren't looking for actors, we were looking for soulmates. VIEW OUTDOOR  Only 7,5% of Brazilians have the habit of going to museums. And when they decide to visit art exhibitions, they usually prefer trendy or foreign artists. So how could The National Museum of Fine Art draw attention to the oldest Brazilian art collection in Rio de Janeiro, which has been on display for the last 82 years? By giving people a new way to look at these pieces. Agency: NBSVIEW OUTDOOR  The initiative started out locally at some of the McDonald's restaurants in Sweden, but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the well-being of wild bees. To celebrate the initiative which is part of McDonald's Swedens sustainability work, NORD DDB, Copenhagen created what could be 'The World's Smallest McDonaldâs' â a fully functioning beehive. VIEW OUTDOOR  Coca-Cola Romania and McCann Worldgroup Romania launch the first Coca-Cola bottle that is only half full. But there's a catch: the iconic bottle is used as a media channel for positive news. Romania ranks amongst the top 10 unhappiest countries in Europe, according to the 2018 World Happiness Report, conducted by the United Nations. VIEW OUTDOOR  In South Korea, whenever it's raining out, disposable umbrella bag dispensers are placed at nearly all the building entrances. It's to cover the wet umbrellas, so that floors are kept dry. However, this is a problem that causes more than 200M bags to be consumed every year. NEPA, an outdoor clothing brand, wanted to raise awareness on how using reusable bags instead of disposable ones can help the environment.The idea was to create a leaf-printed reusable umbrella bag by upcycling leftover waterproof fabrics, and specially designed tree-shaped hanger for drying them after use. As more people used and dried the bags on the tree, The "Rain Tree" became fuller and greener. Everyone could see their small actions making a difference in the environment. VIEW THE CONCEPT  What's the highest-stakes shot you've ever hit? To celebrate the PGA Championship's return to New York, we flew out reigning PGA champ Brooks Koepka to the city for a warm-up #ULTRAShot. It's only worth it, if you can enjoy it. Michelob ULTRA is the superior light beer that celebrates an active, balanced lifestyle. Agency: VMLY&R, Miami VIEW OUTDOOR  Italian restaurants favourites around the whole world, and Parmesan cheese is undoubtedly the ideal accompaniment to each dish for its versatility and delicious taste. Through a non-traditional activation 'Italian Persecution', Laive and McCann Lima brings the classic Laive Parmesan Cheese to consumers of Italian food in Lima. VIEW OUTDOOR  World Heavyweight Boxing champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand - Fruit Punch. Lucozade Sport's collaboration with one of the UK's biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 percent during the World Cup last year. In 2015, the launch of Mango and Passion Fruit was worth 3.2m pounds in wholesale and introduced 700,000 new shoppers to Lucozade Sport. Agency: Grey, LondonVIEW BILLBOARD OUTDOOR VIEW DELIVERY OUTDOOR VIEW FRIDGE OUTDOOR VIEW PARK OUTDOOR |
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121 Agency, Bulgaria has created this "Ice Tunnel" for Pirinsko Ledeno.