 This week's guest judge is Pablo Naval, executive creative director, Havas HOY, Mexico City. Winner: Tile by Life360 " Coffin". Humor is back, and Life360 deserves praise for choosing comedy to launch this new product instead of going with a more predictable narrative. Don't miss the other two spots in the campaign: they're genuinely funny. Definitely best work of the week.
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 The Western Australia Police Force need recruits to help crack all kinds of crime, and that takes real skill. To find and test these talents in potential young officers, Gatecrasher Perth developed this AR filter for Instagram. The agency reports that the AR Filter proved so engaging, the average time spent in the game was over 2 and a half minutes. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT
 Amazon's 2024 holiday campaign showcases how small thoughtful acts can spark joy that helps to bring people together. Taking centre-stage is ‘Midnight Opus’, a heart warming brand film, which tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. The spot opens on the janitor going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage. After his colleagues overhear his remarkable voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track. VIEW THE SPOT
 Morrisons' new Christmas ad celebrates the stars of Christmas - the hosts who will choreograph the nation's festive feasts - as they prepare to put on the greatest show at home. The ad, via creative agency Leo Burnett, which debuts on Monday 4th November during ITV's 'Coronation Street' sees the much-loved singing oven gloves reprise their roles for a new performance. VIEW THE SPOT
 A father and son rebuild a bond while on a trip to Niagara Falls. VIEW THE SPOT
 Award-winning production company UnderWonder Content turns the centuries-old world of cognac on its head with an elaborate, part period-piece spot for Martell Blue Swift cognac. Directed by UnderWonder Content director Tanu Muiño, the ad features a sophisticated, modern narrator navigating a lavish, centuries-old mansion, where period characters and their ornate vintage surroundings emphasise the archaic nature of traditional cognac house customs. The narrator humorously points out that Martell, the oldest of the great cognac houses, was bold enough to create a spirit so innovative it can't even be called a cognac due to ancient European regulations. VIEW THE SPOT
 Full-service creative studio Agüita has produced the Autumn/Winter 2024 New Winter Lifestyle Campaign for iconic Southern California-based global lifestyle brand UGG, highlighting the brand’s seasonal offerings in bold, cinematic films and photographs. Directed by Erynn Lamont, and creatively led by AKQA, the spots are playful and magical, brought to life with a diverse cast of characters. Erynn served as both director and DP for the film campaign, bringing her technical expertise to an otherwise complicated shoot. She is known for her highly skilled directorial approach, informed by her background in cinematography. VIEW THE 2 SPOTS
 The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes. VIEW THE 3 SPOTS
 With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant brand characters and proved to be a hit with customers. VIEW THE SPOT
 When you think of Sinterklaas (Saint Nicholas), you think of the main tradition: presents. But how does Sinterklaas know what you want? To assist children and parents in finding the perfect gift, bol presents itself as ‘The Shop of Sinterklaas’ in the run-up to Sinterklaas evening. The entire Sinterklaas campaign, Het Grote Speelgoedboek (The Big Toys Book) and De Grote Speelgoed App (The Big Toys App), convey the same message: Sinterklaas knows me and my wish list. The wish list is key in finding and purchasing the right gift and is the main focus of all communication. VIEW THE 3 SPOTS
 RAA is big. More than 800,000 South Australian members, big. But members didn’t care about that. Members couldn’t see the benefits of being part of SA’s largest member-centric organisation. Enter Trev. An ugly, kind-of-cute-but-also-scary, bee. And people loved him (and hated him). Either way, SA talked about it. Trev was designed to fix RAA’s attribution problem in advertising. In six months, he’s achieved the stats RAA hoped to achieve in 18 months. There’s simply no way people can unsee this very distinctive bee. VIEW THE SPOT VIEW OUTDOOR
 Argos has released its 2024 Christmas campaign with the help of Golden Globe winning director, Michael Gracey. Starring two familiar faces once again, brand mascots Connie the doll and Trevor the dinosaur help to shine a light on how the retailer can fulfil customers’ festive dreams no matter what they are. The campaign will consist of TV, press, OOH, social and an activation which will allow participants to bring their own Christmas dreams to life. VIEW THE SPOT
 Step into Christmas and get ready to discover the fashion, beauty and homeware icons that will bring a touch of luxe to your celebrations, from the likes of Estee Lauder, YSL, Lancome, Marc Jacobs, Hugo Boss many more of your favourite brands. Actress, Elizabeth Hurley; Model & TV Host, Leomie Anderson; Comedian, Ellie Taylor; and Model/Presenter, Hannah Cooper-Dommett, reveal all their festive favourites. VIEW THE SPOT
 INNOCEAN Canada taps into the cultural passions of a younger audience with the launch of the all-new Kia K4. This innovative campaign breaks away from the traditional, aiming to captivate a demographic that "moves different." VIEW THE SPOT
 This holiday season, Sonos is bringing the joy of music to life with 'Elves of Sound', a spirited hero film that fuses holiday magic, high-energy sound and quirky humour, making Sonos the essential soundtrack for every festive gathering. In line with the brand’s goal to reach new audiences with culture-connecting content, the Elves of Sound hero spot captures the jubilance and connection that music brings to the holiday season. VIEW THE SPOT
 Wildfires have devastated over 50 million hectares across Bolivia's Amazon, Paraguay's Chaco, and other regions of Latin America in recent years, putting species and ecosystems crucial to biodiversity and local life at risk. However, collective memory fades faster than smoke, and each year, the scale of destruction grows as our awareness wanes. VIEW THE 4 ADS
 Inspired by the weird and wonderful mayo recipes found on social media throughout the years… bologna mayo cake, spicy mayo margarita, mayo popcorn salad… the team has created some cult classic-style visuals evocative of the early 1900s (the brand has been around since 1913!) in a ‘Freaky Recipes’ series this Halloween. VIEW THE 2 ADS VIEW OUTDOOR
 Sky Broadband reveals “The Forty-Seven %”, ahead of the Women’s Esports Final, the culmination of the year-long Women in Gaming 2024 initiative. VIEW OUTDOOR
 Lidl Sweden has designed and built a miniature world of 18 square meters. The physical world is brought to life with the help of 3D-animated characters, animals, and vehicles – and forms the basis for outdoor. VIEW 2 OUTDOORS
 The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players VIEW THE CONCEPT
 Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village on Christmas Eve, but it soon transpires something is going on as a black and white van screeches into view. A series of humbug characters appear to capture the 'Christmas Spirit' before zooming off leaving the once glowing village in darkness. VIEW THE SPOT
 The magic of Christmas has begun as Sainsbury's debuts its exciting new advert today. Inspired by Roald Dahl's timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury's colleagues as they take viewers on a whimsical culinary adventure. The ad opens with a captivating scene featuring the infamous ugly vegetable, a towering, knobbly, black-and-white striped snozzcumber that will evoke memories of the beloved book. Suddenly – thud! – a cleaver comes in and chops it in half. Meanwhile, off-camera, a familiar voice is fantasising about much more pleasant alternatives, "Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets". VIEW THE SPOT
 Creative studio Bear Meets Eagle On Fire has partnered with independent artists in the New York City area, on an anti-Trump design protest project.
The result is a series of orange 'DUMP TRUMP' garbage bags emblazoned with Trump's face. The swollen orange bags are strewn across the city streets in Manhattan and Brooklyn just days before the election.
VIEW THE CONCEPT
 Orchard has created Etsy's 2024 Christmas campaign, titled 'Waldo'. Says Christine Taffe, creative director at Orchard Creative: "We, along with our director Tom Speers, wanted to step into Waldo's life and share his experience. To see Waldo's world not from the book's bird’s-eye view, but Waldo’s view. That meant we spent most of our storytelling focused on how interactions with Waldo happen and feel, showing how his days are peppered by people excitedly finding him around the world. All eyes are on him but no one ever stops to ask how he is, or who he is. Which again, makes the Etsy gift he gets from his friend Wenda, someone who really knows him, feel like home." VIEW THE SPOT
 As the festive season jingles near, Myer is unwrapping a playful Christmas campaign that’s set to bring smiles to Aussies nationwide. In collaboration with creative agency Clemenger BBDO, Myer's 2024 Christmas campaign, 'Share The Joy', isn't just about decking the halls - it's about celebrating the fun, the unexpected, and the joy of Christmas, however you find it. VIEW THE SPOT VIEW THE JOY OUTDOOR VIEW THE THOUGHT OUTDOOR
 Ogilvy Sydney has combined with Glue Society and The Beautiful and Useful Studio, to create an art installation for Sculptures By The Sea on popular Tamarama Beach in Sydney. 'The Spot', a 20 meter wide melanoma, is an important public service message highlighting skin cancer. 'The Spot' started as a five lump at Sculptures By The Sea but then continued to grow throughout the Festival. Ogilvy also partnered with La Roche-Posay and Bristol Myers Squibb on the installation. VIEW THE CONCEPT
 Today, John Lewis launched the second campaign in its trilogy. 'Give Knowingly' celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer's offer. It's the second chapter of John Lewis's much-cited trilogy for the Golden Quarter. Chapter One announced the return of Never Knowingly Undersold in September and Chapter Three will launch its always-anticipated Christmas ad later this month. VIEW THE SPOT
 In a week packed with new Mac announcements Apple has just launched its latest campaign showcasing the powerful new MacBook Pro, now powered by the groundbreaking M4 family of chips. The campaign, created by TBWAMedia Arts Lab, brings to life Apple’s vision of peak performance with a playful twist. The campaign titled “No Sweat” uses an inventive metaphor to capture the raw power of the M4, M4 Pro, and M4 Max chips. In a captivating display, a weightlifter—effortlessly spinning massive weights as if they were batons—demonstrates the seamless performance that the M4 chips bring to the MacBook Pro, even when handling the most demanding workloads. Directed by the talented Megaforce, the ad also features narration by legendary Olympic figure skater Johnny Weir. This engaging visual story is set to Des’ree’s 30-year-old classic “You Gotta Be”. VIEW THE SPOT
 BetMGM, the prominent online sports betting and gaming brand, has created a 30 second safer gambling TV ad as part of the second iteration of its ‘It’s Showtime!’ campaign starring Chris Rock. Created by independent agency Recipe, it embodies the spirit of Las Vegas, with the gold surrounds of a Vegas casino locker room, as per the brand TVCs. VIEW THE SPOT
 There's no one right way to raise a baby; only the right way to raise YOUR baby. That's what Canada Royal Milk's new campaign for Niuriss infant formula is all about - celebrating the unique and beautiful ways that people all across Canada raise their families.Niuriss is the only formula made in Canada, from Canadian milk. Which is why we're proud to call it A Canadian Formula for Parenthood. VIEW THE SPOT
 TBWAChiatDay LA and Sephora have joined forces with Academy Award-winning filmmaker, Taika Waititi, for an all-new campaign titled, 'Don’t Overthink It. Give Something Beautiful.' Giving 'something beautiful' for the holidays shouldn’t feel like rocket science. Heralding a return to a gifting approach that's frivolous, fun, and simple, Sephora gives shoppers a cheeky reminder that getting the right gift for all the people in your life can actually be wildly easy, VIEW THE 4 SPOTS
 Building on the viral success of '72 Hours in the Life of Stormzy' and the 55-hour battery life of Dyson OnTrac headphones, this commercial dives into the mind of a rockstar. Experience how Stormzy's creativity is fuelled by his OnTrac headphones, immersing him in every moment of inspiration. VIEW THE SPOT
 In a world full of funeral plan ads which focus on encouraging people to make their funeral wishes known, Story tapped into the insight that a key motivator for buying a funeral plan is to make sure you reduce unnecessary emotional and financial stress on your loved ones when you’re gone. VIEW THE SPOT
 The Greater Copenhagen Region needed to attract international talent – but convincing someone to come and live somewhere they don’t speak the language (and maybe have never heard of) isn’t exactly easy. How can they be sure they’ll be happy? VIEW THE SPOT
 To mark the release of the new Link Pay feature in the refreshed Lloyds mobile banking app, Lloyds is expanding its biggest ever multichannel campaign - ‘The Power To Do It All’ - with a new advert that highlights the ease of requesting money from family and friends. VIEW THE SPOT
 Toyota unveils its new marketing campaign for the bZ4X, “A Secret Worth Sharing,” spreading the word that, yes, Toyota does make an all-electric vehicle. The fully integrated bZ4X campaign was developed using Toyota’s long-standing Total Toyota (T2) marketing model. The T2 model integrates efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market. VIEW THE SPOT
 When you get a new phone, there’s a feeling so amazing, you just want to feel it again and again. With AT&T Next Up Anytime, AT&T lets you feel that every year. For the iPhone 16 launch, AT&T challenged us to not only help sell the phone, but more importantly sell this feeling, and the assurance that consumers can experience it year after year. We asked ourselves, what amazing feelings in life, would be even more amazing if you could feel them every year? VIEW THE 2 SPOTS
 Cathay Pacific has unveiled its new Business Class experience, the Aria Suite, alongside this campaign titled “Where Artistry Takes Flight,” created by Publicis Groupe Hong Kong. This initiative aims to enhance the travel experience by merging luxury with innovative design, showcasing the meticulous attention to detail in the suite’s features. VIEW THE SPOT
 Vantage Pictures and global cryptocurrency exchange, Bitget Singapore, has injected humour into crypto trading with the launch of the new ‘Trade Smarter’ campaign. Leading global cryptocurrency exchange and web3 company Bitget, has partnered with Vantage Pictures, a leading film production company to launch the new “Trade Smarter” marketing campaign. Filmed in Bangkok, the four films – invite viewers into humorous scenarios where clever thinking transforms the ordinary into the extraordinary. Directed by Paul Moore, the campaign departs from the typical high-stakes tone of financial ads, infusing a touch of joy and relatability into trading. VIEW THE SPOT
 Korean skincare brand Laneige has launched a new campaign by Jung von Matt HANGANG featuring Jin of 21st century pop icons BTS. The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide Toner & Moisturizer. T VIEW THE 2 SPOTS
 anew advertising Bangkok has are introducing Gother, a new Thai travel platform that puts the unique interests of Thai people at the forefront. Gother understands the diverse travel desires and cultural insights of today’s Thai travelers. Whether it’s visiting sacred sites for spiritual blessings, jet-setting abroad for beauty and wellness retreats, or diving into Thailand’s stunning underwater worlds, VIEW THE SPOT
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