With blood stocks currently at critically low levels, NHS Blood and Transplant â the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and âbe thereâ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood.
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