One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Maccaâs breakfast menu as the most important time in a brekkie fansâ day. The work is grounded in a fan truth â âI only go to McDonaldâs for the breakfastâ â and speaks to a subsection of fans who view the restaurants as a breakfast company.
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