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Seen and noted

Guest Judge: Luis Gatti, associate CD, Saatchi & Saatchi, Dubai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 19, 2018 10:13 (Edited: February 19, 2018 21:13)
BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better.

Runner-up: Nike 'Air'. It is impossible to see and not run out of breath. Quite interesting is the insight and an idea that no doubt could only be made by Nike. Very well done!

BEST PRINT
Winner: Samsung AddWash 'Forgotten Things'. What I liked about this idea is the simplicity in the insight and execution.

Runner-up: Save the Children 'Migrant Children 1'. The insight is quite interesting and at the same time very sad. A different way of looking at this serious problem.

BEST OUTDOOR
Winner: Diesel 'Deisel'. Making a fake version of the product itself to launch your new collection is simply an incredible idea. Mainly by reminding consumers that it is not just the name that officiates the clothing, but the quality it has. Also, I really liked the performance of the shop keepers.

Runner-up: God of War 'War on the floor'. I can imagine the surprise for people in the stadium who were able to marvel at this spectacle. Very well executed and very entertaining.

BEST INTERACTIVE
Winner: Audi 'The Quattro Coaster'. The idea started from an insight that when we are kids, we use everything like a road for our toy cars. When I saw this game, I felt an evolution of this play.

Runner-up: Nando's 'Right My Name'. Very cool insight and execution. I'm curious to see the end of the campaign.



https://www.bestadsontv.com/news/upload/Luis+Paulo+Gatti.jpg
This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

Luis Gatti began his advertising career in 2007 in Rio de Janeiro.

Moved to Sao Paulo in 2010 where he worked until 2015 when he moved to Dubai.

In these 10 years of experience he has achieved recognition in the main advertising festivals including Cannes Lions, D&AD, Clio, London Awards and One Show.

Since 2015, Luis Gatti is an advertising teacher and now is part of the Miami Ad School team.


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