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Seen and noted

THE POWER OF Tj

 LATEST ONLINE   NETHERLANDS    September 30, 2007 03:54 (Edited: September 29, 2007 17:54)
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Teens in the Netherlands can get an annual tax rebate from their part-time job. This is applied for with a Tj-form.
In this campaign, titled “The Power of Tj”, the Tax Department emphasises the effect that the Tj-form can have on your image. Teens can experience this for themselves by playing the lead role in an online interactive comic book. As the hero of this story, he or she can summon the Tax Department employees to help them out of a (financially) tight spot with “The Power of Tj.”
After experiencing “The Power of Tj”, teens can calculate their actual rebate using one of the crazy contraptions found in the Tax Department’s offices. Once they submit their tax rebate application they unlock a reward that allows them to experience The Power of Tj in real life!


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CREATURES, BEWARE OF DIESEL POWER

 TV   ARGENTINA    September 30, 2007 01:28 (Edited: September 29, 2007 15:28)
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Euro RSCG, Buenos Aires has put to air a new series of commercials for the Peugeot 206 HDI, which is more powerful than a mosquito, or glow worm, or butterfly, might expect.


VIEW THE 'MOSQUITO' SPOT

VIEW THE 'GLOWORM' SPOT

VIEW THE 'BUTTERFLY' SPOT

FALLON, WHAT A TEASE

 TV   UK    September 29, 2007 23:52 (Edited: September 29, 2007 13:52)
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Fallon London is teasing us with this spot for Sony Bravia. The ad world can't wait for the reveal, which has a lot to live up to.


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CALL AN AMBULANCE (OR MAYBE DON'T)

 TV   NETHERLANDS    September 29, 2007 23:48 (Edited: September 29, 2007 13:48)
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A new spot for Central Beheer insurance via DDB Amsterdam.


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KEEPING THE RECEIPT: PRICELESS

 PRINT   UK    September 29, 2007 22:57 (Edited: September 29, 2007 12:57)
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McCann London has created a print campaign for Mastercard to run in the timeout guide to shopping.

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FEEL THE LOVE, NOT THE HEARTBURN

 TV   CANADA    September 29, 2007 22:12 (Edited: September 29, 2007 12:12)
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A man is elated that he can eat his favourite take-out foods, thanks to Zantac. A new spot via JWT Toronto.

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HEY THERE BOX HEAD GIRL

 TV   SPAIN    September 29, 2007 21:33 (Edited: September 29, 2007 11:33)
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To introduce Flat Rate from Orange, VitruvioLeoBurnett, Spain has based its work on a key characteristic of the Orange vision: technology and products are nothing in and of themselves, what is important is what this technology allows people to do. This visual expression is a simple metaphor for the communication process, of how we are enriched every time we communicate with somebody; as such, talking with people is an enriching experience. “That’s why at Orange we want you to talk with everyone”. And so that you can talk with everyone, Orange offers you Flat Rate, which allows you to talk with absolutely everybody.


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NEW FROM NIKE - BEAUTIFUL MONSTER

 TV   USA    September 29, 2007 08:56 (Edited: September 28, 2007 22:56)
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Beautiful Monster from W+K Portland

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ONE LAST CIGARETTE FROM CDP LONDON

 AMBIENT   UK    September 29, 2007 08:50 (Edited: September 28, 2007 22:50)
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Books of matches containing only one match were left around pubs in London to coincide with the UK smoking ban. Research shows that smokers' resolve to quit improves if they can have one last cigarette.

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GUEST JUDGE: JUREEPORN THAIDUMRONG, ECD, JEH UNITED BANGKOK

 GUEST JUDGE /BEST AD OF THE WEEK   THAILAND    September 29, 2007 01:12 (Edited: September 28, 2007 15:12)
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Jureeporn (Judee) Thaidumrong is one of Asia's most respected creative directors. She has won every award going, including Golds at Cannes, Clio, One Show and won several Best of Show gongs at the regional shows. Judee has twice topped the Campaign Brief Asia Creative Rankings and over the past 12 months was named in Creativity Magazines 'Creative 50' and in Shots' 'Top 100'.

"The best TVC is very hard for me to pick. I have two in my mind; both are super craft in the area of production which gives more value to the spots. They are X-BOX Hola 3 "Believe" and Nike "Leave nothing".

For X-BOX "Believe", I feel, like, if I were a boy or was a boy; this ad will make me want to jump in for this game. There is such a great visual in the dramatic model... so new... so amazing to look at. The Michael Mann production, Nike, is superb even though it is only another "Just Do It" ad but this one jokes with the common phrase "Leave everything on the field"... so cool!! But if I really had to choose between these two; (so hard to decide!!) I would pick "Believe".

VIEW HALO3
VIEW NIKE

I almost couldn't decide in print but there are two ads that catch my eye - Fayreform Lingerie "Work your curves" and Time Out Magazine "Time Out Lisboa". I'm not that sure if the creative of "Work your curves" is actually targeting women because the first thing that caught my eye was the fake ape... so funny!! The other one, Time Out Lisboa with the headline "what you do at home is your business, what you do outside is ours", all I can say is Funny, Funny, Funny."

VIEW FAYREFORM
VIEW TIME OUT LISBOA

TORONTO HUMANE SOCIETY GET A REBRAND

 PRINT   CANADA    September 29, 2007 00:22 (Edited: September 28, 2007 14:22)
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Rebranding & repositioning the Toronto Humane Society Brand by Leo
Burnett Toronto.

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HALLS COOL CURES BOREDOM

 TV   THAILAND    September 29, 2007 00:08 (Edited: September 28, 2007 14:08)
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In an office environment, staff are bored and listless. Let's get help
from Halls Cool - it wakes them up and keeps them feeling refreshed. This JWT Bangkok spot is the latest from acclaimed Thai director Thanonchai Sornsrivichai.

VIEW THE SPOT

AT&T HAS YOU COVERED

 TV   USA    September 28, 2007 21:57 (Edited: September 28, 2007 11:57)
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BBDO New York and Atlanta has put to air a series of spots for AT&T demonstrating the network's comprehensive coverage, directed by Wes Anderson via Moxie Pictures, Los Angeles.


VIEW THE 'REPORTER' SPOT

VIEW THE 'BUSINESSMAN' SPOT

VIEW THE 'ACTOR' SPOT

SMILE, YOU'RE INSURED

 TV   NEW ZEALAND    September 28, 2007 20:33 (Edited: September 28, 2007 10:33)
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Life is better if you smile, and even better when you have AMI insurance, as demonstrated in this charming spot for DDB New Zealand, beautifully shot by Darryl Ward @ Curious.

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WILL NOTHING FAZE FILM BUFFS?

 TV   CANADA    September 28, 2007 19:47 (Edited: September 28, 2007 09:47)
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If there's truth in advertising, audiences at this year's Vancouver International Film Festival will be unfazed by four new identity films from TBWA//Vancouver which open each screening.
Directed by the Perlorian Brothers, the campaign demonstrates strange immunity which results from the exposure to the festival's famously outre line-up.
Despite references to David Lynch, Jean-Pierre Melville and Tobe Hooper among others, each of the films exhibits the particularly Perlorianesque weirdness that is hard to remain unfazed by.


VIEW THE 'INTERROGATION' SPOT

VIEW THE 'INTERSECTION' SPOT

VIEW THE 'INTERLOPER' SPOT

VIEW THE 'INTERRUPTION' SPOT

MARMITE: GOTTA LOVE IT

 OUTDOOR   NEW ZEALAND    September 28, 2007 17:20 (Edited: September 28, 2007 07:20)
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Ogilvy New Zealand remind people that Marmite is a taste not for
fence sitters.

VIEW THE 'LIFERAFT' AD

VIEW THE 'ST BERNARDS' AD

RETRO ANIMATION FOR MASTERCARD

 TV   USA    September 28, 2007 16:49 (Edited: September 28, 2007 06:49)
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Nexus Productions, London directing duo Smith & Foulkes have directed the latest commercial for Mastercard, via McCann-Erickson, New York called ‘Small Business Trip’.
This colourful and light-hearted 2D animated commercial, was designed by Illustrator Adrian Johnson, who has also worked with Smith & Foulkes recently on Robinsons.

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SAATCHI LA DANGLE THE FANS FOR TOYOTA

 TV   USA    September 28, 2007 16:44 (Edited: September 28, 2007 06:44)
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A new series of spots for Toyota via Saatchi & Saatchi, Los Angeles, directed by Tim Godsall via Biscuit Filmworks.



VIEW THE 'FAN DANGLER' SPOT

VIEW THE 'FAN TANDEM' SPOT

WEDDING SINGER REVIVES SMS MARKETING FOR BURNETT

 INTEGRATED   HUNGARY    September 28, 2007 16:18 (Edited: September 28, 2007 06:18)
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The task undertaken by Leo Burnett, Budapest was to boost sales for a SMS based djuice package at a great price in spite of the price war on the market and the fact that these days SMS is so much a commodity that it's not exciting anymore for their young target audience.
The solution: the agency reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer, SMS Bandi, who sings out your sms live on his website.


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SOLVING THE RIDDLE

 TV   AUSTRALIA    September 28, 2007 15:49 (Edited: September 28, 2007 05:49)
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Rhodes Wingrove, Sydney has just released an TV and print campaign for The Institute of Chartered Accountants. The campaign is aimed at encouraging students to pursue a career as a Chartered Accountant.


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SWEET ANIMATION FOR IDAHO LOTTERY

 TV   USA    September 28, 2007 08:43 (Edited: September 27, 2007 22:43)
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A member of the general public calls in with an idea for a
new television commercial.

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NIKE LEAVES NOTHING BEHIND WITH THIS SPOT

 TV   USA    September 28, 2007 04:54 (Edited: September 27, 2007 18:54)
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It's been out a couple of weeks but for those of you that have not yet seen the exploits of San Diego's Shawne Merriman and St. Louis Rams' Steven Jackson - enjoy!

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COMCAST BRING YOU THE ART OF SNURFING

 VIRAL   USA    September 28, 2007 01:29 (Edited: September 27, 2007 15:29)
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New viral from Goodby, Silverstein & Partners for Comcast that
describes 'snurfing' - a word that they have come up with that
means you are surfing the internet while you are talking on the phone. Animation by Matt Clark.

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FORGET GOOGLE EARTH. TRY CHE EARTH

 LATEST ONLINE   BELGIUM    September 28, 2007 00:31 (Edited: September 27, 2007 14:31)
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For years now Belgium's most popular Men's Magazine (Ché) runs Belgium's most popular integrated mixed-media campaign. So it was about time for a real internet campaign: Ché Earth. Call it a delicious parody of Google Earth. Aaah, let us keep on dreaming of a better world. (It's in Flemish, but hit the 'English' button!)

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WESTERN FORCE - SAVE IT FOR THE GAME

 LATEST ONLINE   AUSTRALIA    September 27, 2007 23:35 (Edited: September 27, 2007 13:35)
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The brief to agency was to increase support for the Western Force rugby team in Western Australia. Ultimately this should be reflected in higher ticket sales for home games, and season memberships.

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NEW HALO 3 CAMPAIGN GOES TO AIR VIA GO FILM

 TV   USA    September 27, 2007 21:38 (Edited: September 27, 2007 11:38)
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The new Xbox Halo 3 campaign directed by Simon McQuoid from GO Film for McCann Erickson San Francisco.

Said McQuoid: "The key for us was imagining the reality of it, the characters, the actors, the performances. The CGI and effects are simply support to tell human genuine stories. I wanted an actor who could portray a world-weary warrior who has been through a lot, but who also has sensitivity. Ultimately, I am drawn to performances with integrity and humanity about them; these war veterans needed to feel totally genuine in the way they paid homage to the Master Chief. He is after all, the quintessential unsung hero."

Simon also gave us an anecdote from the set: "During the shoot, bloggers were working feverishly to uncover and share the filming location. It's understandable. I play Halo myself. I'm a fan. I tried to infuse my spots with the right excitement for my fellow gamers. I worked a lot at getting the details right, making sure it would resonate with the fans and have a visceral quality to it."

VIEW THE 'ENEMY WEAPON' SPOT

VIEW THE 'HUNTED' SPOT

SECOND HANDSMOKE KILLS

 PRINT   UK    September 27, 2007 21:21 (Edited: September 27, 2007 11:21)
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Smokers aren't just endangering their own lives, but the lives of
those around them too.

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SONY ULTRA-SLIM TV

 PRINT   ARGENTINA    September 27, 2007 19:38 (Edited: September 27, 2007 09:38)
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The Ultra slim Wega Engine Plasma TV.

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LTNZ - FOUR MATES IN A BAR

 TV   NEW ZEALAND    September 27, 2007 19:17 (Edited: September 27, 2007 09:17)
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Directed by Robin Walters from Curious Film, this spot is the
story of four mates. Clemenger BBDO Wellington is the agency.

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MAGIC FROM SAATCHI NEW YORK

 TV   USA    September 27, 2007 19:07 (Edited: September 27, 2007 09:07)
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New JC Penney spot from Saatchi & Saatchi New York and MJZ.

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PETA 'SKIN'

 PRINT   MIDDLE EAST    September 27, 2007 03:48 (Edited: September 26, 2007 17:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Sep/tn_8838_peta-back.jpg
JWT Kuwait push that all animals have the same skin.

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NISSAN ROGUE'S ROAD HANDLING ABILITY

 TV   USA    September 27, 2007 01:09 (Edited: September 26, 2007 15:09)
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Nissan's new urban crossover, the Rogue, is launched by demonstrating it's superior handling and road holding capabilities thanks to the vehicle's unique Intuitive AWD system

Says TBWAChiatDay LA ECD Curt Detweiler: "I've had great success with Thierry Poiraud and the team from Buf in Paris so this was
supposed to be a no-brainer. Then we got to Mexico. The rest,
as we can all tell you, is best told over a beer."

VIEW THE SPOT

SOLO MANCANS: THE DRINK FOR MANKIND

 TV   AUSTRALIA    September 27, 2007 01:03 (Edited: September 26, 2007 15:03)
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The Furnace Sydney teased Australian television audiences with a series of intriguing 15 second spots that pointed them to the netsite: www.mancans.com.au. The reveal was finally aired and viewers discovered it was for Solo - the drink for mankind. The series was directed by Paul Middleditch via Plaza Films.

VIEW THE COMPILE

LESSONS LEARNT ON SCIENCE WORLD

 TV   CANADA    September 26, 2007 23:52 (Edited: September 26, 2007 13:52)
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The danger of frequent flying from Rethink Communications, Vancouver

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HONDA TRX - HAVE MORE FUN

 PRINT   ARGENTINA    September 26, 2007 20:49 (Edited: September 26, 2007 10:49)
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Have more fun with a Honda TRX - a series of print ads created
by Euro RSCG, Buenos Aires.

VIEW THE 'BEACH' AD

VIEW THE 'MOUNTAIN' AD

VIEW THE 'FOREST' AD

FIGHT THE GOOD FOOD FIGHT ONLINE

 LATEST ONLINE   USA    September 26, 2007 20:01 (Edited: September 26, 2007 10:01)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Sep/tn_8742_tgff.png
Eat Better America, via agency Mono and interactive company Daddy, brings
us this Flash edutainment game called The Good Food Fight, where you can toss virtual food and learn all about how to eat better at the same time.

VISIT THE SITE

DON'T TELL MUM

 TV   UK    September 26, 2007 17:54 (Edited: September 26, 2007 07:54)
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This TV spot out of Ogilvy, London is the first for Tilda in four years and is part of a multimedia campaign to drive re-appraisal of the brand by quality conscious consumers. The TV spot sees an Indian distraught and upset that her son has started to cook his basmati rice in the microwave. She is seen sitting on her sofa in utter disbelief that he has shunned her Basmati rice as well as the family values and tradition, and instead he has chosen to embrace Tilda Steamed Basmati. Evidently the new microwaveable rice tastes no different to his mother’s, and it can be made in just two minutes.

VIEW THE SPOT

'AVE A HEART

 TV   NEW ZEALAND    September 26, 2007 17:08 (Edited: September 26, 2007 07:08)
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This new series of spots for the NZ National Heat Foundation, via Colenso BBDO, Auckland, is sure to convince people to think about their heart. If your heart could talk, what would it say?

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DIGITAL HIGH DEFINITION FROM BRASIL

 PRINT   BRASIL    September 26, 2007 12:02 (Edited: September 26, 2007 02:02)
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TVA Digital High Definition - If just two colors can reveal a movie, imagine what 16 million can do.

VIEW 'SIMPSONS'

VIEW 'SUPERMAN'

VIEW KILL BILL'

VIEW 'THE MATRIX'

VIEW 'MICKEY'

TOYOTA ANTI-DRINK DRIVING CAMPAIGN

 PRINT   MALAYSIA    September 26, 2007 09:14 (Edited: September 25, 2007 23:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2007/Sep/tn_8813_Toyota_Pillars_2.jpg
Saatchi & Saatchi Malaysia has just released a new anti-drink driving
campaign for major client, Toyota.

VIEW THE 'PILLARS' AD

VIEW THE 'ROAD SIGN' AD

VIEW THE 'TREES' AD
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