 |
Seen and noted
 Hellyers Road was founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky. Hellyers Road began unconventionally and this restless spirit still lives on today.VIEW THE SPOT Ilabb: Unhinged Ilabb is for a collective of outsiders that share the values of an unhinged existence. This film embodies this belief. A tribe of people that have the conviction to let go of external forces. To unhinge & go inside of yourself, because all that matters is your perspective. To be unapologetically you. Ilabb 'Unhinged'. Agency: Daughter Collective.VIEW THE SPOT auDA: What Will au Change For You AuDA has always administered the country-code top-level domain of Australia. Until now itâs always been .com.au. But it's changing to be even shorter and even more Australian just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places. In order to create consistency we used the same stills from OOH and print, and brought them to life with a bit of magic. VIEW THE STUBBY SPOT VIEW THE GUMMY SPOT VIEW THE PAVLOVA SPOT PLAY THE STUBBY SPOT PLAY THE GUMMY SPOT PLAY THE PAVLOVA SPOT  Since 1973, Danish baby gear brand BabySam has empowered parents to make the best choices for their families no matter what 'family' looks like to them. Now, BabySam is taking a stand for gay fathers by pressuring Danish lawmakers to ensure equal parenting rights in their new campaign, 'Love Knows No Gender'.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Greenpeace: Everyday Plastic Project Who Wot Why has developed the creative platform, the visual identity and the advertising campaign to help spark a movement for Greenpeace and the Everyday Plastic Project. The work is designed to get UK households to participate in the first national survey to uncover the extent of the UK's plastics problem, and to help force the government to properly tackle the single-use plastic issue. WWW and its new design arm, Studiowww have designed the campaign toolkit, branding and creative platform aimed at getting people to sign up to the surveyVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR 99 Giving Day : Put Culture On Traditional culture is perceived as outdated by younger generations, let alone inherit it. Tencent Charity decided to turn charity into a fashion trend with ELLE, leveraging the power of designers, models, celebrities and Shanghai Fashion Week to rejuvenate thousand-year-old ICH to a fashion IP.Tencent Shenzhen has created fashion outfits based on 6 ICH themes with designers and published it during Shanghai Fashion Week. A mobile website was built on WeChat, which has 1 billion users, to let users become ELLE cover star in these outfits through AI technology, generating UGC. For every interaction a 1 RMB donation is made for ICH protection. VIEW THE CONCEPT Qantas: Still Call Australia Home More than 35 years after Qantas first launched an advertising campaign using the iconic Peter Allen anthem 'I Still Call Australia Home,' the airline has unveiled a new version of the advertisement, showcasing Australia as the world re-opens and travellers return to the skies.VIEW THE SPOT  Triggered by his employee, Ramlan Cartono starts telling his life's journey. At the beginning, he were struggled working with his ex-boss, then tries several ways to get money so he can open his own business. But, he failed. Until finally he met lancar and succesfully opened his own car's shop, even he opens another two branches with Lancar by Danamas.VIEW THE SPOT Truecaller: Scammer In Sheep's Clothing The film shows how dangerous a call and/or text messages from a Wolf in Sheep's Clothing. The film shows their modus operandi, what theyâre up to and their goal in a dramatized way. â¨In the end, we show how truecaller can help avoid the vicious call from the #WolvesInSheepsClothing.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE FIRST RADIO SPOT VIEW THE SECOND RADIO SPOT VIEW THE THIRD RADIO SPOT  Gamers Outreach is partnering with Xbox and McCann London to present 'Beyond Xbox: Therapeutic Play' an initiative that aims to use gaming to help aid the recovery process for children who spend long periods of time in hospital. Gamers Outreach supplies childrenâs hospitals with specially designed 'GO Kart' systems (Gamers Outreach Karts) which enable patients to connect with friends and family through gaming. The bespoke 'GO Karts' come complete with an Xbox console, screen, controllers and games all integrated within an entertainment station that can be wheeled to hospital beds for patients to play. VIEW THE SPOT  Forever Beta is pushing for the Governmentâs recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of Cookies'. To highlight this issue, the agency has created a new plug-in that businesses can use to automatically change the term 'Cookies' to the more accurate (less yummy-sounding) 'data collectors'. Because what child would say no to a Cookie? The plug-in can be easily downloaded by businesses through the 'Don't call it Cookie' microsite and Forever Beta is approaching websites that target children to push them to make the switch. VIEW THE SPOT Caron Treatment Centers: Addiction Treatment As the Covid-19 pandemic continues to place an added strain on our lives, studies show that 1 in 10 adults report starting or increasing the use of alcohol or drugs to cope. To help those struggling with substance use disorder (SUD) find the help they need, A&G teamed up with client Caron Treatment Centers to launch a new creative campaign that showcases how Caron's tailored approach to addiction treatment is a more successful model of care than those used by traditional treatment centers. VIEW THE SPOT  Progressive and Arnold are back again this time highlighting the insurance company's small business offering with the third round of the 'Fairytales' campaign. The latest 15-second and 30-second spots, 'Catering by Linda,' which are a continuation of the second round, 'Lucky Larry's Landscaping,' shows that when owning a small business gets real, Progressive will be there to help small business owners get back to living the dream. These new spots leverage puppetry for an unexpected twist on a commercial-grade catering kitchen and are backed by custom music, contributing to the carefree, dreamy tone at the onset.VIEW THE SPOT Dell Technologies: Bring Your Ideas to the Table Dell Technologies has launched "There's an Innovator in All of Us," a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person - and every business - can do more incredible things. Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman. 'Bring Your Ideas to the Table', the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. VIEW THE IDEAS SPOT VIEW THE INCREDIBLE SPOT  Every day, 1 in 3 teens are bullied - and those with dandruff are twice as likely to be among them. With this insight in mind, Head & Shoulders teamed up with Anti Bullying Pro to educate 1 million young people, parents, and adults to stand against all forms of bullying. For over 60 years, Head & Shoulders has been treating dandruff effectively. But treating the condition is only half the battle. Looking forward, the goal is to improve people's lives by also reducing the social and emotional impact caused by dry scalps, flakes, and dandruff. Agency: Valtech Radon VIEW THE SPOT  MullenLowe London and user experience agency MullenLowe Profero have partnered with NHS England to create this campaign, sharing Ben Tansley and the NHS's incredible journey together.VIEW THE TRAGEDY SPOT VIEW THE MORE JOBS SPOT Non Violence Foundation: The Sound of Violence The Sound of Violence. We've all danced, sang and heard songs without being aware of their violent content. Scan, listen, and realize what they're about. This way we can stop listening to violence. #ThisIsTheSoundOfViolenceAgency: Anonimo VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In 2019 more than 6 million tourists visited Bali. In 2020 that number dropped to 1 million, decimating the livelihoods of the locals on the island nation who rely so heavily on tourism. So to support Bali, Jetstar collected messages from Aussie travellers and placed them in Bali, letting locals know we couldnât wait to return. Each message was delivered via media that was locally owned and could be used by the business itself, driving income to locals and preparing businesses for a bright future.Agency: Thinkerbell VIEW OUTDOOR  For Indonesians, Lebaran (Eid Al-Fitr) is the biggest and most important event of the year. It is the celebration of triumph and accomplishment after a month of fasting, and sparks many intimate moments with friends and especially families for Muslims. On the day of Lebaran, it is a tradition for Indonesians to come together and spread happiness to each other, often suited up in their newest and shiniest attire to match the festive atmosphere. Therefore, shopping for Lebaran outfits at Matahari, which is one of Indonesia's biggest department stores, has become a Lebaran tradition for Indonesian. A sign that Ramadan is here. For Ramadan 2022, Matahari together with LUP Agency came up with: 'Matahari is calling'. The idea is that the experience of Lebaran shopping in Matahari serves as a reminder for Indonesian people that Eid Al-Fitr is coming real soon, itâs time to gather with your friends and family and celebrate togetherness. Using senses, such as sound (where the kid is seen playing with the curtain, it reminds the mom of the same sound of the clothes on the shopping rack) we want to bring out the nostalgia in Indonesian people to relive the tradition, feel the joy and the good memories of shopping at Matahari for Ramadan. As our call to action says, 'Time for Eid-Al Fitr. Time for Matahari'. The 45-sec TVC is airing from the end of March until the end of April on national television together with 6 cut downs highlighting each category: womenswear, menswear, youth millenials, kidswear, shoes, and make-up. VIEW THE SPOT Burger King: Every Home Can be The Home of The Whopper Everyone loves a Whopper. Thanks to the Burger King app's delivery feature, you can get one brought right to your door and tame that all-too-familiar Whopper craving. Burger King knows that there is no place like home, the only other place on earth where we can truly be ourselves, no makeup, no bow tie and no one judging us. That's why, now, Burger King claims that 'Every home can be the Home of the Whopper'! The new Burger King campaign from Publicis Montreal aims at anyone with a smartphone or a tablet, being a tech savvy or not, just anyone who can't stay away from the iconic Whopper sandwich to get it from the BK app delivery.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Bodyright: #MarchUnfiltered Global initiative Bodyright, from TBWANew Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with 'March Unfiltered'. The new campaign, which consists of a week of active support between March 28th and April 3rd, encourages brands, influencers, and advertisers of all types to flood their feeds only with authentic images that remain unfiltered and unretouched. The increasingly widespread use of filters has already been shown to exacerbate issues with mental health, body image, and self-esteem. Girls and boys alike report feeling worse about themselves after scrolling through Instagram, comparing themselves to the swathes of airbrushed and unrealistic bodies before them. Evidence from the American Academy of Facial Plastic and Reconstructive Surgery even reports that some users are undergoing cosmetic procedures in an attempt to look more like their online selves. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Larco Museum / The League Against Cancer: Touch Your Ancestors' For the first time in history, a Peruvian museum allowed visitors to touch its most emblematic pieces, with more than 1500 years of antiquity: ancient ceramics in the shape of male genitalia. The never-before-seen action seeks to grab the attention of all media, but above all to save lives. Larco Museum (Lima-Peru), one of the top museums in the world according to Trip Advisor, preserves the most important collection of erotic 'Huacos' in the countryâsculpted even before the Incas-and just like any museum in the world: forbidden to touch. On the other hand, in Peru, more than 10 thousand cases of prostate, testicular and penile cancer were detected in the last year; a historic record that unfortunately hadnât been a topic of conversation on social networks or mass media, and that could decrease in the coming years just by educating the population on self-examinations and having regular check-ups. Due to this alarming figure, Larco Museum joins in alliance with Liga Contra el Cancer and Fahrenheit DDB Peru to take art to second base: the fight against cancer.VIEW THE OUTDOOR  Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks. Agency: LUP, Jakarta VIEW THE COMEDY SPOT VIEW THE BAND SPOT Nike: Magic in in the Air Claire Arnold directs this new Nike spot created via AnalogFolk Amsterdam for NIke's Kids Air Max Day.VIEW THE SPOT Mobile Tyre Shop: The Tyre Shop That Comes to You Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, 'Way Out'. Aimed at Gen Z, the film showcases Samsung's ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of 'No Way Out' by Escapism, the spot from Leo Burnett Israel and Gigi Productions features a series of vignettes exploring Gen Z life.VIEW THE SPOT  Director Jara Moravec of the London based production studio KODE has worked with mobile phone brand, OnePlus Nord to create their newest brand campaign. The ad is the latest instalment in what looks to be a long-standing working relationship between KODE and OnePlus, following the success of past campaigns with associated brand Oppo which generated success across all of the brands markets in Asia and Europe. Vibrant colours, and a combination of realism and on-screen mobile phone graphics bring the campaign to life. VIEW THE SPOT McDonald’s Norway: Take Away Your Take Away From iconic packaging to iconic trash - McDonald's Norway takes ownership of the littering problem by showcasing the ugly side of their packaging and encouraging customers to make sure that their trash ends up in the trash can. Research shows that take away packaging is the third largest source of littering in cities, and as the country's largest takeaway restaurant, McDonald's Norway is a substantial part of the problem. McDonald's trash that ends up in the street is very noticeable with its well-known logo. In a new advertising campaign developed by NORD DDB, McDonald's takes ownership of this problem. VIEW THE SPOT VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD  Touch Card by Mastercard is a first-of-its-kind accessible payment card system for blind and partially-sighted people. To introduce the Touch Card, McCann has designed the 'Spotlight' film to be as accessible as the card itself. So that we can get this much-needed innovation into the hands of those who need it most, while educating the general public on the challenges faced by this underrepresented community. 'Spotlight' puts a blind and partially-sighted audience first, by using audio descriptions like no film has before: as an elevated storytelling device, instead of an afterthought. VIEW THE SPOT Detran Sao Paulo Trafiic Department: Traffic Quotes Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people. There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages. Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again. The campaign, created by Artplan, contains 3 ads that feature famous personalities around the world.VIEW THE FREUD AD VIEW THE CURIE AD VIEW THE GANDHI AD  A campaign created by AMA Water, a socially responsible brand, from AB InBev, that uses 100% of its profits to develop clean-water projects in the Brazilian semiarid region. Developed by Beta Collective in Brazil and launched during International Water Day, helping people visualize the long distances walked by those who don't have access to clean drinking water. More than 80 data-driven-billboards versions were created in this Outdoor Campaign.VIEW OUTDOOR Hell Pizza: Impossible Challenge HELL Pizza has just introduced the new 'Impossible Burger Pizza' to their menu, featuring plant-based beef from the world-famous US brand, Impossible Foods. To reinforce to meat-lovers just how hard it is to tell the difference between real beef and Impossible Beef, we launched a radio campaign that was disguised as some of the nation's most recognisable and long-standing radio ads.PLAY THE REBEL SPORT SPOT PLAY THE BUNNINGS SPOT PLAY THE PAK'NSAVE SPOT  Sweetshop's, Nicolas Jack Davies has directed this spot titled 'Uninvited' for No Place To Hide, a coalition that consists of a range of organisations from across society including children's charities, safeguarding experts, safety-tech companies. VIEW THE SPOT  Samuel L. Jackson, Charles Barkley and Spike Lee star in this latest campaign for Capital One, the Official Bank and Credit Card of the NCAA. Agency: GSD&M. VIEW THE CHUCK SPOT VIEW THE FORTUNE SPOT VIEW THE MAGIC SPOT VIEW THE CHUCKUTS SPOT VIEW THE CHAMPION SPOT  easyJet has today launched 'nextGen easyJet,' a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline's first new pan-European campaign since the pandemic began. The campaign comprises TV advertising, print, social and digital executions across the UK and core markets in Europe. As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters' craving to experience Europe and make up for lost time. VIEW THE SPOT  Wickes has launched a brand new campaign focused on a house-proud nation showing off their homes. 'Open Up', celebrates the gratification experienced when finishing a project and encouraging others to take a peek at what's been achieved. Airing for the first time with a bespoke 10" advertising premiere and a 60" spot in Channel 4's Gogglebox on Friday 25th March. This special advertising premiere kicks off a 12 week campaign and a new direction for Wickes. Agency: VCCP, London VIEW THE SPOT Bajaj Allianz General Insurance: She Will Handle In an attempt to urge audiences to break all biases and create a space free of stereotypes, Bajaj Allianz General Insurance has launched a fresh campaign via WATConsult India, titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labeled as bad drivers, lacking the ability to parallel park, incapable of buying a car on their own and many more. WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India, centered the film on a protagonist who is subjected to condescending comments and taunts as she completes her motor claim process after having gotten into a minor car accident. VIEW THE SPOT The Warehouse : Hey Small Spender - Million Bucks The new value platform 'Hey, Small Spender' revisits 'Where Everyone Gets a Bargain', through the lens of celebrating small spenders, who love the feeling of finding stylish, great quality products at a fraction of the cost. In a world where big spender culture is often celebrated and where bling, expense and excess can be bragging rights, The Warehouse wants to celebrate New Zealanders who are savvy and stylish enough to spend small, and still get what they want.Agency: TBWANZ VIEW THE SPOT Department of Animal Protection and Wellness: Reborn To bring more families to the Adult Animals Adoption Day organized by the Bogota Mayor's City on the National Pet Day, we created a print campaign that awared them about how elderly animals virtually reborn when they are adopted. We made this campaign by using photos of old cats and dogs sleeping in fetal position with specific lighting spots that recreated the popular ultrasound images.Agency: Sancho BBDO VIEW THE CAT AD VIEW THE DOG AD  Campaign created for National Day Against Drugs and Alcoholism.Agency: Sala10 Propaganda VIEW THE DRUGS AD VIEW THE ALCOHOL AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
CBW have created this spot for Mobile Tyre Shop