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Tyrolit: The ICONIC RUST Billboard

 OUTDOOR   AUSTRIA    May 22, 2019 21:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104949_1558519289_The+ICONIC+RUST+Billboard.jpg&width=200Heimat Wien, Vienna has created "The ICONIC RUST Billboard" for Tyrolit.

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Tesco Lotus Shop Online: Fish

 OUTDOOR   THAILAND    May 21, 2019 21:11
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104887_1558421608_Tesco+Lotus_Fish_RGB.jpg&width=200Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicate the retailer's commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business. Leo Burnett Thailand released this campaign to get attention, by showing a visual of the ocean containing many alive crabs, fish, and squids. All of them gathering in the right side because the whole ocean moving forward in a very fast action. The campaign consists of 3 posters in stores and also on the actual Tesco Lotus delivery vans servicing around Bangkok.

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Aukin: Liberty Coins

 OUTDOOR   CHILE    May 20, 2019 19:44 (Edited: May 21, 2019 05:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/db7a8_0003.png&width=200Pedro Juan y Diego have created this ad for Aukin

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SEAT / CALM: Grow a Pair

 OUTDOOR   UK    May 17, 2019 22:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa91e8_0003.png&width=200In a collaboration between SEAT and the mental health charity CALM for Mental Health Awareness Week, an installation in London invites the public to 'Grow a Pair'. Created by agency adam&eveDDB, the aim was to tackle one of the stigmas facing men who want to be open about their struggles: the old fashioned view that they should "man up" and "just get on with it". To demonstrate this point they have installed a huge set of fibreglass ears on the Euston Road in London to remind people that sometimes the bravest thing you can do for someone is set everything else aside, including your judgement - and just listen.

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Pacifico: Safety Waves

 OUTDOOR   MEXICO    May 17, 2019 22:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88355_0003.png&width=200Mexican beaches are a paradaise for surfers, but some of them are located in extremely dangerous places to swim. In fact, every year more than 2,000 die from drowning in Mexico. To keep people away from a risky situation and keep them safe, Pacifico made the price of her beer drop in the most popular bar on the beach every time the tide rose. Agency: Ogilvy

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Ikea: Subway Showroom

 OUTDOOR   FRANCE    May 15, 2019 20:41
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104645_1557893963_Subway+Showroom.jpg&width=200IKEA has created this outdoor showroom in a French subway station in Paris to promote their new concept store.

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Berlei: Mother's Day

 OUTDOOR   AUSTRALIA    May 14, 2019 20:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89259.png&width=200As leaders in maternity bras, Berlei wanted to show their support to wondermums everywhere in this poster campaign with a simple yet striking Mother's Day gesture. By playfully flipping their iconic logo on its side to create a symbol of motherhood - breasts. Agency: The Monkeys


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I Am George: I Am Bold

 OUTDOOR   AUSTRALIA    May 14, 2019 20:45 (Edited: May 15, 2019 06:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104544_1557804851_i am george.jpg&width=200Pernod Ricard is launching a big and bold integrated campaign via Cummins&Partners, Sydney for wine brand I Am George. I Am George launched in 2017 as an answer to consumers wanting something new and different in the traditionally conventional wine sector. The campaign cements the wines positioning by acting differently in the new campaign 'I Am Bold, I Am George'. The campaign coincides with the 2019 federal election.


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KitchenAid Small Appliances: Mix’n Match

 OUTDOOR   CANADA    May 14, 2019 20:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcdcb7_0000.png&width=200They say imitation is the sincerest form of flattery. The KitchenAid stand mixer is an icon of industrial design in its own right. However, in a billboard campaign on Toronto's largest expressway, the brand is paying tribute to another, more local, design icon; the CN Tower, one of the tallest free-standing structures in the world. Entitled "KitchenAid mix'n match", the billboard uses technology to mimic the ever-changing colours of the CN Tower’s lights. As the lights on the tower shift, so do the colours of the stand mixer.

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PNET: Election Posters

 OUTDOOR   SOUTH AFRICA    May 14, 2019 20:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104493_1557739245_PNET+Posters.png&width=200Outdoor posters for our client PNET during the fiercely contested 2018 general election. They have a long running campaign using the line: Tired of office politics? Find a new job on PNET. Agency: Havas

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Detran-RN: Don’t Drive An Like

 OUTDOOR   BRAZIL    May 11, 2019 20:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104398_1557493325_dont_drive_and_like_OUTDOOR.png&width=200Don't drive an like is an Ad of the Executiva Agency of Communication for the Traffic Department of Rio Grande do Norte, Brazil. Using the Facebook like bar to stop the driver's eyesight, the ad warns of the dangers of driving and using the cell phone.

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Maxol: Open. Latte.

 OUTDOOR   IRELAND    May 09, 2019 19:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104286_1557398095_open_latte_1_T9C7485-Enhanced-1.jpg&width=200ROSA Coffee at Maxol stations throughout Ireland. Fancy a Latte? Your local Maxol is Open. Latte. Agency: Havas, Dublin

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Rete Citta' Sane: Alcohol Changes You

 OUTDOOR   ITALY    May 09, 2019 18:57 (Edited: May 10, 2019 04:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104272_1557330515_ALCOHOL_CHANGES _YOU_70x100-01.jpg&width=200Alberto Berton have created these ads for Rete Citta' Sane

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MassMutual: Small Acts

 OUTDOOR   USA    May 07, 2019 20:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104234_1557212169_Small+Acts1.png&width=200As a continuation of MassMutual's vision to showcase the power of the American spirit through mutuality and tradition, the financial services brand will be taking over Churchill Downs as a lead sponsor of both The Oaks and the Kentucky Derby on Saturday, May 4th. This will be the brand's second year in a row as part of their 3-year sponsorship and partnership with the prestigious event. In order to engage Derby-goers in a way that they haven't before, MassMutual tapped creative AOR Johannes Leonardo on the ideation, creation and execution of the activations and brand presence at the Kentucky Derby this year.


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NGO Movimento SuperAção: Without Ramps, Sidewalks Are Walls

 OUTDOOR   BRAZIL    May 07, 2019 20:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7d7d_0000.png&width=200According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in Sao Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not yet live in an adapted society and face urban mobility problems on a daily basis. To bring awareness to this issue, NGO Movimento SuperAcao started the project "Without Ramps, Sidewalks Are Walls" ("Sem Rampa, Calcada e Muro" in Portuguese), created by agency Z+.

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De Cabrón: Rocket Lunch

 OUTDOOR   BRAZIL    May 01, 2019 12:07 (Edited: May 01, 2019 22:07)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104021_1556632818_BAOTV_De Cabron_Rocket Lunch_H_RGB.jpg&width=200When you taste the intense De Cabron's Traditional Chipotle Sauce, made with selected jalapenos and smoked with fruit firewood for 288 hours in a row, you feel like your mouth is on fire and your body is about to become a rocket, flying into an explosion of flavors. Agency: Fullpack

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CVV: Need to talk?

 OUTDOOR   BRAZIL    April 30, 2019 09:28 (Edited: April 30, 2019 19:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7a7b8_0002.png&width=200There is one suicide every 46 minutes in Brazil. It's almost 12.000 cases per year. An act of despair motivated by depression and loneliness.
To help those people, CVV, Centro de Valorizacao da Vida (Center of Appreciation of Life), provides a 24 hours hotline with volunteers trained to offer emotional support. All discreetly and confidentially. Agency: 433

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McDonald's: Iconic Packaging

 OUTDOOR   AUSTRALIA    April 23, 2019 21:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103797_1555978447_Big-Mac-50---Packaging-2-A2.jpg&width=200The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Mac’s status as a pop-culture icon. Agency: DDB, Sydney

The packaging was also featured in a nationwide television campaign specifically depicting the eras they came from.

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Perth Zoo: What's Cracking' Over Easter

 OUTDOOR   AUSTRALIA    April 18, 2019 20:44
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103758_1555574598_Perth_Zoo_Easter.jpg&width=200We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.

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Art Series Hotels: Stay the Night, Find the Art

 OUTDOOR   AUSTRALIA    April 17, 2019 13:03 (Edited: April 17, 2019 23:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e8c17_0000.png&width=200Art Series Hotel's has launched 'Art in Micro' an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay, if they can find the artwork hidden throughout the hotels. Agency: Tinkerbell

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We Are Ocean: The Sea Is The Sky

 OUTDOOR   UK    April 17, 2019 13:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103703_1555463654_The+Sea+Is+The+Sky1.jpg&width=200Glimpse and the not-for-profit collective We Are Ocean have made a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world's oceans, using delightfully surreal animated scenes which are powered by live global weather patterns and the rain. Glimpse's campaign was a winner in Ocean's annual digital creative competition which pushes the creative boundaries in digital out-of-home advertising.


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Tim Hortons: T.O

 OUTDOOR   CANADA    April 17, 2019 12:54
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103688_1555458079_store-sign.jpg&width=200It's playoff season in Toronto and Tim Hortons, one of North America's largest restaurant chains, is going all out with two activations. On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters 'T' and 'O' remain lit. Canadians affectionally call Toronto 'TO'. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors. Agency: Zulu Alpha Kilo


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Toyota: Charges While You Drive

 OUTDOOR   AUSTRALIA    April 16, 2019 11:45
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103617_1555288565_Hybrid+Billboard+-+FINAL.jpg&width=200Saatchi & Saatchi have created this ad for Toyota

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Powerade: Gifs

 OUTDOOR   PERU    April 13, 2019 08:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62103.png&width=200Circus Grey have created these spots for Coca Cola

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Ikea: Steps

 OUTDOOR   UK    April 11, 2019 19:34 (Edited: April 12, 2019 05:34)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103558_1554941062_Steps1.jpg&width=200IKEA via Mother, London, have recently launched their most sustainable store in Greenwich, London. To promote this sustainable travel initiative, IKEA have found a media first. The outdoor media campaign across South East London takes advertising sites across the area, repurposing them as directional signage towards the new IKEA Greenwich. The store includes a range of green features, such as solar panels and rainwater collection systems, and will have a roof garden open for use by the local community.


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Postmates: Postmate It

 OUTDOOR   USA    April 09, 2019 20:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103453_1554771136_Postmate1.jpg&width=200Mother, Los Angeles has released this outdoor campaign for Postmates.

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Boysen Paint: This is a Tree

 OUTDOOR   PHILIPPINES    April 03, 2019 20:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54931_0000.png&width=200It takes 10 years for a tree to become mature enough to absorb pollutants in the air. However, it only takes one day to paint a tree using Boysen KNOxOUT, a smog-eating paint that absorbs as much nitrogen oxide as one mature tree. These one-square-meter artworks were painted along one of Manila's busiest and treeless highways. The trees are the latest mural from a campaign that was launched in 2012. Agency: TBWASantiago Mangada Puno Manila.

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Elvie: #FreeTheFeed

 OUTDOOR   UK    April 03, 2019 20:32
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103296_1554250802_FreeTheFeed1.jpg&width=200In the early hours of Mother's Day, five giant inflatable breasts came into view across London's skyline as part of a statement making campaign to fight the stigma around breastfeeding and pumping in public. The five boobs vary in size, with the smallest standing at 3m and the largest at 6m tall. They are designed to represent a diverse range of women and each one has been positioned at a key location around the city, which are in in support of the social movement around breastfeeding.
Agency: Mother, London



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The House Of St. Barnabas: Marlborough

 OUTDOOR   UK    March 26, 2019 21:14 (Edited: March 27, 2019 08:14)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_103077_1553597585_HOSB_Fly_Poster_v9_MG.jpg&width=200The House of St. Barnabas is a not-for-profit Soho member's club, fighting to end the cycle of homelessness in London. In 2018 they commissioned a unique project, Lost & Foundry, to create a collection of typefaces based on iconic, but rapidly disappearing, signs in Soho. To promote and celebrate each font, and the unique Soho history behind it, we created a set of street posters. The posters were legally fly-posted around Soho, close to the signs that inspired their fonts and the stories behind them. Most have now been torn down, just like the signs themselves.
Agency: M&C Saatchi, London


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Thankyou: National Shower for Good Day

 OUTDOOR   AUSTRALIA    March 26, 2019 21:09
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_103050_1553563445_Thankyou-street-posters-e1553123483672-1260x840.jpg&width=200Thankyou has launched a campaign via The Royals celebrating the little-known National Shower For Good Day. National Shower For Good Day kicked off on March 12, then again on the 13th, 14th, 15th, 16th, right up until March 31 - just like Groundhog Day. This is because according to Thankyou, every day is National Shower for Good Day when using Thankyou, with 100 per cent of profits committed to ending global poverty. The street posters were posted daily, with each date positioned next to the previous day's posters, causing intrigue among passersby.

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Wow: Scream Your Own Name

 OUTDOOR   CANADA    March 22, 2019 09:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102912_1553056608_Scream+your+own+name.jpeg&width=200The Garden, Toronto has created this stimulating billboard for WOW Tech's Sex Toy, Womanizer. While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre alongside one of Canada's busiest highways. A new billboard for WOW Tech Group’s sex toy brand 'Womanizer', with the provocative headline, "Scream your own name"

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Fort Atacadista: Fort Challenge

 OUTDOOR   BRAZIL    March 21, 2019 08:01 (Edited: March 21, 2019 19:01)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_102856_1553004900_Fort Challenge_Stretch.png&width=200Fort is a Brazilian retail market group. Every year, the group promotes the Fort Challenge, a street marathon at Campo Grande/MS.

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Bet25: Bet On Brexit

 OUTDOOR   DENMARK    March 21, 2019 07:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F05461_0000.png&width=200Uncle Grey has created this campaign featuring a bus covered with the EU symbol and one of the stars on the wheel whirling around and around with the message "Bet on Brexit" on the side.

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Guinness: Meeting in November

 OUTDOOR   NEW ZEALAND    March 15, 2019 06:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102735_1552603357_2H9A8103-2%5B6%5D.jpg&width=200Guinness have given a nudge and a wink to the passionate sporting rivalry between Ireland and New Zealand in a new campaign launched today via Special Group. With the upcoming St Patrick’s Weekend, and the possibility of the two nations facing off in November, the multi-channel campaign rallies fans to come together in the spirit of friendly (but robust) competition.

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IFEX : Day Of The Dead Journalists

 OUTDOOR   CANADA    March 13, 2019 21:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F996a5_0002.png&width=200Reporting the truth in Mexico can get you killed. Nine reporters were murdered there in 2018, bringing the total to 89 journalists and writers killed since 2004. The majority of these cases have never been solved. IFEX (International Freedom of Expression Exchange) wanted to keep the murdered and their cases from being forgotten. So we honoured their memories on November 2nd during the Day of the Dead celebrations, the Mexican holiday honouring and remembering those who have died. To keep their memories and what they fought for alive, Juniper ParkTBWA Communications, created a poster and social campaign featuring journalist-inspired versions of the iconic Mexican Sugar Skull.

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International Women’s Day: #JustBoobs

 OUTDOOR   NETHERLANDS    March 12, 2019 20:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102627_1552368429_72andsunny.jpeg&width=200This International Women's Day, a flock of giant buoyant breasts will glide blissfully down Amsterdam's beautiful canals, to celebrate the fact that boobs are just boobs. Like the noses on our faces, they're simply a part of the body, part of what makes us women. Whatever you call them, in whatever language, be it boobs, baps, tits, tetas, memmen, mopse, norks, nichons, to us their gloriously different array of shapes, sizes and skin tones are all equal, and we feel the world should just let them be. But merely having a pair seems to be disruptive. So a team of women from creative agency 72andSunny Amsterdam are launching a delightful diversity of boobs from small to big, veiny to hairy, fake to pierced, asking to keep women's body parts free from shame and stigma, objectification, harassment or censorship.


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Absolut Vodka: Absolut Love

 OUTDOOR   AUSTRALIA / NEW ZEALAND    March 08, 2019 21:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102560_1552005034_ABSOLUTLOVE1.jpg&width=200To commemorate last years 'Yes' vote to same sex marriage, Absolut Australia have created a campaign for the 2019 Gay Mardi Gras that congratulates
some of the 6000 same sex couples who made history by tying the knot. Using its iconic bottle and gay pride rainbow, the campaign is a celebration of diversity and love. Agency: Cummins&Partners



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Foundation Against Child Exploitation: EmotiCONS

 OUTDOOR   AUSTRALIA    March 05, 2019 19:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102406_1551661735_JWTMEL_FACE_Eyes.jpg&width=2001 in 3 kids are Facebook friends with someone they've never met. For their brand launch, The Foundation Against Child Exploitation created a campaign that reminded parents just how easy it is for online predators to look like a friend.
Agency: J. Walter Thompson, Melbourne

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Mothercare: Kesia

 OUTDOOR   UK    February 25, 2019 22:07 (Edited: February 26, 2019 09:07)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Feb/tn_102089_1551087568_mothercare kesia.jpg&width=200Over 80% of mums in the UK have admitted comparing their post-baby bodies to unrealistic ideals, with 90% of women aged 18-25 expecting their bodies to compete with celebrities and what they see in the media. Our Mothercare press and outdoor campaign tackled this issue by using un-retouched photography to celebrate the post-partum body, encouraging new mums to feel proud and confident about their bodies. Agency: mcgarrybowen, London

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Smirnoff: Technical Issues

 OUTDOOR   NEW ZEALAND    February 25, 2019 11:31 (Edited: February 25, 2019 22:31)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Feb/tn_102084_1551049350_NOTHING TO HIDE LIME 2_BB_1920x640.jpg&width=200Smirnoff and Special Group knew they had to act fast if they wanted to squeeze some PR gold out of Lime Scooters possibly being taken off New Zealand roads. The E-scooters had been making headlines for a technical issue that had riders flying off mid-ride thanks to the pesky brakes unexpectedly locking. As the public waited to hear the news on whether the scooters would be removed, this print went from brains to billboard in under 5 hours. The billboard reading: "Lime, with no "Technical Issues"." made quite a stir, appearing on every major NZ news outlet by the next morning.

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