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Seen and noted
American Family Insurance: Little League Daydream With the start of the 2021 Major League Baseball season upon us, American Family Insurance is debuting new advertising that celebrates a childâs love of the American pastime and a dad's dream of supporting his son. The ad, which supports American Family's auto insurance product, features Milwaukee Brewers outfielder and former National League MVP Christian Yelich and represents the latest entry in American Family Insurance's ongoing "Insure carefully, dream fearlessly" campaign. VIEW THE SPOT  Shot indoors in an atmosphere that evokes the feelings of quarantine life, "The Wait" is a film made for Sidaction (the renowned French charity fighting against AIDS); created by WNP, directed by Ben Lacour (BIRTH), and narrated by French actress Mélanie Doutey. Due to a recent drop in HIV testing caused by COVID-19, the film stresses that for the first time in a long time, the world faces a heightened risk of the epidemic's resurgence a grim and unsettling reality that urgently calls for new donations. Because after a year of being on hold, the fight against AIDS canât wait another twelve months, or even another day.VIEW THE SPOT  A high-impact group from WPP, consisting of hand-picked global talent from Grey and MediaCom, has launched their first film for premium skincare brand SK-II. Directed by iconic Japanese director, Hirokazu Kore-eda, 'The Centre Lane' will be the first of a series of films released under the new content platform SK-II Studios. The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18. The film was co-created by the specially-formed hyper-accelerated creative unit within WPP that was built to develop an exciting and challenging new narrative from SK-II on the pressures around beauty. Using the backdrop of the Olympic Games Tokyo 2020 to support women all over the world. VIEW THE SPOT  It's Petco's goal to help pets lead full, rewarding lives as shown in this 'It's What We'd Want if We Were Pets' campaign via Droga5, New York. Thatâs why they've revolutionizing the way the industry thinks about pet wellbeing, with an approach that supports a pet's whole health by engaging all five critical dimensions of health that strengthen and build on each other. VIEW THE WHOLE SPOT VIEW THE DELIVERY SPOT VIEW THE NUTRITION SPOT VIEW THE INSTINCT SPOT VIEW THE ROYAL CANIN SPOT VIEW THE MERRICK SPOT  Leading buy now, pay later (BNPL) company Zip launched a new brand campaign Can I Zip It? Yes You Can! featuring six Australian celebrities and a take on a classic hip hop track. The campaign was created in partnership with socially-led creative agency, We Are Social collaborating with Facebook Creative Shop and independent media agency Avenue C to demonstrate how Aussies can shop just about anywhere using Zip. The campaign communicates Zip's point of difference from most other BNPL providers. VIEW THE SPOT  Sky Creative, Sky's in-house advertising and creative agency and the largest in-house agency in Europe, has delivered the sixth instalment of the hugely successful Collector campaign for Sky Q. In âHannah and Mumâs Day Out', Sky has collaborated exclusively with Netflix to bring to life the brilliant Original content available from each platform on Sky Q. Sky Creative have evolved the Collector story over the past six months, and for the first time the ad will feature two protagonists collecting the content they love together. VIEW THE SPOT British Army Recruiting: First Time Fails Karmarama, part of Accenture Interactive, and the British Army Recruiting Group in partnership with Capita release First Time Fails a new short film sees well known influencers recount stories of failure that have helped shape who they are today. First Time Fails has been created to dispel the myth that failure is always a bad thing and instead shows how learning from our failures is a valuable part of life. VIEW THE SPOT Save The Children Jordan: The Last Possessions As the Syrian crisis marks its tenth anniversary, Save the Children Worldwide has launched its latest campaign The Last Possessions. The initiative is inspired by the last items that Syria's refugee children carried with them as they fled their home country. VIEW THE SPOT  Songkran is one of the biggest traditional festivals of Thailand where splashing water on each other is a big part of the celebration. But due to the uncertainties of the pandemic, families won't be able to play the water splashing fun ritual in public places or in a community. Oreo created this TVC to encourage families to celebrate the ritual in their home so that the spirit of the festival continues. With this communication Oreo wants to encourage adults to stay playful which is the brand platform and also strengthening itâs equity of twist, lick & dunk. VIEW THE SPOT  Context:2021, the 2nd pandemic year. The global pandemic messed-up our daily lives, tested mental resilience and restricted experiences, fueling a lot of feel-bad feelings along the way. Knowing this, McDonald's, the brand whose luminous role is fostering feel-good, wanted to use its scale and its mobile app loyalty program launch in Romania MyM Rewards to inject a little ease and feel-good in peopleâs lives.VIEW THE LOYALTY SPOT VIEW THE LOYALTY 2 SPOT VIEW THE LOYALTY 3 SPOT The Players Tribune : This Is Not About Basketball Boston Celtics basketball star, Marcus Smart shares his story in this short film titled 'This is Not About Basketball.'VIEW THE SPOT  A whole town of black-owned businesses, imagine that. Legendary rap icon, Nas tells his daughter Destiny the history of Black Wall Street and explains how we can carry on that legacy by investing in our communities and building new spaces for Black people to thrive. The blueprint may have been destroyed, but the spirit of Black Wall Street lives on. Agency: UNINTERRUPTED USA.VIEW THE 60 sec SPOT VIEW THE EXTENDED SPOT  Coca-Cola and UM Studios rewrite the 1983 NCAA men's basketball championship game, in this funny 'Unbelievable Double Take' spot. VIEW THE SPOT Greenpeace: Plastic Warnings In a new campaign video, Greenpeace Hungary addresses decision-makers to hold companies responsible for solving the plastic problem. From beaches in Southeast Asia to the Antarctic, plastic pollution is devastating our oceans, our communities and impacting our health. The packaging industry simply canât avoid taking responsibility anymore. VIEW THE SPOT VIEW THE SHAMPOO AD VIEW THE YOGHURT AD VIEW THE SOFTENER AD  As in other nations of the world, in Colombia violence against women is also one of the most relevant issues on the public agenda. During 2020, more than 200 femicides were registered and in January of this year there were more cases of this type than days on the calendar. VIEW THE SPOT  We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE MATE, maybe. In the latest campaign for COFFEE MATE, Nestle Canada and McCann Canada arenât promising that a cup of rich and creamy coffee can cure the morning blues. VIEW THE RACOONS SPOT VIEW THE SINKHOLE SPOT  Procter & Gamble has debuted "Widen the Screen" a new film from Grey, and its Cartwright agency, with a call to action to present a more balanced, dynamic and joyful view of Black life beyond common stereotypes. The film, created and produced by a team of largely Black creators, ends with the line, "Let's widen the screen to widen our view." It challenges the expectations viewers have from the portrayal of Black life often seen on the screen. The film is part of Procter & Gamble's major new initiative to challenge racial bias and racism on the screen. It includes an expanded content creation, talent development and partnership platform to support Black creators across the advertising, film and TV industry.VIEW THE SPOT Roccamore: 10 cm Of Pure Pleasure Staalby Solo Copenhagen has released this tongue in cheek '10 cm of Pure Pleasure' outdoor campaign for high heel brand Roccamore.VIEW OUTDOOR River Museum: The Football Of Eternity The recently reopened River Plate Museum, that belongs to the world famous football club, counts from now on with a new attraction: The foosball of eternity. A one-of-a-kind piece that recreates the exact moment when Gonzalo "Pity" Martinez nudged the ball into the net at the final match of Copa Libertadores in MadridVIEW OUTDOOR  We worked with local small businesses to give them free OOH space but change the messaging of their ads to provoke taste for our product.VIEW OUTDOOR Droit de Regard: The Eye Opening Test By law, French opticians are required to offer free glasses to their customers, with the price of the medical equipment being taken care by the Social Security. Many opticians have taken advantage of this law by advertising "glasses for free" offers that are not really free and where customers have to chip in. The French Health Department estimates that up to 17% of French people, especially those with lower-income, avoid getting new prescription glasses because of the cost, that amounts to 300 Euro for regular glasses and 600 Euro for glasses with progressive lenses. VIEW OUTDOOR Netflix Sony Playstation: Unboxing For the launch of the PlayStation 5, FCB&FiRe teamed up with Netflix and PlayStation to produce the first-ever unboxing film shot live to create a real gaming experience. FCB&FiRe jumped on a trend weâre now seeing gain steam around the globe with consumer brands. VIEW THE CONCEPT Columbia Journalism Review: The Inevitable News To challenge the status quo reporting of mass-shootings, the Columbia Journalism Review (CJR) is bringing together some of the biggest names in journalism to help chart a new path forward for covering mass shootings. On Tuesday, April 6th, 1-3 pm EST, concerned leaders across leading media outletsâincluding The New York Times, The Washington Post, The Guardian, The Trace, and othersVIEW THE CONCEPT Citroen: Protect YourselfKind Healthy Snacks: Kind Endorsement Rather than an endorsements or sponsorship deal for high profile athletes, personalities or influencers, KIND has created an endorsement program for people who are spreading positivity and making healthy impacts in the world. Each endorsement deal entitles the endorsee to 100 free KIND Bars, the only catch? they have to give away 99 of them in acts of kindness.VIEW THE AD Genea X Chep : Where Babies Come from Genea rewrote the age-old story of where babies come from. The brand positioning flows through every part of Genea's brand but culminates with an intentionally provocative film and heart-warming children's book, both playfully created to acknowledge everyone's fertility journey.VIEW THE AD  In order to raise awareness of the optimal way to treat and diagnose acne, Taro is launching a nationwide campaign calling on students and their parents to contact and consult dermatologists first.VIEW THE FIRST AD VIEW THE SECOND AD  Saatchi & Saatchi NY's latest campaign for Tide sees the launch of the Tide Cold Callers. Tide is promoting its Tide Cold Water product and asking consumers to turn to cold (water) because of the environmental benefits. As part of this campaign Tide is turning their signature bullseye logo blue across social. The spots themselves will run on Broadcast TV, OLV, digital, social, radio and in-store. The creative leans heavily into humour. Saatchi ran with the idea of 'cold callers,' in this case 'icons of cold' Ice-T and Stone Cold Steve Austin who have partnered up to cold call celebrities and ask them to turn to cold!! Companies traditionally make cold calls when they're desperate so Saatchi flipped that on its head, what if cold calling was used for good, in this case to help the environment. The 'icons of cold' give the spots the charming Tide flair and create a few laughs.VIEW THE LAUNCH SPOT VIEW THE MR T SPOT VIEW THE ANNIE MURPHY SPOT VIEW THE MARK MESSIER SPOT VIEW THE VANILLA ICE SPOT  When siblings leave the family home, it's literally the end of an era: while parents contemplate the end of family life as theyâd known it, the ones left behind experience their own upheaval. Family relationships shift with roles altering and pecking orders changing. The children who were the youngest become the eldest and have a chance to grow and to expand into the space left, to have their own room. FRED & FARID Paris brings this universal emotional shake-up to the screen in the short film 'Two Brothers' imagined for the French e-Retail La Redoute. VIEW THE SPOT Warner Muisc: Saylists Warner Music and Rothco, part of Accenture Interactive, have teamed up to create 'Saylists', a collection of playlists launching exclusively on Apple Music, aimed at augmenting the speech therapy experience for young people through the power of music and technology.VIEW THE CONCEPT Melbourne International Comedy Festival: Its Time For A Laugh After the 2020 festival was cancelled, we wanted to remind Australia that it was time to get out and have a laugh at the 2021 Melbourne International Comedy Festival. The ad features some of the countries ands festival's best talent interrupting a couple who are caught up in the constant negative news cycle. VIEW THE SPOT  This film is based on the real experiences and words of NHS staff. Duty to Care is a charity that provides Mental Health & Wellbeing support to NHS workers. Now more than ever our NHS workers need our support. We all have a #DutyToCareâ VIEW THE SPOT Burger King : The Menu Court DAVID, Madrid and Burger King have launched 'The Menu Court', a NBA 2K21 court made for you to eat. Shoot from the different products on the court and get them for free if you make the shot.VIEW THE SPOT  The Martin Agency has created this 'Achieving Ball-ance' campaign for Hanes starring Tony Cavalero.VIEW THE BALL ANCE SPOT VIEW THE SUPPORTED SPOT VIEW THE SEPARATE SPOT VIEW THE TRUFFLE SPOT VIEW THE DANGLE SPOT VIEW THE WRESTLING SPOT VIEW THE CRADLE SPOT VIEW THE BITS SPOT  Tostitos is committed to helping friends everywhere create unforgettable moments, fuelled by America's favourite snack staple, Tostitos chips and dips. To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, "For the Love of Chips and Dip and" VIEW THE SPOT  Grey and Very.co.uk unveil the pinnacle of the campaign this weekend (March 27th) with the TV debut of 'Very presents Our House' a roadblock screening of its new music video for the timeless 1980s hit song by Madness, a Very House Party DJ set by Sophie Ellis-Bextor hosted on Tik Tok LIVE, and the news that Very will gift home makeovers to those in need through a 12-month sponsorship of Good Guys Decorating. VIEW THE SPOT Andea : AWA Project Water is a vital resource and not everyone get it in the same way. This week we celebrate World Water Day and Andea & Fahrenheit DDB, Lima also celebrate the launch of AWA, a project that seeks to decontaminate rivers for those who depend on untreated water, relying on an ancient custom: washing clothes in rivers.VIEW OUTDOOR Strong Museum Of Play: Transformers Every year, the Strong National Museum of Play inducts five new toys into the National Toy Hall of Fame. To help promote this year's induction we tapped into the nostalgia of toy commercial jingles. Typographic illustrations provided the perfect style and energy to bring the lyrics to life.VIEW TRANSFORMERS OUTDOOR VIEW OPERATION OUTDOOR VIEW SLINKY OUTDOOR |
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From Zulu Alpha Kilo, Canada, a spot for Interac. 
Romance Paris has released this new film for Intermarche, directed by Rudi Rosenberg.
New print from Inbrax,Chile for Citroen