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Seen and noted

Titan Watches : Make Every Moment Count

 TV   INDIA    April 30, 2020 12:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5c92f_0000.png&width=200Time has a unique way to show us what is really important to us. To love a little, to laugh a little, to live a little or more and to making it count. Show us how you are making the most of this time, use #MakeEveryMomentCount.

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Epos: The Most Expensive Word

 TV   USA    April 30, 2020 12:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ab62_0002.png&width=200EPOS has set out to eliminate misunderstandings, misinterpretations and missed opportunities in this "What is The Most Expensive Word in Business" spot via &Co, USA.

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Clorox/ Glad: Thank You

 TV   USA    April 30, 2020 12:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F43f02_0000.png&width=200Who would have thought that one day, taking out the trash would be the best moment of the day? Many people are now using this time as a new form of entertainment; an opportunity to dress up. So, as a brand that exists to keep people Glad by bringing happiness to the trash experience, Clorox Glad partnered with FCB to encourage this weirdly joyous moment. Introducing #TrashDayCostume an influencer activation that encourages people to join the fun. Glad partnered with influencers to help spread the word and happiness, including Lucie Fink, who even put on her wedding dress for the special occasion! While taking out the trash has turned into a fun experience

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Neither Whores Nor Submissives: Home Isn't Safe

 TV   FRANCE    April 30, 2020 12:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09e5e_0002.png&width=200Against the backdrop of Covid-19 and the related quarantine measures implemented, many women, victims of domestic abuse within their own homes, have been confined for more than 6 weeks in toxic hotbeds, where daily violence and psychological fatigue punctuate their daily life and worsen their situation from day to day. An observation confirmed by the United Nations Population Fund (UNFPA) in its latest report on gender equality, and by the number of reports made to the police and gendarmerie, which has increased by more than 30% since quarantine was initiated. In light of this, Ni Putes Ni Soumises ("Neither Whores Nor Submissives") unveils a 30-second TV clip to make people aware of the dangers that quarantine can have for women living with physically- and/or psychologically-violent partners. Fear, conflict, harassment, violence... a host of emotions which bear witness to incredible plight, and which are reflected through this short, impactful clip created by the committed agency Marianne Paris (#InOurShoes).

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Adidas: Ready For Sport

 TV   USA    April 30, 2020 12:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F810e2_0000.png&width=200Adidas has released this "Ready For Sport"spot to remind us that while the world waits, let’s remember, now is the time to keep moving, to pull together, to share skills, positivity and hope. We are the #hometeam.

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Pornhub: The Cleanest Porn Ever

 INTERACTIVE   SPAIN    April 30, 2020 12:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F678ba_0004.png&width=200The COVID-19 pandemic hasn’t just changed our lives; it’s changed our sex lives too. That’s why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create "The Cleanest Porn Ever", a series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex. Because even if COVID-19 keeps us apart, we can still come together.Agency: Officer&Gentleman, Madrid.

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Sheridan: Shouldn't Cost The Earth

 OUTDOOR   AUSTRALIA    April 30, 2020 12:27 (Edited: April 30, 2020 22:27)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_115141_1588210977_G05 SheridanMTB 1_Poster_Mountain.jpg&width=200Every year, 500,000 tonnes of textiles are discarded to landfill. While many fabrics have established donation and recycling methods, there’s one type of fabric which typically isn’t considered recyclable - our sheets. Sheridan decided to take the lead, introducing a category first recycling program and expanding into sustainable products. But to encourage people to think twice about their shopping behaviours, we decided to make think twice about how they see nature itself. By transforming Sheridan sustainable fabrics into effortless artistic symbols for sustainability, we showed the public the potential of recycling their sheets - even discarded linen can make something beautiful.

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Snickers: Water Cooler

 PRINT   PHILIPPINES    April 30, 2020 12:22 (Edited: April 30, 2020 22:22)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_115159_1588219555_Water Cooler.jpeg&width=200As people are getting restless in quarantine and missing the outside world each day, Snickers and BBDO Guerrero found a bold way to highlight one of the best things about staying home being you.A twist to its famous tagline "You're Not You When You're Hungry",the series of social posts shares the amusement of missing out on office pet peeves while being your truest self when staying at home. The social media campaign on Facebook 'you stay you when you #stayhome' is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories, which are being turned into relevant, nonstop content.

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Morris Garage: Key To Safety

 PRINT   BANGLADESH    April 30, 2020 12:17 (Edited: April 30, 2020 22:17)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_115145_1588215859_key to safety.jpg&width=200In the month of April of 2020, Asiatic Marketing Communications Limited launched a content series focusing on the recent pandemic that's going on all over the world from the Morris Garage Bangladesh Facebook page. As a socially responsible brand, our objective was to create awareness about COVID-19. We all know that the word "Key" has double entendre.

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Sol Propaganda : Game Of Life

 TV   PORTUGAL    April 30, 2020 09:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8dfc2_0000.png&width=200We are Sol Propaganda, an advertising agency in Maringa, Parana, Brazil. We created and produced in-agency (while each of us is in home office) this commercial which is running in local TV stations and social media (obviously, with captions in Portuguese), about keeping our distance.

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WHO: Colorado

 TV   PUERTO RICO    April 30, 2020 08:59 (Edited: April 30, 2020 18:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d2223_0000.png&width=200In 1918 misinformation brought a lot of fear and suffering during the Spanish Flu Pandemic. The World Health Organization wants people to be informed with real facts during the current COVID-19 Pandemic. By learning from the past, people can protect themselves for the future.

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Teleflora: A Mother's Love

 TV   UK    April 29, 2020 14:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F34edc_0000.png&width=200Life as we know it is on hold, but the world keeps turning and moms keep loving. To all the moms powering us through these uncertain times with unwavering love: Happy Mother’s Day. Agency: Wonderful Agency, USA.

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Banco de Bosques: Earth Day

 TV   ARGENTINA    April 29, 2020 14:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ca6a_0004.png&width=200"Banco de Bosques" is a foundation that channels all donations with the same objective: to save native forests at risk and all the fauna that inhabits them. These donations, however small, turn into the purchase of forest square meters so that other private companies cannot access them. Thanks to everyone’s collaboration, hectares of native forest are instantly saved, and each donor can know exactly where that piece of forest is and that it will continue existing thanks to their contribution. On Earth Day and throughout the Covid-19 global pandemic, 'Fundacion Banco de Bosques' which works to preserve the native forests of Argentina

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Ecovidrio: Recycling Gives Life

 TV   SPAIN    April 29, 2020 14:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1aab5_0000.png&width=200Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to "recycle" together some of the most iconic television commercials in the history of Spanish advertising. All with the aim of raising awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too. Ecovidrio shows with this CSR campaign how everything can change if it is recycled, even advertising, a pioneering concept that enhances the need to combat climate change through recycling, with the motto "Recycling gives life. Infinite lives".

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Progressive Insurance : Field Work Pillows

 TV   USA    April 29, 2020 14:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7f226_0001.png&width=200Progressive is launching the next phase of its popular Parentamorphosis ad campaign, which humorously highlights the ways that some new homeowners start to become like their parents. The two new ads "Field Work Pillows" and "Group Outing", where created and produced by Arnold (in the months prior to the pandemic’s arrival in the U.S.)

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No More No More: US

 TV   UK    April 29, 2020 14:15 (Edited: April 30, 2020 00:15)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1c3c6_0000.png&width=200The Coronavirus pandemic has affected every aspect of our lives, with one of the most troubling statistics to emerge from the crisis being the dramatic rise in domestic abuse reports. In the UK, the number of domestic killings has doubled during lockdown and calls to domestic violence helplines have increased by 120% with traffic to their websites tripling. After seeing domestic abuse organisation NO MORE's powerful print work on the subject, Great Guns approached agency MRM to ask how they could help – with the idea of producing a film within the constraints of lockdown.

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STIBM/MIVB Voices Of Brussels

 AMBIENT   BELGIUM    April 29, 2020 14:10 (Edited: April 30, 2020 00:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f045b_0000.png&width=200 The STIB/MIVB launches "Voices of Brussels": a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity. Belgians are living in isolation for more than a month now. That's why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less.

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Burger King: HomeofThe Billboards

 INTERACTIVE   ARGENTINA    April 29, 2020 14:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_115117_1588134339_Burger+King+Zoom+Billboard.jpg&width=200Burger King invites you to use one of their outdoor billboards as your background on your next Zoom video call to win a Whopper coupon as a part of its #HomeOfTheBillboards campaign via David, Buenos Aires.

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Coors Light CouldUseABeer

 INTERACTIVE   USA    April 29, 2020 14:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd61d7_0000.png&width=200If history's taught us anything, it's that sometimes we could all just use a beer. Go to the Coors Light Twitter page to tell us who could use a six pack, and we'll buy them one. Agency: DDB Chicago.

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NHS: Soho Scrub Hub

 INTERACTIVE   UK    April 29, 2020 13:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_115113_1588126183_SohoScrubHub.png&width=200Made up of a volunteer team of experienced costume and fashion designers from the production industry, Soho Scrub Hub is part of a UK wide network of community groups on a mission to make medical scrubs and patient gowns for the NHS during the coronavirus outbreak. Donations can help to create the scrubs needed to protect the NHS Heroes, visit the GoFundMe page. Find out more about the nationwide initiative and help to #DressTheNHS.

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The International Tiger Project: The Empathy Experiment

 EXPERIENTAL   AUSTRALIA    April 29, 2020 11:32 (Edited: April 29, 2020 21:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/72aea_0001.png&width=200The International Tiger Project and Leo Burnett Sydney have launched The Empathy Experiment to drive awareness of the critical status of one of the world’s most revered animals. Although the number of tigers has been dwindling across the globe, the cause has slipped from public view as people find it increasingly difficult to connect with the tiger’s plight. Drawing on the insight that people donate more when they feel empathy towards a cause led to the creation of the film at the centre of the campaign. It asks both its stars and its viewers to put themselves in the position of the tigers. To achieve this, International Tiger Project and Leo Burnett employed an unorthodox technique; an approach they knew would divide opinion but also spark debate – hypnosis. Working with a street casting company and Australia's leading hypnotist, Peter Powers, they placed volunteers into a hypnotic state and led them to believe they were a family of tigers. The playful nature of the experiment soon takes a twist, as the family believe they're being hunted, culminating in the mother tiger being caught in a trap, leaving her young cubs alone to fend for themselves. Whether you believe the distress and empathy you witness the volunteer mother tiger exhibit, completely depends on your view of whether you believe in hypnosis or not. Either way, this purposefully provocative campaign aims to get people talking.

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Upwork: There's Work To Do

 TV   USA    April 29, 2020 08:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56fd7_0002.png&width=200Upwork is giving $1M in talent grants to selected organizations working on projects to counter the impact of COVID-19. Through the Work Together Talent Grants Program, Upwork will match organizations with skilled independent professionals to help develop and accelerate projects whose mission is tied directly to mitigating COVID-19's devastating impact on individuals, communities and economies. Upwork is launching a national TV spot called 'There's Work to Do' and a digital and audio campaign by Duncan Channon to reach organizations in-need.

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Land Rover: Stay Adventurous

 INTEGRATED   UK    April 29, 2020 08:51 (Edited: April 29, 2020 18:51)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_115090_1588077664_GROCERIES_1x1.jpg&width=200Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous.
Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway.
One of the copy lines for the posts reads, "Adventure. Get it where you can, even indoors."The ads were shot at home in isolation by the creatives.

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Lifeline Australia: Lifeline

 TV   AUSTRALIA    April 29, 2020 08:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F66fff_0004.png&width=200Due to COVID-19, Lifeline are now receiving a call from someone in crisis every 30 seconds an all time high. In support of their coinciding, first-ever emergency appeal, we've asked brands and networks to come together to donate their own 30 second spots highlighting both the need and encouraging others to donate.

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Rebel Sport: Wilson

 PRINT   NEW ZEALAND    April 29, 2020 08:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_115098_1588113220_RS+Wilson+-+Compact+%28Weekday+papers%29+%3A+Broadsheet+%28Weekend+papers%29+%286x6+274mm+x+190mm%29+spec+1.jpg&width=200With the entire population of New Zealand isolated on their own little islands due to Covid-19, Rebel Sport decided to advertise one of their more obscure products (and a potential isolation companion), the replica Wilson Castaway Volleyball.

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Support The Doctors: Real-life Heroes

 POSTERS   SERBIA    April 29, 2020 00:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_115094_1588089199_Spidergirl.jpg&width=200Poster campaign from McCann Beograd, "Support The Doctors," which asks us to recognize real-life heroes when they appear.

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Babyshop: A World We Deserve

 TV   UNITED ARAB EMIRATES    April 28, 2020 23:14 (Edited: April 29, 2020 09:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9278_0003.png&width=200The month of Ramadan is a time when people fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals. This year, Ramadan across most parts of the world begins on Friday, April 24th. But it's going to be an unprecedented Ramadan due to the Covid-19 crisis. Families won't be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down.

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Oscar Mayer: Front Yard Cookout

 TV   USA    April 28, 2020 16:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b9b5_0002.png&width=200On May 2nd, take your backyard cookout to the front, as Oscar Mayer donate 1 million meals to Feeding America #FrontYardCookout.

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Heineken: Good Toast

 TV   BRASIL    April 28, 2020 16:04 (Edited: April 29, 2020 02:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6339a_0000.png&width=200You miss the bars, but the bars miss you too. It was with this in mind that Publicis Brasil, Publicis Italia and Publicis Poke created the new Heineken campaign, which aims to help bars stay open. Visit brindedobem.com and learn more.

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Old Spice: An Unusually Serious Message From Us

 TV   USA    April 28, 2020 16:02 (Edited: April 29, 2020 02:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c3dc2_0000.png&width=200The news is calling this a global pandemic. But the black community has been hit the hardest. Join Old Spice and comedian Deon Cole in providing relief to communities of color at http://BET.com/donate. Agency: Wieden + Kennedy, Portland.

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Burger King : Unhappy Birthday

 TV & PRINT   SPAIN    April 28, 2020 16:00 (Edited: April 29, 2020 02:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fd5c7_0001.png&width=200Hard to celebrate your kid's birthday on lockdown? Share a photo of your kid's birthday cake with us and we'll throw him a King's Birthday as soon as we can be together again. Participate on our Facebook and Instagram channels #UnhappyBirthday.

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Sport England: Join TheMovement

 TV   UK    April 28, 2020 15:54 (Edited: April 29, 2020 01:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/91a83_0002.png&width=200Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the Coronavirus outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen on TV, social, and digital, and are aimed at a broad, national audience of men and women of all ages. They are accompanied by web content supporting people who want to get active with their children and the over 70s,

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Ad Council : Out There For Us

 TV   USA    April 28, 2020 15:50 (Edited: April 29, 2020 01:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/389e6_0001.png&width=200While most of the nation self-isolates, essential workers leave their homes and risk their lives every day to continue providing critical services for the public. To thank these heroes, the Ad Council created Out There For Us, a campaign to show our gratitude for their dedication, resilience, and service during this crisis. Featuring "Good Job" by Alicia Keys, the PSA encourages viewers to submit a short thank you message to essential workers in their own lives using the hashtag #OutThereForUs.

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Durex: Feel Right

 TV   UK    April 28, 2020 15:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feb97e_0000.png&width=200Award-winning production company Papaya Films London has teamed up with Havas Worldwide to help the world's number one condom manufacturer, Durex, highlight its huge range of condoms in their latest campaign set to go out in UK, Germany and all over Europe. Durex is well-positioned to help people find a condom that will suit them and their sexual needs. Directed by Christian Bevilacqua, the set of TVCs and idents convey the message 'If it fits right, it feels right' in a highly visceral and sensory way combining sophisticated in-camera techniques and clever VFX transitions with a quick cutting selection of macro shots.

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Blundstone: Tough Boots To Fill

 TV   AUSTRALIA    April 28, 2020 15:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40ab6_0000.png&width=200Iconic Australian boot brand Blundstone, has turned 150 years old in 2020. To mark this milestone, the Tasmanian-founded family-owned company has chosen to bring to life some of their global community of wearers in a 70-second hero spot titled, 'Tough Boots to Fill' developed by BMF Australia. Following its humble beginnings that date back to 1870,

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Cadbury: Every Home tells A Sweet Story

 TV   INDIA    April 28, 2020 15:42 (Edited: April 29, 2020 01:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5408d_0001.png&width=200Mondelez India sends out a message thanking people for staying home and not giving up. Agency: Ogilvy India.

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Maple Lead Foods:Haircuts

 TV   CANADA    April 28, 2020 15:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faecca_0001.png&width=200Our latest spot with Maple Leaf Foods, titled "Haircuts", maintains the brand's voice and shares a light-hearted response to parents currently in confinement due to the pandemic. As we entered week 5/6 of social distancing measures, many families were having to resort to cutting their own kids' hair.

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Hyundai: When We Get Out

 TV   SPAIN    April 28, 2020 15:37 (Edited: April 29, 2020 01:37)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e62c9_0001.png&width=200The mandatory confinement as a result of COVID-19, has led the path for wild animals to show up in our cities and counties. Pollution has decreased. When we get out, let's build a new world.

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Blue Shield Of California : Tough

 TV   USA    April 28, 2020 15:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ec29_0000.png&width=200There’s been no shortage of brand messages over the last few weeks offering hope and gratitude, many aimed at the workers on the front line. But there are only a few industries and brands that have deep ties to the healthcare community, and are playing a real role in this crisis. Blue Shield of California (BSC) is one of them. From joining forces with California Governor Newsom for a COVID-19 Testing Task Force , waiving fully-insured member out-of-pocket costs, coinsurance, copayments and deductibles for COVID Testing and Treatment through May 31, 2020, offering virtual care (Teladoc and NurseHelp) at no cost to members through May 31, 2020, and providing up to $200 million in direct support to healthcare providers and hospitals

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CignaNYL: The Brave Of Heart Fund

 TV   USA    April 28, 2020 15:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F053d6_0000.png&width=200Throughout the COVID-19 crisis, Cigna has consistently championed support for humanity with a multitude of advocacy efforts centered on alleviating the physical and emotional pressures caused by the pandemic. In this initiative Cigna and New York Life foundations partnered to launch Brave of Heart Fund, powered by E4E, to support the families of front-line healthcare workers who give their lives in their COVID-19 fight. The Cigna and the New York Life foundations are each making initial contributions of $25 million to seed the Fund. The New York Life Foundation will also match the first $25 million of additional individual donations received.

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