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Seen and noted
Titan Watches : Make Every Moment Count Time has a unique way to show us what is really important to us. To love a little, to laugh a little, to live a little or more and to making it count. Show us how you are making the most of this time, use #MakeEveryMomentCount.VIEW THE SPOT  EPOS has set out to eliminate misunderstandings, misinterpretations and missed opportunities in this "What is The Most Expensive Word in Business" spot via &Co, USA.VIEW THE SPOT  Who would have thought that one day, taking out the trash would be the best moment of the day? Many people are now using this time as a new form of entertainment; an opportunity to dress up. So, as a brand that exists to keep people Glad by bringing happiness to the trash experience, Clorox Glad partnered with FCB to encourage this weirdly joyous moment. Introducing #TrashDayCostume an influencer activation that encourages people to join the fun. Glad partnered with influencers to help spread the word and happiness, including Lucie Fink, who even put on her wedding dress for the special occasion! While taking out the trash has turned into a fun experienceVIEW THE THANK YOU TIE YOUR BAGSPOT VIEW THE SPOT Neither Whores Nor Submissives: Home Isn't Safe Against the backdrop of Covid-19 and the related quarantine measures implemented, many women, victims of domestic abuse within their own homes, have been confined for more than 6 weeks in toxic hotbeds, where daily violence and psychological fatigue punctuate their daily life and worsen their situation from day to day. An observation confirmed by the United Nations Population Fund (UNFPA) in its latest report on gender equality, and by the number of reports made to the police and gendarmerie, which has increased by more than 30% since quarantine was initiated. In light of this, Ni Putes Ni Soumises ("Neither Whores Nor Submissives") unveils a 30-second TV clip to make people aware of the dangers that quarantine can have for women living with physically- and/or psychologically-violent partners. Fear, conflict, harassment, violence... a host of emotions which bear witness to incredible plight, and which are reflected through this short, impactful clip created by the committed agency Marianne Paris (#InOurShoes). VIEW THE SPOT  Adidas has released this "Ready For Sport"spot to remind us that while the world waits, letâs remember, now is the time to keep moving, to pull together, to share skills, positivity and hope. We are the #hometeam. VIEW THE SPOT Pornhub: The Cleanest Porn Ever The COVID-19 pandemic hasnât just changed our lives; itâs changed our sex lives too. Thatâs why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create "The Cleanest Porn Ever", a series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex. Because even if COVID-19 keeps us apart, we can still come together.Agency: Officer&Gentleman, Madrid.VIEW THE CONCEPT Sheridan: Shouldn't Cost The Earth Every year, 500,000 tonnes of textiles are discarded to landfill. While many fabrics have established donation and recycling methods, thereâs one type of fabric which typically isnât considered recyclable - our sheets. Sheridan decided to take the lead, introducing a category first recycling program and expanding into sustainable products. But to encourage people to think twice about their shopping behaviours, we decided to make think twice about how they see nature itself. By transforming Sheridan sustainable fabrics into effortless artistic symbols for sustainability, we showed the public the potential of recycling their sheets - even discarded linen can make something beautiful.VIEW MOUNTAIN OUTDOOR VIEW GLACIER OUTDOOR VIEW EARTH OUTDOOR Snickers: Water Cooler As people are getting restless in quarantine and missing the outside world each day, Snickers and BBDO Guerrero found a bold way to highlight one of the best things about staying home being you.A twist to its famous tagline "You're Not You When You're Hungry",the series of social posts shares the amusement of missing out on office pet peeves while being your truest self when staying at home. The social media campaign on Facebook 'you stay you when you #stayhome' is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories, which are being turned into relevant, nonstop content. VIEW THE COOLER AD VIEW THE ELEVATOR AD VIEW THE EYE ROLL AD Morris Garage: Key To Safety In the month of April of 2020, Asiatic Marketing Communications Limited launched a content series focusing on the recent pandemic that's going on all over the world from the Morris Garage Bangladesh Facebook page. As a socially responsible brand, our objective was to create awareness about COVID-19. We all know that the word "Key" has double entendre. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  We are Sol Propaganda, an advertising agency in Maringa, Parana, Brazil. We created and produced in-agency (while each of us is in home office) this commercial which is running in local TV stations and social media (obviously, with captions in Portuguese), about keeping our distance.VIEW THE SPOT WHO: Colorado In 1918 misinformation brought a lot of fear and suffering during the Spanish Flu Pandemic. The World Health Organization wants people to be informed with real facts during the current COVID-19 Pandemic. By learning from the past, people can protect themselves for the future.VIEW THE COLORADO SPOT VIEW THE SAN FRANCISCO SPOT VIEW THE PHILADELPHIA SPOT VIEW THE FAKE NEWS SPOT  Life as we know it is on hold, but the world keeps turning and moms keep loving. To all the moms powering us through these uncertain times with unwavering love: Happy Motherâs Day. Agency: Wonderful Agency, USA.VIEW THE SPOT  "Banco de Bosques" is a foundation that channels all donations with the same objective: to save native forests at risk and all the fauna that inhabits them. These donations, however small, turn into the purchase of forest square meters so that other private companies cannot access them. Thanks to everyoneâs collaboration, hectares of native forest are instantly saved, and each donor can know exactly where that piece of forest is and that it will continue existing thanks to their contribution. On Earth Day and throughout the Covid-19 global pandemic, 'Fundacion Banco de Bosques' which works to preserve the native forests of Argentina VIEW THE SPOT  Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to "recycle" together some of the most iconic television commercials in the history of Spanish advertising. All with the aim of raising awareness about the importance of recycling glass containers, and communicating how, in the same way that glass has infinite lives, advertising, too. Ecovidrio shows with this CSR campaign how everything can change if it is recycled, even advertising, a pioneering concept that enhances the need to combat climate change through recycling, with the motto "Recycling gives life. Infinite lives". VIEW THE SPOT Progressive Insurance : Field Work Pillows Progressive is launching the next phase of its popular Parentamorphosis ad campaign, which humorously highlights the ways that some new homeowners start to become like their parents. The two new ads "Field Work Pillows" and "Group Outing", where created and produced by Arnold (in the months prior to the pandemicâs arrival in the U.S.)VIEW THE PILLOWS SPOT VIEW THE GROUP SPOT VIEW THE DR RIC SPOT  The Coronavirus pandemic has affected every aspect of our lives, with one of the most troubling statistics to emerge from the crisis being the dramatic rise in domestic abuse reports. In the UK, the number of domestic killings has doubled during lockdown and calls to domestic violence helplines have increased by 120% with traffic to their websites tripling. After seeing domestic abuse organisation NO MORE's powerful print work on the subject, Great Guns approached agency MRM to ask how they could help â with the idea of producing a film within the constraints of lockdown. VIEW THE SPOT STIBM/MIVB Voices Of Brussels The STIB/MIVB launches "Voices of Brussels": a bus that spreads hopeful messages throughout Brussels. An original way to connect people and increase solidarity. Belgians are living in isolation for more than a month now. That's why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. VIEW OUTDOOR Burger King: HomeofThe Billboards Burger King invites you to use one of their outdoor billboards as your background on your next Zoom video call to win a Whopper coupon as a part of its #HomeOfTheBillboards campaign via David, Buenos Aires.VIEW THE CONCEPT Coors Light CouldUseABeer If history's taught us anything, it's that sometimes we could all just use a beer. Go to the Coors Light Twitter page to tell us who could use a six pack, and we'll buy them one. Agency: DDB Chicago. VIEW THE CONCEPT NHS: Soho Scrub Hub Made up of a volunteer team of experienced costume and fashion designers from the production industry, Soho Scrub Hub is part of a UK wide network of community groups on a mission to make medical scrubs and patient gowns for the NHS during the coronavirus outbreak. Donations can help to create the scrubs needed to protect the NHS Heroes, visit the GoFundMe page. Find out more about the nationwide initiative and help to #DressTheNHS.VIEW THE CONCEPT The International Tiger Project: The Empathy Experiment The International Tiger Project and Leo Burnett Sydney have launched The Empathy Experiment to drive awareness of the critical status of one of the worldâs most revered animals. Although the number of tigers has been dwindling across the globe, the cause has slipped from public view as people find it increasingly difficult to connect with the tigerâs plight. Drawing on the insight that people donate more when they feel empathy towards a cause led to the creation of the film at the centre of the campaign. It asks both its stars and its viewers to put themselves in the position of the tigers. To achieve this, International Tiger Project and Leo Burnett employed an unorthodox technique; an approach they knew would divide opinion but also spark debate â hypnosis. Working with a street casting company and Australia's leading hypnotist, Peter Powers, they placed volunteers into a hypnotic state and led them to believe they were a family of tigers. The playful nature of the experiment soon takes a twist, as the family believe they're being hunted, culminating in the mother tiger being caught in a trap, leaving her young cubs alone to fend for themselves. Whether you believe the distress and empathy you witness the volunteer mother tiger exhibit, completely depends on your view of whether you believe in hypnosis or not. Either way, this purposefully provocative campaign aims to get people talking.VIEW THE CONCEPT  Upwork is giving $1M in talent grants to selected organizations working on projects to counter the impact of COVID-19. Through the Work Together Talent Grants Program, Upwork will match organizations with skilled independent professionals to help develop and accelerate projects whose mission is tied directly to mitigating COVID-19's devastating impact on individuals, communities and economies. Upwork is launching a national TV spot called 'There's Work to Do' and a digital and audio campaign by Duncan Channon to reach organizations in-need. VIEW THE SPOT Land Rover: Stay Adventurous Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous.Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway. One of the copy lines for the posts reads, "Adventure. Get it where you can, even indoors."The ads were shot at home in isolation by the creatives. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT  Due to COVID-19, Lifeline are now receiving a call from someone in crisis every 30 seconds an all time high. In support of their coinciding, first-ever emergency appeal, we've asked brands and networks to come together to donate their own 30 second spots highlighting both the need and encouraging others to donate. VIEW THE WESTPAC SPOT VIEW THE BUNNINGS SPOT VIEW THE UNCLE TOBYS SPOT Rebel Sport: Wilson With the entire population of New Zealand isolated on their own little islands due to Covid-19, Rebel Sport decided to advertise one of their more obscure products (and a potential isolation companion), the replica Wilson Castaway Volleyball.VIEW THE AD Support The Doctors: Real-life Heroes Poster campaign from McCann Beograd, "Support The Doctors," which asks us to recognize real-life heroes when they appear. VIEW THE SPIDERGIRL POSTER VIEW THE BATMAN POSTER VIEW THE IRON MAN POSTER Babyshop: A World We Deserve The month of Ramadan is a time when people fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals. This year, Ramadan across most parts of the world begins on Friday, April 24th. But it's going to be an unprecedented Ramadan due to the Covid-19 crisis. Families won't be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down. VIEW THE SPOT  On May 2nd, take your backyard cookout to the front, as Oscar Mayer donate 1 million meals to Feeding America #FrontYardCookout.VIEW THE SPOT  You miss the bars, but the bars miss you too. It was with this in mind that Publicis Brasil, Publicis Italia and Publicis Poke created the new Heineken campaign, which aims to help bars stay open. Visit brindedobem.com and learn more.VIEW THE SPOT Old Spice: An Unusually Serious Message From Us The news is calling this a global pandemic. But the black community has been hit the hardest. Join Old Spice and comedian Deon Cole in providing relief to communities of color at http://BET.com/donate. Agency: Wieden + Kennedy, Portland.VIEW THE SPOT Burger King : Unhappy Birthday Hard to celebrate your kid's birthday on lockdown? Share a photo of your kid's birthday cake with us and we'll throw him a King's Birthday as soon as we can be together again. Participate on our Facebook and Instagram channels #UnhappyBirthday.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the Coronavirus outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen on TV, social, and digital, and are aimed at a broad, national audience of men and women of all ages. They are accompanied by web content supporting people who want to get active with their children and the over 70s,VIEW THE SPOT  While most of the nation self-isolates, essential workers leave their homes and risk their lives every day to continue providing critical services for the public. To thank these heroes, the Ad Council created Out There For Us, a campaign to show our gratitude for their dedication, resilience, and service during this crisis. Featuring "Good Job" by Alicia Keys, the PSA encourages viewers to submit a short thank you message to essential workers in their own lives using the hashtag #OutThereForUs. VIEW THE SPOT  Award-winning production company Papaya Films London has teamed up with Havas Worldwide to help the world's number one condom manufacturer, Durex, highlight its huge range of condoms in their latest campaign set to go out in UK, Germany and all over Europe. Durex is well-positioned to help people find a condom that will suit them and their sexual needs. Directed by Christian Bevilacqua, the set of TVCs and idents convey the message 'If it fits right, it feels right' in a highly visceral and sensory way combining sophisticated in-camera techniques and clever VFX transitions with a quick cutting selection of macro shots.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Iconic Australian boot brand Blundstone, has turned 150 years old in 2020. To mark this milestone, the Tasmanian-founded family-owned company has chosen to bring to life some of their global community of wearers in a 70-second hero spot titled, 'Tough Boots to Fill' developed by BMF Australia. Following its humble beginnings that date back to 1870, VIEW THE SPOT Cadbury: Every Home tells A Sweet Story Mondelez India sends out a message thanking people for staying home and not giving up. Agency: Ogilvy India.VIEW THE SPOT  Our latest spot with Maple Leaf Foods, titled "Haircuts", maintains the brand's voice and shares a light-hearted response to parents currently in confinement due to the pandemic. As we entered week 5/6 of social distancing measures, many families were having to resort to cutting their own kids' hair. VIEW THE SPOT  The mandatory confinement as a result of COVID-19, has led the path for wild animals to show up in our cities and counties. Pollution has decreased. When we get out, let's build a new world.VIEW THE SPOT  Thereâs been no shortage of brand messages over the last few weeks offering hope and gratitude, many aimed at the workers on the front line. But there are only a few industries and brands that have deep ties to the healthcare community, and are playing a real role in this crisis. Blue Shield of California (BSC) is one of them. From joining forces with California Governor Newsom for a COVID-19 Testing Task Force , waiving fully-insured member out-of-pocket costs, coinsurance, copayments and deductibles for COVID Testing and Treatment through May 31, 2020, offering virtual care (Teladoc and NurseHelp) at no cost to members through May 31, 2020, and providing up to $200 million in direct support to healthcare providers and hospitalsVIEW THE SPOT  Throughout the COVID-19 crisis, Cigna has consistently championed support for humanity with a multitude of advocacy efforts centered on alleviating the physical and emotional pressures caused by the pandemic. In this initiative Cigna and New York Life foundations partnered to launch Brave of Heart Fund, powered by E4E, to support the families of front-line healthcare workers who give their lives in their COVID-19 fight. The Cigna and the New York Life foundations are each making initial contributions of $25 million to seed the Fund. The New York Life Foundation will also match the first $25 million of additional individual donations received. VIEW THE SPOT |
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