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Seen and noted
Someone's homeless night is hanging on your donation Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger. In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homelessâ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter. VIEW OUTDOOR Just like a boss's resume
INTERACTIVE
March 01, 2012 03:21 (Edited: February 17, 2023 05:19)
 To promote Dunkin' Donuts new Angus Steak & Egg Breakfast Sandwich, the folks at 22squared have launched the LIKE A BOSS Video Resume Maker. A Facebook app that allows you to create a personalized video resume LIKE A BOSS. The app uses Facebook Connect to customize your video experience complete with laser beams, explosions, monster trucks and the greatest motivational song from the 80's ever to be recorded: "You're the Best" by Joe Esposito.VIEW THE CONCEPT Play like Schroeder This web banner and Facebook app from MetLife via CP + B turns your keyboard into a virtual Piano in order to play along with Schroeder. The game resonates with the rest of MetLife's new TV campaign and its "I Can Do This" rallying cry. It teaches people that when faced with a seemingly daunting task, all you have to do is take the first step and you'll see there's nothing standing in your way. VIEW THE CONCEPT Cricket for the forgotten fans Most of the UAE's 250,000 labourers are from India, Pakistan, Sri Lanka and Bangladesh. These men often work long hours in difficult conditions. They spend what little free time they have watching, playing and dreaming about cricket. Ogilvy Action Dubai created a cricket tournament, modeled on the World Cup, which turned humble construction workers into Cricket Stars. The series of trials, practices, group stages and playoffs stretched out over 6 months, culminating in the Grand Finals at the new 25,000 seater Dubai International Stadium - home of International Test Matches.VIEW OUTDOOR  Air , Belgium campaign for the Filigranes chain of bookstores.Pop-up books of emotions as answers to the question: And you, why do you read?VIEW THE WOW AD VIEW THE HA HA HA AD VIEW THE SNIFF AD VIEW THE AAAAH AD Harsh words on the mountain To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners Y&R Dubai created this campaign that re imagines places off the beaten path like mountain, forest and river as interesting characters who give out incisive warnings. Challenging the determination of Land Rover owners to explore the outdoor world's harshest places. VIEW THE MOUNTAIN AD VIEW THE ORANG AD VIEW THE RIVER AD  Helldorado IPA Imperial Ale is a pretty strong beer (13% Alcohol). Print from CCZ/Curtiba VIEW THE AD VIEW THE VASE AD VIEW THE T SHIRT AD  True football fans have their own rituals and language according to McCann Copenhagen.So when winning you cheer! Like you always do. Football style! VIEW THE SPOT  Spit is an international brand that provides professionnal fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.VIEW THE GORILLA AD VIEW THE WRESTLERS AD VIEW THE SUMO AD Guest judge: Brent Choi, CCO, Cundari, Toronto
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 29, 2012 09:23 (Edited: February 17, 2023 05:19)
 This week's guest judge is Brent Choi, chief creative officer at Cundari, Toronto.Cosmopolitan Hotel They swung for the fence on this. That's for sure. And I really value that. I could nitpick some parts, but it was courageous. And fun to watch and delivers on the communication. I think there could have been a little more 'wrong'. There I go, nitpicking. READ MORE Create your first car Subaru announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, created by Carmichael Lynch, Minneapolis features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice. Through Facebook, Twitter, or email, users can share their video with family and friends throughout their social network.VIEW THE CONCEPT The singing garbage men The singing garbage men. Schneider Umweltservice AG is the leading recycling and environmental service company in Zurich. To communicate their services, Streuplan, Zurich had the employees make a Videoclip and sing. After an internal casting, the singers were found. And that's the result.VIEW THE CONCEPT Find the flash A combined street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna's dark streets and thanks to a GPS data transferring app online at the same time.Agency Jung von Matt / NeckarVIEW THE CONCEPT Under the seat surprise As part of the Nokia Lumia campaign in Poland, Nokia through Wunderman, Poland planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goers with the amazing everyday often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hid special coupons under the seats in the cinema halls. As the commercial break was coming to an end our Nokia Lumia product spot always being the last commercial to be aired viewers were shown a 15 second spot with a well known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the coupons with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.VIEW OUTDOOR Putting our bellies on the line Grey Hong Kong introduce ladies to a beautiful new way to tone their bodies through belly dancing and encourage them to join belly dancing classes at the Oasis Dance Centre.VIEW OUTDOOR Even the poster coughs Itâs the diamond anniversary of KRAFT Macaroni & Cheese and to celebrate 75 years, they debuted the "Diamond Jubilee" spot during the Academy Awards. The spot from CP B includes three generations of KRAFT Macaroni & Cheese lovers and the 75 year old practice of parents skimming off their kids' plates. Of course, "Golden Voice" Ted Williams provides the spot's VO.VIEW THE SPOT Let the mannequin tell your story LA-based Green Dot Films director and MiniVegas creative director/partner Luc Schurgers helps the visionary creative alumni by bringing their characters to life in three new :30 spots "Fashion", "Design", and "Media Arts" for The Art Institutes out of David&Goliath, Los Angeles. The spots feature the creative designs of Art Institutes graduates literally springing to life and crediting their existence to the skills gleaned from AI courses. VIEW THE FASHION SPOT VIEW THE MEDIA SPOT VIEW THE DESIGN SPOT  Charlex recently finished an amusing and impressive Spanish-language :60 created by Lopez Negrete, Houston promoting Verizon's 100% fiber optic network, FiOS.VIEW THE SPOT How good a driver are you? Scania unveiled a call for entries campaign through CP B Sweden with a difference, by placing competition invites for their annual Drivers Competition in the places where you'd find the world's most talented drivers. Including one of the world's most challenging, and dangerous roads the road to Balsas, in Peru. By placing invites on challenging roads and parking bays, Scania highlights the skill and safety awareness required to be a good truck driver, and a Scania Driver's competition winner. Scania's search for the world's best drivers has begun.VIEW THE NORWAY AD VIEW THE PERU AD VIEW THE WEB FLIM  Poster series from the Martin Agency highlighting the crucial events of the first 100 days in JFK's first term, 1961-62.VIEW THE PIGS AD VIEW THE CUBAN AD VIEW THE PEACE AD VIEW THE MOON AD  The objective for this campaign was to communicate to a young audience the different techniques used to process LOWE - SSP, Bogota's client's jeansVIEW THE DYED AD VIEW THE WASHED AD VIEW THE RIPPED AD  To remind people how Eye-Mo can freshen tired or dry eyes, Grey, Hong Kong developed a print ad featuring a Newton Cradle with perpetual motion eye balls to demonstrate how Eye-MO can get your eyes going again with renewed energy and vigour.VIEW THE AD Angry Birds love pistachios Developed by Red Interactive, California exclusively for Wonderful Pistachios, this game soars to new heights with the launch of The Hunt for the Golden Pistachio, the first ever fully branded, custom Angry Birds game released in the U.S.VIEW THE CONCEPT Win your way on Valentines Day Brazilian airline company GOL created an online campaign to make its Facebook page jump from 12k fans to over 200k in less than three days becoming number 1 in the category. During the Valentines' weekend a series of images containing empty seats were uploaded on the company's wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL's destinations.Agency: AlmapBBDO, Sao Paulo VIEW THE CONCEPT The 3D phone gets drivenFlyers for flowers Valentine's day. The day that most men forget to buy flowers for their loved ones. Flowers.nl (translation of Dutch online flower shop Bloemen.nl) wanted to do something about this. So Publicis Netherlands decided to hand out flyers. But considering the stubbornness of most men we had to bring our own special team of promoters.VIEW OUTDOOR  Take Earth back! Leading up to the March 6 launch of Mass Effect 3, Electronic Arts rolled out its emotionally charged marketing campaign Sunday, February 26 during AMC's hit series The Walking Dead. Created by Draftfcb in San Francisco, "Fight for Everything" is about the potential end of humanity and the unnerving threat of losing everythingVIEW THE SPOT  eMobile's Director of Wow makes his way into work in this spot from DDFH&B /JWT DublinVIEW THE SPOT  Los Angeles based editorial company Therapy Studios and Design/vfx shop Visual Creatures team with Jeff Goldblum and Blake Griffin to master the art of car dunking in a comical new :60 "Dunkologist", created by Funny or Die and produced by the recently formed commercial production company Gifted Youth for KIA. VIEW THE SPOT A bad way to go home A TV ad from FoxP2 for the Brandhouse Drive Dry Initiative, reminding consumers that there are a lot of scary people on South Africa's roads at night, just waiting for them to drink and drive.VIEW THE SPOT VIEW PRISONERS OUTDOOR VIEW GAVIN OUTDOOR VIEW CRAIG OUTDOOR VIEW LUCIAN OUTDOOR VIEW POLICE OUTDOOR VIEW TOW TRUCK OUTDOOR Ugly men find it hard A Viagra ideal sex survey suggested that females prefer firm erection of males to bring wonderful sex life. With the firm erection brought by Viagra. Grey Hong Kong launch a teaser to promote the benefit of hardness and boost the PR mediation of the press conference.VIEW THE CONCEPT The message is the meltLaughing all the way to hell Grey Hong Kong needed to demonstrate the extraordinary power of Mentholatum Deep Cold Patch in relieving aches and pains in muscles and joints. We created a drama around people in the purgatory of Chinese hell who would normally be suffering agonizing pain, but were perfectly happy because they were wearing Mentholatum Patches.VIEW THE LAVA AD VIEW THE BULLS AD VIEW THE ROCKS AD  These ads were created by Juniper Park, Toronto. The theme is "Tap Into Nature"VIEW THE ORCHARD SPOT VIEW THE MORNING SPOT  Two spots from Deutsch that show the safety of a Volkswagen.VIEW THE SACRIFICE SPOT VIEW THE FAST SPOT Welcome to the remote controlled design cafe Case study: World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable cafe with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the cafe while also communicating the chosen messages.VIEW THE SPOT |
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Wieden + Kennedy spot for Target that illustrates how colour can change everything.
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