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Seen and noted

Navara works hard, plays hard

 TV   AUSTRALIA    August 31, 2008 22:51 (Edited: August 31, 2008 12:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16261_navara.jpg
Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from WhybinTBWA, Melbourne highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.
WhybinTBWA, Melbourne managing director, Andrew Scott, said the creative challenges conventional uses for the ute to talk to today's tradesman: "This is a compelling new offer from Nissan, presenting Australian tool men with a vehicle that plays as hard as it works. The creative captures the essence of the self-made Aussie bloke who is unpretentious and values their mates, family and fun. The Nissan Navara ticks all their boxes – power, towing, style and comfort – making it the ideal utility vehicle for all facets of life, no matter how extreme."


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Take a moment

 TV   AUSTRALIA    August 31, 2008 22:43 (Edited: August 31, 2008 12:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16253_leaves_still2.jpg
A simple spot via Freelancers Ben Pearce and Richard Kahotea to raise eye health awareness during the month of July.


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An ever bigger feast

 PRINT   USA    August 31, 2008 22:33 (Edited: August 31, 2008 12:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16278_Snickers-Bear.jpg
TBWAChiatDay, New York created a print campaign for Snickers being a big meal.

VIEW THE 'BEAR' AD
VIEW THE 'SHARK' AD
VIEW THE 'LION' AD

Get in touch with your sensible

 TV   AUSTRALIA    August 31, 2008 04:35 (Edited: August 30, 2008 18:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Aug/16277_Picture_14b.jpg
This spot from George Patterson Y&R Melbourne is one part of an integrated campaign for Spring Valley introducing people to their "Sensible". A Sensible is the physical emodiement of well, your Sensible side. Go to saveyoursensible.com for more.

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Justin Timberlake is William Rast

 WEB FILM   USA    August 30, 2008 19:26 (Edited: August 30, 2008 09:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16274_WilliamRast_trailer.jpg
William Rast clothing series that starts Justin Timberlake playing the role of William Rast. The campaign shot by RSA's Jonas Akerlund features a trailer and two films.

VIEW THE TRAILER
VIEW PART 1
VIEW PART 2

Sexy directions

 OUTDOOR   GERMANY    August 30, 2008 19:20 (Edited: August 30, 2008 09:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16271_BeateUhse_Right.jpg
Directional signs to Beate Uhse AG, a German industry group with focus on selling adult entertainment in the form of sex toys, lingerie, clothing and pornography.

VIEW THE FIRST POSTER
VIEW THE SECOND POSTER

A repetitious life

 PRINT   BRASIL    August 30, 2008 19:17 (Edited: August 30, 2008 09:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16273_ASTOC-BEST.jpg
Energy São Paulo created an ad for ASTOC (Brazilian Association of Obsessive Compulsive Disorder) showing the life of a person with OCD. To raise awareness regarding OCD's symptoms, the same magazine page was repeated 3 times in a row. On the third page, a sign revealed that the repetition was not a print mistake but a way to show how a person with OCD lives. Headline: We repeat the last 3 pages so you can better understand how life is for those who have OCD.

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Cellulite couch

 AMBIENT   USA    August 30, 2008 19:14 (Edited: August 30, 2008 09:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16270_Nivea_Cellulite.jpg
Durng Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event.

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We've been having it

 TV   SOUTH AFRICA    August 30, 2008 08:50 (Edited: August 29, 2008 22:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16252_Vodacom_The_Dictator_3.jpg
A happy-go-lucky African dictator who scoffs at Vodacom’s claims with a hearty laugh in this spot from DraftFCB Johannesburg and Velocity Films.

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Cashed up mercenaries

 TV   USA    August 30, 2008 08:46 (Edited: August 29, 2008 22:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16209_cash12m.jpg
Shilo has directed and produced this stylized, high-energy, design-infused HD spot completed entirely in CG for the creative team from ad agency DraftFCB San Francisco and their clients at Electronic Arts. The spot, entitled "Ca$h," is now going on the air in various markets around the world, to promote the highly anticipated Aug. 31 (Sep. 5 in the UK) console and PC releases of Pandemic Studios' "Mercenaries 2: World in Flames."

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Levi's Onion Peel

 TV   USA    August 30, 2008 03:21 (Edited: August 29, 2008 17:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16269_Levi.jpg
This Levi's spot is beautifully shot by HSI's Michael Haussman for Cutwater San Francisco.

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Tooheys Beer relays around the world

 INTEGRATED   AUSTRALIA    August 29, 2008 22:31 (Edited: August 29, 2008 12:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16262_vlcsnap-79169.jpg
Five weeks ago, Saatchi & Saatchi, Sydney sent a schooner of Tooheys New beer in a relay around the world, gathering untold free publicity along the way. The relay concluded today in Sydney.

VIEW THE 'MOROCCO' SPOT
VIEW THE 'AFRICA' SPOT
VIEW THE 'EUROPE' SPOT

Let's hear it for Argentina

 TV   ARGENTINA    August 29, 2008 02:13 (Edited: August 28, 2008 16:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16242_Nike_Sticky_post.jpg
The challenge via BBDO Argentina was creating a spot to communicate Nike's Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31st. There will be 15,000 Argentine participants. Since in this opportunity, the 10K would be a race against nations, the spot shows an Argentine runner defeating the rest of the participants from other countries. The characters of the runners are all"represented with the famous "Post it" papers. Our goal was to cheer Argentine runners for them to give everything they've got to leave a mark in the rest of the countries.

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Control your tv

 TV   CHILE    August 29, 2008 01:38 (Edited: August 28, 2008 15:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Aug/16241_VTR_DIGITAL.jpg
Lowe Porta Santiago introduces the new digital tv service, you can fast forward pause and rewind live tv.


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Do more than one thing

 TV   SOUTH AFRICA    August 29, 2008 01:36 (Edited: August 28, 2008 15:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16234_kkb_35_275_e_t_1.jpg
The spot via Sing&Sons Cape Town features a small business owner who is capable of multi-tasking to get the job done. For their latest TVC for KIA Motors' K2700 bakkie, Cape Town agency singh&sons looked to their target market for insight and inspiration. The agency enlisted Jason Fialkov from Egg Films with the task of translating the concept into an entertaining ad which also showcased the K2700's new five-year warranty.


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Love it or hate it

 PRINT   UK    August 29, 2008 00:04 (Edited: August 28, 2008 14:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16238_Guzzlepuke.jpg
DDB London have created a new print campaign for Marmite, advertising their snack range. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.

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VIEW THE SECOND AD
VIEW THE THIRD AD

Permanent markers

 PRINT   CHILE    August 28, 2008 23:57 (Edited: August 28, 2008 13:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16235_FEDERERH.jpg
Unitas/RNL, Santiago release a new campaign for Faber Castell Permanent Markers.

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VIEW THE SECOND AD
VIEW THE THIRD AD

Say thanks to your dad

 RADIO   AUSTRALIA    August 28, 2008 23:48 (Edited: August 28, 2008 13:48)
https://www.bestadsontv.com/news/../images/radioshot.jpg
Marketforce Perth teamed up with Australian Idol finalist, Chris Murphy, to produce a campaign that promotes Lotto & Scratch'n'Win gift packs as the ideal Father’s Day present.

PLAY THE 'FIRST' SPOT
PLAY THE 'SECOND' SPOT
PLAY THE 'THIRD' SPOT

Allan Gray's timeline

 PRINT   SOUTH AFRICA    August 28, 2008 09:11 (Edited: August 27, 2008 23:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_16223_13949__Joan_DPS.jpg
Allan Gray has had the same investment philosophy for over 34 years, never waivering or changing they way they invest. The brief to King James, Cape Town was to create a campaign based on this form of long term thinking.

VIEW THE 'JOAN' AD
VIEW THE 'NKOSI' AD
VIEW THE 'MOZART' AD

Everybody makes mistakes

 PRINT   CANADA    August 28, 2008 06:18 (Edited: August 27, 2008 20:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16212_PDI_Prostitute_sm.jpg
Hot Tomali Vancouver created a print campaign showing that everybody makes mistakes.

VIEW THE 'PROSTITUTE' AD
VIEW THE 'HOLD SOMETHING' AD
VIEW THE 'ALPHABET' AD

Escape a criminal record

 AMBIENT   CANADA    August 28, 2008 06:16 (Edited: August 27, 2008 20:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16210_PDI_Handcuffs_sm.jpg
These real handcuffs via Hot Tomali Vancouver were locked to objects around the city.

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Only funny pictures can do it literally

 PRINT   THAILAND    August 28, 2008 06:11 (Edited: August 27, 2008 20:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16226_Funpic_Vietnam_72dpi.jpg
A print ad via KingKongBangkok. The small copy under the small picture : Relax The World. FunPics.com

VIEW THE 'VIETNAM' AD

VIEW THE 'CHINA' AD

Vespa finds a gap in the market

 PRINT   NEW ZEALAND    August 27, 2008 23:16 (Edited: August 27, 2008 13:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16221_HSE_0921_Vespa_Copsv2_1.jpg
Go where you want and do what you want on a true Italian classic. A new print campaign for Vespa via Saatchi & Saatchi New Zealand.

VIEW THE 'COPS' AD
VIEW THE 'TRAMS' AD

Back when a gay man was merely happy

 PRINT   AUSTRALIA    August 27, 2008 23:10 (Edited: August 27, 2008 13:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2008/Aug/tn_16220_GalwayVintage.jpg
Galway vintage is Australia's oldest wine still in production. The world has changed but it hasn't, according to this print ad via KWP! Adelaide.

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Diylexsa is a fustartirng epxecrenie

 PRINT   CANADA    August 27, 2008 23:05 (Edited: August 27, 2008 13:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16211_IDA_Fustrnratig_med.jpg
Diylexsa is a fustartirng epxecrenie. A new print execution via Hot Tamali, Vancouver.

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Polar crisis

 TV   USA    August 27, 2008 22:47 (Edited: August 27, 2008 12:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16216_Ogilvy_PolarBear.jpg
Global warming is highlighted in this public service spot from Ogilvy New York.

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Old Spice can change your life

 TV   USA    August 27, 2008 22:45 (Edited: August 27, 2008 12:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16218_OldSpice_LL.jpg
The Perlorian Brothers direct these two spots for Wieden+Kennedy, Portland that show the difference using Old Spice Swagger can make.

VIEW THE 'LL COOL J' SPOT
VIEW THE 'LORD BRIAN' SPOT

Guest judges: Dylan Harrison and Feargal Ballance, DDB London

 GUEST JUDGE /BEST AD OF THE WEEK   UK    August 27, 2008 11:58 (Edited: April 12, 2011 07:27)
https://www.bestadsontv.com/news/upload/FeargalandDylan-web.jpgThis week's guest judges are Dylan Harrison and Feargal Ballance, creative directors at DDB London. The pair teamed up after Dylan fled a respectable legal career in Melbourne and Feargal had graduated art colleges, traveling and shoulder length hair. They met on a D&AD Workshop and landed a placement at DDB London, where they were hired in 2000.
Together they have won numerous awards for clients as diverse as Volkswagen, Marmite and the Guardian Newspaper.
In addition to three Nominations and a coveted Yellow Pencil at D&AD, they have won Gold at Cannes, One Show, Clio, ANDY, Creative Circle, Campaign Press and Eurobest. A high point came when their print ad 'Cops' for Volkswagen won both the Grand Prix in Cannes and Eurobest and became the most awarded print ad in the world in 2004. In the 2006 they won the Budweiser Ireland account and were appointed creative directors. Most recently they picked up a Silver Lion in Cannes 2008 for their Volkswagen TV spot 'Singing Dog'.

Welcome to this week's Best ads review. This is the part where you get a moment's respite from mining the depths of your own creativity and see what precious ideas some of your fellow luminaries have managed to unearth and see the light of day. Blinking into the sunlight we hold them aloft. Do they sparkle? Are they gold? Or a yet another futile day’s effort in the search for precious metal to adorn our shelves?
We acknowledge everyone with work in this week has toiled long and hard to come this far, any ad containing even a flicker of originality has a history of blood, sweat and tears. But the difference between OK ADS and BEST ADS is the hunger and tenacity which keeps us digging deeper until we know we've found something really special. Which ones were worthy of the effort that went into them?

BEST TV First up is the TV. Great TV has the power to charm, seduce and beguile, so much so we accept the relevant rational justification to purchase the product at the same time. Merely good TV usually does one or the other. We think the winner for this week falls somewhere between the two. The Toyota spot 'Every Bit Brilliant' was a sweet little film, subtly taking us through the thinking that goes into every part of their new car. What elevates this ad is that it's emotionally engaging, narrating the story from the perspective of a young beardy designer. We feel his anxiety that he is a talentless fraud surrounded by brilliant colleagues. At one point he even forgoes a beer with his mates to crack the difficult brief. Perhaps it's because this is so close to a day in the life of an average creative, beard included, that it spoke to us. We would have liked to have seen more of the connectivity between the ideas of the designers to really flatter the product and accentuate his isolation at the same time. It also is tonally reminiscent of an earlier ad shot by the same director for Honda which dulls the shine for us somewhat. Flaws aside, it charms us while informing us the car is full of innovative technical ideas. Worth the effort.
The rest of the TV is a mixed affair. Yell.com has the potential to shine as a campaign with some polishing, while the Axe spot probably lured us for all the wrong reasons.

BEST PRINT and BEST OUTDOORSecondly the press and outdoor. Why is it that clients and agencies alike treat print as a dumping ground for all of the product points and grubby tactical offers they wouldn't dare sully their precious tv ad with? Done well, print too has the ability to simultaneously engage hearts and minds. All too often we either get the client friendly version or the opposite, the scam ad. Neither of the two are worth the effort that go into producing them. The question of filthy lucre aside, unfortunately none of the work in these categories this week really caught our eye. The Smart 'Slim ad' and the Ikea 'Sliding wardrobe' were both interesting media ideas and the Screen Enterprises 'Mailbox DVD' stood out, both literally and conceptually. Although we expect with the latter the creatives used more care positioning the leaflet in the letterbox for the photographer than any of the delivery boys would have in reality. The first few would have been stuffed in unceremoniously and the rest dumped down a storm drain.

Safe sex in Amsterdam

 TV   NETHERLANDS    August 27, 2008 09:11 (Edited: August 26, 2008 23:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Aug/16205_doctor.jpg
Frankenstein promotes safe sex, condoms and STD check-ups for VANABBETOTVESSEM Amsterdam.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT

BMW sinks to new depths

 TV   SOUTH AFRICA    August 27, 2008 03:46 (Edited: August 26, 2008 17:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16201_BMW_Free_Dive_6.jpg
A breathtaking spot for BMW from Ireland Davenport, Johannesburg directed by Greg Gray via Velocity Films.

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A sliding newspaper

 PRINT   AUSTRALIA    August 27, 2008 03:45 (Edited: August 26, 2008 17:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16200_IKEA_storage.jpg
IKEA provides storage solutions for everyone. 303 Perth needed to keep this top of mind and to demonstrate how IKEA does this within a newsprint forum.

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Summer to a Tee

 TV   AUSTRALIA    August 27, 2008 03:37 (Edited: August 26, 2008 17:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16199_Bonds_Cool_Tee_still_1.jpg
The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you're young. When you're free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There's high and low points in the piece, which makes it credible and authentic.

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Welcome to Harlem

 TV   UK    August 26, 2008 21:28 (Edited: August 26, 2008 11:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16193_Yell.jpg
Mother London spot directed by Hungry Man's Bryan Buckley that shows how you can organise anything via Yell.com

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Mailbox DVD

 DIRECT MARKETING   NEW ZEALAND    August 26, 2008 21:25 (Edited: August 26, 2008 11:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16191_Fatso.jpg
Fatso.co.nz is an online DVD rental service that delivers DVDs free through the mail. Rapp Collins New Zealand wanted to encourage people to subscribe to Fatso.co.nz, and get their DVDs delivered straight to their mailbox with an offer: subscribe for a year and get a free portable DVD player. To bring Fatso’s proposition “DVDs delivered” to life, the mail drop transformed an everyday letterbox into a DVD player.

VIEW THE IDEA
VIEW THE CLOSE UP

Duracell lasts longer

 PRINT   SOUTH AFRICA    August 26, 2008 21:15 (Edited: August 26, 2008 11:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16194_DURACELL_soldier.jpg
Ogilvy Johannesburg release a follow-up to their Cannes Grand Prix winning Duracell campaign.

VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD

Life goes on

 PRINT   BRASIL    August 26, 2008 21:13 (Edited: August 26, 2008 11:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16189_life-insurance-1.jpg
New Bradesco Life Insurance print work from Neogama/BBH Sao Paulo.

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VIEW THE SECOND AD

Bonds freestyler

 TV   AUSTRALIA    August 26, 2008 21:09 (Edited: August 26, 2008 11:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16198_Bonds_shorts_003.jpg
A freestyler reveals the new Bonds “The Short” via a series of soccer flicks and tricks. The Campaign Palace Sydney found this guy on You Tube. http://au.youtube.com/watch?v=x0N1R_aHgR4&feature=related

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Drunk motorbike

 TV   USA    August 26, 2008 21:02 (Edited: August 26, 2008 11:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2008/Aug/16197_Drunk_Driving_2.jpg
Tombras Group Knoxville targets intoxicated motorcyclists, who have a very high rate of fatal crashes. The NHTSA want to emphasize the fact that random patrols and roadblocks will now not only be more commonplace but also later in the evening and so drunken motorcyclists will be easier to spot.

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It's like a pocket pony

 TV   USA    August 26, 2008 08:11 (Edited: August 25, 2008 22:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2008/Aug/16186_tc.jpg
This was created for online television breaks at ABC.com (US). The minivan might never beat its bad rap, but there are likely worse things that can happen than growing up and having a family. So, embracing that wacky counter-intuitive ethos, Organic, Inc USA thought that in this minivan "the adventures continue" (We had to use kinetic typography last minute after the lead pony from our shoot was caught up in a scandal we cannot comment on).

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A sophisticated ad

 OUTDOOR   NEW ZEALAND    August 26, 2008 08:06 (Edited: August 25, 2008 22:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2008/Aug/tn_16188_Chandelier_board_1_BA.jpg
JWT New Zealand created a sophisticated special build billboard to promote the new Ford G Series.

VIEW THE AD
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