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INTERACTIVE & RADIO

Colorado Department of Transportation: Pedestrian Safety

 INTERACTIVE & RADIO   USA    May 12, 2018 11:05 (Edited: May 12, 2018 21:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200In 2016, the Colorado Department of Transportation and Amelie created the ultimate pedestrian safety advocate: Fred Estrian. Fred, whose name is a play on the word "pedestrian," is a life-size walk signal man with a passion for protecting Colorado road users. With 93 pedestrian fatalities in 2017, and more pedestrians and cars moving here every day, we sought out to engage with pedestrians and drivers alike on the importance of using crosswalks and observing pedestrian laws. The campaign caught the attention of Coloradans, garnering media coverage from Denver to Durango, and ultimately reminding road users that crosswalks play a critical role in preventing pedestrian fatalities.

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ACBEU:Fast Food Challenge

 INTERACTIVE & RADIO    April 25, 2017 10:10 (Edited: April 25, 2017 20:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2226f_0000.png&width=200ACBEU is a English course with 75 years of history, known for its simple, quick and easy teaching method. To reinforce this concept, we created a campaign with a completely different argument from category communication.To show that avoid English words is harder than learn the language, we challenged young people to enter fast food stores with hidden cameras and make a request without speaking any english word. Agency: Propeg

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