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Seen and noted
THE BAND CLEANS UP A rock band is cleaning an hotel room. In the end we know why. A new spot for Temp Team via TBWANeboko. VIEW THE SPOT  Dentsu Malaysia has created a series of print ads for Toyota Security Tint. VIEW THE 'BAT' AD VIEW THE 'HAMMER' AD VIEW THE 'SHOVEL' AD  The Campaign Palace, Melbourne was tasked by the Cancer Council of Victoria with reminding the public to get their moles checked. In one execution, they printed a mole over the 'grab marks' that appear in the margins of the newspaper. When the reader ran their fingers over the mole, it felt rough and raised in texture. In their second execution, they positioned the ad next to the print 'colour bars' that feature in newspapers. The headline urges people to keep an eye on any sunspots that are changing in colour. VIEW THE 'MOLE' AD VIEW THE 'SPOT' AD  The brief to BBDDO Atlanta/New York was simple: lots of AT&T phones work in lots of places around the world. VIEW THE 'INDIA' POSTER VIEW THE 'ZIMBABWE' POSTER VIEW THE 'JAMAICA' POSTER WOT IF YOU CLICKED ON THIS? Part of a new campaign for wotif.com, Australia's number 1 online accommodation site. One of the first in Australia to utilise 'synchronised banners.' VIEW THE SITE BEEN TO THE IGLOO? Company site for interactive brand company igloo. Featuring a comprehensive showcase, a market and detailed staff pages. igloo.com.au also features igloo TV, the place to watch all igloo video. The site uses very smart flash and HTML technology and a comprehensive CMS to create a rich user experience that is easily managed at the back end. Useability, searchability, functionality and of course creativity were key factors in forming this site. VIEW THE SITE MARCH MAYHEM Sponsored by Microsoft, âMarch Mayhemâ pits user-generated arguments for and against each time in each bracket of the NCAA tournament, competing for votes. Users are encouraged to vote for their teams and talk smack, cheer and argue over the winners. Voting venues change dynamically as teams move up the brackets towards the championship. VIEW DETAILS  Marmalade, Melbourne was tasked with reminding the public that public transport is a more environmentally friendly means of transport. PLAY THE SPOT BECAUSE MEDIA HAVE AWARDS TOO Saatchi & Saatchi, Auckland has created a viral call for entry campaign for the 2008 New Zealand Media Awards, because media have awards too. VIEW THE 'AIDS' SPOT VIEW THE 'OSAMA' SPOT  Callegari Berville Grey, Paris has created a striking print ad for Pringles Hot & Spicy. VIEW THE AD  Rainey Kelly Campbell Roalfe Y&R, London has made use of the iconic Land Rover Defender shape in an urban environment. VIEW THE AD WHEN YOU FEEL THE NEED FOR SPEED The super speed of the Pentax K20D is demonstrated in this print ad via TBWAHuntLascaris, Johannesburg. VIEW THE AD  This print campaign for Listermint, via JWT Sydney, was designed to highlight the effects of bad breath and its effect on people around you. VIEW THE 'AMBO' AD VIEW THE 'CHURCH' AD VIEW THE 'ROUND' AD YELLOW PAGES - THEY'RE BIG IN BANGKOK Thailand Yellow Pages is the largest source of data and acquire the most coverage in the business category. In this print campaign via Creative JuiceGI, Bangkok, they emphasize their leadership. The execution is projected through the Google Earth perspective, using images of the actual pages from the directories to represent every shop, building, and organization in the business area of Bangkok in order to show how much data and coverage they provide. VIEW THE 'ROUNDABOUT' AD VIEW THE 'PARK' AD VIEW THE 'HIGHWAY' AD VIEW THE 'RIVER' AD LET'S REFLECT ON THE ENVIRONMENT With Mr. Clean let''s keep our home clean. A new campaign for P&G's biodegradable product via Grey, Buenos Aires. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD APPLIANCES SIMPLY DON'T CARE Elba is a range of appliances made by Fisher and Paykel. Theyâre all simple machines, with no flash bits or complicated functions. They just do what they should, which is Cook stuff, clean stuff, and keep stuff cold. So to launch the brand Colenso BBDO, Auckland created a TV campaign. The TV demonstrated that no matter what you might think, Elba appliances wonât save you, romance you, or stab you to death. Theyâre just appliances, and they just do what they should. VIEW THE 'SHOWER' SPOT VIEW THE 'HOMECOMING' SPOT VIEW THE 'HAT' SPOT ENJOY THE FREEDOM TO WRITE To visually show the difference you can make as an Amnesty International freedom writer, Publicis Mojo Auckland created these specially designed Floaty pens. As an insert you could remove the pen revealing a message âuse your freedom to free othersâ. The Floaty pen showed a prisoner of conscience behind bars. When the pen was used in the upright writing position, the bars would slide down inside the pen. Your writing action visually helped free the prisoner. The pens were also used as DM pieces and ambient. These ran as inserts in magazines, DM pieces and ambient. VIEW THE CONCEPT DAMN FUCKING TASTY Quality Control the Sicilian Way in this series of spots for New York Pizza via Selmore Amsterdam. Never ever before has an agency been so intimidated by a lead actor and been so happy with it. VIEW THE 'SAUCE' SPOT VIEW THE 'FLOUR' SPOT VIEW THE 'PROTECTION' SPOT WHAT IS THIS THING CALLED, LOVE? In this spot via BBDO Argentina, Dorito's are campaigning to bring back slow dancing to improve the love lives of young Argentinians. VIEW THE SPOT THE AXE MAN COMETH... AGAIN AND AGAIN The Axe man and all the ejects in his life. A new spot via VegaOlmosPonce, Buenos Aires. VIEW THE SPOT  Real beauty comes from within. A touching yet funny 3 part series for Smooth E via JEH United, Bangkok. VIEW THE SPOT  The girl seems to be impressed with this guy's hot tongue in the spot for Dorito's via AMV BBDO, London. (Although not sure BMF Sydney will be, the creators of the award-winning Tooheys Extra Dry 'Tongue' several years ago!) VIEW THE SPOT  Rolling Rock continues its humorous advertising campaign with this new execution via agency Goodby Silverstein & Partners, San Francisco. VIEW THE SPOT CHANGE THE WORLD FOR $15 Y&R Wellington and Prodigy have collaborated to create and launch a 45 sec TV campaign for non-profit We Are What We Do (WAWWD) movement within New Zealand to promote its global bestseller book 'Change The World For Fifteen Bucks'. Directed by Prodigyâs Dael Oates, the spot aims to encapsulate the essence of the book â small actions + lots of people = BIG CHANGE and inspire worldwide viewers to take simple everyday actions that can improve our environment, health and communities. With a naturalistic tone, the piece features a series of sharp, succinct imagery of easy everyday actions described within the book, Change The World. VIEW THE SPOT  Thanks to the benefits of milk, the witch stopped tormenting the town of Kent. A new 'Got Milk?' spot for the California Milk Processor Board via Grupo Gallegos. VIEW THE SPOT  Under the creative direction of Pablo Ãlvarez Travieso and Gonzalo Vecino, JWT Argentina has put to air a radical new campaign for the Ford Ka. VIEW THE 'BABY' SPOT VIEW THE 'FOOTBALL' SPOT VIEW THE 'DUCK' SPOT MEET LASS: THE LYNX ANTI SOAP SQUAD Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which launches with a contest where guys can dob in mates who use soap, posting their friends on âthe wall of shameâ. It also features this 2 minute web film showing the squad in action. Says ECD Dave Johnson: âPositioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly A ludicrous idea, but one thatâs perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the âwall of shameâ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.â VIEW THE WEB FILM VIEW THE NETSITE SCHICK CUTS IT FINE JWT Sydney has created an ambient execution illustrating the smooth result Schick Quattro blades provide. VIEW THE IDEA  Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink. VIEW THE 'DIVINITY' POSTER VIEW THE 'GENESIS' POSTER VIEW THE 'METAMORPHOSIS' POSTER  A hairy adventure can be avoided with Miss Epil in this new print campaign via Lowe Strateus, Paris. VIEW THE 'MAP' AD VIEW THE 'COMPASS' AD VIEW THE 'BINOCULARS' AD ROLLING STONE ROLLS ON IN BRASIL Rolling Stone rolls on in Brasil backed by a new print campaign via Euro RSCG. VIEW THE 'ROCKERS' AD VIEW THE 'SOME ASSES' AD VIEW THE 'BRITNEY' AD IS THIS MAKING YOU FEEL UNCOMFORTABLE? Donât let your washing machine make you uncomfortable. A new print campaign for Downy Softener via Grey Buenos Aires. VIEW THE 'BUZO' AD VIEW THE 'CAMISA' AD VIEW THE 'CHOMBA' AD  Don't let racism be part of the game. A new print ad for Football Resistance via CLM BBDO Paris. VIEW THE AD  Young & Rubicam Paris has continued the campaign for the french radio NOVA. The first spot, 'Cuba' was shown on Bestads in February. VIEW THE 'ELECTRO' SPOT VIEW THE 'FUNK' SPOT VIEW THE 'JAZZ' SPOT VIEW THE 'FOLK' SPOT VIEW THE 'RAP' SPOT RSPCA THROWS IN THE TOWEL RSPCA Victoria needed to raise money during their Summer Appeal to help drought affected animals. These tea towels, created by M&C Saatchi Melbourne, were send to the public as part of a DM drive. VIEW THE IDEA  If you want them, you can have them. Easy. A print ad for K-Swiss Sports via Krijn van Noordwijk, Botswana. VIEW THE AD  El Tesoro tequila is one of the last truly authentic tequilas. It is crafted completely by hand using the same traditional methods that were used back in 1937. This print campaign via Publicis Mid America, Dallas, shows how this process hasn't changed in over 70 years by using vintage photographs of workers in 1937 working in the same manner as their modern day counterparts. VIEW THE 'SYLVESTRE' AD VIEW THE 'FRANCISCO' AD VIEW THE 'DANIEL' AD  Photolibrary wanted to generate awareness amongst media professionals. Budgets, as usual, were low. So O&M Mumbai used the classifieds sections of newspaper and released a lot of small ads. The ads were targeted at media professionals and communicated a simple, direct message. VIEW THE 'BABY' AD VIEW THE 'TAJ' AD VIEW THE 'PARENTS' AD |
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