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TV
 Ocado, the world's largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from 19 May until 31 August 2022, featuring carnival floats adorned with dolphins, garden gnomes, giant ice lollies and top summer offers. VIEW THE SPOT  Launched during Asian American Pacific Islander Heritage Month, Wieden + Kennedy, Portland has released this campaign titled 'The Myth', putting the spotlight on a false narrative which is weaponizing Asian Americans against other ethnic groups.VIEW THE SPOT  Iceland is saying nay to work emails while on holiday as it launches its world-first OutHorse Your Email service, encouraging travellers to switch off and take an uninterrupted trip, letting the hooves do the talking. A recent global study by Visit Iceland found that two fifths (41%) of people globally check their work emails between one and four times a day when on holiday, while one in 10 (14%) review them five-six times every day. VIEW THE SPOT  Google has tasked creative agency Anyways Creative and Amplify the global creative agency specialising in experience and culture with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, called World of Magic.VIEW THE SPOT  Don't Panic has released this campaign for Save the Children because right now, children are in crisis in places like Ukraine and Afghanistan. VIEW THE SPOT  Forever 21, a global retailer, launches its first ever brand campaign designed to highlight its Los Angeles roots and evolution as a fashion brand. This new vision will deliver LA's iconic style across the country and will influence the company's platforms, from eCommerce and retail to social media and even its presence in the Metaverse. VIEW THE SPOT  The Finals are where legends are made, and the season's not over until a team is handed the Larry O'Brien Trophy. The NBA Finals Presented by YouTube TV begin Thursday, June 2 on ABC.Agency: Translation VIEW THE SPOT  Following three British Arrows nominations for his debut commercial for Bolt, Thomas James' latest spot through Crispin Porter + Bogusky further establishes the director as a rising talent and one to watch in advertising. In this beautifully crafted and technically challenging film for 'Ballantine's 7 American Barrel', Thomas takes the flawless blending of nuanced flavours in the bottle, and places them on the screen in an intelligent, technically subtle and hypnotising manner. Embracing the mantra ''Scotch whisky, American attitude''. VIEW THE SPOT  Core, in collaboration with the HSE, has developed a further public health advertising campaign titled 'You Never Know Informed by in-depth qualitative studies conducted by Core Research, the campaign is encouraging people to keep up public health behaviours that slow the spread of viruses, like covid-19, and help protect people more at risk from serious illness. While there is less public concern about the pandemic, the campaign encourages the viewer to consider people who are more at risk from covid-19 (approximately 15% of the population). VIEW THE SPOT  CZAR's Joe Vanhoutteghem hits the mark again with his latest film that focusses on the cycle of life and the omnipresence of water throughout one's existence. In Vanhoutteghem's film, the image of the fetal position reminds us of the purity our bodies need throughout our lives whatever age you may be. Starting from the womb all the way to old age, the spot ties it all together with a captivating continuous montage. The campaign examines the original purity of Spa and what it means in people's lives. A prior study showed that Belgians want to have a healthier lifestyle. In order to help them, Spa intends on inciting Belgians to drink more in order to live more. The spot was created with agency Happiness.VIEW THE SPOT  For the second year in a row, Prime Video unveils a new film imagined by FRED & FARID Paris during the Roland Garros Tournament. This new tvc brings the spotlight back to the games played during "night sessions", a successful program launched by the platform in 2021. This year, ten of the best games of the French Open will also be broadcasted live and exclusively on Prime Video starting at 9pm Paris time. Opening up these games will offer a new experience for tennis fans, who live their nights to the rhythm of actions taken on day courts by the world's best players. VIEW THE SPOT  New Commercial Arts, with charity client Alzheimer's Society, launch a new integrated awareness campaign, across Cinema, TV, Social & OOH. 'It's Not Called Getting Old' raises awareness of dementia symptoms and encourages people across the country to seek a dementia diagnosis if they are concerned. The campaign launches at the beginning of Dementia Action Week, the charity's biggest and longest-running awareness campaign which encourages people to 'act on dementia'.VIEW THE SPOT  As the second installation of "Welcome To The New Cute", ROXY launches "Oh my Goddess"a film centered around the familiar and simple exclamation,"Oh my God". Throughout the spot, these three words are repeated exclusively alongside a compilation of awe-inspiring, sometimes scary, but always beautiful moments within the life of a ROXY athlete. But OMG ends with a twist:VIEW THE SPOT  Disruptive craft beer brewer BrewDog takes to the soapbox for one the brand's signature products: Lost Lager. The campaign is created by the brand's strategic and creative partner, Media.Monks. The campaign 'Real Lager' is more akin to social commentary than your typical advertising construct with provocative copy and an irreverence that we've come to expect from BrewDog. With the integrated campaign, BrewDog battles indifference about choices made when it comes to lager. The film, directed by Taz Tron Delix, shows a passionate plea against apathy and for authenticity. It celebrates BrewDog's raw, authentic and rebellious nature. VIEW THE SPOT  Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creative lead by Ogilvy Asia. In a world that's more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. ''Heat Happens'' invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life.VIEW THE BROTHER SPOT VIEW THE INVISIBILITY SPOT VIEW THE RIDE SPOT VIEW THE MUSIC SPOT VIEW THE CRY SPOT Heineken: Cheers To All Fans Heineken's global platform for the UEFA Champions League in 2022 is "Cheers To All Fans", speaking to how female fans of football are as passionate about the game as their male counterparts. To localise it for the South African fans on the ground, we created an inclusive 5-a-side invitational (The Heineken All-Invitational), a first of its kind on the African continent. VIEW THE SPOT  A bearded dragon meets Bonnie Tyler in this advert promoting Three's Connected Lifestyle offeringVIEW THE SPOT  The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new 'When You Graduate, They Graduate' campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.VIEW THE SPOT  The 60-second film titled 'We Know Our Place' - from the BBC's BAFTA award-winning in-house creative agency, BBC Creative, directed by Stink's Judith Veenedaal - trails an incredible summer of women's sport on the BBC. Launched during the Women's FA Cup final on BBC One, the 60'' film challenges the stance that 'women should know their place' and replaces it with the powerful, celebratory phrase 'we know our place'. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver. VIEW THE SPOT  Exit's Tim Georgeson has crafted a film perfectly in line with leading high-end sustainable shoe brand FEIT's sustainability ethos, using entirely found content.Agency: creativelab VIEW THE SPOT  Down Syndrome International (DSi) has teamed up with creative agency Forsman & Bodenfors Singapore (F&B) and global digital modelling agency The Diigitals to create the worldâs first virtual influencer with Down syndrome. Despite being a more connected society, the digital world is yet to fully embrace diversity. Avatars that allow us to choose an "ideal" face and body lead to the heavy under representation and the reduced visibility of people with disabilities. Down Syndrome InternationaI (DSi), F&B Singapore and The Diigitals saw an opportunity to revolutionise the digital space by creating the worldâs first virtual influencer with Down syndromeVIEW THE CONCEPT  iPhone has privacy features like App Tracking Transparency and Mail Privacy Protection that help you control who sees your data and who doesn't. VIEW THE SPOT  The campaign, simply entitled ''Rise Up,'' shows common examples of poverty and social exclusion in Greater Montreal-a person experiencing homelessness, a senior living on her own, a victim of bullying, an immigrant family subjected to racial profiling, and a man in psychological distress. While they seem to bear the weight of their situation on their own, a figure representing Centraide and community workers literally and figuratively helps to lift them up out of poverty and exclusion. As they soar up into the air, they are no longer carrying the burden alone.Agency: Rethink VIEW THE SPOT  electriclime teamed up with AJF Partnership to produce a new spot for credit scoring app and marketplace, ClearScore. It's the first major national brand campaign from ClearScore since they launched in Australia in 2020, following its success in international markets where ClearScore has amassed over 16 million users. The campaign will run nationally on TV and online.VIEW THE SPOT  Interac empowers Canadians with simple, fast and convenient payment solutions. Their services have become such a reliable part of everyday life that Canadians don't often think about the innovation and expertise that makes it all possible. With new innovations launching soon from the company, this campaign reintroduces Interac as the experts who geek out on complexity so the rest of us don't have to.Agency: Zulu Alpha Kilo VIEW THE SPOT  When it comes to human food, people understand that raw natural ingredients lead to a healthier lifestyle. So what better way to get the message across of why Ivory Coat is good for pets than showcasing the performance of naturally fit adults and children thriving and making the simple point: If they were a dog or cat, they'd probably eat Ivory Coat.Rather than conform with category conventions, VIEW THE HURDLES SPOT VIEW THE PARKOUR SPOT VIEW THE GYMNASTICS SPOT VIEW THE JUDO SPOT  Loneliness can strike anyone, anywhere. From young to old. From Friday nights in, to pub nights out. Alone in a waiting room, or surrounded on the tube. But no matter where, or when, or who loneliness strikes, thereâs often one thing that can help the power of a voice. To mark the theme of 'Loneliness' for this yearâs Mental Health Awareness Week, ITV have launched the next iteration of the UK's most recognised mental health campaign, Britain Get Talking, supported by Mind and YoungMinds. The new campaign titled 'Voices Against Loneliness', created with Uncommon Creative StudioVIEW THE VOICES SPOT VIEW THE SCHOFIELD SPOT VIEW THE MORNING SPOT VIEW THE VIVIENNE SPOT  Customer experience agency DEFINITION 6 (D6) created a vaccine awareness campaign for The GreenShoots Foundation, a nonpartisan organisation dedicated to uplifting people across the social fabric of America. The campaign is urging Arkansans to 'Please Consider Vaccination' as the State has one of the nationâs lowest full vaccination rates for Covid-19. D6 executed the integrated campaign entirely in-house, producing and distributing deliverables for TV, radio, OOH, digital, and social media. VIEW THE SPOT  âThe latest campaign directed by Lance Kelleher for Africell "Change" was definitely born in a world of change. Shot over five days in Luada Angola in November 2020 in a covid nervous world were just some of the challenges faced by the production crew. Filmed amongst some breathtaking locations creating a stunningly visual back drop with a cast of star studded celebrities Kelleher takes us on this journey for change.VIEW THE SPOT  The House of Rohl, a portfolio of five iconic, global luxury plumbing brands, today announced the launch of a new brand campaign to continue to fuel its fast-growing business. The new campaign partners with Hollywood creators to bring the idea of 'Life Well Crafted' to screens nationwide, showcasing the artful integration of luxury design into an aspirational life. Directed by screenwriter, photographer and director Gia Coppola, the story shifts the usual industry focus from products to the interesting lives led and curated with the House of Rohl. VIEW THE SPOT  The workforce, and workplace, have changed forever. Long commutes and inflexible work hours look like remnants from an ancient past. Monster's latest brand campaign, created by Arnold Worldwide, taps into the sentiment that the old ways of working are relics from the Dark Ages and a new era of job search has begun. One that offers job seekers more control over how and where they find the right fit. Millennials and Gen Z represent the majority of workers in the U.S., and their work philosophy is changing the workplace landscape dramatically. VIEW THE JUNIOR SPOT VIEW THE FULFILLMENT SPOT  Boulder-based brand marketing accelerator Fortnight Collective has worked with fast-casual restaurant Noodles & Company to create Noodles' most expansive national brand campaign. The initiative will kick off the company's new brand positioning "Uncommon Goodness," a phrase that sums up its reputation for culinary innovation, fresh made to order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities. The work runs through the end of the year. VIEW THE BIGGEST SPOT VIEW THE NFT SPOT VIEW THE MAIL SPOT VIEW THE LEANGUINI SPOT  To mark Maternal Mental Health Month, Maltesers has launched #TheMaternityReturn, a new social media first campaign highlighting the ups, downs, and challenges mums face on returning to work after maternity leave. The launch sees the Mars Wrigley owned brand team up with both Channel 4 and BuzzFeed, Inc as part of the wider activity, to help provide a platform for mums returning to work to share their stories and break down taboos around the challenges, emotions, and experiences they face when returning to the workplace after maternity leave.VIEW THE SPOT  The&Partnership and Vets4Pets, which is part of the Pets at Home Group, have launched a national thank you to the veterinary industry. The new campaign celebrates the vets, veterinary nurses and support teams that have worked tirelessly throughout the pandemic to care for the nation's pets. Over the last two years the industry has faced many obstacles, from the rise in pet ownership and increased demand for veterinary care to ongoing recruitment challenges, and this is continuing to place pressure on veterinary professionals across the UK. VIEW THE SPOT  The tale of the Three Little Pigs gets an unexpected twist in the latest 'Have you had your Weetabix?' campaign, created by BBH. Crafted using an animation style the new spot delivers standout and an instant nostalgia jolt for audiences of a certain age, to once again explore the advantages of starting the day with a bowl of Weetabix. Called 'Wolf', it initially seems to be telling the familiar fable of a trio of pigs and their houses - or more specifically, the failing of their building material choices. VIEW THE SPOT  Bonds Baby Cover.A new kind of insurance 'poo-licy' for first time parents. Covers Natural Disaster (incl. poonami's and strong wind) Vandalism & Third Party.VIEW THE BABY SPOT VIEW THE VANDALISM SPOT VIEW THE THIRD PARTY SPOT VIEW THE NATURAL DISASTER SPOT  Composers and artist duo Jessica Jones and Tim Morrish, who in collaboration work under the nom de plume Vanbur, have created a beautiful bespoke composition for Bvlgari Man's The Power of The Elements campaign, supervised by Anomaly and Manners McDade. VIEW THE SPOT  Nescafe coffee sales value decreases year on year during the Holy Month of Ramadan in Egypt and the Middle East as consumers spend from around 11 -12 hours a day fasting and break their fast with traditional beverages such as Karkade, Jallab, Amar Al Din or Carob Juice. The challenge is double trouble, as the period between breaking the fast and sleeping is only 4-5 hours; which leads to the incremental decrease in consumption of coffee, especially with Nescafe which is a market leader in the category. VIEW THE SPOT  Ocean Spray Cranberries, Inc., the iconic, innovative player in the food and beverage world, today announces they are breaking with the traditions of the CPG industry with a brand refresh and creative campaign launch. Over the past two years, Ocean Spray became part of the cultural zeitgeist with a viral TikTok movement and saw over 3 MM new consumer households turn to the brand for flavor and health benefits. Now, the 92-years young farmer-owned cooperative is moving consumers to make their own powerful connection to the Ocean Spray brand by unleashing the power of the cranberry. "What will you do with all that Power?"VIEW THE SPOT  This weekend the final of Europe's favourite sing-fest The Eurovision Song Contest returned to our screens in a musical celebration of the diverse range of music across 40 competing countries, hosted by the 2021 winning nation, Italy. Eurovision's sponsor, market leading Italian cruise company Costa wanted to create a sponsorship campaign aimed at engaging a younger audience, an audience hungry for travelVIEW THE FRENCH RAP SPOT VIEW THE BRIT POP SPOT VIEW THE GERMAN TECHNO SPOT |
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