TV
Why save pointless points when you can save money? ALDI Australia has continued its 'Good Different' positioning with a new campaignVIEW THE SPOT
There's really never a good time to talk about organ donation. That's the insight that inspired Revolver/Will O'Rourke writer/director Richard Bullock to go all in and cast Jesus Christ as the lead for his latest short film. No doubt this will create some heated discussion. And that's exactly the point of it all. To get people to talk about organ donation. Despite having very successful outcomes for Organ transplant, Australia has relatively low levels of donor registration compared to other countries. This phenomenon has nothing to do with a willingness to donate and more to do with a unique set of issues found in Australia. In fact 80% of Australians say they will donate but only 34% are on the registry. The complexity of this needed to be explained as well as a need for people to talk about the issue with their loved ones. One of the key requirements for becoming a donor is in fact talking to your family about becoming a donor. If people do not know the wishes of their loved ones 50% of families will say no.VIEW THE SPOT
This Halloween, fans of the M&M'S brand have a special treat to look forward to â a new M&M'S commercial. It's been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, "Ghosted," was produced by BBDO New York and takes a humorous look at "surviving" the scariest night of the yearâwhich, it turns out, is even scarier when you're a M&M'S character. The commercial takes a Halloween-themed look at the brand's longstanding irresistibility storyline to show what life (or death) is like when you're a delicious piece of chocolate. Along with the full-length spot, a :06 second version, "Eaten," will also run online.VIEW THE GHOSTED SPOT
VIEW THE EATEN SPOT
Plastic Free Pledge, the Hove-based anti-plastics charity, is doing its bit to publicise the risk to our oceans with a new film, out this week. Starring Jason Flemyng, best known for his roles in âLock Stock and Two Smoking Barrelsâ and âThe Curious Case of Benjamin Buttonâ, the two-minute film tells the story of a lonely nine-year-old who tries to find friends by throwing a message in a plastic bottle into the sea in Brighton. But when a council litter picker â played by Flemyng â sees what the young boyâs up to he teaches him a brutal lesson in marine ecology and the importance of not throwing single-use plastic in our oceans. The film was written, directed and produced by Tony Burke through Dead Bird Film and shot on Location in Brighton, and represents an acting debut for 10-year-old Ronnie Wrenn from Hove.VIEW THE SPOT
Fox Cricket has launched a new campaign via DDB Sydney positioning Foxtel's coverage as 'cricket like never before'. The concept taps into the popular vernacular of 'it's just not cricket', a passionate exclamation that something isn't right if it's not being done properly. The TVC explores the evolutionary moments of cricket throughout the history of the game. VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
Myer's 'My Store' campaign is back, with commercials via Clemenger BBDO, Melbourne airing on commercial television from last night. The new campaign acknowledges Myer's strong history, and the special place it holds in the Australian community, but it also looks to the future with a contemporary look and feel, to show how Myer is evolving and improving its product offering, online store and in-store experiences and service.VIEW THE SPOT
Countdown: Online Shopping
A new spot for Countdown via Y&R NZ.
In the lead up to peak bush fire season, a new campaign, developed by J. Walter Thompson Sydney, asks NSW residents 'How Fireproof is Your Plan?', using powerful human stories that contrast the destructive power of fire with the dangers of insufficient planning and preparation. Developed for the NSW Rural Fire Service (NSW RFS), the campaign dramatizes a series of situations where bush fire plans have not reduced risk to people or livestock because the key questions of when they will leave, where they would go and what will they take, were not addressed in advance or in detail.VIEW THE SPOT
Biosecurity 2025: Ko Tātou This Is Us
Clemenger BBDO Wellington and Biosecurity 2025, along with Ministry for Primary Industries have launched Ko Tatou This Is Us, the first nationwide campaign designed to help New Zealanders understand and care about biosecurity. The Ko Tatou This Is Us brand and platform was launched with a brand film. The story is narrated by a kuia who, looking back on her life, understands the importance and fragility of the world she is passing on. When the elderly speak, we turn and listen. There's a wisdom and a perspective we all wish we could have earlier. With limited time left, they truly understand what's important in the world they're passing on. To bring this perspective to what we have here in Aotearoa, we worked with a real woman to craft a retrospective call to New Zealand, a final word of advice we can all learn from. The ongoing brand will combine new and existing efforts to protect New Zealand from the increasing challenge of introduced pests and diseases, exacerbated by increased international shipping, travel and a changing climate.VIEW THE SPOT
Supercheap Auto: Performing Oils
Supercheap Auto, Australasia's largest specialty retailer in automotive parts, accessories and fitment solutions, today launched a new advertising campaign that fuses 70s style Hollywood Action Film, Stadium Super Trucks and Australian YouTube legends Mighty Car Mods to deliver a movie-quality experience that has customers racing into Supercheap Auto.VIEW THE SPOT
McDonaldâs is backing the return of its Great Tastes of the World menu with an extensive new ad campaign created by Leo Burnett London. In the new television spot, a group of Brits clad in summer walking gear are preparing to scale a verdant mountain in the Swiss Alps. Before they can, however, the weather closes in and they are left shivering in an ice cave. The voiceover says âSometimes a taste is all you needâ â the strapline associated with McDonaldâs Great Tastes of the World. We then see a close-up shot of the McDonaldâs rich and creamy Swiss stack looking delicious with its smoky bacon and emmental cheese sauceVIEW THE SPOT
Gutenberg Global, the creative production business, of DDB Group, has produced an animated TV advertisement highlighting Gemfieldsâ commitment to responsibly sourced coloured gemstones as part of a global advertising campaign. The film is set in a contemporary art gallery. When the gallery closes for the night, a number of sculptures come to life, including a faceted female form made half from emerald and half from ruby and a rhinoceros. Each art piece moves in a unique way that reflects their individual look, form and values. There are six hero artworks in total and each of these embody key initiatives that Gemfields want to communicate: Transparency, Sustainability, Conservation, Health, Education and Livelihoods. The Moving Picture Company (MPC) in collaboration with FutureDeluxe produced and directed the campaign film, with MPC Creative designing and animating each art piece using VFX and CGI animation.VIEW THE SPOT
Optus has launched its hugely anticipated new commercial directed by Cuba Gooding Jr, which stars Aussie actors selected by the Oscar-winning actor. In the commercial, Cuba is seen in the directorâs chair instructing the actors to look at an empty podium, âimagineâ the newest mobile device available from Optus and show him what it makes them âfeelâ. The actors then show Cuba their honest and unscripted reactions while visualising the very latest mobile phone.VIEW THE 90 SECOND SPOT
VIEW THE BRIELLE SPOT
VIEW THE ELIJAH SPOT
VIEW THE PAIGE SPOT
Vicks, a brand synonymous with family and care, has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral last year. 'Vicks - One in a Million' is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video. The second campaign continues to spread the idea that 'Every Child Deserves the touch of Care'. Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare. The film gracefully captures Nisha's story as she sails through the challenges and complexities of life, with her mother and a family at her side. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life - one of hopes, dreams and challenges - and how Aloma has brought her up in a way that is no different from anyone else.VIEW THE SPOT
Steve Rogers has recently directed these new spots for Amazon Prime Video via Somesuch and Droga5 London. We've all been there, glued to the TV binging on the newest hit show. In the latest spots from Rogers viewers see how people's lives are transformed for the better over the course of watching TV shows on Amazon Prime Video. Their binge-watching habits take extreme effect, dramatically altering their personalities in these hilarious new set of ads promoting the Amazon Prime Video service in Europe.VIEW THE VIKINGS SPOT
VIEW THE LUCIFER SPOT
VIEW THE TOM CLANCY'S JACK RYAN SPOT
FlyBuys: Flash Aahhh
New spot for FlyBuys via DDB NZ.
The TV ad from Ad Impact, Perth for Midalia Steel follows the journey of Bruce the dog, Midalia Steelâs blue heeler mascot, inside of a delivery truck as it delivers to three main customer types rural, commercial and residential.VIEW THE SPOT
A 15 second cinema spot from Gatecrasher, Perth to remind people if they misjudge level crossings by 5cm it can be deadly.VIEW THE SPOT
Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits.VIEW THE SPOT
Girls Get Equal is the largest girls-led action for equality by Plan International. Rather than speaking for girls, Plan International gives girls a voice, launching the campaign with a video manifesto created by Mr President in collaboration with girl activists in eight countries, including Ecuador, Uganda, Australia, Senegal and the US. With powerful images of Plan Internationalâs girl activists showing what it means to them to get equal, the video introduces a new symbol for girls empowerment a brush-stroke '='sign used across campaign imagery and on girls' faces as a sign of solidarity and power.VIEW THE SPOT
What does one do when there are no roots left to strengthen the land that once nourished us? Do we return to our roots, become the roots or take a pledge to do both?VIEW THE SPOT
TQM Insurance Broker: Frank Talk
Leo Burnett Bangkok has released a new humorous campaign for Thailand insurance brokers TQM. TQM is the largest and oldest insurance broker in Thailand, however most people today don't trust brokers. So, 'trust' became the most important aspect TQM needed to address, especially when the company's primary sales channel is through telephone sales. People usually reject calls from telephone sales calls, so this communication had to reduce this bias. In addition, because people don't trust advertising, Leo Burnett Bangkok decided to use an anti-advertising approach for this campaign by revealing all the facts that people want to know with our "Frank Talk" online ad. The campaign stars one of TQM's real employees who talks openly about who TQM is and what he is here to sell. Through honesty he tells the audience about what his company can do to help them. The aim is to leave consumers with the feeling that TQM is a group of real people trying to do their best, to provide good services and the best benefits to their customers.VIEW THE SPOT
The International Rescue Committee and UNIT9 Films Director Cole Paviour have partnered with Project Everyone and Richard Curtisârenowned filmmaker and advocate for the sustainable development goals set by the United Nationsâto create a short film that explains how world leaders can turn the tables on extreme poverty, injustice and climate change. In 2015, world leaders agreed to1 7 goals, as referenced by the 17 tables in the film, for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by the goals, it is now up to all of us, governments,businesses, civil society and the general public to work together to build abetter future for everyone.VIEW THE SPOT
Blur and Rebolucion have co-produced the latest campaign for IKEA Spain, alongside McCann & MRM/McCann. The campaign consists of two 50" spots directed by Oscar-winning Armando Bo & Mike Usandivaras. As with IKEA's previous campaigns, the living room within a home acts as the main set, and is supported by the claim that âIKEA fits everywhereâ.VIEW THE SHINE SPOT
VIEW THE TIC-TAC SPOT
Goldman Sachs revealed a new advertising campaign aimed at raising awareness of the firmâs signature philanthropic initiative, 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access to business education, networking, and capital. The print and digital components of the campaign feature CEO-style portraitureâoil paintings in gilded gold framesâof several of the 10,000 women graduates. Agency: Forsman & Bodenfors, New York
VIEW THE SPOT
Bespoke WPP AUNZ agency, Union, has helped Bankwest launch their new brand platform, Bank Less. It's a response to Australia's increasingly homogenised banking sector and directly addresses how people feel about banks in general. Because no one wants more bank in their life - they just want their bank to be fair, simple and transparent. Not just an advertising campaign, Bank Less is a philosophy that Bankwest is already living through initiatives, products and ways of working. VIEW THE BRENTON SPOT
VIEW THE BEVAN SPOT
VIEW THE BERNADETTE SPOT
VIEW THE BARNEY SPOT
KIA Motors teamed up with LeBron James' digital platform, UNINITERRUPTED, to create a distinctly stylised spot teasing the custom "King James Edition" Stinger GT. Directed by UNINTERRUPTED's VP and Head of Programming, Robert Alexander, and edited by Neat Edit's Freddie DeLaVega, the spot uses raw and gritty visuals along with an impactful yet realistic sound design to marry the process of a LeBron James workout with the crafting of this unique car.VIEW THE SPOT
Torontoâs SickKids hospital is calling on all of the cityâs âcrewsâ to rally behind this new campaign by Cossette. The aim of the campaign is to raise $1.3 billion for a new hospital. The central point of the campaign is a two-minute spot, produced by Scouts Honour, as part of the foundationâs award-winning âVSâ platform. It features actor Colm Feore calling on people to find their âcrewsâ - âcyclistsâ, âdog peopleâ, âfashionistasâ, âcosplayersâ and more - in order to help raise the needed funds. The idea is focused on recognising niche tribes and encouraging them to band together with one aim. VIEW THE SPOT
Brothers and Sisters has created Team VIP, a crack squad of Sky âspecial agentsâ on a mission to reward the brandâs loyal customers. An all-action team of celebrities, including Emilia Fox, Idris Elba, Freddy Flintoff, Jamie Redknapp and joining soon, Sue Perkins, travel far and wide to find Skyâs customers and reward them with gifts to thank them for their loyalty. VIEW THE SPOT
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Skyâs Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland.VIEW THE SPOT
Globe Telecom: Thank You
Globe Telecom recently spearheaded a campaign for National Teachersâ Month, celebrating the unwavering passion of all our teachers. The campaign launched with a film developed by J. Walter Thompson Philippines, produced by Artillerie Media and directed by AF Benaza. It centered on the insight that many teachers still have to work with broken down and near-obsolete teaching tools every day. VIEW THE SPOT
Johnny Kellyâs typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the stateâs public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar. Agency: Barkley
VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
Flower Council of Holland: We Need More Flowers
The Flower Council of Holland and Amsterdam creative agency 180 Kingsday present a new TV and online campaign, reminding people why we need more flowers. âWe Need More Flowersâ celebrates the wonderful, magical and incredibly diverse effects that flowers have on people. Itâs a powerful ode to flowers, and a rallying cry for a life lived to the fullest. The new campaign theme digs beyond the surface of flowersâ beauty by emphasizing how they work their magic in all moments that make life meaningful.VIEW THE SPOT
Barbie has announced "The Dream Gap Project," a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the âDream Gap,â but there are similar trends seen around the world. Girlsâ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through "The Dream Gap Project."Agency: BBDO, San Francisco
VIEW THE SPOT
The pleasure of driving has been at the heart of Peugeotâs strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brandsâ cultural capital and valorizes the technical fineness of its cars through an artistic performance. BETC Paris called on RIOPY, a composer and pianist, known for his work on Oscar-winning Hollywood productions such as âThe Danish Girlâ and âThe shape of waterâ. Together they have taken up a unique challenge: to compose the first piano piece written to be interpreted by a car, on the largest score in the world.
VIEW THE SPOT
Carling Black Label: Be a Man
Carling Black Labelâs new spot, directed by Ian Gabriel, challenges men to rethink toxic notions of masculinity and interrogates the question, âWhat does it mean to be a man?â The campaign calls out gender disparity, violence and rejection of âthe otherâ, and boldly embraces intersectionality and positive identity politics. Agency: Ogilvy, Cape TownVIEW THE SPOT
For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of 'Germany Works.' is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It focuses on a digital content platform and a 3D animated campaign film with production by Parasol Island. The core message for international companies and partners is 'Germany Works.': The German economy is performing really well. This message is conveyed by an ambitious 3D-animated film, depicting an engine driven by the perfect synthesis of a variety of different location benefits such as quality of life, stability, infrastructure, domestic market and qualifications.VIEW THE SPOT
In a world first, sporting superstar Serena Williams recorded an emotive version of breast cancer awareness anthem 'I Touch Myself', as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei. The ad was launched to coincide with International Breast Cancer Awareness Month (October 2018). Serena's first-ever foray into recorded singing was used across multiple channels in a wide-ranging awareness campaign urging women to 'touch themselves' as the best way to stay on top of their breast health. Serena's 1min20' version of the song spearheaded the new campaign activity via her social channels with a music video directed by Daniel Askill, the Grammy-nominated director of Sia's Chandelier. A 60' version was also developed for TV. VIEW THE SPOT
If you are looking to buy a used car, the Volkswagen Safe Deals are your best bet. Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty.
Next to this, everything else seems a bit too risky. Agency: DDB, Berlin
VIEW THE SPOT
What if you had the ability to create the most powerful ute ad ever seen, but weren't allowed to show it? That's the idea behind Volkswagen's new campaign for the Amarok V6, the most powerful ute in its class, via DDB Sydney. 'Too Powerful for TV', the latest instalment in the Amarok series, tells the story of the most epic ute ad never quite made - complete with a British prima donna director, austere safety officer, and a raft of clever ways to showcase what Aussie car manufacturers have struggled to for years.'VIEW THE SPOT
Search blog
Members
Past guest reviewers
- Guest Judge: Bill Oberlander
- Guest Judge: Lee Aldridge
- Guest Judge: Rosie Bardales
- Guest Judge: Robin Fitzgerald
- Guest Judges: Jim Wood + Carren O'keefe
- Guest Judge: Emad Khayyat
- Guest Judge: Wayne Deakin
- Guest Judge: Markus Lindsjö
- Guest Judge: Mark Tutssel
- Guest Judge: Robyn Stern
- Guest Judges: Clark Edwards + Andre Hull
- Guest Judge: Carol Lambert
- Guest Judge: Jureeporn Thaidumrong
- Guest Judges: Damon Stapleton
- Guest Judge: Christie Cooper
- Guest Judge: Eugen Suman
- Guest Judge: Sean Smith
- Guest Judge: Álvaro Rodrigues
- Guest Judge: Lisa Fedyszyn
- Guest Judge: Leslie Sims
- MORE...
Latest news
- Aldi australia : pointless points
- Vruuum courier: your results
- Goodpitch: what would jesus do?
- M&m's: ghosted
- Plastic free pledge: bottle boy
- Acer: hill myna
- Fox cricket: cricket like never before
- Three ireland: first data - episode 1
- Beck's: soundpils
- Liquor barons: far from ordinary delivery buses
Blog categories
- Uncategorised
- Ambient
- Ambient & print
- Ambient & tv
- Award news
- Branded content
- Bus advertising
- Case study
- Cinema
- Cinema + online
- Convention film
- Creative challenge
- Creative viewoint
- Direct mail
- Direct marketing
- Direct marketing
- Experiental
- Film
- From bestadsontv
- Games
- Guest comments
- Guest judge /best...
- Ident
- In flight video
- Inside their heads
- Integrated
- Interactive
- Interactive & radi...
- Interactive outdoo...
- Latest news
- Latest online
- Latest print / out...
- Music video
- Outdoor
- Outdoor & interact...
- Outdoor & print
- Outdoor & radio
- People
- Point of sale
- Post production
- Poster & radio
- Posters
- Posters & online
- Print & direct mar...
- Print & interactiv...
- Print & poster
- Print & radio
- Print & radio
- Print and outdoor
- Promo
- Radio
- Sponsor news
- Trailer
- Transit advertsing
- Tv
- Tv & case study
- Tv & cinema
- Tv & interactive
- Tv & outdoor
- Tv & print
- Tv & radio
- Tv + web film
- Under exposed
- Viral
- Vr
- Web film
- Web film & direct...
- Web film & interac...
- Web film & print
- Web film & radio
- Web film & tv
- Worth a look
Blog archives
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
RSS feed
advertising news
