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Seen and noted

Cold comfort for the contestant

 TV   SOUTH AFRICA    October 30, 2010 21:45 (Edited: October 30, 2010 10:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/2b515.png?width=120&filewidth=320&fileheight=180&filetime=1288360800&image=s3://bestadsontv.com/thumbs/2b515.pngA young man about to win big on a game show phones his friend for advice on the answer. Unfortunately his friend has a blocked nose, causing the man to improvise, and with mixed results in this spot from Hello World, Johannesburg.

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A changing world

 INTERACTIVE   PHILIPPINES    October 30, 2010 02:18 (Edited: October 29, 2010 15:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/76579_0000.png?width=120&filewidth=0&fileheight=0&filetime=1288274400&image=s3://bestadsontv.com/thumbs/76579_0000.pngFedEx has launched the next evolution of its global advertising effort, “FedEx Delivers to a Changing World.” The heart of the campaign is a digital web experience that puts global business trends and insights at visitors’ fingertips. At http:// experience.fedex.com visitors interact through a dynamic world map with data and content provided by The Economist Intelligence Unit on eight global trends, including air travel, people in cities, entrepreneurs and success, paper trail, business growth, education, money and happiness, and research and development. Visitors also have the opportunity to analyze the data, share information or participate in online polls.

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Oak: Kill Hungrythirsty Dead

 TV   AUSTRALIA    October 29, 2010 20:04 (Edited: October 29, 2010 09:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/b90ea.png?width=120&filewidth=320&fileheight=180&filetime=1288274400&image=s3://bestadsontv.com/thumbs/b90ea.pngThree Drunk Monkeys, Sydney and Parmalat have created a new campaign for Oak, one of Australia's most authentic and iconic flavoured milk brands. The campaign sets up Oak as the perfect solution to "hungrythirsty", the state of weak indecision when you're a little bit hungry and a little bit thirsty but can't decide what to do about it. Oak is the only flavoured milk that can hit the "hungrythirsty" spot because it hasn't been watered down or compromised to fit in with trends, fads or societal pressure.

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When Barbie grows up

 TV   USA    October 29, 2010 19:31 (Edited: October 29, 2010 08:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c36aa.png?width=120&filewidth=320&fileheight=178&filetime=1288274400&image=s3://bestadsontv.com/thumbs/c36aa.pngBicoastal Nonfiction Unlimited director Peyton Wilson celebrates a diverse selection of women living their childhood dreams in the inspirational new :60 "When I Grow Up" (Director’s Cut) developed for Mattel's Barbie brand out of Firedrill Productions, El Segundo, CA.

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The best seat in the house

 PRINT   TUNISIA    October 29, 2010 19:26 (Edited: October 29, 2010 08:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32270_SEAT_BATHROOM.jpgRecently the brand SEAT in Tunisia opened a showroom. For the occasion, Karoui & Karoui World Tunis created two print ads.

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Kia's adventurous owners

 OUTDOOR   UK    October 29, 2010 19:17 (Edited: October 29, 2010 08:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32272_48_sheet_sportage_HO_B86C3F.jpgThe new KIA Sportage urban crossover campaign from David & Goliath London encourages its owners to be 'a bit more adventurous'.

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Which test would you choose

 TV   UK    October 29, 2010 19:03 (Edited: October 29, 2010 08:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/bc83d.png?width=120&filewidth=320&fileheight=181&filetime=1288274400&image=s3://bestadsontv.com/thumbs/bc83d.pngWhich, the consumer magazine is promoted in these two commercials by MCBD London

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Love the one you make

 TV   INDIA    October 29, 2010 18:53 (Edited: October 29, 2010 07:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/3c2d5_0000.png?width=120&filewidth=0&fileheight=0&filetime=1288188000&image=s3://bestadsontv.com/thumbs/3c2d5_0000.pngIt's sad to lose a loved one as this VW India spot illustrates.

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It all depends on colour

 RADIO   SOUTH AFRICA    October 29, 2010 18:48 (Edited: October 29, 2010 07:48)
https://www.bestadsontv.com/news/../images/radioshot.jpgColour is the theme of these radio spots for Medal Paints from Lowe Bull Johannesburg

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Short stories on demand

 OUTDOOR   THAILAND    October 29, 2010 18:36 (Edited: October 29, 2010 07:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32268_Enjoy_The_Wait-72dpi.jpgHere's a novel approach for selling books from BBDO Bangkok. Short stories delivered from a dispenser or from a mobile phone.

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The Magnatron attracts a 100,000

 OUTDOOR   AUSTRALIA    October 29, 2010 18:16 (Edited: October 29, 2010 07:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32260_AAHero.jpgClemenger BBDO, Melbourne built Australia's biggest game outside Australia's biggest game.Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a 'skill tester'arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom built prize cages.Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you'd find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.


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Count down to a Tip Top ice cream summer

 TV   NEW ZEALAND    October 29, 2010 18:15 (Edited: October 29, 2010 07:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/31e2b_0004.png?width=120&filewidth=400&fileheight=226&filetime=1288274400&image=s3://bestadsontv.com/thumbs/31e2b_0004.pngNick Worthington, ECD of Colenso BBDO, Auckland understands that Tip Top ice cream is the very essence of a great Kiwi summers past, present and future. So laying the creative challenge to direct eight spots for the iconic brand at the feet of The Sweet Shop directors Mark & Louis was a great honour for this up and coming team.

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Recuiting for Cybermentors

 INTERACTIVE   UK    October 29, 2010 18:05 (Edited: October 29, 2010 07:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/fef27.png?width=120&filewidth=320&fileheight=180&filetime=1288274400&image=s3://bestadsontv.com/thumbs/fef27.pngM&C Saatchi's latest piece of activity for the charity Beatbullying is a shocking viral which puts the viewer in the shoes of a happy slap victim. The harrowing footage uses 3D face mapping technology to show yourself being chased, harassed and beaten up by bullies. The aim of the campaign is to recruit 18-25yr olds to become senior CyberMentors to work with the charity in peer to peer counselling.M&C Saatchi recently won Best Charity Communications Campaign at the Third Sector Awards for 'You can speak out now' which ran in March 2010 to launch the CyberMentors service.

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Never behind the 8 ball with Bud

 TV   UK    October 29, 2010 02:00 (Edited: October 28, 2010 15:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/18741_0000.png?width=120&filewidth=0&fileheight=0&filetime=1288188000&image=s3://bestadsontv.com/thumbs/18741_0000.pngNothing like a game of pool to bring on the fun. A Budweiser spot by DDB London via director Chris Palmer.

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Build better lives

 CINEMA   AUSTRALIA    October 29, 2010 01:49 (Edited: October 28, 2010 14:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d5c4f_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288188000&image=s3://bestadsontv.com/thumbs/d5c4f_0000.pngBuilding Better Lives is a charity that works to get young people with disabilities out of nursing homes and into more suitable accommodation. These are people in their 20s and 30s who have had strokes, acquired brain damage or illnesses such as multiple sclerosis. Often they are put into old folks homes because there is nowhere else.

Grey Melbourne has produced a cinema spot to raise awareness of the issue and of Building Better Lives. It was created on a Mac by young film-maker Josh Dawson entirely free of charge. The music was provided free by Melbourne band Planet Love Sound. And Ron Philips at Mitchells managed to get free cinema placement from some extremely generous media owners.


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LeBron James reflects on his decision

 TV   USA    October 29, 2010 01:40 (Edited: October 28, 2010 14:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/3f51f_0000.png?width=120&filewidth=400&fileheight=218&filetime=1288188000&image=s3://bestadsontv.com/thumbs/3f51f_0000.pngStacy Wall from Imperial Woodpecker directs this Nike spot for W+K Portland featuring a circumspect LeBron James.

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The energy efficient ad

 TV   AUSTRALIA    October 29, 2010 01:10 (Edited: October 28, 2010 14:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/47950.png?width=120&filewidth=320&fileheight=180&filetime=1288188000&image=s3://bestadsontv.com/thumbs/47950.pngAGL has launched a new brand campaign via GPY&R Melbourne highlighting its energy efficiency credentials by producing an energy efficient TVC. A range of technologies, from low energy LED and CFL lighting to solar and biodiesel generators was used in the production of the TVC. The commercial was shot on location in a solar energy home and used natural light where possible.

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Amnesty for old undies

 TV & PRINT   AUSTRALIA    October 28, 2010 22:32 (Edited: October 28, 2010 11:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c22b5_0000.png?width=120&filewidth=0&fileheight=0&filetime=1288188000&image=s3://bestadsontv.com/thumbs/c22b5_0000.pngWith an estimated 15 million dodgy undies in circulation throughout Australia, The Campaign Palace Sydney this week launches the Bonds Dodgy Undies Amnesty, an initiative to encourage guys, and of course their partners, to ditch their old underwear.

Bonds long-time brand ambassador, Pat Rafter, fronts a series of humorous executions to persuade guys to swap their swiss cheese, peek-a-boo and sadsack jocks for Bonds new comfy Guyfront trunks.

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The lives of Nordstrom buyers

 WEB FILM   USA    October 28, 2010 20:34 (Edited: October 28, 2010 09:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a3bde.png?width=120&filewidth=320&fileheight=238&filetime=1288188000&image=s3://bestadsontv.com/thumbs/a3bde.pngWeb films for Nordstrom's 'Career Mode' campaign created by the Nordstrom in house team.

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The paper Jetta

 TV   CANADA    October 28, 2010 20:14 (Edited: October 28, 2010 09:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/7486e_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288188000&image=s3://bestadsontv.com/thumbs/7486e_0000.pngWhen boutique creative agency Red Urban partnered with production company 1stAveMachine and its Director Vinicius Costa, the team was able to turn what was originally a traditional broadcast campaign into a pioneering stereoscopic 3D production.

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Oil and water do not mix

 INTERACTIVE   BELGIUM    October 28, 2010 19:57 (Edited: October 28, 2010 08:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/45937.png?width=120&filewidth=320&fileheight=240&filetime=1288188000&image=s3://bestadsontv.com/thumbs/45937.png"Oil & Water Do Not Mix" is a limited edition of 200 posters, screen printed with oil from the BP disaster collected from the beaches of Grand Isle in Louisiana. "Oil & Water Do Not Mix" is an initiative of Happiness Brussels who commissioned renowned British graphic artist Anthony Burrill to design the posters.The posters are being sold online at www.gulfofmexico2010.com all profits will go to the Coalition to Restore Coastal Louisiana to help fund their Oil Spill Recovery program. CRCL is a non-profit organisation dedicated to restoring the Gulf of Mexico's coastal wetlands.

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Cannes to introduce Effectiveness Lions in 2011

 AWARD NEWS   WORLDWIDE    October 28, 2010 14:57 (Edited: October 28, 2010 03:57)
https://www.bestadsontv.com/news/upload/CANNES-LIONS-2010-AERIAL-SHOT-WEB.jpgThe organisers of the 58th Cannes Lions International Advertising Festival have launched the Cannes Creative Effectiveness Lions in 2011. Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client's business - creativity that effects consumer behaviour, brand equity, sales, and where identifiable, profit.

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Crime goes silver

 TV   UK    October 28, 2010 06:15 (Edited: October 27, 2010 19:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/1ded6_0002.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/1ded6_0002.pngThis ad from The Union Edinburgh was to promote the twenty-fifth anniversary of the Scottish detective show Taggart which is set in Glasgow. The classic line over the years from the show which has become common parlance is "there's been a murder". The idea was to wrap the whole of Glasgow in crime scene tape.

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Guide to a tough job interview

 TV   AUSTRALIA    October 28, 2010 06:09 (Edited: October 27, 2010 19:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/60d7c_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/60d7c_0000.pngA series of interviews for Guide Dogs NSW / ACT, orchestrated by Sydney advertising agency Three Drunk Monkeys, challenges people to see the charity from a new perspective.

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House of cards

 PRINT   AUSTRALIA    October 28, 2010 03:47 (Edited: October 27, 2010 16:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32233_CohenHandler_ad.jpgThis ad from Blaze Advertising Sydney plays on the thought that there's no risk when you buy a property with Cohen Handler.

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This is what all the rukus is about

 PRINT   AUSTRALIA    October 28, 2010 03:44 (Edited: October 27, 2010 16:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32205_Rukus_by_Toyota_1_-_Launch.jpgYou'll always stand out in the Rukus by Toyota. Created by Oddfellows, Sydney.

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Sensodyne gets the credit

 INTERACTIVE OUTDOOR   CANADA    October 28, 2010 03:29 (Edited: October 27, 2010 16:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c18a6_0000.png?width=120&filewidth=400&fileheight=300&filetime=1288101600&image=s3://bestadsontv.com/thumbs/c18a6_0000.pngCanada's largest sponsored 3d mapping wall projection. To avoid noise pollution people could dial in on their cell phones and listen to the soundtrack in this Grey Toronto created installation

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The Romanian Injector band

 INTERACTIVE   ROMANIA    October 28, 2010 03:19 (Edited: October 27, 2010 16:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/1af4d_0002.png?width=120&filewidth=400&fileheight=222&filetime=1288101600&image=s3://bestadsontv.com/thumbs/1af4d_0002.pngEfix, the mainstream fuel from Rompetrol, leaves your car's fuel injectors so clean that you can sing with them. As a group of indolent Romanian car mechanics will prove in this site created by Odyssey Bucharest .

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Skoda to the top of the rally driving class

 INTERACTIVE   GERMANY    October 28, 2010 03:09 (Edited: October 27, 2010 16:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/82455_0001.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/82455_0001.pngTest drive the sportiest Skoda model. At home, in an augmented reality game. Site from Leagas Delaney Hamburg

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The cat free natural orchestra

 RADIO   ITALY    October 28, 2010 03:02 (Edited: October 27, 2010 16:02)
https://www.bestadsontv.com/news/../images/radioshot.jpgEvery cat adopted is one less cat on the street and the first to be happy about this are the birds, so they sing happily in this BBDO Italia radio spot .

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Cervical cancer breakthrough

 TV   CANADA    October 28, 2010 02:53 (Edited: October 27, 2010 15:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/895e3.png?width=120&filewidth=320&fileheight=179&filetime=1288101600&image=s3://bestadsontv.com/thumbs/895e3.pngThe spot designed by Ogilvy, Toronto promotes Cervarix—the vaccine designed to protect women against cervical cancer and other HPV-related diseases.

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Danger makes a legend, the new Adidas launch

 TV   NETHERLANDS    October 28, 2010 02:47 (Edited: October 27, 2010 15:47)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d3204_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/d3204_0000.pngThe challenge over sovereign turf starts again today with the launch of brand new adidas game, celebrating the UEFA Champion's League. DANGER MAKES LEGEND is a map based game, played online through social networks, that puts your 'fast' skills to the test. Players have the choice of twelve European Champion's League cities, including London, Madrid, Milan and Barcelona to start building their legend in this 180 Amsterdam creation.

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Brain Surgery re-launches Sydney Cider brand

 PRINT   AUSTRALIA    October 28, 2010 01:31 (Edited: October 27, 2010 14:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Oct/tn_32197_Barmaid.jpgIn an extension of the previous 'My Dad Owns a Brewery' Tropfest 2010 entry and viral video, Brain Surgery, Sydney has capitalised on the birth of Schwartz Brewery owner Dr Jerry Schwartz's son Dane, in a series of tongue in cheek coasters. Ironically, Dane is the nephew of Richard Feyn (Uncle Dick) and the coasters cleverly promote the re-launch of his once widely distributed 'Sydney Cider' brand.

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Spreading the Asian Games love in China

 TV   CHINA    October 28, 2010 00:56 (Edited: October 27, 2010 13:56)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/6d24f_0004.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/6d24f_0004.pngOgilvy & Mather Shanghai's courageous 'Love' campaign promotes 361 sportswear in conjunction with the Guang Zhou 2010 Asian Games in China. For director Ben Quinn it was love at first sight of these scripts, "The idea of equating feelings associated with sport with those of love is really different and exciting but it did strike me that whilst love is beautiful, it also hurts like hell. So to viscerally connect with the audience, we'd have to explore the full gamut of feelings." His vision to push their ideas further was brave but even early on, it was clear to O&M that the payoff would be totally arresting.

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Vincent and Xarb's Bloggie adventures

 WEB FILM   AUSTRALIA    October 28, 2010 00:41 (Edited: October 27, 2010 13:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/db0db.png?width=120&filewidth=320&fileheight=179&filetime=1288101600&image=s3://bestadsontv.com/thumbs/db0db.pngCheck out Vincent's alien adventures with Xarb, his new found extraterrestrial buddy.It's the new online Bloggie campaign from Sony Australia created by EURO RSCG Sydney and it's out of this world.Shoot, connect and share with Bloggie.

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Only interested in one thing?

 TV   INDIA    October 27, 2010 21:21 (Edited: October 27, 2010 10:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/1e58f_0003.png?width=120&filewidth=400&fileheight=226&filetime=1288101600&image=s3://bestadsontv.com/thumbs/1e58f_0003.pngDraft FCB New Delhi has released a new campaign for Tata Docomo.

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Sunrise:Sunset for Telecom NZ

 TV   NEW ZEALAND    October 27, 2010 18:27 (Edited: October 27, 2010 07:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/93235_0000.png?width=120&filewidth=0&fileheight=0&filetime=1288101600&image=s3://bestadsontv.com/thumbs/93235_0000.pngIn a new brand TVC for Telecom NZ, Sunrise:Sunset, Saatchi & Saatchi New Zealand demonstrates what two nine year-old boys can do with the benefit of modern telecommunications, a healthy dose of enthusiasm and vivid imaginations. Fascinated by the fact it can be dawn on one side of the world and dusk on the other, the boys wonder whether it's possible to view the sun at the same time from opposite sides of the world. The two boys set out to prove this can be done when one of them heads to London.

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Guest judges: Damien Eley and Scott Harris, Mistress LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 27, 2010 07:56 (Edited: April 12, 2011 08:29)
https://www.bestadsontv.com/news/upload/DamienEley%26ScottHarris-close.jpgThis week's guest judges are Scott Harris and Damien Eley, who left Mother London in December after helping it win Campaign agency of the decade. They've now started their own agency called Mistress based out of Venice Beach, Los Angeles.

This was a toss-up between Bundy and Ubisoft. The Bundy ad would've been a tough nut to crack, but they have managed to turn some facts about the product into a campaign that could not only run for a long time but be funny for a long time. Ubisoft had the luxury of time on their side and used this to cover observations about gamers and wrapped these around truths of the game itself. We're going with Ubisoft...

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Speights: It's good to be home

 TV   NEW ZEALAND    October 27, 2010 05:31 (Edited: October 26, 2010 18:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/06a34_0001.png?width=120&filewidth=400&fileheight=226&filetime=1288015200&image=s3://bestadsontv.com/thumbs/06a34_0001.pngPublicis Mojo Sydney & Auckland has created a spot about man's quest to shake off the daily shackles and get home for a few cold ones with the boys.

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Behind the scenes with St John Ambulance

 TV   AUSTRALIA    October 27, 2010 05:10 (Edited: October 26, 2010 18:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c7cf0_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288015200&image=s3://bestadsontv.com/thumbs/c7cf0_0000.pngThe Brand Agency, Perth showcases the quality and roles of the people that serve with St John Ambulance in WA.

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