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Seen and noted

Embracing strangers

 TV   HONG KONG    June 01, 2010 04:53 (Edited: May 31, 2010 18:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a79e6.png?width=120&filewidth=320&fileheight=179&filetime=1275228000&image=s3://bestadsontv.com/thumbs/a79e6.pngO&M Hong Kong is behind a global campaign for Shangri-La Hotels & Resorts. Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture 'embracing people from the heart and treating them like family'. The new campaign is directed by internationally renowned commercial director Bruno Aveillan and takes the viewer to epic locations to communicate a simple, universal truth - "There's no greater act of hospitality than to embrace a stranger as one's own."

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It's better in numbers

 TV   AUSTRALIA    June 01, 2010 00:34 (Edited: May 31, 2010 14:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/0e341_0000.png?width=120&filewidth=400&fileheight=226&filetime=1275228000&image=s3://bestadsontv.com/thumbs/0e341_0000.pngKeno is a game that's more fun when played with a group of friends, which led to these ads from kwp! Adelaide which show other things that are better when not experienced alone.

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Mistaken proposal

 TV   AUSTRALIA    June 01, 2010 00:19 (Edited: May 31, 2010 14:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/067ef.png?width=120&filewidth=320&fileheight=180&filetime=1275228000&image=s3://bestadsontv.com/thumbs/067ef.pngWhen life presents its little hurdles, there is nothing like the chewy minty hit of MINTIES to make you feel better. JWT Sydney has developed a classic MINTIES moment that will no doubt strike fear into the hearts of young men everywhere.

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Ode to my mother

 TV   PERU    June 01, 2010 00:14 (Edited: May 31, 2010 14:14)

All white on the night

 PRINT   NEW ZEALAND    June 01, 2010 00:05 (Edited: May 31, 2010 14:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29415_Carlsberg_AllWhite_support_4.jpgCarlsberg through Barnes, Catmur & Friends, Auckland promote a line of unofficial supporter's merchandise for NZ's soccer team, the 'All Whites'.

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Our roll in the printing industry

 PRINT   INDIA    May 31, 2010 23:57 (Edited: May 31, 2010 13:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29412_Kathak.jpgTaproot India has created a print campaign for Conqueror Paper.

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Cause of death is revealed

 PRINT   TURKEY    May 31, 2010 23:52 (Edited: May 31, 2010 13:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29402_child_press-s.jpgAmnesty International effort via TBWAIstanbul to stop child executions.

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Your life as a graph

 PRINT   CHILE    May 31, 2010 23:46 (Edited: May 31, 2010 13:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29398_indicator1.jpgBy prefering the outdoors, life's indicators can improve considerably according to Rockford and Prolam Y&R , Santiago

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Ice cream delivery man overcomes almost every obstacle

 TV   FINLAND    May 31, 2010 23:39 (Edited: May 31, 2010 13:39)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d3c8d_0000.png?width=120&filewidth=400&fileheight=226&filetime=1275228000&image=s3://bestadsontv.com/thumbs/d3c8d_0000.pngA big hearted man home delivers in this spot from DDB Helsinki.

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Soft but not fancy

 TV   AUSTRALIA    May 31, 2010 19:22 (Edited: May 31, 2010 09:22)
https://www.bestadsontv.com/news/http://bestadsontv.com/includes/image.php/4ca53.png?width=120&filewidth=320&fileheight=183&filetime=1275228000&image=s3://bestadsontv.com/thumbs/4ca53.pngJWT Sydney has relaunched Wondersoft, Kimberly-Clark’s economy toilet tissue. They took all the stereotypical images of premium toilet tissue advertising (cute puppies, pure white doves, and billowing rolls of ultra white paper) and then undercut them to deliver the brand’s new positioning, so soft, not so fancy.

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Riding with a stranger every month

 PRINT   CHILE    May 31, 2010 18:21 (Edited: May 31, 2010 08:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29395_THAI_BOXER.jpgWhen she is not feeling like herself, get her back with Kitadol Menstrual Period in these print ads from Prolam Y&R, Santiago.

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Paper cars

 OUTDOOR   ISRAEL    May 31, 2010 18:15 (Edited: May 31, 2010 08:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29401_parking_building_.jpgA Direct Insurance poster from Shalmor Avnon Amichay Y&R Interactive, Tel Aviv.

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The best in the world is Argentine

 TV   BRASIL    May 29, 2010 17:06 (Edited: May 29, 2010 07:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/2fad8.png?width=120&filewidth=320&fileheight=237&filetime=1275055200&image=s3://bestadsontv.com/thumbs/2fad8.pngThe film from BorhiErh/ Lowe Sao Paulo shows several things inside the restaurant, ranging from a plate of meat to a no-smoking sign stuck on the wall to convince Brazilians to eat Argentine .

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Determined to be different

 TV   USA    May 29, 2010 16:57 (Edited: May 29, 2010 06:57)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/1e148.png?width=120&filewidth=320&fileheight=180&filetime=1275055200&image=s3://bestadsontv.com/thumbs/1e148.pngIn these :15 spots conceived by Goodby, Silverstein & Partners, San Francisco, and directed by animation studio Nathan Love in New York, simple animated worlds showcasing Commonwealth Bank of Australia's signature colors and its "Determined to be different" theme are presented, featuring iconic structures made of paper, representing important personal and business investments, goals and resolutions, which transform from one to the other in origami style.

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He's having a bad air day

 TV   BRASIL    May 29, 2010 16:41 (Edited: May 29, 2010 06:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/6efa6.png?width=120&filewidth=320&fileheight=216&filetime=1275055200&image=s3://bestadsontv.com/thumbs/6efa6.pngThis Brazilian spot for Close Up from BorghiErh/Lowe, Sao Paulo

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Me and my avatar

 PRINT   FRANCE    May 29, 2010 16:32 (Edited: May 29, 2010 06:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29377_Avatar_Boy_-_BAOT.jpgPrint for Sundek from Grey, Paris

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Loud alarm required

 PRINT   AUSTRALIA    May 29, 2010 16:27 (Edited: May 29, 2010 06:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29376_Bedshed_Speakers_Full_Page.jpg A bed retailer Bedshed ad from Gatecrasher Perth.

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The city speaks

 OUTDOOR   PERU    May 29, 2010 16:22 (Edited: May 29, 2010 06:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/d5ceb_0000.png?width=120&filewidth=400&fileheight=270&filetime=1275055200&image=s3://bestadsontv.com/thumbs/d5ceb_0000.pngThe target audience was existing customers (people who visit the Lima Historic Center, but do not value the attractions the city has). The objective of Ogilvy Peru was to change their attitudes.

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Every drop counts

 OUTDOOR   BRASIL    May 29, 2010 16:10 (Edited: May 29, 2010 06:10)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_29380_A____o_Santa_casa_72dpi.jpgAfter the blood donation, the donor wins a drop-shaped sticker to attach to a poster placed at Hospital Santa Casa de Sao Paulo in this outdoor from Y&R Sao Paulo

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The canonisation of Bielsa

 INTERACTIVE   CHILE    May 29, 2010 16:00 (Edited: May 29, 2010 06:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/25f5f_0000.png?width=120&filewidth=400&fileheight=266&filetime=1275055200&image=s3://bestadsontv.com/thumbs/25f5f_0000.pngDescription: Football is moving one step closer to becoming its own religion. The Soccer Fans Association of Chile (Asociacion de Fanaticos del Futbol Chileno, AFFC) are calling upon football fans to light a candle for Chilean football team coach, Marcelo Bielsa in a bid for his canonisation.The making Bielsa Chile's first football saint depends on him performing three miracles. The first qualifying for the World Cup has already happened. The second miracle will be realised if Chile makes it to the second round and the third miracle will be achieved if Chile go on to do the unthinkable and win the South Africa 2010 World Cup.In support of the mission, Grey Chile developed www.prendeleunavela.cl , a digital sanctuary where users can light a virtual candle in support of 'San Marcelino' and leave messages of encouragement.

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Think outside the box

 DIRECT MAIL   BRASIL    May 29, 2010 15:54 (Edited: May 29, 2010 05:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/eae5e.png?width=120&filewidth=320&fileheight=180&filetime=1275055200&image=s3://bestadsontv.com/thumbs/eae5e.pngVia Y&R Brazil .nConcept Design created for TAM CARGO by creatives Eduardo Quadra and Eduardo Araujo transforming the traditional Business Card in the funny and unusual object, a little box of transporting cargo air.

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Don't let the dog drive

 TV    May 29, 2010 15:29 (Edited: May 29, 2010 05:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/eda18.png?width=120&filewidth=320&fileheight=176&filetime=1275055200&image=s3://bestadsontv.com/thumbs/eda18.pngProgressive, a US Fortune 500 company launches into Australia with their total online car insurance.Corinne Grant and a large Irish wolfhound named Bryan bring a light-hearted, humorous approach to the McCann Erickson Melbourne campaign of 3 TVCs, radio, press and online.The campaign message is car insurance made simple online. Each spot highlights Progressive Direct's points of difference, their free pet injury cover, multiple car policies and great value for money.

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How much for my painting?

 TV   UK    May 29, 2010 01:20 (Edited: May 28, 2010 15:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/5889d.png?width=120&filewidth=320&fileheight=166&filetime=1274968800&image=s3://bestadsontv.com/thumbs/5889d.pngPeter Kay takes on the Antique Show in this John Smith's spot via TBWALondon.

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Gods of Rugby

 TV   AUSTRALIA    May 28, 2010 23:05 (Edited: May 28, 2010 13:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/6a4d6.png?width=120&filewidth=320&fileheight=179&filetime=1274968800&image=s3://bestadsontv.com/thumbs/6a4d6.pngSet in a futuristic foundry, this 30sec TVC via Ogilvy Sydney depicts 'Gods of Rugby' being created in a high-tech but brutally tough environment. The campaign aims to capture a new generation of Rugby supporters, by demonstrating that the Australian rugby team has a 'new heart, new blood and a new skin'.

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Time to take action on reconciliation

 TV   AUSTRALIA    May 28, 2010 21:33 (Edited: May 28, 2010 11:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/8faf2_0000.png?width=120&filewidth=400&fileheight=226&filetime=1274968800&image=s3://bestadsontv.com/thumbs/8faf2_0000.pngIt's been 10 years since more than 300,000 people crossed the Sydney Harbour Bridge in support of reconciliation between Indigenous and non-Indigenous Australians. There's been a lot of talk, and an official apology. Now it's time to turn words into actions.

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The Soul hamsters are back

 TV   USA    May 28, 2010 18:26 (Edited: May 28, 2010 08:26)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/12082.png?width=120&filewidth=320&fileheight=180&filetime=1274968800&image=s3://bestadsontv.com/thumbs/12082.pngGiven the success of the Soul launch through David&Goliath, Los Angeles and the hamsters' popularity, they are returning for a second time in this year's follow up Kia Soul campaign.

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Go to Xtremes

 TV   USA    May 28, 2010 18:18 (Edited: May 28, 2010 08:18)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/0a69f_0000.png?width=120&filewidth=400&fileheight=226&filetime=1274968800&image=s3://bestadsontv.com/thumbs/0a69f_0000.pngCuriosity, Cincinnati creates two spots for Xtremes.

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Giant golf

 TV   IRELAND    May 28, 2010 18:00 (Edited: May 28, 2010 08:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/89353.png?width=120&filewidth=320&fileheight=179&filetime=1274968800&image=s3://bestadsontv.com/thumbs/89353.pngTaking two of Ireland's greatest landmarks; The Connor Pass and Inch Beach, the team at The POOL and Irish International BBDO, Dublin, Ireland created an oversized golf course in Kerry.

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Never lose your contacts

 PRINT   MALAYSIA    May 28, 2010 17:49 (Edited: May 28, 2010 07:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29347_LG-dont-lose-your-contacts-class_72dpi.jpgThe creative executions from Grey Kuala Lumpur show what can happen to memories over a period of time. Faces of friends and loved ones could fade. Losing a handset is less important. Losing all the contact numbers and details is a greater concern for all mobile users.

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A life crushed

 OUTDOOR   SOUTH AFRICA    May 28, 2010 17:40 (Edited: May 28, 2010 07:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_29342_A_Life_Wrecked_01.jpgVia FoxP2, Cape Town Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence.
The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

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Do not adjust your TV set

 TV   UK    May 27, 2010 23:11 (Edited: May 27, 2010 13:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/82593.png?width=120&filewidth=320&fileheight=179&filetime=1274882400&image=s3://bestadsontv.com/thumbs/82593.pngNo need to adjust your TV set with this spectacular Sony spot from Anomaly London and Frank Budgen.

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I poo in blue

 TV   USA    May 27, 2010 22:53 (Edited: May 27, 2010 12:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/35dc5_0002.png?width=120&filewidth=400&fileheight=226&filetime=1274882400&image=s3://bestadsontv.com/thumbs/35dc5_0002.pngDiapers just got cool, thanks to JWT New York.

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Mini message

 TV   CHINA    May 27, 2010 20:13 (Edited: May 27, 2010 10:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/b7f1b_0003.png?width=120&filewidth=400&fileheight=300&filetime=1274882400&image=s3://bestadsontv.com/thumbs/b7f1b_0003.pngFifty years ago, the majority of the Chinese population were riding bicycles. But now it's becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.

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Cheeky chocolate bar

 TV   AUSTRALIA    May 27, 2010 20:10 (Edited: May 27, 2010 10:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/a7082.png?width=120&filewidth=320&fileheight=177&filetime=1274882400&image=s3://bestadsontv.com/thumbs/a7082.pngWord play features in these new spots for Boost from George Patterson Y&R, Melbourne.

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Talk not text

 TV   NEW ZEALAND    May 27, 2010 19:59 (Edited: May 27, 2010 09:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/dab89_0000.png?width=120&filewidth=400&fileheight=226&filetime=1274882400&image=s3://bestadsontv.com/thumbs/dab89_0000.pngTechnology like Email and SMS has interrupted the conversation. But with Vodafone Talk, a new plan promoted by Colenso BBDO, Auckland that makes talking just as cheap as txting, there's no reason we can't talk like we used to.

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Creepy salesman

 TV   NEW ZEALAND    May 27, 2010 19:50 (Edited: May 27, 2010 09:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/38393_0003.png?width=120&filewidth=400&fileheight=226&filetime=1274882400&image=s3://bestadsontv.com/thumbs/38393_0003.pngThe continuing campaign for Fresh Up from Colenso BBDO, Auckland.

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Grow your own chocolate

 INTERACTIVE   BRASIL    May 27, 2010 19:40 (Edited: May 27, 2010 09:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/May/tn_29333_MINIBIS.jpgTo launch Mini Bis Chocolate Ogilvy Brasil Sao Paulo distributed mini cocoa seeds as a gift to users of the game Happy Harvest, the most successful application on Orkut (the largest social network in Brazil).48 hours later, the surprise: the seeds turned into Chocolate Trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept "Trust no one."

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Giant berger

 TV   USA    May 27, 2010 19:36 (Edited: May 27, 2010 09:36)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/86c44.png?width=120&filewidth=320&fileheight=258&filetime=1274882400&image=s3://bestadsontv.com/thumbs/86c44.pngRJ Berger is the nerd of the school, but he has a big penis. He gets his pants pulled down in the middle of the courtyard and all the school sees what he's packing in a near frozen moment in time.Self promo from MTV.

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They all drink milk

 TV   ARGENTINA    May 27, 2010 19:32 (Edited: May 27, 2010 09:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/9ec04_0001.png?width=120&filewidth=400&fileheight=300&filetime=1274882400&image=s3://bestadsontv.com/thumbs/9ec04_0001.pngGrupo Gallegos Buenos Aires created these spots for milk.

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Chocolate test dummies

 TV   CANADA    May 27, 2010 19:12 (Edited: May 27, 2010 09:12)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/2f950.png?width=120&filewidth=320&fileheight=180&filetime=1274882400&image=s3://bestadsontv.com/thumbs/2f950.pngJWT Toronto created this new ad for Kit Kat Chunky. It features a Crash Test Dummy as a Big Hit Expert. Naturally he loves the big hit of chocolate he gets from a Kit Kat Chunky.

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